Blog, YouTube & Content Monetization

The 2026 FIFA World Cup will be the largest in history, and it’s meeting a growing American soccer fanbase on home turf for the first time since the ’90s. With companies paying millions to reach these fans, the challenge is standing out from the noise. On this episode of FC Explains, Fast Company Senior Staff Editor Jeff Beer explores what he’s learned from Men in Blazers co-founder Roger Bennett about how brands can leverage compelling storytelling and authentic fan culture, which sometimes matter more than the action on the field. Beer also shares insights from executives at major brands like Verizon and Anheuser-Busch about their World Cup marketing strategies to …

Every TV and movie critic is loving to hate on Darren Aronofsky these days. The Academy Award-nominated filmmaker—creator of lyrical, surreal, and deeply human movies like Black Swan, The Whale, Mother!, and Pi—has released an AI-generated series called On This Day . . . 1776 to commemorate the semiquincentennial anniversary of the American Revolution. Though the series has garnered millions of views, commentators everywhere call it “a horror,” slamming Aronofsky’s work for how stiff the faces look, how everything morphs unrealistically. Although calling it “requiem for a filmmaker” seems excessive, they are not wrong about these faults. The series, created using real…

After 25 years of obsessing over Mars, Elon Musk announced that SpaceX has shifted focus from invading the Red Planet to invading the Moon. He claims he will build a self-sustainable lunar metropolis in less than a decade—a sharp contrast to his proposed Mars colony, which he says would now take at least 20 years. Both timelines are as fictional as Star Trek, but at least now his plan makes sense. It is a jarring plot twist from January 2025, when Musk dismissed the Moon as a “distraction.” Now, he says, the satellite is the “overriding priority” to secure civilization. Musk argues a lunar base is necessary because a “natural or man-made catastrophe” on Earth could c…

Stress isn’t just an occasional visitor in our lives—it’s more the houseguest who never got the hint to leave. Between economic uncertainty, workplace upheaval, rounds of layoffs, and the delightful unpredictability of daily life (surprise traffic jams, anyone?), most of us are living in a near-constant state of low-grade panic. But here’s something most people don’t realize: resilience—the ability to stay calm, flexible, and creative in the face of stress—isn’t just an inborn trait. It’s a skill. One that can be learned, practiced, and strengthened. And some of the most effective tools for doing that come not only from the world of business or psychology, but also fr…

When it comes to EVs, a bigger battery isn’t always better. Ford Motor Company is making that bet as part of its effort to manufacture a new suite of more affordable electric vehicles—beginning with a $30,000-starting-price mid-size electric truck set to launch in 2027. To get more out of a smaller battery, Ford has had to reimagine every step of its manufacturing process. It has scrapped the typical assembly line process in favor of what the automaker calls its “Ford Universal EV Platform,” and simplified every part of its EV, from the miles of wiring inside the electric system to the number of parts that make up its frame. And it’s had to rethink the batter…

At first glance, it could be the trailer for a new Hollywood blockbuster starring Brad Pitt and Tom Cruise. “This was a 2 line prompt in seedance 2,” Irish filmmaker Ruairí Robinson clarifies in a caption on X of the 15-second clip, which shows two of the industry’s biggest stars locked in a fistfight on a crumbling rooftop, complete with sweeping camera angles and crisp sound effects. This was a 2 line prompt in seedance 2. If the hollywood is cooked guys are right maybe the hollywood is cooked guys are cooked too idk. pic.twitter.com/dNTyLUIwAV — Ruairi Robinson (@RuairiRobinson) February 11, 2026 The viral AI-generated clip has garnered more than 1.8 milli…

Snapple might be gearing up for a long-awaited comeback by taking a page out of its ‘90s playbook. On February 18, Snapple’s parent company, Keurig Dr Pepper, announced that the beloved tea brand is unveiling a refreshed visual identity designed to “return the Snapple brand to icon-status.” The new look, which will roll out beginning this March, includes new graphics, a logo inspired by the brand’s ‘90s look, and an updated bottle design that hearkens back to its original glass packaging. At the same time, Keurig Dr Pepper told Fast Company that it’s reinvesting in marketing efforts for Snapple, including through an ongoing campaign focused on the drink’s hometown of …

Generative AI may be both the most useful and the most mystifying tool of our modern-tech era. The problem—aside from all the endlessly documented issues around accuracy—is that generative AI generally seems to function in a DOS-like blank prompt form. The onus is squarely on you to figure out what to ask and how to put these saucy systems to use. That black-box feeling is especially apparent when you look at NotebookLM, an “AI-first notebook” launched by Google nearly two years ago. The idea behind NotebookLM is that you upload your own source materials within carefully confined notebooks, and you can then lean on Google’s Gemini AI to interact with that material…

The impact of GLP-1 medications on weight loss is undeniable, but emerging research suggests the results may only be temporary. A growing body of evidence shows that when patients stop taking GLP-1 drugs, much of the weight they lost returns—and so do the medical complications that may have prompted treatment in the first place. “The only way that they work is if you keep taking them,” Scott Isaacs, an endocrinologist at the Grady Health System in Atlanta, told Market Watch. “And when people stop taking them, they have a lot of weight regain, and the medical problems that went away tend to come back.” New research from the University of Oxford found that weight i…

Some bad news for all the mutual fund managers out there: A new study from researchers at Harvard Business School seems to support the fear that artificial intelligence and machine learning could do their jobs. But here’s the catch—with only about 71% accuracy, depending on how predictable their trades are. The working paper “Mimicking Finance” from Lauren Cohen, Yiwen Lu, and Quoc H. Nguyen, published this month by the National Bureau of Economic Research, finds “that 71% of mutual fund managers’ trade directions can be predicted in the absence of the agent making a single trade.” The paper goes on to say, “For some managers, this increases to nearly all of their…

Reading or sending emails may seem like an innocuous task, but sometimes, this simple act can trigger a dramatic bodily response. Like forgetting to literally breathe. “Many of us have heard of sleep apnea: the condition where breathing gets interrupted during sleep.” Dora Kamau, Lead Mindfulness and Meditation Teacher at mental health app Headspace, told Fast Company. “Email apnea is a similar idea—just happening in the middle of your workday,” When we’re intensely focused on a task, the brain will “switch off” certain unconscious functions to redirect its processing power to the task at hand. In that state, a lot of people unknowingly alter their breathing, tak…

The devil might’ve worn Prada in 2006, but two decades later, the fashion elite are wearing books. Case in point: Coach’s hot new accessory is a keychain made out of literal hardcovers. Coach revealed the new “book charms” in a series of social posts on February 25. Created in collaboration with the publisher Penguin Random House, the charms include adorably teeny, fully readable versions of classics like Sense and Sensibility by Jane Austen and I Know Why the Caged Bird Sings by Maya Angelou, alongside more recent titles like Untamed by Glennon Doyle and A Forest of Wool and Steel by Natsu Miyashita. The book bag charms will be available for $95 on the Coach website …

Your colleagues decide in less than a minute whether your email is worth replying to. Microsoft’s 2025 Work Trend Index Report shows that the average employee receives 117 emails a day, and most are skimmed in under 60 seconds. In other words, if your email takes someone more than a minute to understand, there’s a strong chance you won’t be getting a timely response. Well-written emails don’t just make you sound smarter; studies show that they also reduce misunderstandings and speed up responses. Here are five simple ways to get faster email responses, while also helping your recipient preserve mental energy and time. BREAK UP WITH THE EMAIL BRICK Long bloc…

AI has not changed the importance of judgment in product leadership. What it has changed is the cost of getting it wrong. Early in my career, I learned a principle that still guides how I think about building products: The strongest decisions rarely start with perfect data. They start with conviction, a hypothesis shaped by experience, customer insight, and pattern recognition. What ultimately separates high-performing product organizations from average ones is how quickly and confidently instinct is validated. That validation is the true role of product analytics, and increasingly, it is where AI amplifies its value. Analytics tests whether what you believed woul…

A public showdown between the The President administration and Anthropic is hitting an impasse as military officials demand the artificial intelligence company bend its ethical policies by Friday or risk damaging its business. Anthropic CEO Dario Amodei drew a sharp red line 24 hours before the deadline, declaring his company “cannot in good conscience accede” to the Pentagon’s final demand to allow unrestricted use of its technology. Anthropic, maker of the chatbot Claude, can afford to lose a defense contract. But the ultimatum this week from Defense Secretary Pete Hegseth posed broader risks at the peak of the company’s meteoric rise from a little-known computer scie…

Target will stop selling cereals containing synthetic colors by the end of May. The Minneapolis-based discounter said Friday it had been phasing out synthetic colors in cereals for several years. Right now, 85% of its cereal sales already come from products made without synthetic dyes. Target said it has worked with national brands and its private brands to reformulate products as needed. Some cereals — including Trix and Lucky Charms, which are made by General Mills — will have updated formulations, Target said. Target said it will no longer carry brands that don’t reformulate, but it didn’t name the brands. General Mills announced last year that it planned t…

Like many children with attention-deficit/hyperactivity disorder (ADHD), Jake Sussman struggled in elementary school, especially in areas that required quiet concentration, like reading. “I’m very sensitive to sound, so the smallest noises can be distracting,” says the now-30-year-old, who was diagnosed in sixth grade. “Silence is sometimes loud for me.” After the diagnosis, Sussman’s parents switched him to a school that specialized in helping students with learning differences. His mom also started playing brown noise to help him relax or fall asleep, after she read that low-frequency (lo-fi), deep rumbling sounds—like heavy machinery or strong rainfall—can soot…

Earlier this week, social media was wowed by images from the streets of Chinese cities showing senior citizens lining up to have OpenClaw, the always-on AI assistant, installed on their laptops, desktops, and other devices. Areas like Shenzhen and Wuxi offered subsidies to try to scale up adoption of the tool and capitalize on its capabilities. An enormous proportion of all OpenClaw instances installed worldwide, as tracked by public dashboards, emanate from China. China is adopting tech at an absolute breakneck pace. A ridiculous amount of people turned up into a public event in Shenzhen today to install the OpenClaw. Some devs who work at Chinese big tech compan…

Cambodia said Friday it has drafted its first law targeting online scam centers, after vowing to shut them down by the end of April. Cambodia is a major hub for scam operations, which extort money from victims online through bogus investment schemes and feigned romances. Victims around the world are estimated to have been cheated out of tens of billions of dollars annually. At the same time, thousands of people, especially from other Asian nations, have been recruited with false job offers and then forced to work in scam centers in conditions of near-slavery. “This law is the most important legal instrument for Cambodia in combating scams online, fighting money launder…

Think of your favorite movie. Maybe you love it for the plot, or the nostalgia you get from watching it again and again. Now think of that same movie, but all the actors have been shuffled: An American who can’t quite master a British accent, a 35-year-old playing a high schooler, a dramatic actor whose jokes fall flat. The people who make sure that doesn’t happen often go unrecognized, but now the Academy of Motion Picture Arts and Sciences has something to say about it. The inaugural Best Casting Oscar will be awarded at the 98th Academy Awards on March 15. It’s the first new Oscars category in more than two decades. (In 2002, Shrek was the first to win the then…

Your local Macy’s might not be closing its doors as soon as previously expected. On Wednesday, the department store chain confirmed a major change involving a previously announced plan to permanently shutter 150 stores. In an earnings call, CEO Tony Spring revealed that “several major milestones” had been hit last year, citing a return to “positive comparable sales for total Macy’s Inc. and Macy’s Nameplate.” The retail boss said Macy’s success marked “an important inflection point” for the chain, as the brand hit “better-than-expected” results in every quarter, and “delivered adjusted diluted EPS well above” the chain’s own guidance. On that same call, …

Everything is bigger in Texas, they say—including an economic boom there in recent years. Austin, in particular, consistently ranks among the fastest-growing metro areas in the country, and is vying to become one of the top startup hubs. Meanwhile, the state has successfully lured hundreds of companies to relocate to Texas in recent years. In 2024, Texas surpassed New York as the top employer of workers in the financial services industry, and it will up the ante with the opening of the Texas Stock Exchange later this year. This is the latest sign that the state, the eighth-largest economy in the world, is becoming a global financial and business powerhouse. “E…

Ryan Coogler, Zinzi Coogler, and Sev Ohanian, the founders of Proximity Media, share their top leadership tips for creatives. View the full article

This is ‘The Truth About Leadership,’ Fast Company’s latest video series, where CEOs and industry leaders speak honestly and candidly about what it’s really like to be at the top. No corporate jargon—just real talk. First up: Alex Cooper, host of Call Her Daddy and founder and CEO of Unwell. View the full article

Generative AI is seemingly becoming more and more entrenched in daily life, with built-in tools making it near impossible to avoid across platforms, not to mention the AI-generated content flooding apps like X, TikTok, and Instagram. At every turn, the technology’s critics have shouted their concerns from the rooftops, including the environmental havoc wrought by data centers to the damage AI can do to creative industries. Now, that crowd has something to celebrate: the end of OpenAI’s video generation platform Sora. On Tuesday, March 24, OpenAI announced it was shutting down Sora, its AI-first TikTok clone, just months after its launch in September of 2025. “…