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Blog, YouTube & Content Monetization
The content platform strategies that turn audience attention into diversified income. This sub-forum connects the social and content creation work happening across the community's platforms to the monetization layer — how to turn blog traffic into email subscribers into product buyers, how to monetize a YouTube channel before it reaches monetization thresholds, how to build a newsletter that generates revenue from day one, and how to structure content output for compounding returns rather than one-time traffic spikes. Strong connection to the community's own YouTube channel and social strategy.
10,834 topics in this forum
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Dick Cheney, the hard-charging conservative who became one of the most powerful and polarizing vice presidents in U.S. history and a leading advocate for the invasion of Iraq, has died at age 84. Cheney died Monday night due to complications of pneumonia and cardiac and vascular disease, his family said in a statement. “For decades, Dick Cheney served our nation, including as White House Chief of Staff, Wyoming’s Congressman, Secretary of Defense, and Vice President of the United States,” the statement said. “Dick Cheney was a great and good man who taught his children and grandchildren to love our country, and to live lives of courage, honor, love, kindness, and fly fi…
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Restaurants, food banks, nonprofits, and other organizations have stepped up to offer assistance to the 41 million Americans who have been thrust into limbo this month regarding SNAP benefits that have been halved. But retailers are prohibited from offering discounts on groceries. The U.S. Department of Agriculture (USDA) has sent notices to retailers alerting them that they can’t offer special discounts to customers affected by the lapse in funding. Despite skepticism about the authenticity of these reports, the USDA confirmed the veracity of the notice to Fast Company, though a spokesperson didn’t provide any additional comment. “You must offer eligible foods at…
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There are many, many maps of New York City. There are the decor maps, sold on Amazon, and the tourist maps, which mostly focus, erroneously, only on Manhattan. There’s the iconic subway map, as well as the MTA’s new version. There’s the Eater and Grubhub maps, which tell us where to eat. And then there’s the map that really matters: the official legal map for the city, which quite literally rules the streets of the city, complete with boundaries and widths. It’s also the map that doesn’t currently exist, at least in one singular and easy-to-use form. That’s changing, though. On Tuesday night, New Yorkers appeared poised to approve Proposal 5, a measure that will…
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Matt outworked his peers and risen a rung too high on the career ladder—at least, too high for the good of anything but his insecure ego. Constantly fearing his bluff would be blown, he overcompensated by striving to impress upward while leading from fear. His anxiety seeped through his management team, then filtered into the ranks beneath, chipping away at everyone’s courage. He micromanaged, filtered feedback, and pushed out anyone who challenged him—the best, brightest, and boldest. When crisis hit, his “play not to lose” mentality magnified while competitors gained ground Chances are you’ve met someone like Matt. They’re crushing every deadline, exceeding ever…
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As the longest federal government shutdown in U.S. history drags on, federal workers are left in financial limbo—and the airline industry is feeling the strain as flight delays and cancellations mount at the nation’s busiest airports. In the midst of this upheaval, American Airlines has announced “small” reductions in management and support roles at its Texas headquarters, raising the stakes at a particularly challenging moment. According to the Associated Press, the move is described as a way to align staffing with current operational needs and boost organizational efficiency. A company statement emphasized that investments will continue in other areas supporti…
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When fewer people belong to unions and unions have less power, the impact goes beyond wages and job security. Those changes can hurt public health and make people more unhappy. We’re economists who research labor and health issues. Those are two of the main findings of studies that we have conducted. More unionization, more happiness In the first study on this topic that we published in 2023, we found that increasing levels of union membership tends to make working-class people happier. We zeroed in on a question in the General Social Survey, which the University of Chicago makes available. It asks respondents to choose whether they are “very happy,” “somew…
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Sonder Holdings said on Monday it will wind down its operations and file for bankruptcy one day after Marriott International abruptly announced that it had terminated its licensing agreement with the San Francisco operator of thousands of rental properties. The one-two punch of news has caused chaos for employees and guests alike. Shares of Sonder have plummeted more than 64% as of mid-day trading on Monday. In a statement Monday, Sonder said it expects to file for Chapter 7 bankruptcy and liquid its U.S. business, in addition to initiating insolvency proceedings in the international countries where it operates. “We are devastated to reach a point where a liqu…
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Below, co-authors Ruth DeFoster and Natashia Swalve share five key insights from their new book, The Fear Knot: How Science, History, and Culture Shape Our Fears – and How to Get Unstuck. Ruth is a journalism professor and media scholar who teaches at the University of Minnesota, where she is also the Director of the Undergraduate Studies for the Hubbard School of Journalism and Mass Communication. Natashia is a neuroscience professor at Grand Valley State University in Michigan, where she teaches psychology and psychopharmacology. What’s the big idea? The Fear Knot explores our misguided human fears, from premature burials to GMOs, while explaining the real da…
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There are a lot of words marketers can’t seem to quit. “Unique.” “Authentic.” “Real.” But these are threadbare clichés, which have all but become nullified due to the erosion of their meaning, a dilution fueled by the desire for brands to be generally, yet specifically, for everyone. But “everyone” is not a target audience. It’s a comfortable void. What brands really need right now isn’t another lap around the buzzword block. It’s courage. Courage to lean into the one trait that could cut through in a world of algorithms, sameness, and mediocrity. Marketers need to be weirder. If you want a sociological anecdote of how weird wins, look no further than online dating. D…
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Apple said it has pulled two of China’s biggest gay dating apps, Blued and Finka, under pressure from Chinese authorities, in the latest sign of a tightening grip on the LGBTQ+ community. An Apple spokesperson said in a statement that the company removed the two dating apps from China “based on an order from the Cyberspace Administration of China”, without further elaborating. “We follow the laws in the countries where we operate,” the spokesperson told The Associated Press. A check by The Associated Press on Tuesday found that the two apps are not available on Apple’s app store in China, although an “express” version of Blued could still be found. It was uncl…
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America’s aviation system is straining under the weight of the longest government shutdown on record: thousands of flight cancellations, long delays at major airports, and frustrated travelers nationwide. In an unprecedented move, the Federal Aviation Administration last week ordered airlines to scale back domestic flight schedules, saying the cuts are meant to ease pressure on an overstretched system and help manage air traffic control staffing. Unpaid for more than a month, some air traffic controllers have begun calling out of work, citing stress and the need to take on second jobs—leaving more control towers and facilities short-staffed. The numbers show t…
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Delegation is supposed to get easier the higher you rise. In reality, it becomes challenging in a different way, Common delegation advice is helpful for first-time managers, who typically have trouble letting go. But for senior leaders, effective delegation looks different. It’s not about handing off tasks. It’s about leading through a paradox. They need to stay close enough to align and coach, but they also need to step back enough to empower and grow others. At this level, for many, the risk isn’t micromanagement, but over-detachment. When you’re too removed, you miss chances to align strategy, spot risks, or coach your leaders. Delegation is about managing …
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Visitors to dozens of Starbucks stores across more than 40 cities may be greeted with picket lines today as Starbucks baristas go on strike. And it’s a strike that couldn’t come at a worse time for Starbucks, as today is the company’s annual Red Cup Day, which kicks off the Seattle coffee giant’s holiday sales season. Here’s what to know: What’s happened? Today, unionized Starbucks baristas went on strike at more than 65 Starbucks locations across 42 cities. The baristas are members of the Starbucks Workers Union (SBWU), a collective that says it includes over 12,000 Starbucks workers across 550 unionized stores. The union says it has been in stalled negoti…
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Flight reductions at 40 major U.S. airports will remain at 6% instead of rising to 10% by the end of the week because more air traffic controllers are coming to work, officials said Wednesday. The announcement was made as Congress took steps to end the longest government shutdown in history. Not long after, President Donald The President signed a government funding bill to end the closure. The flight cuts were implemented last week as more air traffic controllers were calling out of work, citing stress and the need to take on second jobs — leaving more control towers and facilities short-staffed. Air traffic controllers missed two paychecks during the impasse. The Depa…
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After years of living on the street and crashing on friends’ couches, Quantavia Smith was given the keys to a studio apartment in Los Angeles that came with an important perk—easy access to public transit. The 38-year-old feels like she went from a life where “no one cares” to one where she has a safe place to begin rebuilding her life. And the metro station the apartment complex was literally built upon is a lifeline as she searches for work without a car. “It is more a sense of relief, a sense of independence,” said Smith, who moved in July. She receives some government assistance and pays 30% of her income for rent — just $19 a month for an efficiency with a fu…
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Another week, another questionable TikTok trend. The latest internet sensation has social media users asking someone to film them dancing. Instead, the dancer clicks the flip-camera button mid-dance — filming the filmer instead of themselves. And while the trend is meant to be funny (and, of course, get clicks), not everyone is laughing. The prank, called the flip-camera trend, has resulted in hundreds of videos showing awkward, close-up faces of people who believe they are filming friends (or even strangers) circulating on the platform. However, some of the videos are awkward to view, and are resulting in some major embarrassment. That’s especially true when the vide…
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Looking for some holiday cheer? Customers who want to try Starbucks’ new holiday treat, the Frozen Peppermint Hot Chocolate drink, will have to go to Target, where it will be exclusively available throughout the holiday season at all in-store Starbucks cafes. The drink is a creme Frappuccino with a blend of mocha sauce, milk, and ice, poured over a layer of peppermint-flavored whipped cream and red and green sprinkles, finished with another layer of that same whipped cream and sprinkles. Starbucks is hoping to capitalize on the holiday season and the holiday craze around its special drinks and limited-edition cups. And customer enthusiasm is high, as evidenced by …
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Before Waymo was Waymo, it was Google’s self-driving car project. Starting in 2009, the effort spent many years in test mode—with humans in the driver’s seats ready to take over, just in case—that its vision of vehicular autonomy often felt far from practical reality. Since last year, however, Alphabet’s robotaxi service has begun to scale up quickly. It’s now fully open to the public in Atlanta, Austin, Los Angeles, Phoenix, and the San Francisco Bay Area. And today the company is announcing that it’s testing fully autonomous trips, sans human driver, in Miami, and plans to do so in Orlando, Florida; Dallas; Houston; and San Antonio in the coming weeks. For now, …
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Caralynn Nowinski Collens, Ramille Shah, and Adam Jakus spent years developing an innovative technology to regenerate injured bone. The results, they thought, were . . . okay. The company they founded, Dimension Bio, received clearance from the Food and Drug Administration for its approach: providing a 3D-printed lattice or “scaffold” for new bone to grow in. However, it didn’t form new bone fast enough to compete with established treatment methods, such as transplanting a patient’s own bone tissue. But Collens, Dimension’s CEO, sees the experience as a net positive, validating the company’s technology and processes with the FDA. That could help the Chicago-based star…
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Tiny fragments of microplastics—from clothes, car tires, plastics, and other sources—slip through most water filters. But at a water treatment plant on the coast in Atlantic City, New Jersey, where plastic-filled wastewater would normally flow into the ocean, new technology has captured hundreds of millions of microplastic particles over the past year. The technology, from a startup called PolyGone, can also clean microplastic out of lakes and rivers or treat wastewater at factories. The startup spun out of research at Princeton, where the founders drew inspiration from aquatic plants that can naturally attract microplastic. The plants have fibrous roots coated in…
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Time slows. The mind chatter quietens. Outside distractions dial down to a hum. You are at one with the task at hand. Congratulations, you’ve reached flow state. Psychologist Mihály Csíkszentmihályi coined the term to describe a state of complete immersion in an activity, one in which focus comes naturally and you’re “in the zone.” Think of the hours flying by as a painter gets lost in their art. Or when you’re juggling three browser tabs, the caffeine hits, and suddenly, your fingers start flying across the keyboard. Well, over on TikTok, a new trend has the internet sharing the hyper-specific ways they “genuinely” enter their “flow state”—the more chaotic, the …
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Five years ago, Coinbase CEO Brian Armstrong did a bold thing. He banned political conversations at work. He made this decision because he knows what the job of a business leader is: to deliver for customers, employees, and shareholders. More recently, another executive did the opposite. Jerry Greenfield of Ben & Jerry’s fame left the company as part of a row with its parent company over social activism. For Greenfield, political stances are not just part of the company; they ultimately outweigh everything else. This stark difference is very instructive at this time. Amid America’s rising polarization, what stance should businesses take? Many people who think…
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It took the Equinox Group—the parent company of luxury gym chain Equinox, Equinox hotels, and Soulcycle—around five years to recover from COVID. But the company has recovered, claiming that 2025 will be a record year from a profitability perspective. This year, it announced big plans for expansion. Harvey Spevak, executive chairman and managing partner of Equinox Group, tells us about the company’s plan to open 40 clubs in new markets, its expansion into the Middle East, and the real reason it ditched Kiehl’s for Grown Alchemist. In the next couple of years, Equinox plans to open 40 new clubs. What is driving this growth? We’ve always been a high growth …
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In recent conversations with customers and peers, I’m not hearing “Which AI model or tool should we pick?” I’m hearing “How do we operationalize AI across our critical workflows?” People are starting to understand real digital transformation doesn’t come from a bolt-on solution. It happens when we treat AI as a foundational force and an engine for lasting change. The shift toward an AI-powered workplace requires leaders to enable organizational intelligence across the enterprise. WHAT IS ORGANIZATIONAL INTELLIGENCE? At Wrike, we define organizational intelligence as the seamless integration of human insight and AI capabilities to drive measurable outcomes a…
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IT development has been around for more than 60 years and it has undergone radical transformations from the emergence of the first programming languages and OS development to the internet boom and the current AI era. Although programming tools and approaches are constantly changing, one thing remains constant: Only those developers who can adapt and master new knowledge and skills survive. I’m the chief software officer of a 70-strong team that designs a predictive maintenance system (PdM): A solution based on the Industrial Internet of Things (IIoT) and AI. Without continuous growth, our developers cannot remain competitive. The same is true in nearly every industry;…
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