Blog, YouTube & Content Monetization

I’ve been using Claude Cowork extensively over the past month and a half. And not coincidentally, I’ve been more productive than I ever have in that same period. The shift to working agentically is something so profound, you really can’t understand it until you experience it for yourself. Just one example: As the operator of a business selling AI training courses online, email marketing is an important component of getting the word out about them. But much of the work is rote: segmenting my email list, creating templates, writing largely similar drafts, and scheduling them in my email provider—a piece of software I look forward to using about as much as a visit to the…

Not long ago, fractional executives were an edge case—temporary operators invited to fill a short-term gap at the leadership table. But what started as a cost-savvy strategy for cash-conscious startups is now a mainstream, strategic move for companies and executives alike. Fractional leaders are self-employed individuals who are focused on solving specific challenges. They offer domain expertise and the ability to move quickly inside of shorter decision-making cycles. They’re perfect for businesses that need senior-level strategic thinking—but not necessarily for forty-plus hours a week. (It’s also worth distinguishing between interim and fractional leadership. I…

The spring bloom of cherry blossoms is a stunning sight. Across Japan, Korea, and places like Washington, D.C., the trees burst with dense, pink flowers for just one or two weeks, bringing millions of tourists. But climate change is threatening these blooms. As the planet warms, our winters are getting milder. And those mild winters can delay the flowering of cherry blossom trees by up to 32 days, according to a new study by researchers at the Forestry and Forest Products Research Institute in Kyushu, Japan, and at Boston University. Without enough cold weather, the trees don’t know that winter has passed, and so they don’t know to come out of their winter do…

One of the biggest barriers people face to their productivity is an inability to focus. Most people are highly distracted and distractable, which makes it hard to sustain the level of attention required to complete complex tasks and to think through difficult problems. Chances are at least part of your problem is self-inflicted. We have created environments with lots of attention-grabbing information. You have learned to seek out that information regularly. Indeed, your brain has timing mechanisms in it, and the desire to check your phone or your web browser may interrupt you at regular intervals, even when you’re trying your best to get something else done. Here …

If you pay to keep ads out of your YouTube experience, keep an eye on your monthly bill. The Google-owned streaming service quietly announced today that it would be raising prices across its plans in an email to U.S. subscribers. Individual YouTube Premium subscribers will soon pay $15.99 a month, a two dollar increase from the previous price of $13.99. For family plan subscribers, pricing will jump all the way from $22.99 to $26.99. YouTube Premium Lite subscribers will pay $8.99 a month, up from $7.99. The change to YouTube Premium plans, which will go into effect at the end of May, is the second time that the price of YouTube Premium has ballooned in the l…

A California company has recalled more than 3.1 million bottles of lubricating eye drops because it had not properly tested—and thus could not prove—whether the products were sterile. These products are sold under several names at major retailers across the country. The company, K.C. Pharmaceuticals, initiated the recall on March 3, 2026. I am a clinical pharmacologist and pharmacist who has assessed risks of poor-quality manufacturing practices and lax oversight for prescription drugs, eye drops, dietary supplements, and nutritional products in the United States for many years. This recall is very large, potentially affecting over a million people. Using nonsteri…

Looksmaxxer leader Braden Peters—better known as Clavicular or “Clav”—likes to smash his cheekbones with a hammer and do meth to stay lean. What does he not like? Being associated with the incel community or questioned about his manosphere friendships on television. In a recent segment for 60 Minutes Australia, journalist Adam Hegarty sat down with Clavicular, but the interview was abruptly cut short when Clavicular walked out. For those unfamiliar with Clavicular, the New Jersey-born Kick streamer, 20, has risen in popularity over the last few months for sharing his looksmaxxing journey—what he calls a movement of self-improvement—where he resorts to rather extre…

In a video uploaded to X, Defense Secretary Pete Hegseth announced that military members would no longer be required to get the flu vaccine in order to serve. “We’re seizing this moment to discard any absurd, overreaching mandates that only weaken our war-fighting capabilities,” Hegseth declared. “In this case, this includes the universal flu vaccine and the mandate behind it.” In a memo accompanying the video announcement, the decision to seek the flu vaccine is described as “voluntary” for all active and reserve service members and for civilian personnel serving in the Department of Defense. “Our new policy is simple: If you are an American Warrior entrust…

A recent Washington Post investigation described something called “degree hacking” — students racing through accredited online bachelor’s and master’s programs in weeks rather than years. One woman earned both degrees in 2024 for a combined cost of just over $4,000. Another completed 16 college courses in 22 days. A cottage industry of YouTube coaches and $1,500 consulting packages has sprung up to help people game the system. Academic officials are alarmed. Accreditors are saying they may investigate. Reddit moderators at one university forum have had to create a separate subforum to contain the conflict between regular students and speed-runners. I am not alarme…

Electric bills are rising in Ann Arbor, Michigan, just like in other cities. But a new city program is starting to install city-owned solar panels and batteries at homes, a move that could save some residents hundreds a year. The first projects are underway now. For residents, it’s a way to get the benefits of solar without the upfront investment. “Any other way, I couldn’t afford to do it,” says Bruce Schauer, age 80, who saw the advantages of adding solar panels and a battery, but wouldn’t have gotten a system otherwise. After his system is installed in the next couple of weeks and starts sending power to his home, he expects to save around $400 a year on his electr…

Welcome to AI Decoded, Fast Company’s weekly newsletter that breaks down the most important news in the world of AI. You can sign up to receive this newsletter every week via email here. Are the biggest AI labs betting on the wrong horse? Big AI companies are betting nearly all of their R&D and capital expenditure on the idea that pre-trained transformer models can deliver AI with human-level general intelligence. This approach relies heavily on backpropagation, the standard algorithm used to train deep neural networks. Ben Goertzel, who coined the term “AGI” with his 2005 book Artificial General Intelligence (co-written with DeepMind founder Shane Legg), i…

Apple’s Worldwide Developers Conference (WWDC) is just one month away. That event will see Apple launch the next iterations of the software that powers its various devices, including iOS 27 for the iPhone. But Apple will also be rolling out a new version of iOS before then, and it will feature an enhancement that will benefit Android users as much as Apple’s own. Here’s what you need to know. iOS 26.5 brings encrypted RCS messaging to iPhone Apple’s iMessage protocol has long had end-to-end encryption for texts sent between Apple devices. But for texts sent between Android phones and iPhones, encryption has always been absent. And that wasn’t the fault of …

A few weeks ago, a Rhode billboard appeared on the road along the way to Coachella. Powder pink background, hot pink type, and multicolored daisies. It didn’t look like Rhode’s typical visual brand, which is defined by subtle Swiss minimalism, conveyed in cool grays, white, and boxy sans serifs. It signaled something new. “See you down the Rhode,” it said. What was at the other end? The billboard was part of a larger product launch teed up on social the week before: “spotwear” pimple patches and banana peel eye patches in partnership with Rhode founder Hailey Bieber’s husband, Justin Bieber, who performed at the festival (shout-out, Beliebers and lonely girls). Th…

As Amtrak continues to roll out new high-speed trains, it’s also improving on another pain point of train travel: unwieldy suitcases. A new partnership with Away is promoting a set of sleek luggage designed to tackle some of the issues of maneuvering a suitcase through the tight spaces on a moving train car. The first feature is small, but undeniably useful—a brake to stop your suitcase from rolling away when you’re standing in a train corridor before disembarking (or in similar situations, like balancing in a crowded subway car). “Luggage has a tendency to shift or roll away at the exact moment you need it to stay put,” says Hannah Clayton, vice president of design a…

Yeti’s logo is simple: just its name written in an all-caps sans-serif font, placed within a rounded rectangle. But to speak to new consumers, they’re getting rid of the one element that gives it brand recognition. In a new campaign created in collaboration with Wieden+Kennedy Portland, Yeti deleted the “Yeti” in its logo to make room for other four-letter words, like “Hike,” “Surf,” Golf,” “Fish,” “Hunt,” and “Snow.” They’re all written in the Yeti brand font, which closely resembles the bold grotesque sans serif Archivo Black. For the company, which was founded in 2006 and marks its 20th anniversary this year, it’s about broadening its reach. The word variat…

For high school senior Aliyah Pack, getting distracted during school is the norm. Kids in her Pennsylvania school district use iPads starting in kindergarten, switch to Chromebooks in second grade and get their own MacBooks in eighth grade. Aliyah has ADHD, and finds it difficult to concentrate when she’s learning from a screen. She’ll watch Netflix in class on her school laptop, hiding her earbuds behind her long, curly hair. “It’s very hard to get into the mindset of being in school,” Aliyah said. Aliyah’s mother saw her grades were falling and asked the school to take away her laptop. But she was told that wasn’t possible. Across the country, parents are voicing co…

Jared Kugel, founder and CEO of the e-commerce site Tire Agent, began his entrepreneurial journey with a bad idea. Kugel had been working for his family’s tire distribution business for more than a decade when, in 2017, he pitched a venture capitalist on creating a search engine for tire and wheel products. To his surprise, the VC liked it so much that the firm offered him $100,000 in seed funding and a spot at its New York City-based tech incubator, the Entrepreneurs Roundtable Accelerator. Despite having no tech experience, Kugel accepted the offer and quickly adopted the industry’s “fail fast” mentality. Midway through the program, one of the firm’s partners as…

If you’ve been in the corporate world long enough, you might have seen technical specialists hit a career ceiling. They’re brilliant at what they do, but they can struggle to advance to leadership positions. That’s because management requires a different type of thinking: less task-oriented, more focused on the big picture. This is a mindset that’s common in successful company founders, who employ knowledge, experience, and intuition to maximize value creation within the given context. And it’s a mindset that’s increasingly relevant today. For instance, the World Economic Forum’s Future of Jobs survey from 2025 names analytical thinking as the top core skill emplo…

A flock of chickens living in a coop near Dallas, Texas, are ordinary birds. But they hatched inside 3D-printed artificial eggs in a lab at Colossal Biosciences, the Dallas-based “de-extinction” company. Colossal designed a new system that functions essentially like a natural egg. One of the company’s goals: to use it to bring back the South Island giant moa, a bird that went extinct in the 15th century. But the technology could also be used to help breed currently endangered birds. It’s not the first time that scientists tried to raise birds outside a natural shell. But previous systems, first developed in the 1980s, required a flow of oxygen and other interv…

Most teams have a decision-making problem that no one can quite put their finger on. Meetings multiply. Decisions get relitigated endlessly. The choices that eventually emerge are often so cautious they accomplish almost nothing. The problem isn’t personal. Teams full of talented people routinely get stuck because they were never given a shared language for making choices under uncertainty. When conditions get murky, that gap becomes expensive. High-performing teams, by contrast, build their decision-making toolkit deliberately. They move from endless discussion to concrete proposals. They know the difference between a real objection and ordinary discomfort wi…

There’s no doubt that AI has accelerated product marketing. Your copy is getting drafted faster, your personas are cleaner, and your positioning frameworks are getting shipped before your coffee is even cold. But speed has made many teams less disciplined, not more insightful. Too much AI-assisted product marketing sounds polished but lacks grounding in reality. It borrows the language of strategy without doing the strategic work required. You get neat messaging frameworks, confident claims, and copy that sounds familiar in the worst way: “built for modern teams,” “streamline workflows,” “unlock efficiency at scale.” It reads fine. It just doesn’t mean much. T…