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The Fast Company Impact Council is a private membership community of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual membership dues for access to peer learning and thought leadership opportunities, events and more. Most ordinary people know little about the calculus, statistics, linear algebra, logic, and programming languages required to design projects and products to leverage artificial intelligence. However, we are not exempt from using products and services that rely on AI. If we do not learn how to maximize these tools, our organizations—businesses, schools, and governments—will …

The Fast Company Impact Council is a private membership community of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual membership dues for access to peer learning and thought leadership opportunities, events and more. The emergence of generative AI and digital transformation has redefined customer-company relationships, empowering consumers like never before. As argued in a previous article I wrote, today’s customer is no longer a mere segment or target consumer, but a brand seeking vendors to help create their unique identity. Companies must now redefine their value propositions to meet thes…

By now everyone knows that scrolling social media isn’t exactly good for you. But did you know it might be making you sweat? Researchers from the psychology department at Durham University tracked the physiological responses of scrolling on social media and found a rather strange side effect. The researchers asked 54 young adults to browse Instagram for 15 minutes while monitoring their heart rate and their skin conductance (which would tell how much sweat they produced). Compared to reading a news article on a phone, they found scrolling Instagram made people’s heart rates slow down and, simultaneously, made them sweat more. From the control group, who just read the…

Many things are considered distinctly millennial: a man bun, avocado toast, axe-throwing bars. Now you can apparently add millennial burger joints to that list. On February 11, TikToker fairylights2007 shared a clip using Kyle Gordon’s “2011 Millennial” parody song, along with a caption that read: “This song is so truffle fries overpriced burger brick walls metal tin of ketchup.” You know the type. As the video points out, the burgers are typically overpriced—$19 to be exact—always with a brioche bun. Fries are extra and come served in a fryer basket with a special “house sauce” (i.e., ketchup mixed with mayo). Somewhere in the restaurant, a chalkboard li…

Lindsay Orr was active and healthy, running marathons and hiking all around Colorado. During pregnancy, she developed a persistent headache and dangerously high blood pressure—hallmark symptoms of preeclampsia, a leading cause of preterm birth as well as maternal mortality and morbidity. She was induced at 32 weeks to save her and her baby’s life. Now, two years later, she continues to experience the long-term impact of preeclampsia as Lindsay developed chronic high blood pressure, a condition she never had before pregnancy. Pregnancy complications like preeclampsia, preterm birth, and fetal growth restriction are dangerous for mom and baby. These complications ca…

I have spent my career watching companies make bold declarations about gender equality, only to see those promises fade when tested. Women are often spotlighted in recruitment campaigns but left behind in promotions, appointments, and development opportunities. Policies designed to level the playing field disappear without explanation, replaced with vague references to “merit,” “culture fit,” and the elusive “gravitas.” The 2025 U.N. International Women’s Day theme—For ALL women and girls: Rights. Equality. Empowerment—is urgent. However, progress in gender equity is not accelerating; it is stalling. In recent months, executive orders have gutted diversity program…

Nissan is slashing production at its U.S. plants and offering buyouts to factory workers there as part of the Japanese automaker’s urgent efforts to return to profitability. The move is part of Nissan Motor Corp.’s plans, announced two months ago, to slash 9,000 jobs globally, including in China, after it racked up a quarterly loss due to sinking sales and ballooning inventory. At Nissan’s plant in Smyrna, Tennessee, one production line will maintain two shifts, while the other line will consolidate to one shift, the company said. The Smyrna plant makes Murano, Pathfinder and Rogue sport-utility vehicles and the Infiniti QX60 luxury model. In the Canton plant in Missi…

It’s almost time for the most heartfelt accolades of Hollywood’s award season. The Screen Actors Guild Awards, hosted by the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA), is set to take place tonight (Sunday, February 23) at 8 p.m. ET. This tribute to actors gets its emotion from the fact that it is put on by actors. For the nominees, there’s something extra moving about being honored by a group of your peers who have been in the same foxholes as you. So grab the tissues—especially for those “I am an actor” opening monologues—and keep reading so you know how to tune in and go into the ceremony prepared. Who are the SAG Awards…

The Coca-Cola Co. just announced its newest limited-time soda, and it’s a combination of Sprite and tea that was initially floated by a team of interns six years ago. Sprite + Tea just hit shelves earlier across the U.S. and Canada, and is expected to remain on the market through October. The soda is available in both regular and zero-sugar varieties, and, according to a press release, it “blends the crisp, lemon-lime refreshment of Sprite with the classically refreshing flavor of tea.” The new product arrives just a month after Coca-Cola announced better-than-anticipated first-quarter 2025 financial results, logging a 2% year-over-year revenue decline but maintaining…

Ethan Bernstein is a professor of business administration in the Organizational Behavior unit at the Harvard Business School. He spent five years at The Boston Consulting Group and two years in executive positions at the Consumer Financial Protection Bureau. Michael Horn is the author of several books, including the award-winning Disrupting Class, Choosing College, Blended, and From Reopen to Reinvent. He is the cofounder of and distinguished fellow at the Clayton Christensen Institute. He also teaches at the Harvard Graduate School of Education and cohosts the higher education podcast Future U. Bob Moesta is the president and founder of the Re-Wired Group, an adj…

For more than two decades, users have turned to search engines like Google, typed in a query, and received a familiar list of 10 blue links—the gateway to the wider web. Ranking high on that list, through search engine optimization (SEO), has become a $200 billion business. But in the past two years, search has changed. Companies are now synthesizing and summarizing results into AI-generated answers that eliminate the need to click through to websites. While this may be convenient for users (setting aside concerns over hallucinations and accuracy) it’s bad for businesses that rely on search traffic. One such business, educational tech firm Chegg, has sued Google i…

Kelly Slater is the undisputed GOAT of surfing. The 53-year-old has won 11 world titles—including being both the youngest and oldest champ ever at 20 and 39, respectively—and has competed regularly on the pro tour until just last year. He’s not even officially retired yet. Slater has also built multiple businesses, beyond his endorsement deals. One of those is apparel brand Outerknown, which celebrates its 10th anniversary this year. It’s been a labor of love for Slater, who along with cofounder John Moore, had a commitment from the beginning to make it as sustainable and responsible as possible. Last month, the company dropped the Apex Trunk by Kelly Slater, the firs…

In 1957, Hollywood released The Deadly Mantis, a B-grade monster movie starring a praying mantis of nightmare proportions. Its premise: Melting Arctic ice has released a very hungry, million-year-old megabug, and scientists and the U.S. military will have to stop it. The rampaging insect menaces America’s Arctic military outposts, part of a critical line of national defense, before heading south and meeting its end in New York City. Yes, it’s over-the-top fiction, but the movie holds some truth about the U.S. military’s concerns then and now about the Arctic’s stability and its role in national security. A poster advertises The Deadly Mantis, a movie released …

Welcome to Pressing Questions, Fast Company’s work-life advice column. Every week, deputy editor Kathleen Davis, host of The New Way We Work podcast, will answer the biggest and most pressing workplace questions. Q: How can I get over decision paralysis? A: I feel this one. I think we all do. By most estimates, the average person makes around 35,000 decisions per day. Most of those are small choices like what to wear, what to have for lunch, what to post on social media. Hopefully you’re not paralyzed by those choices. But you also shouldn’t discount them completely. If you spend too much time mulling over the less consequential parts of life, you can end up with dec…

In many ways, architecture is the star of the 2024 film The Brutalist. Nominated for 10 Academy Awards, including Best Picture, the film follows decades of the life and work of László Tóth, an ingenious Bauhaus-trained Hungarian architect who survives the Holocaust and immigrates to the United States to pursue a new life. Cowritten and directed by Brady Corbet, it’s a fictional story with underpinnings of world and architectural history. The narrative centers around Tóth, played by Academy Award winner Adrien Brody, designing and building a monumental, brutalist-style community center and church-like space for a wealthy and mercurial client. That building, known i…

In the days before a recent ballot referendum in Seattle that would determine the future of social housing in the city, large tech companies spent big. Amazon and Microsoft, both of which are headquartered in the Seattle metropolitan area, each donated $100,000, and opponents of a tax to fund social housing spent a combined $780,000 in the lead-up to the February 11 vote. Despite this, the vote on a corporate tax to fund the city’s social housing authority won, with 63% of voters supporting it. In 2023, voters had already resoundingly approved the social housing authority, agreeing that a new entity would be created to acquire and construct mixed-income housing and ke…

The challenge is formidable: Create an ad campaign that somehow shows a brand’s integral role in a pivotal moment of human history. But also, like, make it fun? When OpenAI’s ChatGPT hit 100 million users two months after its launch in November 2022, a UBS study declared it the fastest-growing consumer application in history. Now at upwards of 400 million users, ChatGPT might be the best-known consumer product to invest the least in advertising. Historic product awareness, zero brand awareness. For OpenAI chief marketing officer Kate Rouch, the Super Bowl was the perfect stage to start telling the world what the brand actually means. “Obviously, 130 mi…

Whether you’re setting up a new Windows PC or looking to enhance your current setup, there are some life-changing apps you can grab for free that will transform how you use your computer. From screen grabbing to file searching to quick launching and more, these essential apps will supercharge your productivity—all for the low, low price of nothing. ShareX: Screen captures and then some Windows includes a basic screen-capture tool. Don’t settle for it, though: Get ShareX, which rivals even paid screen-grabbers. You can create custom-capture regions that remember your preferences, set up automatic uploads with instant-link copying, and configure workflows tha…

If you are career-minded, you may think applying for a loftier position in another company is the best route. In fact half of millennials expect to leave their current company within a year. But it’s not always the right move. Advancing in your present company may be a smarter move. You already know the culture and the people. If you enjoy them, who is to say that you’d find something better elsewhere? Also, some companies reward loyalty. And why would you want to compete with hundreds of applicants in a chaotic job market? If you are staying, hone your strategy. Follow these five steps to boost your likelihood of advancing. 1. ASK FOR VISIBLE ASSIGNMENTS …

Welcome to AI Decoded, Fast Company’s weekly newsletter that breaks down the most important news in the world of AI. You can sign up to receive this newsletter every week here. OpenAI’s “deep research” gives a preview of the AI agents of the future OpenAI announced this week its AI research assistant, which it calls “deep research.” Powered by OpenAI’s o3-mini model (which was trained to use trial and error to find answers to complex questions), deep research is one of OpenAI’s first attempts at a real “agent” that’s capable of following instructions and working on its own. OpenAI says deep research is built for people in fields like finance, science, policy, …

Over the past three months, in a small print shop in Toronto, a group of people has been hard at work making the impossible possible: a book that can be read only when you pour water over it. The “Dehydrating Book” is the first of its kind. It was printed with a special hydrochromic ink that is invisible to the naked eye and becomes visible only when it’s wet. It is 100% waterproof and ships in a pouch full of water. Why? To raise awareness about the global water crisis. [Photo: The Gas Company Inc.] The project is a close collaboration between Water for People, a global nonprofit that helps bring clean water and sanitation systems to underserved communiti…

For many new mothers, one of the most mysterious and elusive parts of breastfeeding is the latch. While some babies’ mouths manage to automatically make an airtight seal around their mother’s nipple, others can have difficulties, or physical impediments, that make achieving good suction and proper nursing almost impossible. One solution care providers have offered is the nipple shield, a cuplike perforated silicone device that fits on top of a mother’s nipple and areola and improves the way babies make their latch. It’s typically a short-term method for addressing issues ranging from tongue-ties to flat nipples to engorgement. The problem with nipple shields—and even …

Consider a self-employed entrepreneur who racked up thousands of dollars in medical bills after a visit to the emergency department due to lack of employer-sponsored health insurance. Or the entrepreneur whose business never got off the ground—not because they lacked skill or demand, but because the burden of complicated taxes or owing money they didn’t expect made them walk away before they could even get started. This sentiment underscores how current policies can deter potential entrepreneurs from leaving traditional employment. Despite all of this, in recent years, solopreneurship—the practice of running a business without a team or employees—has grown drastically…