Blog, YouTube & Content Monetization

High-speed winds and sideways rain swept through the courtyard of Parque Lage in Rio de Janeiro. Participants received instructions to stay put. This was both bad and good. It was bad because we were all stuck. At the same time, it was good, because at least we were stuck an hour before my keynote address. We were at a climate conference in Brazil for the week, where I was due to present a speech on design thinking and leadership. This was something I took more as a suggestion than a mandate. My first slide featured a Mary Oliver quote on it that said, “There is only one question: how to love this world.” The wind howled. One of the producers panicked. I had a…

Augmented and virtual reality companies continue to harness the technology for everything from family entertainment to healthcare and workplace safety. Xreal’s wearable displays offer users new options for integrating AR with workflows and devices, and RayNeo’s ultralight AR glasses deliver AI features and a stunning 43-inch virtual display. AR and VR are even creating innovative forms of entertainment. Cosm has built “shared reality” domes that let spectators immerse themselves in sports and movies as if they were in the stadium or scene, and Immotion’s VR shows bring education and entertainment to a host of zoos and museums. Virtuix takes VR entertainment to the home g…

Most people use AI like a search engine: type a question, get an answer. It’s an easy, well-understood use case for tools like Claude, Gemini, and ChatGPT. But for solopreneurs, the real value is in setting up dedicated projects with a lot of background information about your business. Most AI tools let you create project workspaces where you can add context about who you are and what you do. You can attach relevant files, and keep the conversation focused on one specific idea or area of your business. I have 23 AI projects in Claude for everything from strategic planning to building a website. Some are used a few times per month, while others I rely on almost …

Finding an affordable place to live right now is a challenge—but it’s one that different groups of Americans are grappling with in a variety of ways. A new report from Realtor.com explores the distinct barriers to affordable housing that renters face in an economy that has many budgets stretched thin. In the analysis, which draws on 2024 surveys of the country’s 100 biggest metro areas, Realtor.com found three distinct groups emerge in the U.S. rental market data: young renters, family renters, and long-term renters. The one thing those groups share in common? Making decisions about where to live is an exercise in financial survival these days—not a lifestyle choice. …

Your back pain gets worse as you sit through a long meeting. Your wrist pain flares when you’re typing furiously to meet a tight deadline. During a busy shift at the grocery store, you feel a migraine coming on. If that sounds familiar, you’ve got plenty of company. About one in four U.S. adults suffer from chronic pain. The share who say they are in chronic pain either on most days or every day in the past three months is growing: It jumped by nearly 4 percentage points to 23% of U.S. adults in 2023, up from 19% in 2019. Chronic pain is not only hard on workers trying to do their jobs, but it also takes a toll on employers and the economy as a whole by costing an…

Call it chic or call it cringe: Clothing that bears the name of a city near or far has become a closet staple for many consumers in recent years. Once mostly reserved for impulse purchases from kitschy tourist shops while traveling, now clothing with the name of far-off places is just as likely to be purchased at home. Consider the iconic “I love New York” tee, a favored souvenir for nearly 50 years. Gone are the days when you would need to brave the Times Square crowds to get one. You can buy a similar-looking version from Walmart for less than $10 or an embroidered crewneck version for $380 from Lingua Franca. Clothing makers and consumers alike are seeming…

Farmers around the world are feeling the squeeze of the Iran war. Gas prices have shot up and fertilizer supplies are waning due to Tehran’s near shutdown of the Strait of Hormuz in retaliation for U.S. and Israeli bombing. The fertilizer shortage is putting the livelihood of farmers in developing countries — already troubled by rising temperatures and erratic weather systems — further at risk, and could lead to people everywhere paying more for food. The poorest farmers in the Northern Hemisphere rely on fertilizer imports from the Gulf, and the shortage comes just as planting season begins, said Carl Skau, deputy executive director of the World Food Program. “In the …

I’ve been using Claude Cowork extensively over the past month and a half. And not coincidentally, I’ve been more productive than I ever have in that same period. The shift to working agentically is something so profound, you really can’t understand it until you experience it for yourself. Just one example: As the operator of a business selling AI training courses online, email marketing is an important component of getting the word out about them. But much of the work is rote: segmenting my email list, creating templates, writing largely similar drafts, and scheduling them in my email provider—a piece of software I look forward to using about as much as a visit to the de…

Red Lobster might be taking an old page from its playbook to win over consumers’ hearts. The seafood restaurant chain is reportedly considering the return of endless shrimp, the all-you-can-eat deal that was one of Red Lobster’s most iconic promotions. Although the promotion dates back decades, it was originally only offered for limited amounts of time—that is, until previous owner Thai Group made it a permanent menu fixture in June 2023. At $20 for bottomless shrimp, many argue the move contributed to the seafood chain’s financial woes and its eventual Chapter 11 bankruptcy in May 2024. According to bankruptcy filings at the time, the year-round endles…

An author and freelance journalist has admitted to using AI to help him write a book review for The New York Times. Alex Preston’s review of Jean-Baptiste Andrea’s novel Watching Over Her, published by The New York Times in January 2026, draws phrases and full paragraphs from Christobel Kent’s review in The Guardian. The “error” was brought to light by a reader, who alerted The New York Times to the similarities. Preston told The Guardian he is “hugely embarassed” and “made a huge mistake.” The Times promptly dropped Preston, calling his “reliance on A.I. and his use of unattributed work by another writer” a “clear violation of the Times’s standards.” An edito…

In all the worthy discussions around the promise and peril of AI, we may be overlooking one of its most powerful use cases: solving urgent global health crises. Few problems illustrate this better than antibiotic resistance. Antibiotics underpin modern medicine, enabling procedures like C-sections and organ transplants and ensuring that patients can safely receive treatments such as chemotherapy. But the bacteria they target are constantly evolving. Over time, many have developed resistance to the drugs we rely on—turning once-routine infections into life-threatening conditions. The scale of the problem is staggering. A landmark global analysis published in The La…

Something I live by in my role: departmental success means nothing unless the entire company is making progress toward its goals. That thinking changes everything about how I approach my job—from the metrics I care about to the conversations I have with the CEO and leadership team. I’ve moved beyond operating within the confines of a title or a narrowly defined scope. The lines between departments should be artificial, and what truly matters is taking ownership of the company’s success. Historically, the chief marketing officer (CMO) position was often confined to brand management, campaigns, and lead generation. Critical drivers like revenue, customer retenti…

Few people would rally behind a campaign described as “we should control what other people can or can’t build,” or “let’s block certain people from living near us.” But that’s exactly what comes from typical zoning, permitting, and development rules. These local policies continue to get support from residents because the narratives are framed as “defending neighborhood character” or “protecting community identity.” Same policy, but without all the troublesome truth. Reframing a narrative from oppression to protection doesn’t change the facts, it changes how people feel about them. Successful NIMBY activists are excellent marketers, whether they realize it or not. They…

Below, Leanne ten Brinke shares five key insights from her new book, Poisonous People: How to Resist Them and Improve Your Life. Leanne is Associate Professor of Psychology at the University of British Columbia, where she directs the Truth and Trust Lab. She has been studying deception, distrust, and dark personalities for the past 20 years. What’s the big idea? Most people are far kinder—and more trustworthy—than we assume. The real danger comes from a small group of manipulative personalities who exploit our good nature. Once you understand how they operate, you can spot them early and take back control. Listen to the audio version of this Book Bite—read by Leanne he…

Getting a seat at the Masters is notoriously difficult, with tickets to the golf tournament only available to the public through an online lottery that has to be entered a year in advance. But the Masters may have an even more exclusive offering than attendance: a limited edition garden gnome potentially worth thousands of dollars. In 2016, Augusta National, the Georgia golf course that hosts the Masters every year, released the first gnome of what is now a coveted set of ten. Each year, the gnome sports a different outfit. Sometimes it’s a golfer, sporting a set of clubs and a sweater vest. Sometimes it’s an attendee, flexing its badge and a signature Masters snack l…

It’s a low time for higher education, depending on where you look. In recent years, dozens of colleges and universities have closed their doors, and dozens more have merged in an attempt to survive. There are many factors that are leading to these closures, but it typically comes down to a lethal combination of increasing costs and lower enrollment. Smaller private schools are finding themselves in harm’s way, and it’s become worse over the past five years. Conversely, other schools are thriving, and becoming increasingly selective. Vanderbilt University, for instance, recently announced an acceptance rate of 2.8% out of a pool of nearly 49,000 applicants. That ac…

The real question about Anthropic’s new Claude Mythos Preview AI model is whether it (and future models like it) will be more helpful to defensive cybersecurity or to hackers. To find out, Fast Company asked a number of cybersecurity pros. Claude Mythos, released in “preview” on April 9, is Anthropic’s biggest and most capable frontier AI model. Anthropic researchers say that during its training, the model showed a unique ability to find security vulnerabilities deep within software code, then create exploits to gain administrator-level access to software systems, including operating systems. Because of this, Anthropic says, Mythos is too dangerous to release to…

On Wednesday, April 15, Snap CEO Evan Spiegel announced in a letter to employees that the company would lay off about 1,000 people, including 16% of its full-time employees. “We believe that rapid advancements in artificial intelligence enable our teams to reduce repetitive work, increase velocity, and better support our community, partners, and advertisers,” Spiegel said in the letter. That message could have been pulled from a number of tech CEOs recent bold statements that AI will replace employees. Spiegel joins the ranks of CEOs like Block’s Jack Dorsey who have been unabashed in citing AI in their decisions to lay off their staff. In his February letter …

Egyptian coder Assem Sabry has long wanted an AI model that represents his culture. The problem is he hasn’t been able to find one. “The AI industry in Egypt . . . doesn’t exist,” Sabry says. So he built his own: Horus, named after the ancient Egyptian god of the sky. Sabry says the goal was to stop “relying on other models, like the American or Chinese models,” and instead ask what a more Egyptian-focused model might look like. To make Horus work, he trained it using GPUs from Google Colab and other cloud providers, alongside open-source datasets. The model, released in early April, drew more than 800 downloads in its first week on Hugging Face. Sabry is one of a…

Solopreneurs make dozens of business decisions every day. Which client to prioritize. Whether to raise rates. Which tool to try. In a corporate job, there are committees, managers, and approval chains to share the decision-making load. When you’re running a solo business, every call is yours. When I was a product manager, I learned to sort decisions into two categories: ones you can easily reverse and ones you can’t. It sounds almost too simple, but it changed how quickly I moved and how much I deliberated. That same framework can be applied directly to running a solo business. Reversible decisions: move fast Most business decisions are reversible. You can chan…

The great jazz The Presidenteter Miles Davis once said, “Sometimes you have to play a long time to be able to play like yourself.” This is why the best artists are not only masterful at their craft but also distinctive in their voice; they’ve committed themselves to the process of being themselves. Subsequently, this means they committed themselves to the failure that comes along with it also. But that’s the part no one talks about—the work required to “become” who we are or, better yet, who we want to be. It’s as if we’re expected to go to the gym and walk out with a six-pack. That’s not how the gym works, nor is it how work works. And we know this. There’s a process t…

Three congressional candidates wagered on the outcome of their own elections on Kalshi, according to the prediction market, which said Wednesday that it fined and suspended the men from their platform for five years. It is the latest high-profile case of alleged insider trading on prediction markets including Kalshi and Polymarket, which have brought bipartisan scrutiny from Congress and calls for stricter regulations of the websites where people can put money on just about anything. Kalshi’s disciplinary documents named Mark Moran, who is running as an independent in Virginia’s U.S. Senate race; Ezekiel Enriquez, who ran in a Texas Republican primary for a U.S. House s…

For publishers, one of the observations that’s often cited about AI search is that the people who click through are more intentional than those who come from traditional search. In other words, sure, AI might be nuking your referral traffic, but at least the people coming from there are more likely to engage, and potentially become loyal readers. And that’s true—the stats show it. But it’s an oversimplification of a more interesting reality. It turns out that the audience in AI search isn’t just a blob of traffic that you need to work extra hard to get the attention of. People who ask AI portals for information about something can have wildly different intentions…

Amid a merger with SpaceX, a $60 billion option to acquire the AI company Cursor, and an upcoming public offering, Elon Musk’s xAI firm is still losing employees. Every xAI cofounder, other than Elon Musk, has now exited the company. Dozens of people who served on xAI’s engineering and program staff have also departed, a Fast Company review shows. This overlaps with a significant share of the people meant to direct the startup under a new organizational structure that was only announced in February. While it’s natural for employees to come and go from any company, the string of xAI departures—and these are only the publicly searchable ones—is notable because they come …

Thousands of AI startups are fighting for the VC funding needed to win a slice of the enterprise market. But according to Scott Stevenson, cofounder and CEO of the legal AI startup Spellbook, many are inflating their real revenues to get it. In a viral tweet on April 17, Stevenson called out these fledgling companies for perpetuating a “huge scam” in their metric reporting. It’s time to expose a huge scam in AI startups: Contracted ARR The reason many AI startups are crushing revenue records is because they are using a dishonest metric The biggest funds in the world are supporting this and misleading journalists for PR coverage. The setup:… pic.twitter.com/NQ0qFSn…