Blog, YouTube & Content Monetization

Most people think of solopreneurs as a one-person machine. The solopreneur (according to social media) sends invoices, juggles client calls, manages marketing campaigns, and troubleshoots their own website—all before lunch. It’s a compelling narrative because it celebrates endless hustle and grit. But it’s also a myth. Solopreneurship simply means you make the business decisions. You don’t have to consult anyone else or wait for approval. It doesn’t mean you’re the only person doing the work. Most solopreneurs eventually bring in support (including me, in my solo business). Hiring help doesn’t mean you’re “no longer a real solopreneur.” It’s a sign that your busin…

I personally can never bring myself to tell people that I’d rather forgo their gift and just get cash instead—or better yet, a Venmo. It feels almost too blunt, a cheap shot. So each year, when I unwrap another pair of socks, I smile through gritted teeth. I feel a twinge of guilt in admitting it. But, to my relief, it appears I’m not the only one. A new Wells Fargo survey finds younger generations are driving a shift toward digital cash gifts, choosing convenience and flexibility over traditional wrapped presents. A staggering 45% of Gen Z and 42% of millennials say they’d rather receive digital payments, compared with 27% of Gen X and just 10% of baby boomers. …

Whataburger, the Texas fast food chain known for its made-to-order burger, is continuing its planned expansion across the U.S. The “hometown burger place that hasn’t compromised” will open 15 new restaurants by the end of June, according to what the brand recently told USA Today. The chain first announced it would be growing in 2020, after being acquired by BDT Capital Partners the previous year. Shortly thereafter, the fast food joint began launching new locations in new states. It focused its growth most aggressively in Southern states like Tennessee, Missouri, and Florida. At the time, the company said in a press release, that the chain isn’t just growing, but al…

On April 27, jury selection began at the Oakland, California, federal courthouse for a high-stakes legal showdown between tech CEOs Elon Musk and Sam Altman. Outside the building, a giant cardboard cutout of Musk (dripping wet in a pair of swim shorts) stared down onlookers, while someone in a robot costume led two protestors around in chains. These visual spectacles are part of a larger protest that’s emerging around the trial—which began with opening arguments on April 28—and the two widely disliked tech bros at its center. The trial stems from a lawsuit, filed by Musk in 2024, which argues that ChatGPT-maker Open AI and its CEO, Altman, abandoned the company’s orig…

No Mow May encourages homeowners to stash the lawn mower each spring and let flowers and grass grow for pollinators and water retention. And if your neighbor’s lawn already looks like a wildflower field most of the time, it could be more intentional than passersby might assume. The movement has expanded to “Let It Bloom June” and the fall version: “Leave the leaves.” Conservation and horticulture groups say year-round low-mowing while selectively leaving native plants to grow can save huge amounts of drinking water and lead to lasting and impactful ecological changes. When Amanda Beltramini Healan moved into her Nashville ranch house in 2016, the yard had been manicured…

Too many jobs today have a PR problem, limiting opportunities for our young people and our economy. The jobs that now exist and the training needed for them have changed dramatically over the past half-century, but our perceptions haven’t kept up. Consider the manufacturing industry. A sector once synonymous with grimy factory floors, repetitive labor, and aggressive offshoring is now a hub for advanced technologies like artificial intelligence, robotics, and big data analytics. Yet Deloitte found that only 4 in 10 Americans would likely encourage their children to pursue a manufacturing career. While working in Kentucky several years ago, I heard from many par…

Rent can eat up an entire paycheck at the start of the month, so a growing number of renters are turning to a financial product that promises relief by letting them split the bill — for a price. So-called “rent now, pay later” services have emerged over the past few years as housing costs climb and paychecks grow less predictable, particularly for lower-income and gig-economy workers. According to the Bureau of Labor Statistics, rents have jumped nearly 28% in the past five years. Companies such as Flex, Livble, and, more recently, Affirm, say breaking rent into multiple payments can help renters manage cash flow. But consumer advocates warn the products typically…

In recent years, there’s been a wave of studies reporting that humans are basically full of microplastics: They’ve been found in our brains, arteries, and even in placentas. But some scientists, quoted and cited in an article published by the Guardian this week, have critiqued some of those findings, saying that microplastics research has been muddied by issues like contamination and false positives. One chemist even told the outlet that these criticisms are “​​forcing us to re-evaluate everything we think we know about microplastics in the body.” However, other scientists who study microplastics and human health say that this framing is overblown. While…

As genetic testing company 23andMe heads to bankruptcy court, there is a lot of data at stake. The company, which analyses DNA through its salvia test kits and offers information about customers’ ancestry, health traits, and genetic risks, now seeks “authorization from the Court to commence a process to sell substantially all of its assets through a chapter 11 plan,” according to 23andMe’s press release. Your DNA data could be part of those assets. A close reading of the bankruptcy docket shows the company’s terms of service appear to allow 23andMe to transfer personally identifiable information in the event of “bankruptcy, merger, acquisition, reorganization or sale …

You graduated, moved back home, submitted dozens, maybe hundreds, of job applications and finally landed one—that you’re probably overqualified for. Welcome to the life of a recent college graduate. According to ZipRecruiter’s recent graduate report—which surveyed 1,500 college grads from 2025 and 1,500 rising graduates—the current job market is changing how a new wave of young adults are studying, working and living. And despite obstacles, they remain hopeful about reaching their professional goals in the near future. New grads face intense competition today than in past years, as entry-level opportunities shrink and artificial intelligence reshapes the job …

On November 14, hotel and short-term apartment rental chain Sonder Holdings filed for bankruptcy, just days after suddenly announcing it would be “winding down operations immediately,” abruptly kicking guests to the curb and sending employees scrambling for answers. The company had faced major, unforeseen costs from a deal signed in August 2024 to integrate reservation systems with Marriott International and promote Sonder listings through the hotel giant, according to a statement issued four days earlier. Sonder had long been an outlier in the short-term rental space, which was a big part of its appeal to investors. Most of its competitors—short-term rental companies…

Few brands can point to a specific date for their downfall. For Sonos—once the darling of home audio—that date is May 7, 2024, when it rolled out a disastrous app update that left many of its 15 million customers confused by hardware and software features that were suddenly unusable. When all was said and done, more than a decade of brand trust was flipped like an off switch. Now Sonos is taking its first major steps to earn back trust and audiophile stature with a new brand strategy and the launch of two new speakers: the Sonos Play and Era 100 SL. The Sonos Play is framed as a “callback” to the original Play:1 speaker that invented the smart wireless speaker ca…

Happiness is taking control of a beloved comic strip. Sony is buying a 41% stake in the Charles M. Schulz comic “Peanuts” and its characters including Snoopy and Charlie Brown from Canada’s WildBrain in a $457 million deal, the two companies said Friday. The deal adds to Sony’s existing 39% stake, bringing its shareholding to 80%, according to a joint statement. The Schulz family will continue to own the remaining 20%. “With this additional ownership stake, we are thrilled to be able to further elevate the value of the ‘Peanuts’ brand by drawing on the Sony Groupʼs extensive global network and collective expertise,” Sony Music Entertainment President Shunsuke …

Artificial intelligence has notoriously struggled with creating images, writing out gibberish on signs, or adding extra fingers to people. But it seems it’s not much help for photography either—and the internet is having a field day over it. The official X account for the Sony Xperia smartphone shared examples from its new “AI Camera Assistant” tool, which offers lens, exposure, and color suggestions for users. While it’s a decent idea in theory, the images shared by the post revealed otherwise. The X post included a series of before-and-after examples, with the tool appearing to create a comedically overexposed effect. In one of the images, a picture of a…

A new partnership between music creation platform BandLab and Sony is set to bring users production tools that are aimed at making independent musicians competitive with big-budget artists. Starting this summer, BandLab will integrate Sony’s spatial sound technology, 360 Reality Audio, directly into its song-creation app—allowing the songwriters and producers who use it to build immersive songs on their smartphones, using any headphones. “A lot of these creators don’t have access to expensive equipment and gear,” says Jordy Freed, who leads brand, business development and strategy for Sony’s personal entertainment business. “When we look at 360 [Reality Audio] and…

After writing more than one article a day for the last 23 years, I’ve accumulated a body of text large enough to train an AI model that could convincingly write “like me.” With today’s technology, it would not be difficult to build a system capable of generating opinions that sound as if they came from Enrique Dans—an algorithmic professor that keeps publishing long after I’m gone. That, apparently, is the next frontier of productivity: the digital twin. Startups such as Viven and tools like Synthesia are building “AI clones” of employees and executives—trained on their voices, writing, decisions, and habits. The idea is seductive. Imagine scaling yourself infinitely…

Generative AI is seemingly becoming more and more entrenched in daily life, with built-in tools making it near impossible to avoid across platforms, not to mention the AI-generated content flooding apps like X, TikTok, and Instagram. At every turn, the technology’s critics have shouted their concerns from the rooftops, including the environmental havoc wrought by data centers to the damage AI can do to creative industries. Now, that crowd has something to celebrate: the end of OpenAI’s video generation platform Sora. On Tuesday, March 24, OpenAI announced it was shutting down Sora, its AI-first TikTok clone, just months after its launch in September of 2025. “…