Blog, YouTube & Content Monetization

At last, Seedance 2.0 is now available in the U.S. This extraordinary generative video AI model made by TikTok’s Chinese parent company ByteDance is capable of creating high-definition video so realistic that it’s shattering our visual truth into a billion pieces. But hey, who cares? If we are going down in flames as a species, let’s have fun putting dumb videos together. I’ll tell you how to do it in this short guide on how to make Seedance 2.0 videos. Time to roll up for a Magical Mystery Tour. Step up right this way! Signing up for Higgsfield To use Seedance 2.0, you first need to sign up for Higgsfield. This platform is essentially a unified digital wor…

On a recent call with a major sports organization to discuss experiential communications, a marketing leader pushed back with a familiar argument, “Why wouldn’t I just take a few million dollars and do an ad buy instead? I can reach the same number of people.” But reach isn’t the problem for today’s brand leader. With marketing teams facing a 54% increase in content production demands, generative AI tools like ChatGPT, Sora, HeyGen, and OpusPro have made it easier or cheaper to produce content at scale to saturate feeds and timelines with ad-ready messaging. Yet, the biggest mistake in doing so is believing that speed and volume equal impact. When reach and efficiency…

Every April, the internet fills up with green logos, limited-edition packaging, and pledges that will be quietly retired by May. We’ve gotten good at calling that out. Greenwashing is understood, documented, and increasingly prosecuted. What we talk about less is the other problem: the brands that are actually doing the work, but have stopped saying so. Both are failures. Just different kinds. Here’s what’s actually happening. The share of S&P 100 companies using “ESG” in their sustainability report titles dropped from 40% in 2023 to just 6% in 2025. But the work hasn’t stopped. According to a 2025 EcoVadis study, 87% of U.S. companies have actually increased …

Filling up your gas tank didn’t always require a second mortgage. But since the onset of the war in Iran, global oil prices have soared–and we’re the ones paying for it at the gas station. And nobody knows this better than hypermilers, drivers obsessed with squeezing every last possible mile out of each gallon of fuel. While the April 7 ceasefire caused an immediate 16% drop in crude oil prices, as of April 8, the American Automobile Association (AAA) reports that the national average for a gallon of regular gasoline is $4.164, with prices approaching $6 per gallon in California. But even if crude oil prices continue to sink, fitting these elevated gas prices into…

When I launched TaskRabbit in 2008, I thought entrepreneurship was about persistence. The narrative in Silicon Valley was simple. If you believe in an idea strongly enough and push hard enough, success eventually follows. Years later, after building TaskRabbit into one of the companies that helped define the early gig economy, I started hosting a podcast called “Breaking Precedent.” I wanted to talk with founders, investors, and innovators who had changed the rules in their industries. What I expected to hear were stories about grit and determination. What I actually heard were stories about something else entirely. Again and again, the most pivotal moments in the…

Employees are jostling to level up their AI skills, and, according to a new report, also using AI to help them learn more, whether it’s asking for extra help to clarify concepts and solve problems, or picking up new skills. The report uses results from a survey conducted by Fractl on behalf of the The American College of Education (ACE). The survey included more than 1,000 U.S. workers who use AI tools as part of their day to day. Somewhat unsurprisingly, a large percentage of workers are using AI to improve their skills. Sixty-three percent of workers said that they used AI to learn skills they didn’t get formal training on from their employer. However, 65% of wo…