Blog, YouTube & Content Monetization

TikTok has been abuzz with the workplace trend “task-masking”—that is, making yourself look busy so that your boss thinks you’re hard at work. Cue behaviors like pounding hard on the keyboard, always keeping your status to “active,” or walking around the office with your laptop and looking like you have somewhere to be when you don’t. “It’s all show. It’s all performance,” one TikTok user posted. “They could be typing a thousand words a minute, but really be typing nothing,” posted another. Some argue that it’s backlash against return-to-office policies: “Many of these employees, especially Gen Z, feel like their presence doesn’t equal productivity,” a TikTok user sa…

How can you get ahead in your career and still enjoy the ride? One solution offered in business books, LinkedIn posts, and team-building manuals is to use humor. Sharing jokes, sarcastic quips, ironic memes, and witty anecdotes, the advice goes, will make you more likable, ease stress, strengthen teams, spark creativity, and even signal leadership potential. We are professors of marketing and management who study humor and workplace dynamics. Our own research—and a growing body of work by other scholars—shows that it’s harder to be funny than most people think. The downside of cracking a bad joke is often larger than what you might gain by landing a good one. …

The wearable breast pump space has never been more crowded. In the last three years alone, dozens of new devices have hit the market, each one positioned as more feature-packed than the last. Night lights. Stronger and stronger suction. Electric charging cases. Massagers and heat, placed with all the anatomical confidence of someone who has never needed to use one during late-night feeding hours, no less examined a woman’s anatomy or the clinical research on breast milk production. Feature innovation is important for a pitch deck you’re putting in front of investors. But from the inside of a nursing room – whether that’s at home, at the park, or in your employer’s pum…

The new year often brings sticker shock. A glance at our bank statements and credit card bills shows just how much we spent during the holidays, serving as a painful reminder that with the festivities behind us, we should work on getting our expenditures under control. A good first step toward doing that is to cancel unnecessary subscriptions—whether that’s Netflix, Apple TV, Amazon Prime, or any other service you pay for monthly but don’t use. These unnecessary subscriptions can add up—especially as prices continue to rise. A 2025 CNET report found that the average U.S. adult spends $17 a month on subscriptions they don’t use—that’s more than $200 a year. (A Self…

The light is shining through the windows of what looks like a well-appointed, book-lined apartment where Dario Amodei, the chief executive of AI giant Anthropic, is giving an interview. He smiles and laughs at the interviewer’s jokes, giving the impression of an approachable, amiable, ever-so-slightly unkempt scientist. But when the questions turn to AI’s impact on humanity, Amodei’s demeanor shifts. He says that while he is not a doom-and-gloomer, he is certainly worried. Previous disruptions took place over longer timescales, and he frets that the speed and scope of this one will make it much harder to manage. His concern “is that the normal adaptive mechanisms wil…

A new year often starts with a simple question: How can we do better? For businesses, it’s a question that applies to almost everything, from product innovation to climate impact—an area of increasing urgency for many. The goal of achieving net-zero is now a staple of most businesses’ annual plans, however the journey there is often challenging. It can be fraught with hidden trade-offs, making it difficult for ESG leaders to know whether they are truly backing the right solutions in pursuit of their climate goals. Take aviation, for example. As one of the world’s most difficult sectors to decarbonize, its 2.5% share of global CO2 emissions represents a major chall…

If Nike hired Michael Jordan to work at headquarters, would you expect the marketing team to start sinking three-pointers? Of course not. He’s extraordinary, but skill doesn’t spread by proximity. Here’s a better question: What do Nike employees need to know about basketball? The rules. Game duration. Equipment specs. Enough to design better shoes, write sharper campaigns, and forecast demand accurately. They don’t need to play in the NBA. And Nike doesn’t need to hire NBA players to improve its business. The same is true for AI. Most companies don’t need extreme AI talent to unlock real efficiency gains. They need people across the organization to underst…

In the C-suite, relationships can make or break your effectiveness, and too often, we’ve been taught that you must choose to be either a friend or a colleague, but never both. The fear is understandable. Too much closeness, and you risk favoritism. Too much distance erodes trust, but our research and experience as leadership advisers point to a different reality: genuine, trust-based relationships are not a liability; they’re a leadership advantage. The real risk isn’t choosing one or the other; it’s failing to integrate both. Morag’s Ally Mindset Profile data reveals a telling truth: 67% of respondents say their success has been undermined by their peer relationships…

We have been taught to segment people into neat design personas: young versus old, able-bodied versus disabled, patient versus caregiver. Those categories may help on a spreadsheet, but they rarely reflect real life. Ability is not a fixed identity. It is a state that shifts across hours, seasons, and decades. Most people are not “disabled” or “able bodied.” They are navigating a continuum. A parent carrying a toddler, a traveler pulling luggage, a cook with wet hands, someone recovering from surgery, a person with arthritis on a cold morning, an older adult managing fatigue at the end of the day. These are not edge cases. They are the mainstream experience of modern …

The most dangerous people in a company are stressed leaders. I say that with full self-awareness. I’ve worked for a few and came uncomfortably close to becoming one myself. I’ve always had an impulsive temperament. On good days, it made me decisive. On bad days, reactive. Add long hours and the pressure of scaling a startup, and my emotional state began to spill onto the team. Focusing on mental health, rest, and mindfulness fundamentally changed how I build my company and how I see my role today. I’m still a CEO, but I’ve also become something else—the “chief energy officer.” What follows is everything I wish I’d known earlier about leading with emoti…

I once attended a slide presentation given by an executive in a telcom company. The presentation was highly technical, but that was not the main problem. It was boring because the speaker was using back-to-back visuals and had zero connection to his audience. When the one-hour session came to an end, the entire audience filed out of the room but the executive kept talking. He was so focused on his visuals that he didn’t even realize the audience had left the room. This story illustrates the dangers of using slides. The speaker can easily lose touch with the audience, and the result is that the power you bring as a speaker gets lost. To retain your power when using…

When you interact with a chatbot, there’s a good chance that everything you say, and every prompt you give, isn’t just used to generate replies to your queries. Nearly every chatbot company on the planet also uses the information you provide to train its AI models. This can leave your privacy—and even your employer’s confidential information—exposed. But you can mitigate these privacy risks by telling chatbots not to use your data for training. Here’s how. What is AI chatbot training? In order for a chatbot to provide knowledgeable and (hopefully) accurate answers, the underlying large language model (LLM) that powers it needs to assimilate a massive amount of info…

Conflict, while uncomfortable, is a fact of life. However, few of us deal with it well–either we avoid it until it swells into resentment, or it explodes creating damage we often fail to repair. In her new book, Anchored, Aligned and Accountable: A Framework For Transcending B*llshit and Transforming Our Lives and Work, (foreword by Brené Brown) leadership coach Aiko Bethea lays out a framework for transforming conflict into personal growth. For Fast Company, Brené Brown sat down with Aiko Bethea to discuss the cornerstones of the framework and how applying it can change our lives. Brené Brown: Your Anchored, Aligned and Accountable Framework, has completely shi…

Everyone is talking about GEO. Agencies are selling it. Brands are buying it. On its face, the pitch makes sense: the search-based internet that powered the digital economy for decades is giving way to generative AI answers. The pressure to act is real. So is the trap: you’re going to start paying for another lease on someone else’s internet. GEO is a tactic for a bigger and more important strategy. That strategy is owning your audience. The problem is that this new tactic is generating too much buzz and money for brands to ignore. McKinsey recently released a report arguing that $750B in US revenue will flow through AI-powered search by 2028. If you want your brand i…

Every encounter with another person is an opportunity to shape that relationship. The first words out of your mouth are key in establishing the goodwill we all crave. Unfortunately, too often our opening lines damage that rapport. I once had a client who was at a conference and saw a board member she wanted to get to know. She walked up to him and blurted out, “You look tired, have you been traveling?” He replied, “Why yes, I’ve just flown in from China.” She could see he was miffed by her negative comment. She admitted “I don’t know why I said that.” It was a poor start to a relationship she hoped to develop. Below is a list of openers to avoid and suggestions fo…

I used to think I was a great salesperson because I had all the right answers. I knew my product inside and out. I could explain every feature, every benefit, every reason someone should say yes. And I did what most people do—I led with that. Confident. Certain. Ready to convince. And I lost deals I should have won. I remember one pitch early in my career like it happened yesterday. I walked into the room fully prepared. My slides circled the room like a victory lap. I spoke for ten minutes straight, laying out exactly why my offer was the perfect solution. When I finished, the client looked at me and said, “That’s nice… but that’s not what I’m looking for.” It was a …

Recently, I saved a major exclusive story from nearly getting killed at the eleventh hour. After developing the communications strategy, writing several versions of a pitch that a broader team of external partners would use over the course of the campaign’s phases, and personally intervening when the opportunity was nearly lost after one of the parties involved fumbled, that same party later said to me, “Thanks for your help.” Help. Twenty years in public relations, including over a decade running a successful consultancy, and my strategic leadership was reduced to “help”—a word that carries centuries of loaded meaning for Black women in America. It’s a word that seems …

Your performance at work today has a lot to do with how you spent your time after work yesterday. It’s not just about putting down the devices at a decent hour and having a consistent bedtime routine. New research suggests we can take steps to optimize tomorrow’s performance as soon as work ends today. According to the study, mentally detaching from work earlier in the day—and not thinking about it for the rest of the evening—leads to more energy, less fatigue, and higher work-goal accomplishment the following day. “It’s critical that you start your recovery as soon as you can,” says lead author Ryan Grant, an assistant professor of psychological science at …

Companies have never had more tools to measure engagement, yet employees have never reported feeling more disconnected. It’s one of the defining paradoxes of modern work: Engagement scores are the obsession of many organizations, yet loneliness, turnover, and team friction are rising. People are completing their tasks but not always experiencing the relationships that make work sustainable, creative, or truly human. Engagement measures motivation, whereas connectedness assesses whether people can work effectively together over time. Many researchers and thinkers have named the forces shaping the future of work. Jonathan Haidt, in The Anxious Generation, highlights…

Mark Twain once quipped, “It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so.” The problem is that we rarely question our own beliefs. Once a false assumption takes hold, it becomes a default lens we use to interpret the world—and dislodging it becomes incredibly difficult. One very basic assumption that lies at the heart of many change efforts is that information is power—the notion that if you arm people with the right knowledge, they will act on it. That’s why so many change programs are rooted in education and training, because they assume that the right information will change people’s behavior. There’s ev…

Restaurant operators have been automating customer service processes for years. Implementing kiosks, self-checkout, and mobile ordering has helped margins and cut labor costs. But now there’s a problem. Friendliness scores dropped 12 points in just one year. Thirty-three percent of customers actively avoid restaurants that feel too automated. And AI is about to flood the market. Here’s the choice operators face: double down on customer-facing automation and watch friendliness scores keep falling or use AI differently. It’s time to stop automating what customers value and instead start automating what they don’t see. Smart operators recognize that having AI take or…

As AI becomes more advanced in quality, leaders are increasingly invoking AI to justify unpopular decisions like layoffs. However, much of that story collapses under scrutiny, and workers know it. This gap between rhetoric and reality is eroding trust. This amplifies inequities and quietly sets organizations up for long-term cultural and performance damage. Author, speaker, and strategist Lily Zheng sees a clear pattern: executives are using AI to explain decisions that are in fact driven by past mistakes, investor pressure, or leadership preference. Companies that went on aggressive hiring sprees during the pandemic are now quietly “correcting” courses. They’re frami…

Experts have compressed their predictions for when artificial general intelligence (AGI)—the type of AI that can equal or exceed human intelligence—will arrive. When predictions were first made in 2023, AGI was expected to arrive in 50 years. Newer estimates say five years. When GPT-5 came out this summer, it demonstrated surprising leaps in reasoning and memory, further accelerating those timelines. Progress is moving faster than anyone anticipated, and what once felt speculative now feels inevitable. Meanwhile, small teams are shipping products that would have required 100-person companies two years ago. The gap between the AGI debaters and the builders (those w…

The trajectory of our national economy is a central concern of every American. Our living costs rise as would-be hegemons battle over neocolonial control through tariff policies. And while social media creativity holds our attention, some part of us recalls older ways of storytelling, and we wonder, where do we belong? Most of us, even newcomers to this country—especially newcomers—were taught from an early age that anyone who works hard will eventually thrive. But we repeatedly see and know that this is merely a story told to us, not reality. The community in which you are born has a tremendous impact on your eventual life outcomes. If you are born into a poor commun…