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Blog, YouTube & Content Monetization

The content platform strategies that turn audience attention into diversified income. This sub-forum connects the social and content creation work happening across the community's platforms to the monetization layer — how to turn blog traffic into email subscribers into product buyers, how to monetize a YouTube channel before it reaches monetization thresholds, how to build a newsletter that generates revenue from day one, and how to structure content output for compounding returns rather than one-time traffic spikes. Strong connection to the community's own YouTube channel and social strategy.

  1. After decades of fielding questions about travel points, loyalty programs, and rewards credit cards, you’d think that Brian Kelly—the founder of The Points Guy—would tire of the subject. Instead, he’s more energized than ever, a passion he channeled into his new book, How to Win at Travel. In 300-plus pages, Kelly delivers more than just strategies for maximizing credit cards and points. He’s created a travel bible of sorts, one that makes planning and logistics as rewarding as the trip itself. Brian Kelly [Photo: Brandon Launerts/courtesy Simon & Schuster] It’s a book built for every kind of traveler, from those working towards their first bucket-list trip to …

  2. Telehealth company Hims & Hers Health is fighting back after the drug industry’s main lobbying group called out its first Super Bowl ad as “misleading” and in potential violation of marketing rules. The ad is a one-minute spot set to Childish Gambino’s “This is America,” which admonishes the U.S.’s “broken” weight-loss business and instead offers up its “affordable, doctor-trusted” copycat weight-loss drugs. The lobbying group, Pharmaceutical Research and Manufacturers of America, said Thursday the ad was “a clear violation” of the Federal Food, Drug, and Cosmetic Act and “misrepresents the safety and efficacy of their knockoff GLP-1 medicines.” Hims &…

  3. Growing up in the mountains of western Guatemala, Feliciano Perez Tomas cultivated the same type of native maize his family had for generations. The breed of corn was central to his Indigenous K’iche’ community’s diet, a grain and pulse-heavy intake that dates back to the time of the Maya Civilization. But over the years, more frequent and intense rains—linked to climate change—came earlier in the year, disrupting the harvest. “Before it rained in March and we would sow seeds when it happened, but these days the rains can begin in February, and there can be a lot of ice and colder conditions,” said Tomas, 42. “We would have to work so hard, but receive little.…

  4. Dive into the exhilarating world of innovation with FC Explains, a video series that spotlights the game changers and visionaries from Fast Company’s prestigious Most Innovative Companies list. This annual ranking celebrates the trailblazers who are reshaping industries and cultures, pushing boundaries, and transforming the world. First up is Bluesky. View the full article

  5. If you’re on the cusp of buying a new iPhone, you might want to hold off until this Wednesday, February 19. That’s the day Apple CEO Tim Cook says the company will be launching “the newest member of the family.” But what does that cryptic tease mean, exactly? Is Cook talking about a new iPhone, a new computer, or even just a new accessory? Here’s what you need to know about Apple’s upcoming product launch. Get ready to meet the newest member of the family. Wednesday, February 19. #AppleLaunch pic.twitter.com/0ML0NfMedu — Tim Cook (@tim_cook) February 13, 2025 Get ready for the first new iPhone of 2025? Anyone who follows tech news knows that Apple always a…

  6. Denny’s is the latest restaurant chain to add a temporary egg surcharge due to the rising cost of eggs caused by a nationwide shortage and the current bird flu outbreak. Last month, Waffle House added an upcharge of 50 cents per egg. Meanwhile, many supermarket chains, including Trader Joe’s, Market Basket, and big-box retailers including Walmart, Costco, and Sam’s Club, have raised prices and limited the number of cartons shoppers can buy. “This pricing decision is market-by-market, and restaurant-by-restaurant due to the regional impacts of the egg shortage,” Denny’s told Fast Company in a statement. “We will continue to look for ways to provide options on our m…

  7. The wellness market is the biggest it has ever been, with a valuation of nearly $2 trillion, according to a McKinsey report. But somehow today’s workforce is more burnt-out than ever before. Research by the Boston Consulting Group shows that 48% of workers are exhausted from stress. The reason? Wellness works, but the way we are working doesn’t. After spending a decade on Wall Street, I can attest that high stress periods at work are inevitable. Unfortunately, anyone advocating for better “stress management” often receives an eye roll due to the misconception that it means avoiding stress altogether. When I learned that “stress management” is not about removing stress…

  8. Tax Day is right around the corner—an annual reminder that without the option to file jointly, singles pay more per dollar earned than married people. Tax advantages are just one of more than 1,000 legal and economic benefits married couples enjoy, a disparity worsened by marketplace and employer practices. Despite its disadvantages, single living is on the rise. While the average age of first marriage was just 21 in 1960, today it has risen to 29. Half the adults in the U.S. are unmarried, and half of them aren’t seeking a relationship. As many as a third of Zoomers may never tie the knot. But this shift is more than cultural—it’s redefining the rules of personal…

  9. Leading a team has never been simple, but today’s challenges demand something extra. With deep divisions in America spilling over into our workplaces, simply carrying on “business as usual” won’t cut it. Employees are craving authenticity, transparency, and leaders who genuinely care. So, how can you step up, even when the path forward seems uncertain? Through conversations with leaders at Fortune 500s and fast-growing startups, we discovered three actions that can help you navigate this moment with courage and empathy. Cultivate trust through transparency & curiosity In an era marked by mass layoffs, arbitrary return-to-office mandates, and eroding faith i…

  10. “China has already won the materials war.” Andrew Barron, one of the top materials experts on the planet, didn’t mince words when I interviewed him for a documentary on the dangers of our civilization’s dependency on China’s quasi-monopoly of rare earth minerals. If the world does not stop depending on China’s supply of rare earths, he warned two years ago, we could face an economic collapse in just a few decades. It sounds like a dystopian sci-fi movie, but this potentially catastrophic scenario began this week for the United States, when Xi Jinping’s government issued an immediate suspension of rare earth mineral and magnet exports, retaliating against Presiden…

  11. Eric Migicovsky has barely started working on a successor to the Pebble smartwatch, and he’s already talking about being finished with it. Eight years ago, Migicovsky shut down the smartwatch startup he founded, having sold its software assets to Fitbit, which later became part of Google. But all this time, he and thousands of Pebble die-hards have continued to wear their watches, aided in part by a community that’s kept Pebble’s app store and core services alive. Last month, Migicovsky persuaded Google to make Pebble’s software open source, and now he’s started a company to build new watches. (They won’t be called Pebbles, though, since Google still owns the name.) While…

  12. Honeywell, one of the last remaining U.S. industrial conglomerates, will split into three independent companies, following in the footsteps of manufacturing giants like General Electric and Alcoa. The company said Thursday that it will separate from its automation and aerospace technologies businesses. Including plans announced earlier to spin off its advanced materials business, Honeywell will consist of three smaller entities in hopes that they will each be more agile. “The formation of three independent, industry-leading companies builds on the powerful foundation we have created, positioning each to pursue tailored growth strategies, and unlock significant value for…

  13. Lindsay Orr was active and healthy, running marathons and hiking all around Colorado. During pregnancy, she developed a persistent headache and dangerously high blood pressure—hallmark symptoms of preeclampsia, a leading cause of preterm birth as well as maternal mortality and morbidity. She was induced at 32 weeks to save her and her baby’s life. Now, two years later, she continues to experience the long-term impact of preeclampsia as Lindsay developed chronic high blood pressure, a condition she never had before pregnancy. Pregnancy complications like preeclampsia, preterm birth, and fetal growth restriction are dangerous for mom and baby. These complications ca…

  14. An iconic eyewear brand has a new creative icon at its helm. Ray-Ban announced today that rapper and fashion trendsetter A$AP Rocky will be its first-ever creative director. In his new role, Rocky will lead Ray-Ban Studios, a sub label of Ray-Ban that it calls “a creative hub celebrating self-expression.” More broadly, he’s tasked with reinventing and contemporizing the brand by overseeing creative projects including a new Blacked Out Collection, which will release in April. The collection redesigns iconic frames (think the Wayfarer and Clubmaster) with a brand-new black-out lens and gold-plated details. “Today, we are welcoming A$AP Rocky into our family; he…

  15. Dairy cattle in Nevada have been infected with a new type of bird flu that’s different from the version that has spread in U.S. herds since last year, Agriculture Department officials said Wednesday. The detection indicates that distinct forms of the virus known as Type A H5N1 have spilled over from wild birds into cattle at least twice. Experts said it raises new questions about wider spread and the difficulty of controlling infections in animals and the people who work closely with them. “I always thought one bird-to-cow transmission was a very rare event. Seems that may not be the case,” said Richard Webby, an influenza expert at St. Jude Children’s Research Hospital…

  16. Featuring Brad Charron, CEO, Aloha and Carla Vernón, CEO, The Honest Company. Moderated by Yasmin Gagne, Staff Editor, Fast Company. When a company’s momentum reverses direction (or is even on the brink of bankruptcy), how does a leader pivot toward recovery and a return to success? In this panel, you’ll hear from CEOs who seized the reins of their companies when they were struggling—and managed to get things back on track. View the full article

  17. A TikTok trend claims giving your baby a tablespoon or two of butter before bed will help them sleep better at night. “What if I told you my toddler was still waking up every 2 hours at almost 2 years old until I started giving her real grass fed butter before bed,” reads one TikTok post by creator @bridgette_.gray. Since then, her child has experienced “a week straight of sleeping almost 8 hours every night.” Another TikTok user @abbyexplainsitall calls butter (importantly, not margarine) the “best sleep hack for kids” and she lets hers eat “as much as they want.” The video currently has 279.8K views. In the caption she adds, “The fats help keep them sati…

  18. It’s peak season for fevers and runny noses, and when it comes to the flu, the illness has been rampant this year. In some areas, the flu has been so widespread, schools have even closed to help communities get well. This week, local news outlets have reported school closures in at least 10 states due to higher than normal flu numbers. Alabama, Kentucky, Indiana, Oklahoma, Iowa, Missouri, Texas, Ohio, Virginia, Georgia, and Tennessee, have all kept kids home in order to disinfect, and allow teachers and students time to get well. According to the U.S. Centers for Disease Control and Prevention’s most recent data, 27 states and Washington, D.C., are experiencing “v…

  19. Throughout history, when pioneers set out across uncharted territory to settle in distant lands, they carried with them only the essentials: tools, seeds and clothing. Anything else would have to come from their new environment. So they built shelter from local timber, rocks and sod; foraged for food and cultivated the soil beneath their feet; and fabricated tools from whatever they could scrounge up. It was difficult, but ultimately the successful ones made everything they needed to survive. Something similar will take place when humanity leaves Earth for destinations such as the Moon and Mars – although astronauts will face even greater challenges than, for exam…

  20. If the thought of being hunted by something that can see your every move makes your skin crawl, you might want to steer clear of Eyes Never Wake. This viral horror game takes immersion to the next level, using your webcam to let a lurking monster track your movements in real time. To survive, players must physically move to avoid detection—ducking under desks, leaning out of sight, and staying perfectly still as the creature stalks the room. The game doesn’t stop at just watching. It listens, too. The game listens, too. With your mic always on, the AI-driven entity reacts to sound, forcing players to stay silent to avoid being found. “Every corner you turn is a ch…

  21. As artificial intelligence gets smarter, a growing number of companies are increasing its implementation in their operations or more heavily promoting their own AI offerings. The buzzword for this is “AI first.” Duolingo is among the latest to adopt an AI-first approach. The company’s CEO, Luis von Ahn, announced the change in an all-hands email Monday, saying it would stop using contractors to do work AI can handle and only increase head count when teams have maximized all possible automation. “The way we work is fundamentally shifting. AI is becoming the default starting point,” said Duolingo’s Chief Engineering Officer Natalie Glance in an internal Slack messa…

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