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Blog, YouTube & Content Monetization

The content platform strategies that turn audience attention into diversified income. This sub-forum connects the social and content creation work happening across the community's platforms to the monetization layer — how to turn blog traffic into email subscribers into product buyers, how to monetize a YouTube channel before it reaches monetization thresholds, how to build a newsletter that generates revenue from day one, and how to structure content output for compounding returns rather than one-time traffic spikes. Strong connection to the community's own YouTube channel and social strategy.

  1. Across the U.S., more schools are implementing policies restricting cellphones as concerns about digital distraction, mental health, and academic performance rise. The scale of the issue is significant. According to a 2023 report from Common Sense Media, 97% of students between the ages of 11 and 17 use their cellphones at least once during the school day. These students spend a median of 43 minutes online each day during school hours. Social media, YouTube, and gaming were the students’ top cellphone uses. Schools have already begun taking action. Data from the National Center for Education Statistics published in 2025 shows that 77% of public schools ban cellpho…

  2. Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If you received this newsletter from a friend, you can sign up to get it yourself every Monday morning. When Brian Doubles became CEO of Synchrony in 2021, a global pandemic had upended the way companies thought about work. Remote options became ubiquitous, and many employees, when possible, were given the tools they needed to do their jobs from anywhere. Now, even as other financial servi…

  3. Fifth Third on Monday agreed to buy regional lender Comerica in an all-stock deal valued at $10.9 billion, creating the ninth-largest U.S. lender with a robust presence in the Midwest. Regional lenders are looking to diversify revenue streams, strengthen balance sheets and expand into faster-growing markets as they recover from an industry-wide crisis in 2023 that shook investor confidence and exposed the risks of bank runs and troubles in commercial real estate. Analysts have said consolidation is crucial for smaller lenders to compete with the nation’s largest banks, with several banks looking to take advantage of a potentially lighter regulatory environment und…

  4. It’s the life of a saleswoman. Taylor Swift’s 12th studio album, “The Life of a Showgirl,” sold 2.7 million copies in traditional album sales — which include physical and digital formats — in its first day in the U.S. That’s according to Luminate, an industry data and analytics company. The album was released Friday. The sales are impressive for a number of reasons. Swift has broken her record for most first-week sales… in one day. Her last album, 2024’s “The Tortured Poets Department,” amassed 2.61 million equivalent album units in the U.S. in its first week. “The Life of a Showgirl” has also become the second-largest sales week for any album in the modern er…

  5. Our second annual Ignition Schools awards recognizing the colleges and universities shaping future entrepreneurs and innovators arrives at a crucial crossroads for higher education. On one hand, artificial intelligence has caused us to rethink assumptions about how far and how quickly technology can improve our society and our lives. On the other hand, a storm of skepticism brewing in a sea of disinformation has dimmed the view of many toward college educations, which some have also accused of being politically indoctrinating. That has led to unprecedented attacks on university research funding at a time when core research is needed to develop advanced solutions in such f…

  6. Let’s hear it for the frazzled. Those multitasking, multiskilled superhero women (and let’s be honest, they’re almost always women) whose days are packed to the brim—juggling leadership roles and caregiving, studying in between appointments, work calls, and late-night birthday party prep. They’re keeping it all going and doing it well, even if they feel like they’re barely holding it together. Procrastination? They don’t have time for it. In my new book Small Moves, Big Life, I lay out clear, accessible daily practices for dialing down overwhelm, especially for women in high-performance positions. It’s all about small, repeatable actions that keep you productive, focu…

  7. Shares in AppLovin Corp were up slightly in premarket trading today after falling by double digits on Monday. The volatile movement follows a Monday report about a rumored probe by the Securities and Exchange Commission (SEC), which reversed the fortunes of what had been a high-growth tech stock for much of 2025. Here’s the latest on AppLovin and what to know: What was reported about AppLoving? On Monday, Bloomberg reported that the SEC was looking into the ad tech company’s data collection practices in response to a whistleblower complaint and multiple short-seller reports published earlier this year. Specifically, the regulatory agency is looking into whethe…

  8. LeBron James had another “decision” to announce. Turns out, it was an ad. The Los Angeles Lakers star teased that he would have something to say Tuesday. The “decision” reference is a nod to how he announced in July 2010 that he was joining the Miami Heat. It was supposed to come out at noon Eastern, but Hennessy — the cognac brand that James has been partners with for some time — made the announcement public about 90 minutes ahead of schedule. James’ training schedule for the day changed, the brand said, necessitating the change in release plans. “This fall, I’m going to be taking my talents to Hennessy V.S.O.P,” James said in the clip. Even the wording he us…

  9. The New York Stock Exchange’s (NYSE) parent company Intercontinental Exchange (ICE) said on Tuesday it will invest up to $2 billion into the crypto-based betting platform Polymarket. The move marries the more traditional, regulated NYSE with the riskier prediction markets, and is generally seen as a move by the iconic, 233-year-old exchange to keep up with its competitors by capitalizing on the growing popularity of betting on all kinds of things. “Our partnership with ICE marks a major step in bringing prediction markets into the financial mainstream,” Shayne Coplan, CEO of Polymarket, told Fast Company. “Together, we’re expanding how individuals and institutio…

  10. For the first time in nearly half a century, the city of Detroit has a major new addition to its skyline. Hudson’s is a $1.4 billion ground-up downtown development of two buildings covering more than 1.5 million square feet, including residential, office, hotel, retail and event space. It’s a large-scale argument that for all of the city’s troubles—from its precipitous population decline to its high poverty levels to its rock bottom 2013 municipal bankruptcy—the city has brighter days ahead. This assertion comes from Bedrock, the real estate arm of billionaire Dan Gilbert, who has almost single handedly breathed life into the city’s downtown core through a decade…

  11. Microsoft just redesigned all of its Office icons to embrace the AI era, and, according to the company, that means ditching solid shapes for all things “fluid and vibrant.” The 12 new icons, which began rolling out on October 1, encompass all of Microsoft’s platforms from Outlook to Word Documents and Teams. This is the first time that Microsoft has updated the icons’ aesthetics in seven years, and the company’s designers have reworked every logo to be curvier, brighter, and more colorful. “Today, as we roll out refreshed icons for Microsoft 365 apps, small but significant design changes are a reflection and a signal,” a Microsoft blog post, published on October 1…

  12. After a number of big announcements this week, it’s hip to be Square. Square announced several upgrades and features to its platform this week, including an expansion of tools for restaurant owners and operators, new intelligence capabilities under its Square AI suite, the unveiling of Square Bitcoin, allowing platform users to conduct transactions in Bitcoin. As a cherry on top, Cash App, a sister company to Square under its parent firm, Block, also announced Neighborhoods, a feature that connects customers with local businesses, creating local networks in which customers can place orders and accumulate rewards points to spend with nearby businesses, and helps t…

  13. Are you human? A new game wants you to prove it. I’m Not a Robot is a fun spin on the popular CAPTCHA game synonymous with using the internet. Except it’s not just one game, but 48 increasingly absurd puzzles designed to help you prove you have a soul—and the patience to parallel park a Waymo using your arrow keys. The game begins as you’d expect. Level 1 asks you to check a box to prove you’re not a robot. Level 3 prompts you to decipher text wiggling on the screen. But the more you progress, the whackier it all becomes. Level 11 asks you to find Waldo on a crowded beach. Level 17 wants you to use your mouse to draw a circle that is 94% accurate (it’s not as easy…

  14. For more than a century, a stretch of riverfront in Toronto was an industrial wasteland, with oil storage tanks, factories, and shipping infrastructure sitting on former wetlands. Now, part of the site is a sprawling new park, and next year, construction will begin on a new neighborhood inside it. “It’s incredibly transformed,” says Emily Mueller De Celis, a landscape architect at the firm Michael Van Valkenburgh Associates, which won a competition to “renaturalize” the area in 2007. “Rather than walking around in and amongst oil refineries and other industry, now you are immersed in nature, walking along the banks of a river with spectacular views back to the cit…

  15. Leading in these times isn’t easy. You’re expected to be relatable yet reliable, compassionate yet competent, and authentic yet professional. You have to do all of this in an environment where global upheaval, economic uncertainty, and technological changes are creating widespread anxiety. And perhaps you, on occasion, have some stressors in your own work and personal life to navigate? Masking emotions at work is both exhausting and counterproductive. Acting as though everything is fine when it’s clearly not creates an environment of toxic positivity, erodes trust, and makes it harder for others to be honest. It’s also not healthy. As noted in Psychology Today, suppre…

  16. If you hear your organization talking about the Great ShakeOut, it has nothing to do with Taylor Swift or Florence and the Machine. Instead, this international event promotes earthquake preparedness. Having a plan greatly improves outcomes and saves lives. On October 16 at 10:16 a.m. local time, millions will be practicing how to properly drop, cover, and hold on. Let’s take a look at the science behind earthquakes, the regions they impact, and how to participate in the Great ShakeOut. What actually causes an earthquake? The Earth’s outer layer is made up of seven major tectonic plates. Think of these as patches of a quilt that isn’t stitched together per…

  17. Who doesn’t love a little cinnamon sprinkled on their toast or oatmeal? Unfortunately, lovers of the spice now have more things to worry about. The Food and Drug Administration (FDA) has expanded its list of ground cinnamon products to avoid over fears that they could contain elevated levels of lead. Here’s what you need to know about the latest cinnamon products the FDA is warning consumers to avoid. What’s happened? On October 10, the FDA updated its ongoing list of ground cinnamon products that consumers should avoid due to fears that the products may contain elevated levels of lead, which could be harmful. The most recent updates to the list of products…

  18. The most common email messages I receive these days are obviously AI-generated pitches for guests to appear on my podcast. They all begin the same way, with a praising reference to one of my recent episodes—usually the second-to-last posted show. “Your recent interview with so-and-so was penetrating, and got to the heart of the problem of x or y.” Then comes the crucial pivot: “John Dough’s work takes that problem even further . . .” And then the pitch for John Dough to be on the podcast. The problem is not just that the publicist used AI to shotgun the known universe of podcasters with pitches artificially customized to their shows. It’s that the comparisons and con…

  19. If there’s any doubt whether people are willing to pay $900 for a premium credit card, just look at the latest quarterly results for American Express: The credit card issuer reported Friday that it beat third-quarter earnings estimates and raised its full-year outlook. It’s been a month since American Express refreshed its Platinum line of credit cards, raising the annual fee by $200 to $895, and that change is already paying dividends. The company has seen “strong” demand for these cards and more than 500,000 people have requested the New York-based issuer’s new pocket mirror card. “The initial customer demand and engagement exceeded our expectations, with new U…

  20. Apple’s mission to remake Apple TV into a streaming hub for sports is on track, literally. Apple will buy exclusive broadcast rights to Formula One (F1) races in the U.S. for the next five years, the company announced Friday. Apple cited the success of F1: The Movie in its decision to partner more deeply with Formula One, as the international motorsport gains a foothold among U.S. viewers. The five-year deal aims to extend the appeal of an Apple TV subscription to a broader swath of viewers while converting existing Apple TV users into racing fans, if things go as planned. Terms of the deal weren’t disclosed, but reports from CNBC and New York Times-owned The Ath…

  21. Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. In early October, a post on X by FreightWaves founder and CEO Craig Fuller caught my attention: Speaking with a home builder last night (Chattanooga, TN): High-demand in the low-end of the market (<$300k), as people are looking to upgrade from renting. Can't build enough. Almost no demand in middle market ($300k-700k), as it tends to be the upgrade market and the buyers… — Craig Fuller 🛩🚛🚂⚓️ (@FreightAlley) October 4, 2025 While Fuller’s narrative rings true in some pockets of the country, it isn’t the case everywhere. The dynamics he des…

  22. Get ready to hurry up and wait. As delays and cancellations continue to pile up at the nation’s busiest airports during the weeks-long government shutdown, some travelers who have been anticipating extra headaches are hedging their bets with extra insurance protections. According to data shared with Fast Company from the price comparison service InsureMyTrip, 10% of travel insurance policies purchased in September and into October have included “cancel for any reason” (CFAR) coverage. That’s the highest percentage of the year so far and above the average of 8% seen from January through August, InsureMyTrip says. The additional protection, which can incr…

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