Blog, YouTube & Content Monetization

Fans of In-N-Out Burger have some good, or not-so-good, news to chew. The beloved chain’s closely-watched location tracker shows six new locations are on the way soon. But these locations won’t see the hamburger chain break ground in new states. While the Irvine, California-based company has been steadily expanding east in recent years, the locations marked as “opening soon” will only deepen its presence in six states: Colorado, Nevada, Oregon, Utah, Washington, and Tennessee. In-N-Out is opening a regional headquarters in Franklin, Tennessee and plans to relocate across the country from California by 2030. But it has yet to make it to the Atlantic Coast—and does…

It’s no secret that a brand alliance with a Formula One team requires a major investment. Whether a company joins at the title level or as a technical partner, the commitment is significant. For most executives, the first question is straightforward: Is the visibility worth it? Drawing on our experience as a global cybersecurity company partnered with one of the sport’s most recognizable teams, this article offers practical insights to help organizations decide whether such partnerships align with their business goals. F1 delivers global exposure that few properties can match. With an estimated 800 million fans worldwide and a race calendar spanning Europe, the Ameri…

A few years ago, I started noticing a pattern. Every time a major publication or LinkedIn thread took on AI in hiring, the framing was almost always the same: hype on one side, existential alarm on the other. The talent leaders I actually talk to have more nuanced opinions than that, but those narratives still shape the conversation in ways that hold organizations back from building the hiring processes their people and candidates actually deserve. After spending the last decade building AI-powered hiring tools and working alongside the talent teams implementing them, I’ve had a front-row seat to the gap between what people assume about AI in hiring and what actua…

There’s a good chance you have a Great Value product in your home right now: perhaps chicken nuggets in the freezer, or paper towels on your counter. The brand (Walmart’s largest private label, which launched in 1993) turns up in 9 out of 10 American households. By Nielsen’s count, that makes it the largest consumer packaged goods brand in the United States—bigger than Coca-Cola and Pampers. Until now, Great Value’s packaging has been designed to telegraph low prices: Walmart estimates that these products save the average family more than 35% annually compared to national brand equivalents. Its white background, blocky letters, and straightforward blue logo were meant…

The tiny easy chair Mikael Axelsson is holding in his hands—a dollhouse-size combination of bent wire, hand-carved foam, and hot glue—has been a white whale for the Ikea designer since he first modeled it back in 2014. The concept was simple, or at least he thought it would be: Build a frame of metal, fill it with a balloon-like cushion, and reinvent novelty 1990s blow-up furniture into a modern home furnishing. But after trying to take the Barbie-size model he’d built and expand it into a full-scale piece of inflatable furniture, he had two major problems. First, he could never quite figure out how to make an inflatable cushion that didn’t feel like an exercise ball…

Last August, as the internet piled on Cracker Barrel over its new “modern” logo, something even stranger was unfolding at Steak ’n Shake. For one week, the chain’s X account didn’t try to sell a single burger. Instead, it attacked Cracker Barrel’s “destruction of shareholder value,” alongside other financial grievances. It sold $20 red MAGA-style hats bearing the words “Fire Cracker Barrel CEO,” and drew attention to a billboard near Cracker Barrel’s Nashville headquarters that Steak ’n Shake had secured, repeating the line. Days later, Cracker Barrel admitted defeat. The logo reverted. The internet moved on. Steak ’n Shake did not. The account remained fixate…

April is shaping up to be yet another brutal month for job cuts in the technology sector. But the announcements may not have the immediate effect that many companies are hoping for. Here’s the latest on the situation. Microsoft to offer buyouts to 7% of its US workforce While Microsoft hasn’t announced another round of layoffs, the Windows giant is planning job reductions of another kind. As Fast Company reported yesterday, the Redmond, Washington, company is expected to offer buyouts to 7% of its U.S. workforce by the end of June. A buyout is when a company offers an employee a financial incentive to resign. Buyout helps companies avoid being forced to ch…

When browsing social media it is sometimes hard to discern reality from AI. Is a video of bunnies jumping on a trampoline at night real-life? Probably not. But while some of us are stuck trying to figure out the authenticity of visual content, Spotify is jumping ahead to help users know if who they are listening to is actually human. The streaming giant’s newest feature, Verified by Spotify, gives artists who have been reviewed by Spotify a mint-green check beside their profile. The company evaluates robust criteria to determine a profile’s authenticity and trust, including data related to listener activity, engagement over time, and an identifiable artist presence in…

In a trial featuring a clash between Elon Musk and OpenAI CEO Sam Altman, neither of the tech titans has emerged as an overly sympathetic character. But nobody has more to lose than Altman, who is expected to take the stand this week to defend himself. Already, testimony about Altman’s turbulent tenure at the ChatGPT maker has become prime fodder for internet jokes. One piece of evidence that has inspired countless memes was a text exchange between Altman and a company officer, Mira Murati, in 2023 during his short-lived ouster as CEO, when Altman asked if things were moving “directionally good or bad” and she wrote back: “Sam this is very bad.” Musk, the world’s riches…

As Meta has poured hundreds of billions of dollars into outpacing its competition in the AI arms race, employees have been forced to get on board with its big bet. Meta employees have been asked to enthusiastically adopt AI and are now evaluated on their AI use in performance reviews. Recurring layoffs have reportedly stoked discontent: According to a recent New York Times report, employees have built websites to count down to another round of rumored job cuts next week. Now the company is also using mouse-tracking software to collect employee data that will help train Meta’s AI models—and employees are not having it. A Reuters report today revealed that an onli…

Leadership is no longer linear. Among the founders I meet, there’s a clear shift: Younger entrepreneurs are starting earlier, building faster, and often working across multiple ventures at once. More than half of Gen Z has a side hustle. Entrepreneurship is beginning to look less like a single trajectory and more like a portfolio. But this generation isn’t just building businesses. They’re building dynamic careers with intent. There is a growing expectation that entrepreneurs integrate social and environmental impact into core business decisions. Nearly a third of Gen Z is interested in serving on nonprofit boards or advisory groups. The line between building a …