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Blog, YouTube & Content Monetization
The content platform strategies that turn audience attention into diversified income. This sub-forum connects the social and content creation work happening across the community's platforms to the monetization layer — how to turn blog traffic into email subscribers into product buyers, how to monetize a YouTube channel before it reaches monetization thresholds, how to build a newsletter that generates revenue from day one, and how to structure content output for compounding returns rather than one-time traffic spikes. Strong connection to the community's own YouTube channel and social strategy.
10,834 topics in this forum
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Neither government shutdown nor IT outage can stop the merger of Alaska Airlines and Hawaiian Airlines. On Oct. 15, Seattle-based Alaska achieved one of the first major tech milestones of the combination. All new bookings made after that day for travel on either airline took place on Alaska’s reservations system, or “passenger service system” (PSS) in airline parlance. And all existing bookings at Hawaiian after April 22, 2026 were moved over to the platform. This is what Charu Jain, senior vice president of merchandising and innovation at Alaska who is overseeing the guest-facing technology integration of Hawaiian, calls the “selling cutover.” The idea is th…
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A business owner I know tends to only hire people in their twenties, under the assumption they bring new life into his business: new ideas, new innovations, new skills. And he’s sometimes right, especially in the specific. But in general? Science says his hiring approach is probably wrong. In a review of studies published by the National Bureau of Economic Research, researchers found that the age at which scientists and inventors reach their moment of “genius” is increasing: while the average age used to be younger, the majority now make their biggest contributions to their field after the age of 40. As the researchers write: This research consiste…
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Bitmoji is going back to 2D. Snapchat announced Monday that a new Bitmoji style inspired by the classic 2D look will be an option for Snapchat+ subscribers in the coming days. The revamped style for the app’s popular avatars is called Comic Bitmoji. Bitmoji’s 3D redesign in 2023 allowed Snapchat to launch new body types and deliver faster on top fashion requests, from low-rise jeans to saris, says Swetha Dhamodharan, a senior product director at Snapchat. But there’s been growing calls to bring back the old 2D comic style. One online petition to bring back the style has racked up nearly 100,000 signatures. “I think that there’s just a little bit of nostal…
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My wife and I visited Singapore last week for the first time in a couple of years, and I was reminded how impressed I am with the country. It illustrates a great strategy point, the subject of this Playing to Win/Practitioner Insights (PTW/PI) piece, which borrows from Billy Preston, whose Billboard No. 1 hit song in October 1974, Nothing From Nothing, contained the immortal line: “Nothing from nothing leaves nothing.” This piece is a play on the line entitled Something From Nothing Leaves Something: How Strategy Choice Can Make Something out of Very Little. And as always, you can find all the previous PTW/PI here. Impressive Singapore The minute you land at Changi…
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When it comes to inquiring about—ahem—certain products, shoppers prefer the inhuman touch. That is what we found in a study of consumer habits when it comes to products that traditionally have come with a degree of embarrassment—think acne cream, diarrhea medication, adult sex toys, or personal lubricant. While brands may assume consumers hate chatbots, our series of studies involving more than 6,000 participants found a clear pattern: When it comes to purchases that make people feel embarrassed, consumers prefer chatbots over human service reps. In one experiment, we asked participants to imagine shopping for medications for diarrhea and hay fever. They were …
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The newest plaza in Valencia, Spain, has everything one might expect from a public space in a temperate seaside Spanish city. Its five acres contain green space, a playground, ball courts, and walking paths, and the plaza connects to a new market hall, with restaurants and bars serving a wide range of local specialties. Next to all this—and the real reason for any of it existing at all—is Roig Arena, the new multipurpose stadium built for the men’s and women’s professional basketball teams of the Valencia Basket Club. The basketball arena is hardly the second thought here, but it’s much more a piece of this broader civic space than the typical pro sports facility.…
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The longest federal government shutdown in U.S. history appears to be nearing an end, but not without leaving a mark on an already struggling economy. About 1.25 million federal workers haven’t been paid since October 1. Thousands of flights have been canceled, a trend that is expected to continue this week even as Congress moves toward reopening the government. Government contract awards have slowed and some food aid recipients have seen their benefits interrupted. Most of the lost economic activity will be recovered when the government reopens, as federal workers will receive back pay. But some canceled flights won’t be retaken, missed restaurant meals won’t be made u…
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It looks more like a racing yacht than a cargo ship. But this new 100% wind-powered vessel will soon begin bringing goods from Europe to the U.S.—and could make deliveries faster than conventional cargo ships. Vela, a French startup, pulled technology from the racing world to make the vessel run as fast as possible. It’s a trimaran, meaning it has three hulls, which helps it cut through water efficiently. The wide, stable shape allows it to carry large sails. As in racing yachts, the mast is made from carbon fiber, and the sails are made of high-performance fabric designed for strength. The ship also uses navigation tech developed for racing to help route toward ideal…
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Phones have always been fashion statements. What started as simple cases to protect your phone has evolved into decking out the devices with every accessory imaginable: dangling charms and key chains, PopSockets, phone wallets, straps, and now . . . pockets? Apple just launched a new product called the iPhone Pocket, and it’s effectively a knitted bag for your iPhone. Apple designed the pouch in collaboration with high-end Japanese fashion brand Issey Miyake, whose relationship with Apple stretches back to the Steve Jobs era. (Jobs’s signature turtlenecks were designed by Miyake, who retired the iconic shirts following Jobs’s death in 2011.) The tech giant say…
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Watch out, Dr. Pepper: Mr. Pibb is in the house. After almost 25 years, Coca-Cola announced in late October that it’s bringing back Mr. Pibb, its spicy cherry soda that first launched in 1972. If you were born after the turn of the century, chances are you may have never seen a can of Mr. Pibb. That’s because, in 2001, Coca-Cola renamed and rebranded the drink to Pibb Xtra, and it’s remained largely untouched since then. Now, Coca-Cola is giving Mr. Pibb another chance. The company is reformulating the beverage, adding extra caffeine, and giving the entire brand a makeover. Its new branding is a combination of burgundy, red, and black, complete with an eye-catchin…
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Six hundred employees just packed up their desks and quit their jobs at Paramount Skydance. The mass exodus happened after the company, formed by Skydance Media’s takeover of Paramount Global, told employees that they were instating a five-day back-to-office mandate, set to begin on January 5. The company, led by new CEO David Ellison, let staffers know that if they didn’t plan to come back to the office, they could take a buyout deal starting on September 15. However, the media giant likely didn’t expect to be handing out quite so many severance packages. According to company disclosures filed on Monday, around 600 employees in the Los Angeles and New York …
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OpenAI watchers have spotted something curious over the last week. References to GPT-5.1 keep showing up in OpenAI’s codebase, and a “cloaked” model codenamed Polaris Alpha and widely believed to have come from OpenAI randomly appeared in OpenRouter, a platform that AI nerds use to test new systems. Nothing is official yet. But all of this suggests that OpenAI is quietly preparing to release a new version of their GPT-5 model. Industry sources point to a potential release date as early as November 24. If GPT-5.1 is for real, what new capabilities will the model have? As a former OpenAI Beta tester—and someone who burns through millions of GPT-5 token…
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Is there such a thing as being too attractive? For fitness influencers, it turns out there might be. Contrary to popular belief, new research suggests that being too good-looking can actually be a disadvantage, particularly in the online fitness space. The study, coauthored by researchers at the University of Dayton and University of Oregon, found that the more attractive the influencer, the lower the engagement they received on their social media posts. The reason? It all comes down to a sense of relatability, and what researchers have termed the “beauty backfire effect.” In the study, researchers showed 299 U.S. adults mock Instagram posts featuring …
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A reader writes: I have a new employee who is refusing to do some parts of her job. She hasn’t done this with me directly, but when I left for a week’s vacation, I gave very clear guidance on what she should be working on. That included learning to use some of our equipment, practicing her job skills, and reviewing training videos with the team. Unfortunately, while the other team members were focused on the training videos, she was watching personal videos on her phone. Each team member later told me separately that when they asked her to participate, her response was, “No, I’m not going to do it.” What should I do now? Minda Zetlin responds: Unless your …
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After more than 70 years, the Ford Motor Co. finally has an architectural centerpiece. The automaker’s new global headquarters has officially opened in Dearborn, Michigan, just outside Detroit and within eyeshot of some of the main facilities that have sustained the company for more than a century. Covering 2.1 million square feet and designed by the architecture and design firm Snøhetta, the new building sprawls across four circuitous stories. Getting from one side to another is a trek. During a two-hour walking tour of the building, a week ahead of its official opening, I traversed at most a quarter of the overall space. This immense size is the building’s stren…
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If you work in an office, your next coworker might not be human at all. Workers are already well-acquainted with artificial intelligence in the office, using AI tools to take notes, automate tasks, and assist with workflow. Now, Microsoft is working on a new kind of AI agent that doesn’t just assist, but acts as an employee. These “Agentic Users” will soon have their own email, Teams account, and company ID, just like a regular coworker. “Each embodied agent has its own identity, dedicated access to organizational systems and applications, and the ability to collaborate with humans and other agents,” states a Microsoft product roadmap document. “These agents ca…
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As of this writing, shares in Quantum Computing Inc. (Nasdaq: QUBT) are spiking in premarket trading, with the stock price up over 15%. That’s a relatively large swing, even for a quantum computing firm, where stocks have been especially volatile this year. Here’s what to know: Why is QUBT rising today? While quantum computing stocks have been volatile this year due in part to the speculative nature of the space, the main reason for Quantum Computing’s share price surge this morning seems more to do with the company’s finances than just standard run-of-the-mill quantum speculation. On Friday, Quantum Computing Inc. released its third-quarter 2025 financials—an…
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Blue Origin’s New Glenn rocket successfully made its way to orbit for the second time on Nov. 13, 2025. Although the second launch is never as flashy as the first, this mission is still significant in several ways. For one, it launched a pair of NASA spacecraft named ESCAPADE, which are headed to Mars orbit to study that planet’s magnetic environment and atmosphere. The twin spacecraft will first travel to a Lagrange point, a place where the gravity between Earth, the Moon, and the Sun balances. The ESCAPADE spacecraft will remain there until Mars is in better alignment to travel to. And two, importantly for Blue Origin, New Glenn’s first stage booster successfull…
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Being the children of Francis Ford Coppola had a profound impact on the filmmaking sensibilities of Sofia and Roman Coppola, but their mother, Eleanor Coppola, may have played a larger role in nurturing their creative pursuits. “She taught me how to be in charge without being loud, and the importance of being real,” Sofia writes in her introduction to Two of Me: Notes on Living and Leaving, Eleanor Coppola’s posthumous memoir, published by A24 on November 11. Sofia and Roman convened in New York City last week for a conversation about the book and their mother, who died in April 2024 at the age of 87. One of Eleanor’s last wishes was to have Two of Me, which…
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Inspired by the ongoing auction of Bob Ross paintings to raise money for public television, Last Week Tonight With John Oliver is putting some of its own TV artifacts up for auction for a good cause. Host John Oliver dedicated the close of Sunday’s season finale to local public television, which is facing an unprecedented crisis. Federal budget cuts could by next year close as many as 115 public television and radio stations in the U.S. serving 43 million Americans, according to the Public Media Bridge Fund, a philanthropic initiative. “These stations can fill a vital community role,” Oliver said during Sunday’s show. johnoliversjunk.com Bob Ross Inc. said …
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H Company and CEO Gautier Cloix turn AI and APIs into the next office colleague by creating agentic systems to perform real tasks alongside humans. View the full article
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The Labor Department said Wednesday that it will not be releasing a full jobs report for October because the 43-day federal government shutdown meant it couldn’t calculate the unemployment rate and some other key numbers. Instead, it will release some of the October jobs data — most importantly the number of jobs that employers created last month — along with the full November jobs report, now due a couple of weeks late on Dec. 16. The department’s “employment situation” report usually comes out the first Friday of the month. But the government shutdown disrupted data collection and delayed the release of the reports. For example, the September jobs report, now co…
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Nvidia forecast fourth-quarter revenue above Wall Street estimates on Wednesday, betting on booming demand for its AI chips from cloud providers against the backdrop of widespread concerns of an artificial intelligence bubble. The results from the AI chip leader mark a defining moment for Wall Street, as global markets looked to the chip designer to determine if investing billions of dollars in AI infrastructure expansion had resulted in towering valuations that potentially outpaced fundamentals. The world’s most valuable company expects fiscal fourth-quarter sales of $65 billion, plus or minus 2%, compared with analysts’ average estimate of $61.66 billion, accord…
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Here’s a sad story: The other day, my wife and I woke up and realized we were out of coffee. Honestly, if you want to throw a wrench into the Murphy household and hamper our routine, take away the coffee. Anyway, the story ends much better; I threw on a baseball hat and drove to the supermarket down the road. But it also reminded me of a study I’ve wanted to share here, led by researchers at Tulane University who analyzed data on 40,725 Americans and their coffee-drinking habits over nearly a decade. In short, they found something remarkable about when people drink their coffee. Drink it in the morning The study, supported by the U.S. National Heart…
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