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The Super Bowl LX ad blitz was a big budget highwire act—from Anthropic’s shot at OpenAI to Lady Gaga’s homage to Mr. Rogers and Dunkin’s nostalgia-fueled celeb fest. Autodesk CMO Dara Treseder breaks down what worked, what didn’t, and what the ads reveal about where marketing is headed next. Treseder also unpacks the business impact of Bad Bunny’s halftime show, and what it signals for the NFL and Apple. This is an abridged transcript of an interview from Rapid Response, hosted by former Fast Company editor-in-chief Robert Safian. From the team behind the Masters of Scale podcast, Rapid Response features candid conversations with today’s top business leaders navigati…

The U.S. Food and Drug Administration is refusing to consider Moderna’s application for a new flu vaccine made with Nobel Prize-winning mRNA technology, the company announced Tuesday. The news is the latest sign of the FDA’s heightened scrutiny of vaccines under Health Secretary Robert F. Kennedy Jr., particularly those using mRNA technology, which he has criticized before and after becoming the nation’s top health official. Moderna received what’s called a “refusal-to-file” letter from the FDA that objected to how it conducted a 40,000-person clinical trial comparing its new vaccine to one of the standard flu shots used today. That trial concluded the new vaccine was s…

If your employer offered you a lump sum to permanently ditch the job that stresses you out like no other, would you take the money and run—or worry about what it might cost you later? I never thought I’d actually encounter this career conundrum. Looking back, I’m surprised by the choice I made. The all-company virtual meeting initially seemed like any of the weeklies that had preceded it. There was a weird icebreaker to get folks loose, various team updates, some HR housekeeping. Then the billionaire who signed all of our checks took the screen. For months, senior leadership had been deprioritizing a project that I—and the vast majority of my colleagues—had been …

Welcome to AI Decoded, Fast Company’s weekly newsletter that breaks down the most important news in the world of AI. You can sign up to receive this newsletter every week via email here. Is ‘AI slop’ code here to stay? A few months ago I wrote about the dark side of vibe coding tools: they often generate code that introduces bugs or security vulnerabilities that surface later. They can solve an immediate problem while making a codebase harder to maintain over time. It’s true that more developers are using AI coding assistants, and using them more frequently and for more tasks. But many seem to be weighing the time saved today against the cleanup they may face tomor…

There are few things that unite the world like animal videos. There are also few things that are so readily commoditized. Both have occurred in the case of Punch, a baby monkey at the Ichikawa City Zoo in Japan. Punch captured hearts around the world after a viral post showed him hugging a stuffed orangutan toy after being rejected by other monkeys. E-commerce sellers act quickly with monkey merch Now, the young Japanese macaque and his stuffed friend are available as everything from toys on Etsy to a—decide for yourself if it’s AI—children’s book on Amazon. There’s also an “official” Punch Monkey store with products like stickers, shirts, and mugs. S…

Networking as a solopreneur can feel impossible. LinkedIn is full of the sort of hustle-culture aficionados who think yoga at 4 a.m. is something to brag about and who want you to buy their online course. Joining a networking referral group often costs money and can require a big time commitment without a guarantee of new leads. Asking friends and family to make referrals for you gives you flashbacks to that one summer in college when you got roped into selling Cutco knives. But solo businesses are already nontraditional, so you might as well embrace quirky networking opportunities. Some of my best freelancing leads have come from Tumblr, carpooling, and on one memora…

Zig-zagging around the glass-and-steel perimeter of the UC Berkeley Grimes Engineering Center, 36 thin metal rods could be what it takes to prevent the building’s total destruction. The rods are the central element of a novel seismic-responsive structural system that is designed to help the building snap back to its original shape in the event of a major earthquake. Their trick is an embedded cluster of taut cables made from a highly flexible compound called a shape-memory alloy that’s capable of bending under tension—like the lateral shaking in a California earthquake—and then straightening out. Developed by the architecture firm Skidmore, Owings and Merrill …

Two months ago, a state administrative judge in California determined that Tesla broke the law by misleading consumers. The argument: Tesla led them to believe that its cars had real self-driving capabilities, calling them “Autopilot” and “Full Self-Driving” (commonly known as FSD). The issue is that Teslas can’t really drive by themselves; they still require drivers to remain constantly vigilant to prevent catastrophe. The verdict prompted the California Department of Motor Vehicles to threaten a temporary suspension of Tesla’s manufacturing and sales licenses. Two months after the ruling, on February 13, Tesla’s attorneys filed a complaint alleging the state “wrongf…

A layoff doesn’t just remove your role. It disrupts your sense of professional stability. I’ve led workforce reductions at Amazon, Microsoft, and inside private equity-backed companies. I’ve sat in decision meetings where headcount decisions were debated alongside budgets and operating models. I’ve helped leaders understand how layoffs affect company culture. I’ve also supported leaders and executives who lost their jobs. The emotions usually follow a pattern: shock, self-doubt, and then a period of adjustment. But here’s what I’ve learned from those coaching conversations: top performers don’t lose confidence because they lack skills or ability. They lose it beca…

Tomorrow is the quarterly staff meeting, and project director Ann knows she needs to be ready. The agenda is familiar. At 3 p.m. she opens PowerPoint, pulls up the last deck, swaps in tomorrow’s date, and starts updating the numbers. By 5:30 pm, the slides are done. But is she ready? She has a deck, not a message. She has data, not direction. Communicating like a leader isn’t about updating presentations—it’s about shaping moments. And those moments are won or lost long before you step to the front of the room. Here are seven ways managers can ensure they’re making the most of their moment. 1. Know your plan Ann’s preparation went sideways the moment she o…

The parents of a girl critically wounded in a school shooting in Canada alleged in a civil lawsuit Monday that ChatGPT-maker OpenAI knew the shooter was planning a mass attack. OpenAI has said it considered but didn’t alert police about the activities of the person who months later committed one of Canada’s worst school shootings in Tumbler Ridge, British Columbia, on Feb. 10. OpenAI came forward to police after Jesse Van Roostselaar killed eight people and then herself last month, saying the attacker’s ChatGPT account had been closed but that she evaded the ban by having a second account. The legal claim filed in the British Columbia Supreme Court alleged that OpenAI …

Unless you spend your time in boardrooms and C-suites, there’s a decent chance you’ve never heard of the Future Today Strategy Group (FTSG). There’s also a better than decent chance you’ve encountered its influence. Every year the consulting firm publishes a massive tech trends report that maps emerging threats, white spaces, and opportunities early enough for companies to act on them. Past editions have flagged shifts around synthetic media, digital humans, and generative AI before they entered the mainstream conversation. And some major institutions are clearly paying attention: FTSG’s client list includes Mastercard, Ford, and NASA. Which makes what’s happening ons…

“Overworked and underpaid” has become the modern workplace anthem. The internet is full of advice on how to negotiate harder, “quiet quit,” or jump ship. It’s an easy narrative to embrace: If you feel undervalued, the system must have failed you. That story is comforting. It’s also costly. While genuine exploitation exists, most people stop short of asking the harder, and far more lucrative question: What is my contribution actually worth in the market? Effort Is Not Currency We have a tendency to measure our value by our level of exhaustion. We tally up the stress, the late nights, and the emotional labor. But markets do not pay for perspiration. They pay …

Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If you received this newsletter from a friend, you can sign up to get it yourself every Monday morning. Last week’s Modern CEO made the case that boards and recruiters should stop focusing on CEO candidates’ résumés and start evaluating their potential for agility. That said, one aspect of work history can serve as a good proxy for the ability to manage uncertainty and change: internationa…

This marks the eighth year Fast Company’s Best Workplaces for Innovators will recognize companies and organizations from around the world that most effectively empower employees at all levels to improve processes, create new products, or invent whole new ways of doing business. Honorees will appear in our Fall 2026 issue as well as on fastcompany.com. The final deadline for applications to this year’s Best Workplaces for Innovators program is fast approaching – Friday, March 27, at 11:59 pm PT. In addition to ranking the world’s Best Workplaces for Innovators, we will recognize companies in 19 different categories, , including a brand new category that focuses on…

Two decades after the original film, Anne Hathaway and Meryl Streep are returning to the world of The Devil Wears Prada for its long-awaited sequel. The Devil Wears Prada 2, which also sees the return of stars Stanley Tucci and Emily Blunt, follows Hathaway as journalist Andy Sachs and Streep as Miranda Priestly, the editor-in-chief of fictional fashion magazine Runway, crossing paths again 20 years after the events of the first movie. When Streep and Hathaway starred in the original Devil Wears Prada, it was an untested franchise that fashion houses hesitated to lend their clothes and brand names to. But the sequel is an entirely different story, with the fashion…

Making the move to management is not for every employee, yet many think it’s the only option for climbing the ladder. There’s an art to coaching individual contributors who either want to take that step, or offering a promotion to someone you think is ready. It’s important to approach this not just as an opportunity, but a teachable moment. We asked our Fast Company Impact Council members how they coach team members to make this move and got much wise counsel in return. Their ideas might improve how you approach this with your employees. 1. TRUST YOUR PEOPLE I tell them I am trusting them, and in turn, they need to trust their people. Trust is giving someone an ass…

Here’s a familiar scenario: The product development team creates a hot new app. The client is excited to launch it, and the PR team is preparing the campaign for its release. And then this happens: The manager in charge of the project steals the spotlight and takes all the credit for the work. There’s no praise for the team, no celebration of everyone’s success, and no recognition of team members’ contributions. When that happens, it’s quite likely that team morale will take a nosedive. This behavior has frequently appeared in research as a bad-boss trait that leads to employee disengagement and even turnover. In a study I tracked a few years ago, “taking credit …

If you’ve been thinking about joining Sam’s Club, you may want to act fast: The annual membership fee will go up $10 starting next month. The Walmart-owned chain of warehouse stores has been emailing existing members this week to alert them of the price increases. Effective May 1, a standard Sam’s Club membership will cost $60, up from $50, while the cost of a Plus membership will increase to $120 from $110. The company is clearly trying to push more people to its higher-cost Plus membership, as it’s also upped the cap on its 2% cash back rewards these members can earn—from $500 annually to $750. The company confirmed the price increases to Fast Company and indic…

What’s behind a new wave of apps in the Apple App store? It’s probably two words: vibe coding. Apple’s App Store was flooded with 235,800 new apps in the first quarter of this year—an increase of 84% over the same time last year, according to new data published by The Information—after steady declines of 48% from 2016 to 2024. That builds on a trend from last year, in which developers created a whopping 600,000 new apps, leaving people wondering what is behind the big push. It turns out—perhaps not surprisingly, with artificial intelligence tools making it easier to create an app more quickly—that there’s more apps flooding into Apple’s App store. What’s t…

We talk a lot about visionary leadership. You know, the ability to see around corners, spot emerging patterns, and imagine futures that don’t yet exist. These are all very important activities for strategic work. But something we rarely consider is what happens when the physical instrument of vision itself is under siege. Said more bluntly, what happens when our eyes succumb to the daily assault of screen time? I recently spoke with Dr. Valerie Sheety-Pilon, SVP of clinical and medical affairs at VSP Vision Care, whose organization has spent three years tracking the state of vision health in the American workforce. The data she shared stopped me cold—and it reframed h…

“We’re all on the same page.” You’ve said it. Your team has said it. And somewhere between that meeting and getting the work done, things went wrong. Steve, the CEO of a fast-growth financial startup, thought his leadership team was perfectly aligned. After months of planning, they all agree on one goal: becoming AI-centric. But that illusion of alignment fell apart the moment Steve brought me in. Operations thought “AI-first” meant efficiency—eliminating as many jobs as possible. Marketing saw it as a cool slogan, not a real change in how they worked. Product Management thought AI should inform decisions, but not replace human judgment. The executive…

With the growing momentum of the “No Kings” protests, activists have increasingly turned to the 3.5% rule—Erica Chenoweth’s observation, based on over a century of historical data, that once a protest movement mobilizes 3.5% of the population, it achieves its goals within a year. As a result, many have begun to treat the 3.5% threshold as a primary objective. Not so fast. Even Chenoweth herself has cautioned that the rule is “a descriptive finding, not necessarily a prescriptive one.” Her subsequent research has shown that at least one uprising—in Bahrain—reached a 6% participation rate and still failed. In fact, most successful movements never reach the 3.5% level at…

“What brand am I wearing?” Sydney Sweeney says, looking into the camera as the shutter snaps, revealing a rotation of summery denim looks. The mood suddenly calms, her eyes close, she takes a deep breath, seagulls call in the background. “Yeah, that one,” she says with a giggle. The ad marks the return of one of the most notorious brand partnerships in recent memory, as American Eagle launches a new campaign to hype its denim shorts called “Syd for Short.” It’s a perfectly pleasant, perfectly innocuous piece of brand work meant to conjure the free-spiritedness of summertime (and, you know, maybe make you forget about—or at least move on from—the last time Sweeney ha…

Companies are currently grappling with how to use AI, and results vary. At times it can feel like the blind are leading the blind. As you watch leadership in your organization chart a path to engage with AI, what can you do to ensure that your company doesn’t get it completely wrong? 1. Educate yourself To contribute to any discussions around the use of AI in your organization, you have to be educated. That education requires a few components. You should certainly be aware of the ongoing conversations that are happening broadly in the business press. But, most of the people with a platform to speak to mainstream and social media have a viewpoint and/or product…