Blog, YouTube & Content Monetization

The most dangerous people in a company are stressed leaders. I say that with full self-awareness. I’ve worked for a few and came uncomfortably close to becoming one myself. I’ve always had an impulsive temperament. On good days, it made me decisive. On bad days, reactive. Add long hours and the pressure of scaling a startup, and my emotional state began to spill onto the team. Focusing on mental health, rest, and mindfulness fundamentally changed how I build my company and how I see my role today. I’m still a CEO, but I’ve also become something else—the “chief energy officer.” What follows is everything I wish I’d known earlier about leading with emoti…

I once attended a slide presentation given by an executive in a telcom company. The presentation was highly technical, but that was not the main problem. It was boring because the speaker was using back-to-back visuals and had zero connection to his audience. When the one-hour session came to an end, the entire audience filed out of the room but the executive kept talking. He was so focused on his visuals that he didn’t even realize the audience had left the room. This story illustrates the dangers of using slides. The speaker can easily lose touch with the audience, and the result is that the power you bring as a speaker gets lost. To retain your power when using…

When you interact with a chatbot, there’s a good chance that everything you say, and every prompt you give, isn’t just used to generate replies to your queries. Nearly every chatbot company on the planet also uses the information you provide to train its AI models. This can leave your privacy—and even your employer’s confidential information—exposed. But you can mitigate these privacy risks by telling chatbots not to use your data for training. Here’s how. What is AI chatbot training? In order for a chatbot to provide knowledgeable and (hopefully) accurate answers, the underlying large language model (LLM) that powers it needs to assimilate a massive amount of info…

Conflict, while uncomfortable, is a fact of life. However, few of us deal with it well–either we avoid it until it swells into resentment, or it explodes creating damage we often fail to repair. In her new book, Anchored, Aligned and Accountable: A Framework For Transcending B*llshit and Transforming Our Lives and Work, (foreword by Brené Brown) leadership coach Aiko Bethea lays out a framework for transforming conflict into personal growth. For Fast Company, Brené Brown sat down with Aiko Bethea to discuss the cornerstones of the framework and how applying it can change our lives. Brené Brown: Your Anchored, Aligned and Accountable Framework, has completely shi…

Everyone is talking about GEO. Agencies are selling it. Brands are buying it. On its face, the pitch makes sense: the search-based internet that powered the digital economy for decades is giving way to generative AI answers. The pressure to act is real. So is the trap: you’re going to start paying for another lease on someone else’s internet. GEO is a tactic for a bigger and more important strategy. That strategy is owning your audience. The problem is that this new tactic is generating too much buzz and money for brands to ignore. McKinsey recently released a report arguing that $750B in US revenue will flow through AI-powered search by 2028. If you want your brand i…

Every encounter with another person is an opportunity to shape that relationship. The first words out of your mouth are key in establishing the goodwill we all crave. Unfortunately, too often our opening lines damage that rapport. I once had a client who was at a conference and saw a board member she wanted to get to know. She walked up to him and blurted out, “You look tired, have you been traveling?” He replied, “Why yes, I’ve just flown in from China.” She could see he was miffed by her negative comment. She admitted “I don’t know why I said that.” It was a poor start to a relationship she hoped to develop. Below is a list of openers to avoid and suggestions fo…

I used to think I was a great salesperson because I had all the right answers. I knew my product inside and out. I could explain every feature, every benefit, every reason someone should say yes. And I did what most people do—I led with that. Confident. Certain. Ready to convince. And I lost deals I should have won. I remember one pitch early in my career like it happened yesterday. I walked into the room fully prepared. My slides circled the room like a victory lap. I spoke for ten minutes straight, laying out exactly why my offer was the perfect solution. When I finished, the client looked at me and said, “That’s nice… but that’s not what I’m looking for.” It was a gut…

Recently, I saved a major exclusive story from nearly getting killed at the eleventh hour. After developing the communications strategy, writing several versions of a pitch that a broader team of external partners would use over the course of the campaign’s phases, and personally intervening when the opportunity was nearly lost after one of the parties involved fumbled, that same party later said to me, “Thanks for your help.” Help. Twenty years in public relations, including over a decade running a successful consultancy, and my strategic leadership was reduced to “help”—a word that carries centuries of loaded meaning for Black women in America. It’s a word that seems …

Your performance at work today has a lot to do with how you spent your time after work yesterday. It’s not just about putting down the devices at a decent hour and having a consistent bedtime routine. New research suggests we can take steps to optimize tomorrow’s performance as soon as work ends today. According to the study, mentally detaching from work earlier in the day—and not thinking about it for the rest of the evening—leads to more energy, less fatigue, and higher work-goal accomplishment the following day. “It’s critical that you start your recovery as soon as you can,” says lead author Ryan Grant, an assistant professor of psychological science at …

Companies have never had more tools to measure engagement, yet employees have never reported feeling more disconnected. It’s one of the defining paradoxes of modern work: Engagement scores are the obsession of many organizations, yet loneliness, turnover, and team friction are rising. People are completing their tasks but not always experiencing the relationships that make work sustainable, creative, or truly human. Engagement measures motivation, whereas connectedness assesses whether people can work effectively together over time. Many researchers and thinkers have named the forces shaping the future of work. Jonathan Haidt, in The Anxious Generation, highlights how t…

Mark Twain once quipped, “It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so.” The problem is that we rarely question our own beliefs. Once a false assumption takes hold, it becomes a default lens we use to interpret the world—and dislodging it becomes incredibly difficult. One very basic assumption that lies at the heart of many change efforts is that information is power—the notion that if you arm people with the right knowledge, they will act on it. That’s why so many change programs are rooted in education and training, because they assume that the right information will change people’s behavior. There’s ev…

Restaurant operators have been automating customer service processes for years. Implementing kiosks, self-checkout, and mobile ordering has helped margins and cut labor costs. But now there’s a problem. Friendliness scores dropped 12 points in just one year. Thirty-three percent of customers actively avoid restaurants that feel too automated. And AI is about to flood the market. Here’s the choice operators face: double down on customer-facing automation and watch friendliness scores keep falling or use AI differently. It’s time to stop automating what customers value and instead start automating what they don’t see. Smart operators recognize that having AI take or…

As AI becomes more advanced in quality, leaders are increasingly invoking AI to justify unpopular decisions like layoffs. However, much of that story collapses under scrutiny, and workers know it. This gap between rhetoric and reality is eroding trust. This amplifies inequities and quietly sets organizations up for long-term cultural and performance damage. Author, speaker, and strategist Lily Zheng sees a clear pattern: executives are using AI to explain decisions that are in fact driven by past mistakes, investor pressure, or leadership preference. Companies that went on aggressive hiring sprees during the pandemic are now quietly “correcting” courses. They’re frami…

Experts have compressed their predictions for when artificial general intelligence (AGI)—the type of AI that can equal or exceed human intelligence—will arrive. When predictions were first made in 2023, AGI was expected to arrive in 50 years. Newer estimates say five years. When GPT-5 came out this summer, it demonstrated surprising leaps in reasoning and memory, further accelerating those timelines. Progress is moving faster than anyone anticipated, and what once felt speculative now feels inevitable. Meanwhile, small teams are shipping products that would have required 100-person companies two years ago. The gap between the AGI debaters and the builders (those w…

The trajectory of our national economy is a central concern of every American. Our living costs rise as would-be hegemons battle over neocolonial control through tariff policies. And while social media creativity holds our attention, some part of us recalls older ways of storytelling, and we wonder, where do we belong? Most of us, even newcomers to this country—especially newcomers—were taught from an early age that anyone who works hard will eventually thrive. But we repeatedly see and know that this is merely a story told to us, not reality. The community in which you are born has a tremendous impact on your eventual life outcomes. If you are born into a poor commun…

For those tired of waiting in line to buy a new smartphone or anxiously refreshing a delivery tracking site to make sure a new phone arrives intact, Verizon’s Straight Talk Wireless brand is offering another option: phones from a vending machine. Straight Talk, a Verizon prepaid brand exclusively available at Walmart, has launched vending machines that dispense packaged iPhone and Android devices, similar to the tech vending machines often seen at airports. Customers can browse phones and plans via a touchscreen interface, then pick and pay for what they want, all without needing to wait for a salesperson. And when they take their new phone out of the box, it’s a…

In this era of AI-powered rapid change, what defines innovation at the world’s most cutting-edge companies? Fast Company’s executive editor, Amy Farley, and editorial director, Jill Bernstein, two architects of the annual Most Innovative Companies list, take you inside the ideas and approaches that earned MIC recognition for 2026. In this interactive session, they break down the trends behind this year’s most forward-thinking organizations and share practical strategies that leaders at all levels can apply right now. Whether you’re refining your roadmap or scanning the horizon for what’s next, you’ll gain actionable insights and valuable new perspectives. View the ful…

“You need to think more strategically; you need to be more strategic!” It’s one of the most common, but least helpful, pieces of feedback professionals receive. It sounds smart, it sounds wise, it also sounds important. But ask people what it actually means, including those who are proffering this advice, and you’ll likely get many different answers. I’ve spent more than two decades working with leaders, entrepreneurs, and teams around the world to help them become more strategic in how they think, act and make decisions. Along the way, I’ve seen the same frustration crop up over and over again: people know strategy matters but don’t know how to “do” it. T…

Live and on-demand video constituted an estimated 66% of global internet traffic by volume in 2022, and the top 10 days for internet traffic in 2024 coincided with live streaming events such as the Jake Paul vs. Mike Tyson boxing match and coverage of the NFL. Streaming enables seamless, on-demand access to video content, from online gaming to short videos like TikToks, and longer content such as movies, podcasts and NFL games. The defining aspect of streaming is its on-demand nature. Consider the global reach of a Joe Rogan podcast episode or the live coverage of the SpaceX Crew Dragon spacecraft launch—both examples demonstrate how streaming connects millions of vie…

Just a couple of years ago, pundits were warning of streaming’s demise. From Netflix to Spotify, these companies were burning through cash. How could they keep operating? Now, almost all of the streamers have made it to positive profits. Netflix is the envy of the entertainment industry, while its underlings like Disney+ and Max have also turned around their losses. Last Tuesday, Spotify shares jumped 13% after the company announced its first full year of profitability. There are still stragglers, but on the whole, streaming has formed itself into a successful business model. There’s a lesson here: For emerging tech, there’s value in patience. It took streaming …

As a home business owner, efficiency is key to maximizing your productivity. Have you ever faced the frustration of managing multiple content pieces seamlessly? Introducing a Free Tool to Enhance Your Workflow: This innovative tool is designed to alleviate the common headaches associated with copy-pasting content. It allows you to organize and manage your snippets effectively, saving you time and ensuring your content remains consistent across platforms.Why It Matters: In the world of blogging, YouTube, and content monetization, every second counts. The less time you spend on tedious tasks, the more time you can dedicate to creating engaging content that drives traffic a…

As a home business owner, maximizing your productivity can significantly impact your success. Have you ever considered implementing a Sunday routine to set the tone for your week? Planning Ahead: Spend a few minutes outlining your key tasks for the week. This helps you hit the ground running on Monday.Content Review: Take time to review your blog and YouTube content. Assess what worked, what didn’t, and how you can improve.Set Goals: Define clear, achievable goals for your business. This keeps you focused and motivated throughout the week.Self-Care: Don’t forget to incorporate some self-care into your routine. A refreshed mind is more productive. What strategies do you u…

In today’s high-stakes business environment, stress isn’t just an individual challenge—it’s a force that shapes careers and organizations. The U.S. Department of Labor finds that 83% of workers suffer from work-related stress, and 54% say that work stress affects their home lives. In my coaching work with hundreds of professionals annually, I’ve witnessed firsthand how impossible it is to separate stress from career trajectories; they are intertwined, each influencing and shaping the other. Stress can derail even the most carefully planned career paths, yet we often treat career decisions as purely rational, despite the fact that our psychological state profoundly inf…

Every fall, I anticipate the winter holidays with almost childlike joy. I look forward to familiar traditions with friends and family, eggnog in my coffee, and the sense that everyone is feeling a little lighter and more connected. At the same time, I feel anxious and annoyed by the manufactured sense of urgency around gift giving: the endless searching and second-guessing shaped by advertisers, retailers, and cultural expectations. Don’t get me wrong, I mostly love giving—and, yes, receiving—gifts during the holidays. But as a researcher who studies consumer psychology, I see how those same forces, amplified by constant buying opportunities and frictionless online paym…