Blog, YouTube & Content Monetization

Apple’s mission to remake Apple TV into a streaming hub for sports is on track, literally. Apple will buy exclusive broadcast rights to Formula One (F1) races in the U.S. for the next five years, the company announced Friday. Apple cited the success of F1: The Movie in its decision to partner more deeply with Formula One, as the international motorsport gains a foothold among U.S. viewers. The five-year deal aims to extend the appeal of an Apple TV subscription to a broader swath of viewers while converting existing Apple TV users into racing fans, if things go as planned. Terms of the deal weren’t disclosed, but reports from CNBC and New York Times-owned The Ath…

Formula 1 announced a five-year deal Friday with Apple, which will be the global motorsports series’ U.S. broadcast partner beginning next season. ESPN had been the broadcast partner since 2018 and through the explosion of popularity of F1 in the United States, but notified the series at the start of this year it would not be extending its deal. At the same time, Apple was working with the series on “F1 The Movie,” an original film released internationally in cinemas and IMAX in June. It will make its global streaming debut on Apple TV in December, has already grossed nearly $630 million globally as both the most successful sports movie in history and most lucrati…

The job market is rough. So when candidates are landing interviews, they’re often cramming every skill, accomplishment, and experience they can muster into the interview process, hoping to edge out the competition. Sounds reasonable, right? Wrong. Hiring managers often tune out in such cases, causing the rapid-fire qualifications to backfire. It’s what Marc Cendella, CEO of career platform Ladders, calls “answer inflation.” Answer inflation is when experienced professionals respond to interview questions with lengthy résumé recitations and meandering stories that bury their actual value, he explains. Take the classic: “Tell me about yourself.” It’s the quest…

So long, nine-to-five. There’s a new work schedule that’s taking over. The grueling “996” schedule—which stands for 9 a.m. to 9 p.m., six days a week—is gaining momentum across the U.S., especially in certain industries. If a 72-hour work week sounds all-consuming, that’s precisely the point. The 996 schedule—which became popularized in China, eventually leading to protests and even claims that it led to a handful of worker deaths—is meant to foster a eat-sleep-work lifestyle. Keith Spencer, a career expert at FlexJobs, told Fast Company that the trend is most commonly being seen across AI startups that “are embracing this approach to accelerate growth and remain comp…

Ukraine’s state security service has unveiled an upgraded sea drone it says can now operate anywhere in the Black Sea, carry heavier weapons and use artificial intelligence for targeting. Ukraine has used the unmanned naval drones to target Russian shipping and infrastructure in the Black Sea. The Security Service of Ukraine, known by its Ukrainian acronym SBU, has credited strikes by the unmanned vessel known as the “Sea Baby” with forcing a strategic shift in Russia’s naval operations. The range of the Sea Baby was expanded from 1,000 kilometers (620 miles) to 1,500 kilometers (930 miles), SBU said. It can carry up to 2,000 kilograms (about 4,400 pounds) of payload, S…

Venture capital powers innovation, yet investment decisions still favor the familiar. From the original design of the industry to the women reshaping its future, the patterns that drive investment may be poised for change. Is venture capital ready for a new outfit? On October 25, 1988, the Women’s Business Ownership Act (H.R. 5050) was signed into law, granting women the right to own and operate businesses without a male cosigner. This landmark legislation was a breakthrough for women’s economic independence. Yet by that time, generations of deal making had already embedded a pattern of men investing in men. Pattern matching is woven into the fabric of venture cap…

On a recent vacation in Berlin, Emma Watkins, a marketing assistant working in the U.K., wrote a three-star review of a bar she visited. “It was fine, but not amazing, and not what I expected from the high ranking review—it was four-point-something,” she recalls. Upon returning home, she noticed her middling review of the establishment was taken down. “When they said it was defamatory I was confused,” she says. “I did some Googling, then realized what had gone on. And suddenly the high rating for what I thought was pretty average made sense.” (Fast Company is not naming the bar so as not to fall foul of Germany’s defamation laws itself.) Watkins isn’t alone in losing t…

Amazon is well aware that you’re spending hours agonizing over the reviews for seven different near-identical toaster ovens before you actually make a decision. Now, it has an AI feature for that—and we have to admit, it’s pretty helpful. “Help me decide” is a new AI shopping function that rolled out on October 23 across millions of U.S. customers on the Amazon shopping app and mobile browser. It uses large language models and AI tools from Amazon Web Services’ (AWS) suite of offerings to analyze your shopping history, purchase details, and preferences, and then match those insights with product details and customer reviews to recommend products that you might be most…

Uber said Wednesday that the San Francisco Bay Area will be the first market for its specially built autonomous taxi, which is expected to launch in late 2026. The San Francisco ride-hailing company said in July it was developing a robotaxi with the electric car company Lucid and the self-driving technology company Nuro Inc. The vehicle is exclusive to Uber but is based on the Lucid Gravity SUV. Uber said Lucid recently delivered test vehicles to Nuro and said it plans to have 100 test vehicles on the road in the coming months. Within six years, Uber plans to deploy 20,000 or more Lucid-based autonomous taxis in multiple locations. The vehicles will be availab…

Japanese psychology often likens attention to a flashlight. Wherever you shine this flashlight is where your focus and energy go. However, problems can arise when people shine this flashlight inwards for too long. They focus obsessively on their thoughts and emotions, and particularly those related to things outside of their control. Another common tendency that causes problems is shining the flashlight on other people’s behavior, the past, or the future. These are all inherently uncontrollable areas. Worrying about these factors can lead to a mental loop where it seems impossible to find solutions. When you start fixating on past events you can’t change, it can lead…

Starbucks released its fourth-quarter earnings on Wednesday, October 30, finally providing an official figure for its recent wave of store closings. The Seattle-based coffee chain shuttered a total of 627 locations worldwide over the three months, ending up with a net closure of 107 stores. More than 90% of impacted locations were in North America, Starbucks said. In the United States, 520 stores were shuttered as part of the company’s turnaround efforts, Starbucks disclosed in an earnings release. Starbucks now runs 40,990 stores globally and 16,864 in the United States. Estimates of store closures varied widely In September, Starbucks announced the shutt…

Every single day, the average working person plays many roles: sassy coworker, office comedian, and deadline stickler, to name a few. The labor doesn’t stop when one gets home—with new job titles coming into play, such as mom, brother, pet parent, and more. On Halloween, you get to choose which character you want to inhabit instead of having society dictate your role. This frivolity requires forward thinking and planning. If you find yourself running out of time, popular culture and a few easy-to-obtain items can come to the rescue. Here are nine easy costume ideas that range from classic to timely. The Louvre museum robbers This one is perfect for last-min…

Leonardo da Vinci is often credited with writing the first resume in 1482, meaning the resume has been with us for more than five centuries. And though its layout has evolved over the years, the premise hasn’t: a piece of paper that tells someone where you’ve worked, what you studied, and maybe a bullet or two about what you’ve accomplished. That’s the problem. The resume is designed to tell us where someone has been—not what they can actually do. It shows what the last person who hired you needed done in their company that they thought you could handle. It looks backward when the world of work we live in today demands that we look forward. It inflates titles, overval…

Have you ever been to the Gamerhood? Part game show, part reality series, it recently wrapped its fourth season in August. Over five weekly episodes on Twitch and YouTube, the show pitted gaming creators like Kai Cenat, Ludwig, Mark Phillips, and Berleezy, against each other in a combination of gaming and IRL challenges. The third season from last summer attracted more than 23 million views. In September, the show went mainstream when season four landed on Prime Video. Even before that, just on YouTube and Twitch, season four was getting about 20 million views for each episode. Not too shabby for a show created by a brand. That’s right, Gamerhood is fully owned by St…

Qatar Airways will sell its stake in Hong Kong-based Cathay Pacific Airways in a share buyback valued at $896 million, the companies announced, ending the Qatari carrier’s eight-year involvement with the airline. The announcement came late Wednesday in a stock market filing by Cathay Pacific, which saw its shares gain 4.2% on the Hong Kong Stock Exchange on Thursday. Under the agreement, Qatar Airways will sell all of its holdings, which represent 9.57% of Cathay Pacific stock. The airline’s other major shareholders are Swire Pacific and Air China. The plan is subject to shareholder approval. “The buy-back reflects our strong confidence in the future of the Cathay Grou…

New York City has elected a democratic socialist as its next mayor. Across the internet, progressive internet users are hopescrolling for the first time in years and proudly declaring: “woke is back.” With his victory, Mayor-elect Zohran Mamdani will become the city’s first Muslim mayor, the first of South Asian heritage, the first born in Africa, and the youngest in more than a century. During his victory speech, Mamdani reaffirmed his support for workers’ rights, immigrants’ rights, and the rights of all vulnerable New Yorkers, including LGBTQ people. “BREAKING: WOKE IS BACK!,” one X user posted. “THERE ARE 25 GENDERS. WE’RE GOING TO TRANS THE ECONOMY. DEI F…

Apple said it has pulled two of China’s biggest gay dating apps, Blued and Finka, under pressure from Chinese authorities, in the latest sign of a tightening grip on the LGBTQ+ community. An Apple spokesperson said in a statement that the company removed the two dating apps from China “based on an order from the Cyberspace Administration of China”, without further elaborating. “We follow the laws in the countries where we operate,” the spokesperson told The Associated Press. A check by The Associated Press on Tuesday found that the two apps are not available on Apple’s app store in China, although an “express” version of Blued could still be found. It was uncl…

Jack Schlossberg announced he’s running for Congress. And instead of using his last name in his campaign logo, the 32-year-old—born John Bouvier Kennedy Schlossberg—is using the nickname he shares with his famous grandfather, John F. Kennedy. Schlossberg’s “Jack for New York” logo underlines the “New” in the city’s name in red as if to emphasize a new generation. A red “12” appears in small print at the top right of “New York” to indicate he’s running to represent Manhattan’s 12th District in the U.S. House. Schlossberg tagged designer and Only NY cofounder Micah Belamarich in a social media post showing the logo. Belamarich did not respond to a request for commen…

Marketers are setting the cultural conversation — with their successes as much as their missteps. But which campaigns are creating healthy tension? When is the right time to walk back a rebrand? Autodesk CMO Dara Treseder breaks down branding and marketing lessons from the most high-profile campaigns of 2025, giving her unvarnished opinion on everything from Sydney Sweeney to Cracker Barrel and more. This is an abridged transcript of an interview from Rapid Response, hosted by the former editor-in-chief of Fast Company Bob Safian and recorded live at the 2025 Masters of Scale Summit in San Francisco. From the team behind the Masters of Scale podcast, Rapid Response feat…

As we head into the holiday season, toys with generative AI chatbots in them may start appearing on Christmas lists. A concerning report found one innocent-looking AI teddy bear gave instructions on how to light matches, where to find knives, and even explained sexual kinks to children. Consumer watchdogs at the Public Interest Research Group (PIRG) tested some AI toys for its 40th annual Trouble in Toyland report and found them to exhibit extremely disturbing behaviors. With only minimal prompting, the AI toys waded into subjects many parents would find unsettling, from religion to sex. One toy in particular stood out as the most concerning. FoloToy’s AI te…

Tyson Foods has agreed to stop making claims about reaching “net zero” or selling “climate-smart” beef for at least five years, part of a settlement from a lawsuit brought against it by the nonprofit Environmental Working Group (EWG). EWG sued Tyson in 2024 over “false or misleading” marketing claims. The lawsuit, filed in D.C. Superior Court, alleged that Tyson misled customers through materials that said the company’s industrial meat production operations will reach net-zero greenhouse gas emissions by 2050, and also claims that it produces “climate-smart” beef. Beef is one of the worst climate offenders when it comes to proteins. It is responsible for eight to …

As companies adopt AI, the conversation is shifting from the promise of productivity to concerns about AI’s impact on wellbeing. Business leaders can’t ignore the warning signs. The mental health crisis isn’t new, but AI is changing how we must address it. More than 1 billion people experience mental health conditions. Burnout is rising. And more people are turning to AI for support without the expertise of trained therapists. What starts as “empathy on demand” could accelerate loneliness. What’s more, Stanford research found that “these tools could introduce biases and failures that could result in dangerous consequences.” With the right leadership, AI can usher …

Another home furnishings retail chain has sought Chapter 11 bankruptcy protection as it deals with higher costs, reduced sales, a downturn in the housing market, and President The President’s tariffs. American Signature Inc (ASI), parent company of American Signature Furniture and Value City Furniture, said Sunday that it has secured $50 million in debt financing as it seeks a buyer in an auction process. Here’s what to know. What is ASI and why is it bankrupt? Founded it 1948 and based in Columbus, Ohio, American Signature Inc is the parent company of two home furnishings retail chains: American Signature Furniture and Value City Furniture. Combined, the…

You’re probably winding down from work and getting ready for a few days at home with your family. But anybody with caregiving responsibility knows that the Thanksgiving and Christmas breaks will not be relaxing. Since the United States does not have a federal policy that gives workers paid time off after giving birth, having a medical procedure, or to care for a loved one, many will cram this labor into their precious holiday time. Many of us have a colleague who will come back to work exhausted after spending time with a dying parent, having taken advantage of the time off from work to figure out hospice and funeral arrangements. Or one who will be caring for a sibling…

Discussions around the role of work in our lives are frequently divided into two camps. “Do what you love and you’ll never work a day in your life”, one side proclaims. The other: “A job just needs to pay the bills.” The first school of thought is an example of “intrinsic motivation”. Here, the enjoyment of work for work’s sake is motivating enough, rather than relying on external rewards like money or praise. And while it’s great to love your job, recent research suggests that it can become problematic when intrinsic motivation is regarded as morally superior to other motivations. “When a neutral preference becomes charged with moral meaning, social scientists c…