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Blog, YouTube & Content Monetization

The content platform strategies that turn audience attention into diversified income. This sub-forum connects the social and content creation work happening across the community's platforms to the monetization layer — how to turn blog traffic into email subscribers into product buyers, how to monetize a YouTube channel before it reaches monetization thresholds, how to build a newsletter that generates revenue from day one, and how to structure content output for compounding returns rather than one-time traffic spikes. Strong connection to the community's own YouTube channel and social strategy.

  1. When I worked in tech, I often heard engineering leaders explain why they couldn’t hire more women or minorities: the so-called pipeline problem. They claimed there simply weren’t enough qualified candidates entering the system, so naturally the pool of diverse talent remained thin. Many of us in the ecosystem called BS. The reality wasn’t a lack of qualified people; it was a lack of imagination, access, and commitment to creating inclusive environments where diverse talent could thrive. Fast forward to my work today in women’s sports. I find myself thinking about that same phrase—this time with a twist. In sports, a pipeline problem is very real, and very serious. Girl…

  2. Taco Bell is saying “new year, new offerings” with the launch of its “Luxe Value Menu.” From Friday, January 16, the fast food chain will offer 10 items for $3 or less. Initially, only Taco Bell Rewards members can access the new menu using the Taco Bell app or by checking in through the drive thru or in-store kiosk. The Luxe Value Menu will be available to all Taco Bell customers from Thursday, January 22. However, starting 5 p.m. ET on Tuesday, January 27, Taco Bell will give 30,000 Rewards members a new menu item for just $1. The deal is first come, first served, exclusively through the app. What’s on the new Taco Bell Luxe Value Menu? The 10 menu ite…

  3. There’s a new exercise trend making the rounds on the internet: Tai Chi walking, inspired by a centuries-old Chinese martial art that incorporates flowing hand and foot movements with breath and mindfulness. Also know as “meditation in motion” (and dubbed “medication in motion”), Tai Chi is a gentle form of exercise that has a number of reported health benefits, primarily strength, flexibility, and balance, and, to a lesser degree, aerobic conditioning, according to an article from Harvard Medical School. Without using weights or resistance bands, you can gain upper-body strength through arm exercises that use your core and back muscles in a similar way. Another s…

  4. If you’ve ever battled your way through Hartsfield-Jackson Atlanta International Airport at rush hour, you know that comfort can feel like a luxury. Between TSA lines, flight delays, and a race to find a seat with an outlet, air travel isn’t always relaxing. That’s exactly the stress Delta is trying to relieve with the launch of its newest Sky Club in Atlanta Monday—its biggest yet by guest count. Located in Concourse D, the new 24,000-square-foot space is the eighth Delta lounge in ATL and is designed to offer more breathing room, literally and figuratively. With seating for 506 guests, it’s the second-largest Sky Club by square footage in the airport—but the larges…

  5. An upcoming exhibition at London’s Design Museum will let guests take a journey through Wes Anderson’s never-before-seen personal archives—from the coat worn by Gwenyth Paltrow in The Royal Tenenbaums to the original Grand Budapest Hotel model and the actual puppets used in the stop-motion film Fantastic Mr. Fox. The exhibition, titled “Wes Anderson: The Archives,” includes more than 600 objects collected by the iconic filmmaker over the past 30 years. It opens on November 21 and runs through the following July, and advance tickets are already on sale. Aside from a smaller initial showing at la Cinémathèque française, a collaborator on the exhibition, this will be the fi…

  6. Filling up your gas tank didn’t always require a second mortgage. But since the onset of the war in Iran, global oil prices have soared–and we’re the ones paying for it at the gas station. And nobody knows this better than hypermilers, drivers obsessed with squeezing every last possible mile out of each gallon of fuel. While the April 7 ceasefire caused an immediate 16% drop in crude oil prices, as of April 8, the American Automobile Association (AAA) reports that the national average for a gallon of regular gasoline is $4.164, with prices approaching $6 per gallon in California. But even if crude oil prices continue to sink, fitting these elevated gas prices into…

  7. Perhaps you’re coming out of a wave of layoffs or a down year. Maybe you’re preparing for a run of performance reviews where you have to deliver tough feedback. If you have tense conversations on the horizon, there are ways to prepare for it. In many cases, the anticipation of a high-conflict conversation creates more stress than the actual experience. It’s normal to feel out of control in moments like this—to feel like your internal world is compromised and you must attempt to control your external world. Neural circuits responsible for conscious self-control are highly vulnerable to even the mildest of stressors. When those neural systems shut down, primal impulses go …

  8. What’s up, type nerds? Fast Company’s latest print issue features some of the brightest minds in AI, and creative director Mike Schnaidt wanted to choose a typeface that looked futuristic. So go pick up a copy now. View the full article

  9. In the three months since Target overhauled its policies on diversity, equity, and inclusion, the retailer has faced an onslaught of public criticism and a boycott that has carried on for weeks. There has been a clear impact on its business: Foot traffic has reportedly dropped for the last 10 weeks, and Target disclosed that sales had dipped in February. The company’s stock price is the lowest it has been in four years. Now CEO Brian Cornell is meeting with Al Sharpton (at Target’s request) to discuss the company’s DEI stance and commitment to the Black community, according to a CNBC report. As the head of civil rights organization National Action Network, Sharpton h…

  10. Target CEO Michael Fiddelke is reshuffling his leadership team and making other changes shortly after stepping into the top job at the retailer that has struggled operationally. Rick Gomez, the 13-year Target veteran who oversees the chain’s vast inventory of merchandise, will leave the company. And Jill Sando, the chief merchandising officer overseeing a handful of categories like apparel and home and who has been with the company since 1997, will retire. Lisa Roath, who oversaw food, essentials, and cosmetics, will take Fiddelke’s previous job as chief operating officer, the company said Tuesday. Cara Sylvester, who had been chief guest experience officer, will …

  11. You may see more smiles next time you walk into a Target. That’s because the big box retailer is hoping to provide an “elevated” customer experience with it’s new “10-4” policy, requiring staffers out on the floor to smile, wave, and welcome customers within 10 feet—and greet those just 4 feet away, USA Today reported. Fast Company has reached out to Target for comment. The policy comes less than three weeks before Black Friday, the day after Thanksgiving, which officially kicks off the busiest and most profitable time of the year. Many stores, including Target, have already begun to roll out their Black Friday sales this year. Target’s early 2025 Black Frida…

  12. Target Corp. is pushing back on media reports this week that it has changed its policies around self-checkout technology in response to shoplifting or customer dissatisfaction. A number of news outlets reported over the weekend and yesterday that the retail giant has limited self-checkout registers to 10 items or fewer, but Target made that announcement more than a year ago. “Target is not removing self-checkout,” a spokesperson told Fast Company when reached for comment. “We offer it in the vast majority of our stores and have no plans to change this.” The company declined to share additional details about how theft—or “shrink” in industry parlance—has shaped…

  13. It’s fair to say that Minneapolis-based Target is going through a rough patch as a result of declining sales and customers. After facing boycotts, tariffs, and a massive surge of federal U.S. Immigration and Customs Enforcement (ICE) operations in its hometown, Target, long overdue for a big change, made one this weekend—appointing a new CEO. Michael Fiddelke, who began his career at Target more than two decades ago, officially took over as chief executive officer on Sunday. He was previously Target’s chief operating officer and its former chief financial officer. (Last summer, the retailer announced he’d be succeeding longtime CEO Brian Cornell.) “While we have r…

  14. Yesterday, Target Corporation announced news that no one wants to hear—especially just before the holidays. The Minneapolis-based retail giant informed employees that it is gearing up to eliminate 1,800 corporate roles at the company. Here’s when the layoffs will happen and what it means for the company and its employees. Target to cull its corporate workforce by 8% On Thursday, Target’s chief operating officer, Michael Fiddelke, who is set to become the company’s new CEO in February, reportedly sent a memo to employees at the 440,000-strong company. According to numerous media reports, Fiddelke’s memo didn’t beat around the bush: the company has decided …

  15. Target Corporation has reportedly announced that it will cut about 500 roles at the company, partially in an effort to reallocate financial resources to boost the in-store customer experience. The job cuts would be the second major wave of cuts that Target has made in the last five months, and come less than two weeks after the company’s new CEO stepped into the role. Here’s what you need to know. What’s happened? On Monday, media outlets including CNBC and MarketWatch reported on a memo sent to Target employees by the company’s chief stores officer, Adrienne Costanzo, and its chief supply chain and logistics officer, Gretchen McCarthy. In the memo, the e…

  16. Sales at Target fell more than expected in the first quarter and the retailer warned they will slip for all of 2025 year as its customers, worried over the impact of tariffs and the economy, pull back on spending. Target also said that customer boycotts have also done some damage. The company scaled back many diversity, equity and inclusion initiatives in January after they came under attack by conservative activists and the White House. Target’s retreat created another backlash, with more customers angered by the retailer’s reduction of LGBTQ+-themed merchandise for Pride Month in June of 2023. Shares fell more than 4% before the opening bell Wednesday. Sales fell 2.8…

  17. The Target boycott is ongoing but it might be having less of an impact. On Wednesday, the company reported first-quarter earnings that included successes like a 6.7% increase in net sales year-over-year (YOY). The $25.4 billion in net sales included a 24.5% jump in non-merchandise sales, like Target Circle 360 membership revenues and the Target+ marketplace. In that vein, Target saw its digital comparable sales rise by 8.9% thanks to a 27% jump in same-day delivery with Target Circle 360. The retailer also reported earnings per share of $1.71, surpassing Wall Street’s predicted EPS of $1.46, according to consensus estimates cited by CNBC. “There is mu…

  18. Target Corporation on Tuesday reported its all-important fourth-quarter results, which run from the key holiday shopping season in November through January. Unfortunately for the company, its results were, at best, a mixed bag. Yet despite the underwhelming earnings report, shares in the company are currently rising. Here’s what you need to know. Target’s Q4 2025 at a glance Before the opening bell this morning, Target reported its fourth-quarter earnings, which ended on January 31. Out of all the earnings periods Target reports over the year, Q4 is the most important because it covers the holiday shopping season when consumers are traditionally most will…

  19. Target will stop selling cereals containing synthetic colors by the end of May. The Minneapolis-based discounter said Friday it had been phasing out synthetic colors in cereals for several years. Right now, 85% of its cereal sales already come from products made without synthetic dyes. Target said it has worked with national brands and its private brands to reformulate products as needed. Some cereals — including Trix and Lucky Charms, which are made by General Mills — will have updated formulations, Target said. Target said it will no longer carry brands that don’t reformulate, but it didn’t name the brands. General Mills announced last year that it planned t…

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