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Blog, YouTube & Content Monetization
The content platform strategies that turn audience attention into diversified income. This sub-forum connects the social and content creation work happening across the community's platforms to the monetization layer — how to turn blog traffic into email subscribers into product buyers, how to monetize a YouTube channel before it reaches monetization thresholds, how to build a newsletter that generates revenue from day one, and how to structure content output for compounding returns rather than one-time traffic spikes. Strong connection to the community's own YouTube channel and social strategy.
10,834 topics in this forum
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UnitedHealth Group has laid off dozens of remote employees in healthcare technology and services marketing from its Optum unit, who were given two weeks notice in November, sources told Health Payer Specialist. Fast Company has reached out to UnitedHealth for confirmation. Those employees were based in “multiple states on the East coast and in the Midwest,” according to that report, and are among UnitedHealth’s roughly 400,000 employees across the U.S. (It is the parent company of UnitedHealthcare, the nation’s largest healthcare insurer.) The healthcare giant is just the latest company in a string of industries to announce layoffs, which have hit almost ever…
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You came, you ate, you sat through Uncle Bob’s crass jokes. You’ve earned yourself some alone time. If the holidays prompt you to research “solitary retreats near me,” or if you find yourself utterly bored with dinner table conversation—how are we still talking about Wicked?!—here are four games you can play on your phone or computer. Heads-up: The last one requires a minimum of two people, so save it for when you’ve recharged your social batteries. The New York Times 1. For those who are sick of Wordle Domino fan? Sudoku fan? If you like either or both of those games, you’ll love Pips, a new logic puzzle game from The New York Times. The rules are simpl…
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Below, Muriel Wilkins shares five key insights from her new book, Leadership Unblocked: Break Through the Beliefs That Limit Your Potential. Muriel is the founder and CEO of the leadership advisory firm Paravis Partners. She is also an executive coach to high-performing C-suite and senior executives, as well as host of the award-winning podcast Coaching Real Leaders. What’s the big idea? When leaders get stuck, their first instinct is to do more and push harder. But those actions don’t create lasting results because they’re focused on what they do and not on what they think. Sustainable leadership growth comes from examining the beliefs that drive our actions. …
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Investors are feeling less hot about the makers of cooling systems for data centers after the CEO of Nvidia Corp. stoked concerns that demand for their products could dry up. Shares of Modine Manufacturing Co. led declines in this sector, tumbling as much as 21% Tuesday before recovering some of those losses to close about 7.5% lower. Other makers of water-cooled systems and similar products—including Johnson Controls International Plc, Trane Technologies Plc, and Carrier Global Corp.—also fell as much as 6.2% on Tuesday. To blame? The next generation of Nvidia’s computer chips, announced on Monday, which won’t require the same type of cooling systems. That’s be…
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American Airlines will begin offering free, high-speed Wi-Fi on flights beginning this month. The airline made the announcement this week in a press release, explaining that the service will extend to around two million flights in 2026. However, not all fliers will receive the perk. The new service will be sponsored by wireless provider AT&T. “Free high-speed Wi-Fi isn’t just a perk—it’s essential for today’s travelers,” said Heather Garboden, chief customer officer at American Airlines, in the release. The rollout won’t kick off all at once, the announcement explained, but instead will happen in phases. This month, the service will be available only on…
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The dreaded performance review draws the ire of employees and managers alike. Workers fret that reviews fail to capture the full scope of their work, or that they are an unfair assessment of their performance. For managers, reviews can be a time-consuming nuisance and involve the challenging task of delivering tough feedback. But a new study from Cornell University finds that the structure of the performance review can have a huge impact on how workers feel about them. Over the last decade, a number of companies have revamped their performance reviews, seemingly to address the long-standing pain points. The likes of Goldman Sachs and Morgan Stanley have moved aw…
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For decades, design followed a singular truth. Whether it was the insistence that “form follows function” or the later pivot toward “form follows emotion,” the industry tended to adhere to a simple formula for design thinking: Find your North Star and follow. But that formula does not fit today’s reality. “Form follows X” is no longer a clean equation, because X isn’t a single variable. It’s a constellation that refuses to be reduced to one guiding idea. Modern design across brands, products, and experiences must use a multidimensional approach, speaking to function, feeling, context, narrative, culture, and experience, all at once. HUMAN EXPERIENCE DESIGN …
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U.S. stocks are rising toward records Friday following a mixed report on the U.S. job market, one that may delay another cut to interest rates by the Federal Reserve but does not slam the door on it. The S&P 500 climbed 0.5% in midday trading and was on track to top its all-time high set earlier in the week. The Dow Jones Industrial Average added 237 points, or 0.5% and was also heading toward a record. The Nasdaq composite was 0.7% higher, as of 11:45 a.m. Eastern time. The gains came after the U.S. Labor Department said employers hired fewer workers in total during December than economists expected, though the unemployment rate improved and was better than e…
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The beginning of a new year ushers in an ominous day in the NFL: Black Monday, the day when coaches are (typically) most at risk of losing their jobs. Black Monday happens the day after the regular season ends, a time when an especially harsh backward review is cast over the wins, losses, and total misses. The casualty list includes Raheem Morris, who lost his job with the Atlanta Falcons on January 4; Kevin Stefanski, Pete Carroll, and Jonathan Gannon (Arizona Cardinals), who were each fired on Black Friday by the Cleveland Browns, Las Vegas Raiders, and Arizona Cardinals, respectively; John Harbaugh, who was fired by the Baltimore Ravens on January 6; and Mike McDa…
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Fewer Americans are signing up for Affordable Care Act health insurance plans this year, new federal data shows, as expiring subsidies and other factors push health expenses too high for many to manage. Nationally, around 800,000 fewer people have selected plans compared to a similar time last year, marking a 3.5% drop in total enrollment so far. That includes a decrease in both new consumers signing up for ACA plans and existing enrollees re-upping them. The new data released Monday evening by the Centers for Medicare and Medicaid Services is only a snapshot of a continuously changing pool of enrollees. It includes sign-ups through Jan. 3 in states that use Healt…
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A few weeks ago, my iPhone woke me up at 3:30am. In a way, it was my fault. I’d technically set the alarm “for three thirty.” In another way, it was Siri’s fault. Apple’s AI assistant never thought to question if I was asking for AM or PM. And it simply assumed the most painful option for me. It’s just one of countless tiny examples of how Siri, 16 years since Apple acquired the technology, has been a disappointing product. Siri was already looking dusty before modern LLMs, and with the launch of ChatGPT, it has been completely left behind. Which is why in June 2024, with fans and investors growing impatient, Apple promised a new era of AI—”Apple Intelligence.” …
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Taco Bell is saying “new year, new offerings” with the launch of its “Luxe Value Menu.” From Friday, January 16, the fast food chain will offer 10 items for $3 or less. Initially, only Taco Bell Rewards members can access the new menu using the Taco Bell app or by checking in through the drive thru or in-store kiosk. The Luxe Value Menu will be available to all Taco Bell customers from Thursday, January 22. However, starting 5 p.m. ET on Tuesday, January 27, Taco Bell will give 30,000 Rewards members a new menu item for just $1. The deal is first come, first served, exclusively through the app. What’s on the new Taco Bell Luxe Value Menu? The 10 menu ite…
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There are few things in the digital world as annoying as spam emails. They flood our inbox after our email address is sold by a data broker, shared with third parties from a site we’ve willingly given it to, or obtained through a data breach. It’s natural to want to get off these lists as fast as possible, but if there’s one thing you should rarely ever do with one of these spammy emails, it’s click the “unsubscribe” link found in it. Here’s why, and what to do instead. The problem with ‘unsubscribe’ email links With few exceptions (see below), you should avoid clicking on unsubscribe links in most emails you receive. This is especially true if the link is in an em…
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Balancing gut feelings with hard data isn’t a soft skill. It’s a strategic advantage. In an era where AI, automation, and ubiquitous dashboards flood us with metrics, it’s tempting to believe that better spreadsheets alone will yield better decisions. But our most consequential choices rarely emerge from a cell in column D. They arise from an ongoing negotiation between intuition and rational analysis. The paradox is this: as technology becomes more sophisticated at processing information, the human capacity to notice what matters—the intangible signals of opportunity or risk—becomes more valuable. Yet most organizations force a false choice. We either roman…
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In the world of earnings reports and pitch decks, the ultimate goal of our current AI boom is usually called something like artificial general intelligence (AGI), superintelligence, or—if you’re really nerdy—recursive self-improving AI. But in the real world, we’re all just looking for the Enterprise computer: a digital assistant you can talk to that doesn’t just fully understand you, but can do things for you instantly. The last couple of months have seen a lot of progress on this front. While I was at CES, I attended Lenovo’s keynote, which unveiled Qira, an always-on AI that will be built into its devices going forward. As I wrote about at The Media Copilot, the in…
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At least three-quarters of the speaking invitations I get these days are about AI. But lately, they’re for different reasons. Companies used to bring me in under the assumption that artificial intelligence was going to change everything. So they’d ask me to talk about the jobless future, prompt engineering, or automating marketing online. Today, they’re asking a different kind of question: What went wrong? Where are the promised productivity gains? In other words, why isn’t AI helping our company do stuff? And if I were to answer honestly, I’d tell them the simple truth: It’s because you and your people don’t know what you want to do with it! This is not a technology…
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We live in a world of increasing change. The international order is shifting and political certainties are evaporating day by day. Technological shifts are changing how we experience the world and interact with others. And in the workplace, AI is poised to unleash what might be the most revolutionary set of changes humanity has experienced since the first hunter-gatherers settled down to grow crops and build cities. But while change is everywhere, we still find it hard to manage. The statistics around organizational change have always been brutal. For at least the last quarter century, corporate transformation efforts have failed at a remarkable rate: only three out o…
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The 2026 Winter Olympic Games kick off in Italy on Friday, with top athletes from across the world competing for not just any prize, but for the most expensive medals in Olympics history. The Milano Cortina-based games come as the value of precious metals have skyrocketed, most notably gold and silver. Gold was worth about $2,500 per ounce when the Paris Summer Olympics took place in 2024. Now, less than two years later, gold sits at just over $4,800 per ounce—and even that’s a significant drop from its recent record-high of about $5,600 per ounce just last week. Silver averaged around $28 per ounce during the last Olympic games, but is now valued at about $7…
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Inc.com columnist Alison Green answers questions about workplace and management issues—everything from how to deal with a micromanaging boss to how to talk to someone on your team about body odor. A reader asks: I manage a team of four. One of my staff members, Jeff, asked to go to a conference that was about a five-hour drive away. I approved the request as the conference would be good for his professional development. Three other staff members from our closely connected teams were also going. Jeff registered for the conference. A couple of weeks later, he asked me about booking a flight to it. I was surprised by this, as the conference was a reasonable drivi…
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With ever-shrinking attention spans, film students today are struggling to make it to the end of a feature-length movie without getting distracted by their phones. That’s according to a recent article by The Atlantic’s Rose Horowitch. In a snippet that has since circulated on X, gaining nearly 2 million views since it was posted last week, one of the film studies professors interviewed by Horowitch recalled asking his students about the ending of the 1962 François Truffaut film Jules and Jim. The attention crisis is so dire at schools right now that film professors can't even get their students to finish movies, and the kids don't even look up the plots of the mo…
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In 2022, Jennette McCurdy released her memoir I’m Glad My Mom Died, a brutally honest portrait of her life as a former child star, her battle with eating disorders, and, as the title would suggest, her rather complicated relationship with her mother. The book has spent more than 80 weeks on the New York Times bestseller list with over three million copies sold. It’s currently being adapted into an Apple TV+ series with Jennifer Aniston playing McCurdy’s mom, and McCurdy serving as co-writer, co-executive producer, and co-showrunner. Adjacent to the massive success of I’m Glad My Mom Died has been McCurdy reclaiming writing, not acting, as her true passion. In her …
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Romance scams used to feel like a cliché. Everyone pictured an email from an overseas “prince” that was poorly written and full of typos and pleas for cash. Now, that cliché is dead. Today’s romance scams are industrial-scale operations. Attackers use artificial intelligence to clone voices, create deepfake video calls, and write scripts with large language models (LLMs). In 2024 alone, the Federal Trade Commission reported that financial losses to romance scams skyrocketed, with victims losing $1.14 billion. The real number, hidden by shame and silence, is likely triple that. Romance scams aren’t just a tragedy for the victims. A successful scam is a massive …
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It looks like ordinary paint, but a new coating called Lilypad Paint has a hidden ability to pull moisture out of the air. It works like a dehumidifier, without the energy use. If it’s on the wall in your bathroom, it can suck water vapor out of the air after you’ve taken a shower. The paint holds the humidity in nano-size pores, and then slowly releases it as humidity levels fall in the room. Under the paint, a layer of custom primer “acts like a smart gatekeeper ensuring that vapor doesn’t end up accumulating in the wall,” says Derek Stein, founder and CEO of Adept Materials, the startup behind the product. A passive fix for moisture in modern buildings The t…
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If you live near an AI data center, you may already be seeing higher electricity bills. But if that data center is for Anthropic, the AI company now says it will cover the price hikes consumers face. The data center boom unfolding across the country is driving up electricity costs and adding more stress to the power grid. That added demand means the grid needs serious upgrades, or even new sources of power. In many places, those rising costs are being passed directly onto community members. But more and more legislators and even tech executives are raising the idea that the companies behind the data centers should foot the bill. Anthropic, which created the …
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A quarter of those under 30 say they’ve used AI for companionship, according to Associated Press-NORC polling. The one thing missing? Somewhere to take your AI Valentine on a date. Ahead of Valentine’s Day, EVA AI decided to solve that problem. The app—where users can text or, more recently, video chat with AI dates—organized a pop-up social experiment at Same Same Wine Bar in Manhattan this week. Over February 11 and 12, the dimly lit space was filled with patrons seated at tables for one, their AI companions propped up on phone stands. Attendees could bring their own existing AI partners or speed date from a selection of 100 characters. “This is another …
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