Blog, YouTube & Content Monetization

From Silicon Valley to Wall Street, many executives think that bringing employees back to the office is the secret to restoring productivity. But they’re wrong. That’s not what’s happening in those newly populated offices. Instead, your employees are more likely to be joining video calls from company desks and wearing noise-canceling headphones while doing work they could have done at home. Only now they’re paying $20 to commute and eating sad desk salads to get through the day. The timing couldn’t be more ironic. A new wave of return-to-office (RTO) mandates arrive just as companies pour millions into AI initiatives designed to automate work, eliminate roles, an…

The venerable business case study method got its start in 1921 at the Harvard Business School. The method became standard at the school throughout the 1920’s and since then Harvard has a near-monopoly grip on the business, selling its cases to over 4,000 rival schools. Cases can be useful and informative, but recognize that they aren’t reality. The companies featured typically require that the case writer submit the case to them for approval. That introduces survivor bias—whoever is still around at the time of publication gets to dictate how the narrative is told. Another issue is that the companies selected and held up as exemplars are subject to the halo effect. Th…

We’re told from a young age to follow our dreams. But for Oscar-winning actress Reese Witherspoon, chasing your dreams is overrated. Instead, she recommends a different approach, especially for young people: “Chase your talents, not your dreams.” The 49-year-old, who has a $400 million-plus net worth, shared the advice in an Instagram reel this week: “I just got off the phone with a young woman who is looking for career advice,” she says in the clip, which has since racked up over 482,000 likes and thousands of comments. “She wants to switch from one job to another,” Witherspoon says, adding that the woman is currently unhappy at work. This is a predicament many …

Snapple might be gearing up for a long-awaited comeback by taking a page out of its ‘90s playbook. On February 18, Snapple’s parent company, Keurig Dr Pepper, announced that the beloved tea brand is unveiling a refreshed visual identity designed to “return the Snapple brand to icon-status.” The new look, which will roll out beginning this March, includes new graphics, a logo inspired by the brand’s ‘90s look, and an updated bottle design that hearkens back to its original glass packaging. At the same time, Keurig Dr Pepper told Fast Company that it’s reinvesting in marketing efforts for Snapple, including through an ongoing campaign focused on the drink’s hometown of …

I’ll never forget the first time I heard someone say, “This meeting could’ve been an email.” You can probably imagine exactly the voice they said it in (and what their face looked like). You’re probably heard it many times yourself. The meeting in question was a project check-in with multiple departments, where we’d spent an hour listening to one person giving an update that could have been written in a few bullet points. The rest of us just sat there, nodding along, waiting for it to end. No one really needed to speak, no one gave feedback, and no one asked any questions. As we all shuffled out, someone muttered, “Well, that was a waste of time,” and I couldn’t help…

“We are cooked.” That’s the sentence I see with every AI-generated Instagram, TikTok, or YouTube short made with Seedance 2.0. And yes, we are. The walls of reality have finally vanished, sucked in by a black hole of Nvidia chips. So I’m going to Nancy Reagan the hell out of everyone and demand a global public service announcement like that old “Just Say No” to drugs campaign, which was everywhere when I was growing up. We need Mr. T back to make young and old fools listen up, because the companies printing money with their generative video tech are doing zilch to fix the planetary problem they have created. The message? Everyone should stop believing everyt…

The Centers for Medicare & Medicaid Services (CMS) just placed a $50 billion bet on rural healthcare, but the odds are not in its favor. CMS, now led by Mehmet Oz, MD, created the Rural Health Transformation Program to help the 60 million Americans in rural areas have better access to care, modernize facilities and technologies, and support innovation that brings “high-quality, dependable care closer to home.” But CMS only gave states a few months to create and submit their transformation plans to secure a piece of the pie. Early rollouts are underway, and many states are in over their heads. There is a real danger that technologies are about to be deployed that i…

Val Blair had climbed mountains to get to the pinnacle of her career. An accomplished marketing executive, she navigated high-pressure environments with a combination of dedication and discipline that set her apart from her peers. But in 2017, she was at the top of a different mountain. A real one. She was suddenly struck with vertigo. Instead of seeking help from those around her, she sat down and decided to wait it out. She’d figure out a way to get down on her own. “I sat there for an hour, thinking, ‘This is just going to be my life, and I’m not going down that mountain,’” she recalls. Finally, two women approached her and offered to help. At first, she declined…

Back in November 2025, Business Insider reported that job applicants have roughly a 0.4% chance of landing the job they’re applying for—something that isn’t exactly news to anyone who has been forced to navigate waves of hirings, firings, and everything in between. Employers have reported being overwhelmed by applicants for open positions, and would-be employees have reported something else. There’s a kind of résumé black hole, wherein information is sent out but nothing—not even a rejection—ever comes back. According to new data from the Hays 2026 U.S. Salary & Hiring Trends Guide, the overabundance of qualified applicants isn’t the only reason you’re not he…

Groceries are a little harder to come by in dozens of neighborhoods this year in the wake of an ongoing retreat from The Kroger Co. The Cincinnati-based supermarket company has been shuttering locations since June of last year, when it announced a footprint optimization plan that would result in the closure of about 60 stores. According to a Fast Company review of local media reports and online review platforms like Yelp, Kroger could be more than halfway through that process. Some 33 stores have already closed, with at least three more confirmed so far this year. Closures in the months since the announcement largely impact stores under the flagship Kroger ba…

If I had a nickel for every time over the past two decades that I’ve heard someone say, “Apple is many things, but affordable isn’t one of them,” I’d probably have enough to buy the latest 16-inch M5 MacBook Pro, introduced this week at an eye-watering $2,699. And if I had another nickel for every time someone shot back, “What do you expect? Apple is a luxury brand—like Ferrari, after all,” I could probably pick up the $3,299 Studio Display XDR the company unveiled this week, too. The thing is, despite the high prices of the devices I’ve mentioned, these arguments were never entirely accurate. That became especially true after this week, when, along with those pricey …

A client once described to me what happened after they had lived through a traumatic assault. For a long time, life stayed busy enough that they rarely had to think about it. Work, obligations, and everyday distractions filled the hours. Whether intentionally or not, staying occupied kept the past at a distance. Then one day things slowed down. There was a rare stretch of quiet. And in that quiet the memory returned all at once, like a tsunami. We might not have lived through trauma of that magnitude, but the example reveals something about distraction itself. When our attention is constantly absorbed elsewhere, we can avoid more than a painful memory. We can avoid o…

Earlier this week, social media was wowed by images from the streets of Chinese cities showing senior citizens lining up to have OpenClaw, the always-on AI assistant, installed on their laptops, desktops, and other devices. Areas like Shenzhen and Wuxi offered subsidies to try to scale up adoption of the tool and capitalize on its capabilities. An enormous proportion of all OpenClaw instances installed worldwide, as tracked by public dashboards, emanate from China. China is adopting tech at an absolute breakneck pace. A ridiculous amount of people turned up into a public event in Shenzhen today to install the OpenClaw. Some devs who work at Chinese big tech compan…

For years, companies have been told to prepare for the future by chasing youth, digital fluency, and technical skills. They have been urged to bet on “high potentials” and to focus on the next generation. At the same time, they have spent years overlooking one of the most strategic talent pools already available to them: women over 50. This blind spot now looks increasingly dangerous. The future of work is arriving amid inflation, oil crises, wars, and all sorts of geopolitical tensions, economic anxiety, demographic aging, climate disruption, and the destabilizing effects of AI. In such a world, organizations need people who can handle ambiguity, navigate transitions…

Students using AI to cheat on homework or tests is a source of much discussion. But some scholars argue the greater risk of students using AI is that they will simply not learn. Approximately 90% of 1,100 U.S. students surveyed at two-year and four-year colleges in 2025 reported using generative AI for everything from drafting assignments to clarifying complex concepts. But when students use AI as a tutor or study partner, not as an immediate answer generator, does it make it easier or harder for them to learn? We are economists who tried to answer this question by designing an AI tool using ChatGPT’s custom GPT feature, with the web access of the chatbot disa…

We’ve all got an inner critic in our heads. You know its voice: it’s the one who berates you when you make a mistake, who peers over your shoulder and critiques your work unfavorably, or who tells you you’re useless and worthless when things don’t go to plan. Inner critics can thrive in work environments—especially fast-paced environments where there is little room for error, or where you’re responsible for people on your team. The question is how you interact and deal with your inner critic. Obeying them without question is neither sustainable nor healthy. But silencing or completely ignoring them isn’t recommended either, as this can easily lead to reckless or e…

If you have a direct report who identifies as neurodivergent, you may wonder how best to be their manager. Often, when we manage others, we imagine how we would react to the things we plan to ask, or the feedback we plan to give, and the work environment we aim to create. That strategy is not always effective in general, and it is likely to fail spectacularly when engaging with neurodivergent colleagues. Here are a few things to consider when supervising a neurodivergent employee. Engage with curiosity Start by being curious. Meet with your supervisee and get their permission to ask questions so that you know best how to enable them to succeed. Trust your emplo…

Over the past year, tech companies invested hundreds of billions in the new data centers needed to power rapidly increasing demand for the technology. The investment is motivated in part by confidence that major AI labs such as those at OpenAI, Anthropic, and Google will continue to wring more intelligence out of their models. Indeed, fears have receded that the AI labs’ go-to strategy of supersizing models, training data, and computing power was no longer yielding large leaps in intelligence. Instead, the cadence of bigger and better models has accelerated, in part because AI coding tools are playing an increasing role in building new models. That’s certainly true a…

Ryan Coogler, Zinzi Coogler, and Sev Ohanian, the founders of Proximity Media, share their top leadership tips for creatives. View the full article

In the rush to adopt artificial intelligence, many employers are now requiring that employees use AI tools. Fully 64% of employers are encouraging the use of AI, according to Owl Labs, and 58% are requiring its use, according to HRTech Edge. How should you get started? And how can you make your best human contribution while also adopting AI? CLARIFY EXPECTATIONS AND EXPERIMENT One of the most important starting points is to clarify your employer’s expectations. Are they demanding that you use AI for certain parts of your work? Are they requiring new levels of output based on AI? Or are they just seeking to build a tech-forward culture of learning? Clear expectation…

It’s no secret that children and adolescents have a lot more eyes on them these days thanks to everything from social media to cameras in everyone’s pockets. This experience (along with encouragement from brands such as Disney) has created space for young people to mimic adults, embracing cosmetics and anti-aging creams. Now, Italy’s consumer protection regulator says it is looking into the marketing strategies of some of the main contributors to this phenomenon: beauty companies. The country’s Competition Authority (AGCM) has launched two investigations into Sephora and Benefit Cosmetics for allegedly failing to clearly indicate that their products are not…

Advocacy groups and experts condemned YouTube for serving up low-quality artificial intelligence-generated videos to its most vulnerable audience: children. In a letter to YouTube CEO Neal Mohan and Sundar Pichai, the CEO of YouTube’s parent company Google, children’s advocacy group Fairplay expresses “serious concern” about the spread of AI-generated videos on both YouTube and YouTube Kids. The letter, which was sent on Wednesday morning, was signed by more than 200 organizations and individual experts such as child psychiatrists and educators. “This ‘AI slop’ harms children’s development by distorting their sense of reality, overwhelming their learning processes and h…

I’ve been using Claude Cowork extensively over the past month and a half. And not coincidentally, I’ve been more productive than I ever have in that same period. The shift to working agentically is something so profound, you really can’t understand it until you experience it for yourself. Just one example: As the operator of a business selling AI training courses online, email marketing is an important component of getting the word out about them. But much of the work is rote: segmenting my email list, creating templates, writing largely similar drafts, and scheduling them in my email provider—a piece of software I look forward to using about as much as a visit to the…

In October 2024, two entrepreneurs launched a tech news podcast. Eighteen months later, OpenAI just bought it. The ChatGPT maker announced Thursday it has purchased TBPN (Technology Business Programming Network) for an undisclosed sum, bringing the tech world’s buzziest podcast into the AI company’s fold. TBPN is run by Jordi Hays and John Coogan, founder of VC party and cofounder of Soylent, respectively. Here’s what to know about the deal: How will this arrangement be structured? The announcement makes a big claim, stating that TBPN will maintain “editorial independence.” This separation will give the podcasters space to make editorial decision…

With the world struggling to get oil supplies moving from the Middle East, former House Speaker Newt Gingrich raised eyebrows with a social media post highlighting a radical idea: Use nuclear bombs to cut a new channel along a route that would avoid Iranian threats in the Strait of Hormuz. Gingrich’s March 15, 2026, post linked to an article that labeled itself as satire. Gingrich has not clarified whether his endorsement was serious. But he is old enough to remember when ideas like this were not only taken seriously but actually pursued by the U.S. and Soviet governments. As I discuss in my book, Deep Cut: Science, Power, and the Unbuilt Interoceanic Canal, the U…