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Blog, YouTube & Content Monetization
The content platform strategies that turn audience attention into diversified income. This sub-forum connects the social and content creation work happening across the community's platforms to the monetization layer — how to turn blog traffic into email subscribers into product buyers, how to monetize a YouTube channel before it reaches monetization thresholds, how to build a newsletter that generates revenue from day one, and how to structure content output for compounding returns rather than one-time traffic spikes. Strong connection to the community's own YouTube channel and social strategy.
11,103 topics in this forum
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In his new book Ding Dong: How Ring Went from Shark Tank Reject to Everyone’s Front Door, Ring founder Jamie Siminoff pulls back the curtain on the chaotic, often absurd reality of building one of the most recognizable consumer tech brands of the last decade. The following excerpt captures one of the book’s most pivotal moments: the high-stakes, borderline-reckless gamble to secure the name “Ring.com,” a decision that nearly emptied the company’s bank account, tested the patience of his investors, and set the stage for a brand that would soon reshape home security. eBay.com. Half.com. Cars.com. Shop.com. Toys.com. And yes, Nest.com. So many great four-letter domain nam…
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What do Marriott, Peloton, and Major League Baseball (MLB) have in common? Each has recently navigated a major crisis in the court of public opinion. Marriott’s licensing agreement termination with Sonder left guests stranded and fuming mid-stay. Peloton announced its second product recall in just two years. And the MLB is the latest major sports organization whose players have been swept up in sports betting scandals. Crisis is everywhere. And while big brands may dominate the headlines, smaller companies face equally urgent situations. Regardless of a company’s size, leaders must be prepared when the ever-turning wheel of misfortune lands on their spot—because it will.…
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Below, Corinne Low shares five key insights from her new book, Having It All: What Data Tells Us About Women’s Lives and Getting the Most Out of Yours. Corinne is an economist and professor at the Wharton School of the University of Pennsylvania. Her research has been published in journals such as the American Economic Review, the Quarterly Journal of Economics, and the Journal of Political Economy. She also regularly speaks to and advises companies on their practices. What’s the big idea? Women face unequal demands at home and in the workplace, making “having it all” costly. Research shows how hidden factors shape choices and offers a way to reclaim time, energy, and j…
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To a certain point, cars are fantastic inventions making it easy to get to far-flung places, opening doors for new places to live or work or play. But there’s a tipping point when the built environment and our lives are arranged around motor vehicles where the benefits start to come undone. Building to prioritize space-hogging cars brings a long list of negative externalities. In Greek mythology, the god Dionysus granted King Midas his wish for the power to turn everything he touched to gold. Midas revels in the effortless wealth—objects, furniture, and even the ground beneath him turn to gold. The Midas touch was great right up until he wanted to eat or drink or jus…
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If you’ve recycled a Nespresso capsule recently, your spent coffee grounds could help Los Angeles recover from the devastating January 2025 wildfires. Nespresso is donating 100,000 pounds of compost, made in part from recycled coffee capsules, to City Plants LA, a nonprofit that plants and cares for trees across the city. The Swiss brand will deliver the compost in three batches, and recently sent off its first batch of about 30,000 pounds to the nonprofit. Nearly a year after the Palisades and Eaton wildfires, the soil across Los Angeles county is still impacted. Wildfires contaminate soil with heavy metals, alter its nutrient contents, and increase the risk of e…
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It’s almost the end of the year, and for many, that means health flexible spending account (FSA) funds are set to expire. FSAs allow employees to set aside pretax money to pay for healthcare expenses such as copays, some medications, and deductibles. But many people aren’t aware that the funds don’t always roll over into the next calendar year after December 31. Sometimes, employers will provide grace periods of up to two and a half months past the end of the year to allow for extra time to use your FSA funds. Others may allow you to carry over up to $660 per year. But 33% of employers have a hard deadline, so if you don’t use your funds by the end of the year, they’r…
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A shooting last weekend at a children’s birthday party in California that left four dead was the 17th mass killing this year—the lowest number recorded since 2006, according to a database maintained by the Associated Press and USA Today in partnership with Northeastern University. Experts warn that the drop doesn’t necessarily mean safer days are here to stay and that it could simply represent a return to average levels. “Sir Isaac Newton never studied crime, but he says ‘What goes up must come down,'” said James Alan Fox, a criminologist at Northeastern University. The current drop in numbers is more likely what statisticians call a “regression to the mean,” he said, r…
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Up in the Cascade Mountains, 90 miles east of Seattle, a group of high-ranking Amazon engineers gather for a private off-site. They hail from the company’s North America Stores division, and they’re here at this Hyatt resort on a crisp September morning to brainstorm new ways to power Amazon’s retail experiences. Passing the hotel lobby’s IMAX-like mountain views, they filter into windowless meeting rooms. Down the hall, the off-site’s keynote speaker—Byron Cook, vice president and distinguished scientist at Amazon—slips into an empty conference room to have some breakfast before his presentation. Cook is 6-foot-6, but with sloping shoulders that make his otherwise imp…
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The healthcare industry faces major challenges in creating new drugs that can improve outcomes in the treatment of all kinds of diseases. New generative AI models could play a major role in breaking through existing barriers, from lab research to successful clinical trials. Eventually, even AI-powered robots could help in the cause. Nvidia VP of healthcare Kimberly Powell, one of Fast Company’s AI 20 honorees, has led the company’s health efforts for 17 years, giving her a big head start on understanding how to turn AI’s potential to improve our well-being into reality. Since it’s likely that everything from drug-discovery models to robotic healthcare aides would be pow…
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The year is quickly coming to an end, and that means tech platforms are tripping over themselves to roll out their year-end recaps—all hoping to capture the virality that Spotify’s Wrapped year-in-review recap commands each year. Already in December, we’ve seen Spotify Wrapped, Apple Music Replay, Amazon Music Delivered, and YouTube Recap, with more, like the popular Snapchat Recap, set to debut in the coming weeks. One of those debuts has occurred today, as well. Popular chat platform Discord has now released its personalized Wrapped-like recap: Discord Checkpoint. Here’s what to know about it and how to view yours. Discord announced Discord Checkpoint 2025 Di…
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The automatic door has been reinvented. The home-focused tech startup Doma just announced its first product line: a set of residential doors capable of opening and closing automatically at the sight of an approaching homeowner. Packed with sensors, motors, and facial recognition technology, Doma Intelligent Doors bring automatic functionality and programmable controls to a home’s front door—all without clunky and unsightly equipment. Doma is led by founders Jason Johnson and designer Yves Béhar, who previously founded and later sold the smart door lockcompany August Home. The two joined forces again after sharing a frustration with the state of smart home technolo…
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Barnes & Noble is on a roll, and it’s not slowing down in 2026. The bookstore has confirmed plans to open 60 new locations across the country in 2026. For Barnes & Noble, the move is part of a major comeback that’s been years in the works. After the company saw a sales peak in 2008, it spent a decade watching sales dwindle as customers moved to other retailers (especially digital booksellers like Amazon), ultimately leading the retailer to shutter 150 stores. In 2019, the company was acquired by the UK’s Elliott Advisors and taken private. But since 2023, Barnes & Noble has annually added dozens of new locations across the U.S. A post-pandemic…
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New York City kicked off the new year with a new mayor in democratic socialist Zohran Mamdani, whose inauguration flooded the internet with viral moments. Mamdani took the oath of office via two separate swearing in ceremonies. The more intimate one took place underground at midnight at a decommissioned City Hall subway station. With just a few hours as mayor under his belt, Mamdani was then sworn in for a second time by fellow Democratic Socialist Bernie Sanders. Mamdani first reached internet stardom during his mayoral campaign thanks in part to his campaign’s design and witty social media content, prompting a landslide victory and the highest mayoral race voter…
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By now, the headlines almost write themselves: humanoid robots everywhere, AI in everything. Consumer Electronics Show (CES) 2026 didn’t disrupt that narrative—it confirmed it. What changed was the subtext. This was the year AI stopped feeling experimental and started feeling infrastructural. Intelligence has shifted from novelty to baseline, forcing harder questions about consequence, control, and agency—not just what technology can do, but how it reshapes systems once opting out is no longer realistic. For years, progress at CES has been measured in speed, scale, and spectacle. In 2026, a different metric quietly surfaced: judgment. The most advanced products weren’t …
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Put down Wordle. New brain-exercise-for-the-day just dropped. “Can you read 900 words per minute?” a viral post that has been doing the rounds on X, challenges. “Try it.” If you made it to 600 words per minute, that’s more than twice the speed of the average reader. If you made it to 900, congratulations—according to some back-of-the-napkin math, that makes you 278% faster than the national average (which is 238 words per minute). By that same logic, it could take you around 40 seconds to read this 600ish word article. But should it? As one X user pointed out, “this is like brainrot for reading.” Or as Jane Ollis, medical biochemist and founder at AI-pow…
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What did the latest holiday shopping season reveal about consumer confidence going into 2026? Mastercard CEO Michael Miebach unpacks the signals he’s seeing across global spending—from shifting consumer sentiment to AI’s growing role in financial security. Miebach also explores how credit cards fit into a future shaped by crypto, digital wallets, and agent-driven commerce, and what it will take for businesses to stay competitive amid continued market disruption. This is an abridged transcript of an interview from Rapid Response, hosted by the former editor-in-chief of Fast Company Bob Safian. From the team behind the Masters of Scale podcast, Rapid Response features cand…
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Protein is everywhere these days. The cultural obsession with the macronutrient has become unavoidable; from constant protein-adjacent Instagram ads to protein-focused recipes and protein-filled Chipotle bowls, Starbucks drinks, and Pepsi products. All of these products are starting to sound like part of some big, loud, fitness influencer chorus. But there’s one brand that’s managed to break through the noise—often, by saying nothing at all. Early this month, the protein bar company David debuted a print campaign in the New York City subway system featuring plain images of its bars, with no text or embellishments, surrounded by a sea of blank white space. It’s the encap…
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The Sundance Film Festival may be a little bittersweet this year. It will be familiar in some ways as it kicks off on Thursday in Park City, Utah. There will be stars, from Natalie Portman to Charli XCX, and breakout discoveries, tearjerkers, comedies, thrillers, oddities that defy categorization and maybe even a few future Oscar nominees. The pop ups and sponsors will be out in full force on Main Street. The lines to get into the 90 movies premiering across 10 days will be long and the volunteers will be endlessly helpful and cheery in subfreezing temperatures. But the country’s premier showcase for independent film is also in a time of profound transition after decade…
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Six years ago, Atari announced ambitious plans to build a gamer-themed hotel in Las Vegas, featuring an e-sports studio and a movie theater. The legacy video game company’s management at the time saw hotels as a way to revitalize the brand’s name, which was largely a nostalgia play. “I love the idea. It’s something I’ve always wanted to do,” said then-CEO Fred Chesnais. “I always wanted to make an amusement park, and hotels could be the first step.” But now the company tells the Las Vegas Sun that the project has been shelved after “the deal didn’t come to fruition.” It’s the latest in a series of disappointments for Atari’s lodging ambitions. Only one of what th…
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The world’s biggest tech companies are facing a legal showdown that could fundamentally change the way that social media is designed. The trial is taking place in the Los Angeles County Superior Court, where jury selection started on January 27. It’s testing out a new legal theory intended to spur greater regulation of social media platforms like TikTok, Snap, YouTube, and Meta’s Facebook and Instagram: Lawyers are gearing up to argue that the companies behind these platforms are designing their sites to be deliberately addictive, resulting in direct personal injury to users, especially children. Overall, the trial is expected to consist of nine cases, which hav…
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A new dating app called Known, which went live earlier today in San Francisco, wants to offer users a dating experience that is far less gamified—and far more enabled by artificial intelligence. The app, which uses voice-based conversations with an AI to match people to prospective romantic partners, is the latest evidence that the next generation of dating apps isn’t looking to maximize matches. In other words, there’s no swiping. Known, founded by former Stanford University students Celeste Amadon and Asher Allen, uses an AI-based chat interface that interviews prospective daters and gauges their interests and values. Then, the app uses a model—which the company says …
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In my suburban Boston Ulta, I’m sitting with my hand in a little box. I’ve been promised that in roughly 30 minutes I’ll have nails that are shaped, buffed, and painted—not by a human, but by an AI-powered robot. It feels like an episode of The Jetsons come to life, but the truth is that the AI boom has officially entered the physical world. Most of us interact with artificial intelligence through screens—Gemini drafts our emails, ChatGPT summarizes our docs—but behind the scenes, engineers are racing to give AI hands and feet. Robots already pack boxes in warehouses and make guacamole in fast-food kitchens. Soon, they will be washing dishes, taking care of pets, and …
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If you’re a CEO, entrepreneur, recruiter, or hiring manager, you know how important it is to hire the right people for the right roles. But hiring the right people for the right roles goes way beyond simply attracting “the best and brightest” of your industry. Just because someone is highly qualified, great at what they do and has impressive experience, doesn’t mean they are a good fit for your organization or your culture. If you want your business to thrive in the marketplace, you need to filter out potential employees who may not be a great fit for your organization and attract those who are the most likely to thrive. Here are three ways to attract potential employees…
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Valentine’s Day is just a week away, and is one of the most popular holidays for consuming chocolates. But according to two notices from the Food and Drug Administration (FDA), buyers of select M&M products are at risk of adverse health consequences due to undeclared allergens. Here’s what you need to know. What’s happened? On January 26, Beacon Promotions Inc initiated a voluntary recall of some of its M&M products. Beacon Promotions, based in Minnesota, sells third-party products featuring its clients’ logos and branding. Businesses use promotional product companies like Beacon to produce everything from tote bags to chocolate with their logos, which…
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Even after the final whistle blew on the Seattle Seahawks’ 29-13 win over the New England Patriots, Rocket’s Super Bowl was far from over. Sure, the brand had a Super Bowl ad featuring Lady Gaga singing a Mr. Rogers classic, but that was just the beginning. At 8 p.m. ET, immediately after Rocket and Redfin’s Super Bowl spot aired, the brands released the first of six app-exclusive clues that would roll out over the next 48 hours for users to play a contest in order to win a million-dollar home. This last part of Rocket’s Super Bowl strategy is perhaps its most important because it’s not just focused on entertaining audiences or attracting their attention; it’s about r…
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