Blog, YouTube & Content Monetization

The kinds of videos that do well on YouTube Shorts are depressingly predictable: cute cats, heated arguments, crazy stunts, and plenty of good old-fashioned shots of people suffering low-key injuries. The issue is that the real world produces only so many epic fails. And of the small number that do happen, even fewer are caught on video. Think of all the airplane passenger arguments and dropped wedding cakes that have gone untaped and unposted! Enter Sora. OpenAI’s new video generator is hyperrealistic, and was clearly trained on billions of hours of short-form, vertical video. That makes it incredibly good at generating the kinds of short, grabby videos that pull…

As AI oozes into daily life, some people are building walls to keep it out for a host of compelling reasons. There’s the anxiety about a technology that requires an immense amount of energy to train and contributes to runaway carbon emissions. There are the myriad privacy concerns: At one point, some ChatGPT conversations were openly available on Google, and for months OpenAI was obligated to retain user chat history amid a lawsuit with The New York Times. There’s the latent ickiness of its manufacturing process, given that the task of sorting and labeling this data has been outsourced and underappreciated. Lest we forget, there’s also the risk of an AI oopsie, including…

There are bigger, better-known tech brands than Logitech, but few have ever rivaled its quiet but pervasive impact on how people engage with the digital world. Headquartered in Lausanne, Switzerland, but with equally deep roots in Silicon Valley, the 44-year-old company helped to popularize once-unfamiliar devices such as computer mice and webcams. Those are still two of its marquee product lines. But Logitech also makes a dizzying array of other accoutrements for personal and business computing, including keyboards, headphones, speakers, microphones, videoconferencing equipment, tablet accessories, gaming controllers, and more. Despite playing in a variety of categories…

Hurricane Melissa, which made landfall in Jamaica on Tuesday, October 28, was one of strongest hurricanes to make landfall in the Atlantic ocean ever recorded. And it was supercharged by the effects of climate change. As it approached the Caribbean, Melissa—a Category 5 storm with winds of 185 mph—moved over exceptionally warm waters. The ocean was 2.2°F (or 1.2°C) warmer than average for this time of year—conditions that were “made up to 900 times more likely by human-caused climate change,” according to the scientists at the research nonprofit Climate Central. Carbon emissions from human actions trap heat in the atmosphere, but our oceans absorb most of tha…

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. When assessing home price momentum, ResiClub believes it’s important to monitor active listings and months of supply. If active listings start to increase rapidly as homes remain on the market for longer periods, it may indicate pricing softness or weakness. Conversely, a rapid decline in active listings could suggest a market that’s heating up. Since the national Pandemic Housing Boom fizzled out in 2022, the national power dynamic has slowly been shifting directionally from sellers to buyers. Of course, across the country that shift has varied sign…

Costco is famously adored by its fans, and its leadership wants the discount big-box chain to remain beloved. Costco co-founder and former CEO James Sinegal so fervently believes in keeping customers happy that he’s driven to profanity to express the strength of his feelings. “You can’t say ‘People are our most important product,’ and hang signs all over the place that say ‘People are our most important product,’ and then treat them like shit…. Your customers or your suppliers are going to see that you don’t really mean it,” he recently told an interviewer. Which is why a recent policy change by the retailer is so fascinating. Starting this month, Costco b…

Last night, Zohran Mamdani defeated Andrew Cuomo to become the next mayor of New York City. Cue the online crashouts. Leading the pack is Will & Grace star Debra Messing, who is now facing intense backlash for sharing dozens of posts smearing the Democratic candidate on Instagram in the run up to polls closing. Messing took part in early voting last week, sharing in a post that she cast her ballot for Cuomo, who ran as an independent. Before the race was called, Messing took to her Instagram Stories to share an onslaught of anti-Mamdani graphics and videos, many including blatant Islamophobia. She reposted a video of one influencer calling Mamdani …

Being asked to apply for a promotion is often framed as an unqualified win: validation that your work is seen and your potential recognized. Yet for many high-achieving professionals, that invitation can spark as much ambivalence as excitement. Because the question isn’t only “Can I do this?” It’s also “Do I want to live this way?” Promotions can be career accelerators, but they also reconfigure your days, your priorities, and your sense of balance. The challenge is learning to evaluate the opportunity without being swept away by it—to discern whether it’s truly aligned with this season of your life. The recognition feels good—until the logistics set in T…

“Get laid off with me.” So read the closed captions of a recent TikTok post. “My boss just put a 15 minute sink on my calendar,” creator @mbraindump said in the now-viral post. “I can’t believe this is really happening. Getting laid off, okay, here we go.” It is a sinking feeling that’s sadly familiar to myriad workers. In just the past week, thousands have fallen victim to mass layoffs at Amazon, Target, Paramount, CBS, and other large companies. After Amazon laid off 14,000 corporate employees last week, or 4% of its white-collar workforce, a number of workers started cropping up on social media to document their experiences. The trend of documenting be…

It became clear in the late 2010s that Amherst College’s science center had aged far past its prime. As the concrete building fell into disrepair, school leaders suspected a demolition was in order. Old, poorly insulated, and inadequate for the technical demands of today’s research, it seemed like too steep a challenge to repurpose, says Tom Davies, the school’s Executive Director of Planning, Design, and Construction. Especially after a new science center opened on campus in 2020. “It was a stranded asset with essentially no value,” he says. “But what our consultants were able to show is that it does have quite a bit of value.” In the course of exploring options, e…

My wife and I visited Singapore last week for the first time in a couple of years, and I was reminded how impressed I am with the country. It illustrates a great strategy point, the subject of this Playing to Win/Practitioner Insights (PTW/PI) piece, which borrows from Billy Preston, whose Billboard No. 1 hit song in October 1974, Nothing From Nothing, contained the immortal line: “Nothing from nothing leaves nothing.” This piece is a play on the line entitled Something From Nothing Leaves Something: How Strategy Choice Can Make Something out of Very Little. And as always, you can find all the previous PTW/PI here. Impressive Singapore The minute you land at Changi—one …

In September, my mom died after a short battle with colon cancer. She was 83 and lived a full life in which she had a fulfilling career in education, traveled the world visiting 100-plus countries, and was married to my father for more than 60 years. It’s hard to lose a parent, and my workplace (like many) allowed me time off to be with family for the days before and after the funeral. But no matter how generous the policy at your workplace is, you’re going to have to come back to work before you’re done grieving. Grief happens following any significant event that creates a tear in the fabric of your life story. The death of a loved one is an obvious source of grief, but…

Every year, the $463 billion global footwear industry make 20 billion pairs of shoes for just 8 billion humans. Since virtually none of them are recyclable, they will end up clogging up landfills around the world. For decades now, the fashion industry has been on a mission to make products recyclable. But shoes have been a much harder puzzle to crack than clothing. While garments are made from just a handful of materials, shoes are far more complex objects. A sneaker can be made of 50 different materials from foam insoles to leather exteriors to cotton laces, all glued together with adhesives. A handful of brands have prototyped one-off recyclable shoes, like Adidas’s …

There’s a commercial break on the TV — why not scroll through a few TikToks to pass the time. Ten minutes early for an appointment? Catch up on Instagram Stories. Train delays? A quick doomscroll of the news while you wait. It’s a common reflex: Americans check their phones 144 times a day, on average, according to a survey from Reviews.org. It’s also a habit many are trying to break. “My biggest fear is that I’ll lie on my deathbed and regret how much time I spent on my phone,” TikTok creator Sierra Campbell said in a video posted in May. Her answer? An analog bag. Campbell carries with her a bag of analog activities at all times, including crossword puzz…

Space weather forecasters issued an alert on Tuesday for incoming severe solar storms that could produce colorful northern lights and temporarily disrupt communications. In the past few days, the sun has burped out several bursts of energy called coronal mass ejections that could reach Earth Tuesday night and early Wednesday. The potential severe geomagnetic storms could disrupt radio and GPS communications, according to forecasters with the National Oceanic and Atmospheric Administration. How bright the auroras are and how far south they are visible will depend on when the solar bursts get here and how they interact with Earth’s atmosphere. The vibrant displays could b…

As 2026 takes shape, the most successful leaders will adopt new tools with responsibility and vision while keeping the human side of shopping alive. These 10 tech trends in retail tech and AI are evolving, transforming how brands design, distribute, and deliver experiences. These are not distant forecasts, but happening in real time across retailers, marketplaces, and consumer ecosystems. 1. Predictive intent engines Reactive personalization is being replaced by predictive intent engines. Instead of waiting for a customer to browse, AI anticipates the customer’s next wants based on contextual data like weather, life events, and even local cultural moments. For …

For decades, Adobe’s software tools, including Photoshop, Illustrator, and InDesign, have been the universal language of visual communication, shaping how marketers, artists, and brands build the modern creative world. As artificial intelligence transforms the nature of work and how we define productivity, the 42-year-old creative tech company is reinventing itself once again, transforming the world’s creative supply chains through its AI ecosystem. Designers and marketers globally are using Adobe Firefly for generative image creation, Substance 3D for photorealistic modeling and digital twins, Express for rapid on-brand content production, and Experience Manager for…

After more than 70 years, the Ford Motor Co. finally has an architectural centerpiece. The automaker’s new global headquarters has officially opened in Dearborn, Michigan, just outside Detroit and within eyeshot of some of the main facilities that have sustained the company for more than a century. Covering 2.1 million square feet and designed by the architecture and design firm Snøhetta, the new building sprawls across four circuitous stories. Getting from one side to another is a trek. During a two-hour walking tour of the building, a week ahead of its official opening, I traversed at most a quarter of the overall space. This immense size is the building’s strength, a…

Novo Nordisk, the Danish drug company that makes Ozempic and Wegovy, is now offering the drugs at lower prices for self-pay patients. On Monday, the company announced it would offer both medications, Ozempic (the weight loss version of the drug) and Wegovy (the version that addressed diabetes), at a discounted rate of $199 per month for a limited time. The introductory offer goes from now until March 31, 2026. The announcement noted that the pricing is only good for the first two months of treatment, and at the lowest doses of the medications. After the initial months of treatment, the payrate will move to the new monthly self-pay rate of $349 per month, down from $499.…

Google announced its widely anticipated Gemini 3 model Tuesday. By many key metrics, it appears to be more capable than the other big generative AI models on the market. In a show of confidence in the performance (and safety) of the new model, Google is making one variant of Gemini—Gemini 3 Pro—available to everyone via the Gemini app starting now. It’s also making the same model a part of its core search service for subscribers. The new model topped the scores of the much-cited LMArena benchmark, a crowdsourced preference of various top models based on head-to-head responses to identical prompts. In the super-difficult Humanity’s Last Exam benchmark test, which measur…

I’ve spent much of my career in fintech, but some of the most inspiring innovations I’ve seen came from a town most people have never heard of. In early 2025, Ipava State Bank, a tiny community institution in western Illinois, embedded a small amount of life protection into every eligible checking and savings account. No app to install, no portals, no extra steps—coverage was calculated from balances and capped per account. Six months in, reported results included $3.45 million in protection delivered, 7% deposit growth, 4.8% higher average balances, and a 25% increase in customers reaching maximum coverage levels—at a time when many peers were losing deposits. Th…

Here’s a sad story: The other day, my wife and I woke up and realized we were out of coffee. Honestly, if you want to throw a wrench into the Murphy household and hamper our routine, take away the coffee. Anyway, the story ends much better; I threw on a baseball hat and drove to the supermarket down the road. But it also reminded me of a study I’ve wanted to share here, led by researchers at Tulane University who analyzed data on 40,725 Americans and their coffee-drinking habits over nearly a decade. In short, they found something remarkable about when people drink their coffee. Drink it in the morning The study, supported by the U.S. National Heart…

A beloved Christmas tree tradition is returning to Manhattan for the holiday season next week. No, it’s not the towering spruce at Rockefeller Center, which is lit in early December. The comparatively smaller Origami Holiday Tree that’s delighted crowds for decades at the American Museum of Natural History opens to the public on Monday. The colorful, richly decorated 13-foot (4-meter) tree is adorned with thousands of hand-folded paper ornaments created by origami artists from around the world. This year’s tree is inspired by the museum’s new exhibition, “Impact: The End of the Age of Dinosaurs,” which chronicles how an asteroid crash some 66 million years ago res…

IT development has been around for more than 60 years and it has undergone radical transformations from the emergence of the first programming languages and OS development to the internet boom and the current AI era. Although programming tools and approaches are constantly changing, one thing remains constant: Only those developers who can adapt and master new knowledge and skills survive. I’m the chief software officer of a 70-strong team that designs a predictive maintenance system (PdM): A solution based on the Industrial Internet of Things (IIoT) and AI. Without continuous growth, our developers cannot remain competitive. The same is true in nearly every industry; wh…

The U.S. government on Thursday released a new crash test dummy design that advocates believe will help make cars safer for women. The Department of Transportation will consider using the dummy in the government’s vehicle crash test five star-ratings once a final rule is adopted, the agency said in a news release. Women are 73% more likely to be injured in a head-on crash, and they are 17% more likely to be killed in a car crash, than men. The standard crash test dummy used in the National Highway Traffic Safety Administration five-star vehicle testing was developed in 1978 and was modeled after a 5-foot-9 (175-centimeter), 171-pound (78-kilogram) man. The fem…