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Blog, YouTube & Content Monetization
The content platform strategies that turn audience attention into diversified income. This sub-forum connects the social and content creation work happening across the community's platforms to the monetization layer — how to turn blog traffic into email subscribers into product buyers, how to monetize a YouTube channel before it reaches monetization thresholds, how to build a newsletter that generates revenue from day one, and how to structure content output for compounding returns rather than one-time traffic spikes. Strong connection to the community's own YouTube channel and social strategy.
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Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. Federal Reserve Governor Michelle Bowman issued a housing market warning during a speech at the Kentucky Bankers Association Annual Convention in Asheville, North Carolina on September 23. Bowman noted that housing activity has slowed significantly, with declines in single-family construction and sales coinciding with rising inventories and falling house prices in many markets. “Declines in housing activity, including single-family home construction and sales, have been accompanied by higher inventories of homes for sale and falling house prices,…
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Do you suffer from time anxiety? Before you answer, consider if any of the following scenarios sound familiar: You get a late start, and the whole day you’re running behind. You always feel rushed, to the point that you start to get panicky. You look at your task list at the end of the day, and you’ve only finished half of what you planned. You constantly feel that time is slipping away. In other words, you’re constantly battling the feeling that there’s simply not enough time. But what if you could reframe the way you think about time? Well, you can. It involves learning a little ancient Greek, and getting to know that society’s approach to …
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Whatever happens next at Starbucks will be studied for decades to come. The world’s largest coffee chain has faced six quarters of declining same-store sales. But for the last year, its new chairman and CEO, Brian Niccol—the surest bet in the restaurant industry—has been architecting a turnaround. Hot off turnarounds at Yum Brands with Pizza Hut and Taco Bell, which he followed up by modernizing burrito building at Chipotle, Niccol has proven himself to be both a master marketer and operations expert. Which is why, when he announced that his strategy for Starbucks was to revive the third place, even some of Niccol’s fans were skeptical he could pull it off. E…
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Pepsi has a new challenge: keeping products like Gatorade and Cheetos vivid and colorful without the artificial dyes that U.S. consumers are increasingly rejecting. PepsiCo, which also makes Doritos, Cap’n Crunch cereal, Funyuns and Mountain Dew, announced in April that it would accelerate a planned shift to using natural colors in its foods and beverages. Around 40% of its U.S. products now contain synthetic dyes, according to the company. But just as it took decades for artificial colors to seep into PepsiCo’s products, removing them is likely to be a multi-year process. The company said it’s still finding new ingredients, testing consumers’ responses and waiting for …
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Napheesa Collier is more than just a WNBA star who is critical of her league and its leadership. The Minnesota Lynx player is a vice president of the players union, which means she will be sitting across from WNBA Commissioner Cathy Engelbert at the negotiating table ahead of an Oct. 31 deadline to reach a new collective bargaining agreement. If that doesn’t cause enough tension, Collier is also a co-founder of Unrivaled, a three-on-three women’s basketball league that plays in the winter and features WNBA stars. That could give her additional leverage to try to press the WNBA as talks unfold. Here’s a look at some of the implications of Collier’s headline-gra…
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