Blog, YouTube & Content Monetization

Around the globe, employers and employees are facing unprecedented situations. We’ve jumped from pandemic to geopolitical conflict, economic volatility to the rapid growth of artificial intelligence. At this point, aliens could arrive on Earth tomorrow, and nobody would question it. With 89% of businesses having experienced multiple major challenges in recent years (according to a PwC report), we’re clearly leading through the age of constant disruption. When turbulence was rare and temporary, businesses could rely on stability and resilience to preserve productivity until it passed. But today’s challenges aren’t isolated. They’re common and relentless. When there’s n…

Don’t bring your mom or dad to an interview with Shark Tank investor Kevin O’Leary if you were planning on it. On a recent appearance on Fox Business’ Varney & Co., O’Leary argued that doing so—bringing parents to a job interview—sends a “horrific signal” to employers, and calls it a “big red flag.” “First question I’d have to the son or daughter, I’d say, ‘Do you want me to hire your mother or you? What’s she doing here?'” O’Leary said. “That résumé goes right into the garbage.” This isn’t simply a hypothetical situation. The data shows a not insignificant number of young jobseekers are tapping in parents throughout the hiring process to boost their odd…

Have you found that you now struggle to get through a book? If so, I have good and bad news for you. The bad news is that losing your ability to read books may be common at the moment, but neuroscience says it is a very bad sign for how our brains are doing. The better news is that science also offers a simple plan to recover your ability to read deeply again. Can’t read books anymore? You’re not alone “Several people have told me lately that they’ve stopped being able to read, echoing my own experience,” author Katherine May confessed in her newsletter recently. Statistics suggest May and her reading-challenged correspondents are far from alone. These days,…

Every so often, a “technical” dispute reveals something much bigger. The recent blowup between the U.S. Department of Defense and Anthropic is one of those moments: not because it’s about a $200 million contract, but because it makes visible a new kind of enterprise risk, one that most CEOs, CTOs, and CIOs are still treating as a procurement detail. In a recent piece, “The Pentagon wants to rewrite the rules of AI,” I focused on the political meaning of a government attempting to force an AI company to relax its own guardrails. For enterprise leaders, the most important takeaway is more practical: If your AI capabilities depend on a single provider’s terms, policies,…

Even if you use a calendar app to organize your life, the paper calendar is far from being obsolete. Write something down on a printed calendar, and it becomes a persistent reminder of important events. You don’t have to dig through any screens to write things down, and you don’t have to perform any complex sharing maneuvers to set up a communal calendar for family members or colleagues. But even the paper calendar could benefit from some digital enhancements. With a few minutes of setup, you can print a custom calendar to your exact specifications while also making it small enough to fit on a single sheet of paper. This tip originally appeared in the free Coo…

I teach a course on AI and filmmaking at USC’s School of Cinematic Arts, and lately, rather than planning each session well in advance, I’ve been structuring the class the night before. I’ll browse platforms like X, Substack, and YouTube, selecting the most provocative articles and video clips to present the following morning. It’s a testament to how quickly artificial intelligence’s relationship to filmmaking is evolving: Each week brings new—often startling—developments. The next morning in class, my students and I debate the ethics, the aesthetics, and the storytelling changes taking place in these collaborations with AI. And we’re not alone: Throughout Hol…

We’ve all been there: You need something at this exact moment—maybe toilet paper, staples, or ibuprofen—but you also can’t be bothered to run out to the local store for it. Enter Amazon’s newest solution: 1-hour and 3-hour delivery. It sounds good until you see the final bill. Here’s what you need to know. Amazon announces new 1-hour and 3-hour deliveries Today, Amazon announced that it will offer new 1-hour and 3-hour delivery options for 90,000 products, including everyday essentials such as health and beauty items, cleaning products, over-the-counter medications, and more. The new super-quick delivery windows won’t be available to every Amazon custom…

Students using AI to cheat on homework or tests is a source of much discussion. But some scholars argue the greater risk of students using AI is that they will simply not learn. Approximately 90% of 1,100 U.S. students surveyed at two-year and four-year colleges in 2025 reported using generative AI for everything from drafting assignments to clarifying complex concepts. But when students use AI as a tutor or study partner, not as an immediate answer generator, does it make it easier or harder for them to learn? We are economists who tried to answer this question by designing an AI tool using ChatGPT’s custom GPT feature, with the web access of the chatbot disa…

Incredibly, when you think about it, US-based venture capital has remained structurally unchanged for half a century. The well known model revolves around the 10-year fund lifecycle, the 2-and-20 fee structure, and the relentless push for growth and outsized returns. Decisions are made in mysterious ways and are known to be full of bias against founders who don’t fit a certain mold. But even as rivers of investment flow into anything touching AI, there may yet be an ironic twist to come. Venture investing involves optionality and power laws. Very few investments will generate any returns at all, but the sector is premised on the idea that within any portfolio there will…

Twenty years ago, Jack Dorsey changed the world. He opened his phone and sent a message to a new platform he had created: “just setting up my twttr”. That post carries the ID 20. (A post he shared last week has the ID 2032161152470565367—a small detail that captures how dramatically the platform has scaled in the intervening decades.) just setting up my twttr — jack (@jack) March 21, 2006 Following that first message, Dorsey’s short-form social network quickly cemented its role in our digital lives. In 2009, as a plane landed on the Hudson River in New York, users followed events in real time as people posted from the scene. In 2011, Sohaib Athar, then living in …

There’s a lot of fear these days in the media world over the “zero-click” future. AI chatbots and search engines ingest content, interpret it, and then summarize it for users, with the inevitable consequence being that people no longer visit your site. This is not theoretical. Data from Chartbeat, an analytics company that serves media sites, shows global publisher traffic from Google dropped by one-third last year, with smaller publications hit hardest. So yes, AI substitutes content, but it doesn’t do so evenly. A recent analysis from Define Media Group looked at how the presence of Google AI Overviews affected traffic to different types of content over the past yea…

In the rush to adopt artificial intelligence, many employers are now requiring that employees use AI tools. Fully 64% of employers are encouraging the use of AI, according to Owl Labs, and 58% are requiring its use, according to HRTech Edge. How should you get started? And how can you make your best human contribution while also adopting AI? CLARIFY EXPECTATIONS AND EXPERIMENT One of the most important starting points is to clarify your employer’s expectations. Are they demanding that you use AI for certain parts of your work? Are they requiring new levels of output based on AI? Or are they just seeking to build a tech-forward culture of learning? Clear expectation…

Artificial intelligence is moving into everything. It’s in the phone in your pocket, the watch on your wrist, the TV on your wall, and the appliances in your kitchen. As companies race to build AI wearables and ambient assistants, there’s a risk we skip a crucial step: grounding this future in the devices people already trust and use constantly. For most of us, that foundation is the smartphone. Smartphones sit at the center of daily life, helping with communication, payments, creativity, navigation, entertainment, and more. About 91% of Americans own one, according to Pew Research. They are personal, always with us, and deeply embedded in our routines. If AI is t…

You’ve spent years building a robust professional network. You’ve cultivated relationships with peers, mentors, and industry leaders. So when you signal that you’re exploring new opportunities, you expect your network to perform. Yet too often, promising conversations dissolve into silence. Warm introductions never materialize. Emails go unanswered. This isn’t a reflection of your professional standing. It’s a design problem: you’re making it too hard for people to help you. The fix is straightforward. Make it easy. Here are three ways to do so. Ask To Write to Their Contact Directly When you reach out to a contact seeking an introduction to a decision-maker, a…

Compliance comes for every industry. Healthcare has HIPAA. Retail had the Payment Card Industry Data Security Standard. Now it’s defense industrial base (DIB). With the rollout of the Cybersecurity Maturity Model Certification (CMMC), the Department of War (DOW)—and Katie Arrington’s advocacy through her former role as DOW chief information officer—are forcing a generational shift in how the defense supply chain protects sensitive data. CMMC isn’t mere guidance. It’s a contractual line in the sand that won’t stop with mega defense contractors. CMMC covers the small and midsize businesses across the U.S. that keep the nation’s economy moving and its security intact…

Founded by Steve Jobs and Steve Wozniak, Apple officially incorporated on April 1, 1976. The company helped usher in the era of personal computing, pairing meticulous design with tight hardware–software integration and a simple promise: “It just works.” Its history has been anything but linear. There were early breakthroughs, a near-collapse in the 1990s, and a dramatic revival after Jobs returned, followed by a run of mass-market hits beginning with the iPod and accelerating with the iPhone. All told, Apple has over five decades launched category-defining products, shelved its share of misfires, and pushed some genuinely odd ideas. These are the clearest examples of each…

It’s so easy to cheat now. Using generative AI, anyone can get a free meal or product. They can even get free money by scamming the government itself. And, like radiologists have just discovered, they can even cheat doctors and insurance companies by using AI-generated X-rays. According to a new study published by the Radiological Society of North America, most experts can’t distinguish fake fractures from the real thing now. Undetectable insurance fraud is one click away. It’s just the last of a growing list of low-hanging fruit, zero-cost scams made possible with the power of AI. And it’s only going to get worse. Fake x-rays The Radiological Society of North …