Blog, YouTube & Content Monetization

Move aside, Google Maps: Snapchat’s Snap Map has hit a major milestone with 400 million monthly active users. Launched in 2017, Snap Map began as a GPS-based feature that allowed users to see their friends’ real-time locations. Those who opted in could view a live map showing not just where their friends were, but also what was happening nearby—and share their own location as well. Since then, Snapchat has significantly expanded its map features. Last year, Snap Map introduced “Footsteps,” a tool that helps users visualize how much of the world they’ve explored. For instance, the app might report that you’ve covered 75% of your local area. The feature is reminisce…

Snapple might be gearing up for a long-awaited comeback by taking a page out of its ‘90s playbook. On February 18, Snapple’s parent company, Keurig Dr Pepper, announced that the beloved tea brand is unveiling a refreshed visual identity designed to “return the Snapple brand to icon-status.” The new look, which will roll out beginning this March, includes new graphics, a logo inspired by the brand’s ‘90s look, and an updated bottle design that hearkens back to its original glass packaging. At the same time, Keurig Dr Pepper told Fast Company that it’s reinvesting in marketing efforts for Snapple, including through an ongoing campaign focused on the drink’s hometown of …

The 50th anniversary celebration of “Saturday Night Live” is so big, it’s not even on Saturday. Airing Sunday and spanning three hours, the, yes, live “SNL 50: The Anniversary Celebration” will assemble a dream team of stars who have helped the show become an enduring pop culture force, including alumni like Tina Fey and Eddie Murphy, notable hosts like Dave Chappelle and Steve Martin and at least four of the surviving original cast members: Chevy Chase, Garrett Morris, Jane Curtin and Laraine Newman. The show will also pack in musical guests, with Paul McCartney, Sabrina Carpenter, Bad Bunny and Miley Cyrus among those scheduled to appear, as well. The special is…

AI coding agents are suddenly everywhere, the latest thing Silicon Valley cannot stop talking about. From venture-backed startups to splashy big tech keynotes, the promise sounds the same: just describe what you want, and the AI will build it for you. It is a seductive idea, especially in a world where software projects are notorious for moving slowly. But inside large companies, that vision is already starting to unravel. What looks impressive in a demo often falls apart in the real world. As soon as AI-generated code runs into actual enterprise data, the problems show up. Schemas clash, governance breaks down, and a supposed breakthrough can quickly turn into a liabili…

It’s been a wild few years for Snowflake, from a record-breaking IPO to a plummeting stock price to a data-breach scandal. Sridhar Ramaswamy took over in the heat of the turmoil and helped steady the ship, in part by betting big on AI. Ramaswamy shares lessons from the company’s turnaround including insights behind high profile partnerships with OpenAI and Anthropic, how Snowflake embraced China’s Deepseek early, and why Ramaswamy calls Snowflake the most consequential AI-data company in the world. This is an abridged transcript of an interview from Rapid Response, hosted by the former editor-in-chief of Fast Company Bob Safian. From the team behind the Masters of Sca…

So long, nine-to-five. There’s a new work schedule that’s taking over. The grueling “996” schedule—which stands for 9 a.m. to 9 p.m., six days a week—is gaining momentum across the U.S., especially in certain industries. If a 72-hour work week sounds all-consuming, that’s precisely the point. The 996 schedule—which became popularized in China, eventually leading to protests and even claims that it led to a handful of worker deaths—is meant to foster a eat-sleep-work lifestyle. Keith Spencer, a career expert at FlexJobs, told Fast Company that the trend is most commonly being seen across AI startups that “are embracing this approach to accelerate growth and remain comp…

When we talk about phones and location sharing, we’re typically talking about limiting how much info overly aggressive apps can access. But there’s another side to location sharing—and that’s actively opting to share your location with specific people (not companies!) for your own personal purposes. Whether it’s being able to keep tabs on kids, confirm the safety of parents or other loved ones, or simply know where a partner is at any given moment (with their permission, of course), your existing phone can turn into a powerful peace-of-mind provider and real-world life enhancer. The key is having the right software to make that happen in a way that’s both help…

Today many people wish to break away from their corporate jobs and become entrepreneurs. And apparently they find satisfaction in doing so, because 96% of people who are self-employed have no desire to go back to a “regular job.” View the full article

A father-son duo has vibe-coded a gaming company that’s generated nearly 30 million plays and 20 million visits across four mini-games in just 90 days. Say hello to Dialed. Dialed is a gaming website that tests players’ senses and memory in games about color, sound, time, and shape. Geoff Teehan, chief design officer at the payments services company Lightspark and former vice president of design at Meta, created a color-matching game using Cursor and Claude during a hackathon. The project was inspired by an old college professor’s comment about how bad humans are at recalling color. “They think they’re really good at it, but you show them a color and then they go …

Americans paid more for their groceries last month, but high gasoline prices resulting from the Iran war were only one of the reasons why. Prices for food eaten at home rose 2.9% in April compared to the same month a year earlier, according to government figures released Tuesday. That was the highest year-over-year inflation rate for the category since August 2023. Prices at restaurants, fast-food chains and other places to get prepared meals also increased, putting overall food prices up 3.2% in the last year, the Labor Department’s consumer price index showed. Fuel prices have soared while the Iran war prevents cargo ships from passing through the Strait of Hormuz, a…

Dozens of brands are using the 2026 FIFA World Cup as a chance to cash in on themed ads, products, and brand collaborations. But the home goods giant Lowe’s is doing something unique: debuting a 10-foot-tall inflatable of Lionel Messi for fans to put in their front yards. Lowe’s is running a series of activations for the world’s biggest soccer moment, all of which center on its limited-edition, $99 Messi inflatable, made in collaboration with Messi himself. The inflatable, which will start to pop up in a 20-foot version around several U.S. host cities in mid-May, will be available online to Lowe’s rewards members starting on May 18, followed by a limited release in se…

If you’ve got a smartphone, you probably spend too much time on it — checking Instagram, watching silly TikTok videos, messaging on WhatsApp or doomscrolling on X. It can be hard to curb excessive use of smartphones and social media, which are addictive by design. Reducing your screen time is often more than just a matter of willpower, especially for younger people whose brains and impulse control are still developing. If you’re a phone addict who wants to cut down on the hours a day spent looking at your device, here are some techniques you can try to free up more IRL time: Delete apps An easy first step is getting rid of any apps you’ve been wasting time …

Before Reddit there was Digg, which popularized up- and down-votes on online posts. Now the founders of both platforms—social media veterans Kevin Rose and Alexis Ohanian—are relaunching the early Reddit rival with a focus on “humanity and connection” they hope will be boosted by the use of artificial intelligence. Rose founded Digg, which launched in 2004 and let people up- and down-vote (“Digg” or “bury”) content from users and from sources around the web. At its peak, it had 40 million monthly users—a high number for the time considering that Facebook only hit 100 million in 2008. Digg was divvied up and sold in 2012, with many of its assets and patents acquired by L…

Researchers are only just beginning to piece together the complex ways that technology affects young minds, but a new study raises some serious concerns. A paper published this week in the Journal of the American Medical Association, better known as JAMA, explored the relationship between social media use and cognitive performance in kids starting at age 9. The new research drew on data collected from the Adolescent Brain Cognitive Development (ABCD) Study, a massive, long-term study on adolescent health and brain development being conducted in the U.S. The ABCD study is currently following almost 12,000 children from age 9 to 10 as they age, with a particular focus on …

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. The influence of millennials and Gen Z on B2B purchasing decisions is undeniable. As these generations continue moving into leadership roles, their approach to decision making, especially in B2B environments, is shaping how brands leverage various marketing and sales strategies.  While today’s B2B brands are aware of social media’s role in engaging these decision makers, many fail to fully integrate…

Lawyers for social media companies will be working overtime in the coming weeks as several major trials get underway addressing the potential harms to children caused by popular sites and apps. At the same time, efforts to deflect at least one major future case have fallen short, increasing pressure on tech giants to agree to an independent assessment of how they protect teen users. The convergence of these developments creates a potential perfect storm for the industry, one that could result in both financial damages and changes to the algorithms that encourage users to keep scrolling for longer and longer periods of time. Much of the focus is on a bellwether tri…

By now everyone knows that scrolling social media isn’t exactly good for you. But did you know it might be making you sweat? Researchers from the psychology department at Durham University tracked the physiological responses of scrolling on social media and found a rather strange side effect. The researchers asked 54 young adults to browse Instagram for 15 minutes while monitoring their heart rate and their skin conductance (which would tell how much sweat they produced). Compared to reading a news article on a phone, they found scrolling Instagram made people’s heart rates slow down and, simultaneously, made them sweat more. From the control group, who just read the…

A pair of landmark court cases found Meta and YouTube guilty last week of harming young users by designing algorithms that were addictive and led to mental health distress. The damages assessed against the companies amounted to a fraction of a percent of their annual earnings. The long-term implications, however, could be far more significant. The rulings found that programmed algorithms are not protected by Section 230, the federal law that shields social media companies from liability for user-posted content. That represents a crack in a legal defense these companies have relied on for years. And thousands of similar cases are already pending. Section 230 has be…

Many commentators have called March’s California jury verdict, finding Meta and Google liable for designing addictive platforms that harm children, social media’s “big tobacco moment.” The comparison is apt, but not quite in the way most people mean it. The tobacco litigation story is usually told triumphantly, with a malicious industry that was held accountable, victims that were vindicated, and a dangerous product that is now regulated. What that story leaves out is directly relevant to what happens next with social media. The tobacco litigation succeeded not because cigarettes were addictive, but because the industry had committed fraud. For decades, tobacco companie…

With Social Security on track to go broke in less than seven years, a new report from the Committee for a Responsible Federal Budget (CRFB) is proposing a solution: Cap Social Security payouts to $100,000 a year for couples, as part of an overall plan to save it from insolvency. (That’s $50,000 for a single retiree.) The renewed spotlight on Social Security follows a recent report from the Congressional Budget Office (CBO) that the main trust funds responsible for paying benefits, the Old-Age and Survivors Insurance Trust Fund, could be insolvent by as early as 2033. By law, that would automatically trigger a massive 24% cut in benefits. On top of the higher cost …