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Blog, YouTube & Content Monetization

The content platform strategies that turn audience attention into diversified income. This sub-forum connects the social and content creation work happening across the community's platforms to the monetization layer — how to turn blog traffic into email subscribers into product buyers, how to monetize a YouTube channel before it reaches monetization thresholds, how to build a newsletter that generates revenue from day one, and how to structure content output for compounding returns rather than one-time traffic spikes. Strong connection to the community's own YouTube channel and social strategy.

  1. It’s official: Twitter.com is about to bite the dust forever. According to a series of tweets from X’s @Safety account, posted between October 24 and October 25, the social media platform plans to finally retire the Twitter domain on November 10. Currently, searching for Twitter.com still leads directly to X, but soon, that will no longer be an option. The domain’s phase-out comes more than two years after Twitter owner Elon Musk renamed the platform X in July 2023, much to the dismay of many loyal users. At the time, critics argued that the rebrand was destined to fail, with some going so far as to call it “brand suicide.” And while many former users …

  2. The U.S. Department of Energy has struck a $1 billion deal with Advanced Micro Systems (AMD) to build two supercomputers that have unprecedented power to supercharge scientific advances ranging from nuclear power to developing cancer treatments. The partnership, first reported by Reuters on Monday, will ensure the U.S. government has the necessary computing power to accommodate enormous amounts of data—and could deliver about three times the AI capacity of current supercomputers. The artificial intelligence-powered supercomputers could be deployed for advancing nuclear power and replicate fusion—the process that fuels the sun and creates massive amounts of energy. …

  3. At last, the X-59 is airborne. NASA’s quiet supersonic airplane took to the skies in Palmdale, California, successfully landing back a few minutes later. While this initial sortie on October 28 was a subsonic check of basic systems and airworthiness, the flight represents the penultimate step toward reviving supersonic passenger travel over land. It also marks the beginning of a race to see which of three supersonic airplane ideas wins to become the dominant design of the 21st century. There’s Lockheed Martin’s X-59 dart-like shape developed to avoid the sonic boom. Then we have Boom Supersonic’s XB-1, which doesn’t look to avoid the sonic boom but to stop it from re…

  4. JPMorgan Chase’s new $3 billion global headquarters in midtown Manhattan was finally unveiled the week of October 20 after six years in the making. But rather than highlighting the Danny Meyer-curated food hall, imported taps that pour a perfect pint of Guiness, or lighting that adjusts with circadian rhythms, online attention has been focused on another feature of the 270 Park Ave. skyscraper. “Congratulations JPMorgan on the opening of your new headquarters!” billionaire Michael Dell posted on X last week, alongside a photo of what seems to be a trading floor in the new office. The image features row upon row of his company’s monitors in four-screen setups, dup…

  5. In early 2023, Shopify made a bold and deliberate decision that rippled through its entire organization. Without warning anyone or conducting a phased rollout, they removed over 12,000 recurring meetings from employee calendars. They put a company-wide pause on all Wednesday meetings, and consolidated larger group sessions into a single window each week. From the outside, it looked like a scheduling adjustment. On the inside, it was an intentional reevaluation of how the company valued time, attention, and collaboration. Surprisingly, the decision resulted in very little chaos. Teams adapted and work moved. Space led to clarity surfacing. Shopify reported that the…

  6. What’s the best way to respond when customers, former fans, or anyone else criticizes your work? Taylor Swift just provided a perfect script for what to say. It’s a great example for any entrepreneur, business leader, or creator to follow. Swift’s 12th album, The Life of a Showgirl, released 10 days ago, is unquestionably a commercial success. It broke streaming records on Spotify with more than five million pre-saves, as just one example. But that doesn’t mean that everyone loves it. The reaction from music critics has been lukewarm and the reaction from fans is decidedly mixed, with some saying they adore the album and others saying they can’t stand it. One brand st…

  7. There are many, many maps of New York City. There are the decor maps, sold on Amazon, and the tourist maps, which mostly focus, erroneously, only on Manhattan. There’s the iconic subway map, as well as the MTA’s new version. There’s the Eater and Grubhub maps, which tell us where to eat. And then there’s the map that really matters: the official legal map for the city, which quite literally rules the streets of the city, complete with boundaries and widths. It’s also the map that doesn’t currently exist, at least in one singular and easy-to-use form. That’s changing, though. On Tuesday night, New Yorkers appeared poised to approve Proposal 5, a measure that will…

  8. Qatar Airways will sell its stake in Hong Kong-based Cathay Pacific Airways in a share buyback valued at $896 million, the companies announced, ending the Qatari carrier’s eight-year involvement with the airline. The announcement came late Wednesday in a stock market filing by Cathay Pacific, which saw its shares gain 4.2% on the Hong Kong Stock Exchange on Thursday. Under the agreement, Qatar Airways will sell all of its holdings, which represent 9.57% of Cathay Pacific stock. The airline’s other major shareholders are Swire Pacific and Air China. The plan is subject to shareholder approval. “The buy-back reflects our strong confidence in the future of the Cathay Grou…

  9. Drilling for minerals deep in the ocean could have immense consequences for the tiny animals at the core of the vast marine food web — and ultimately affect fisheries and the food we find on our plates, according to a new study. Deep-sea mining means drilling the seafloor for “polymetallic nodules” loaded with critical minerals including copper, iron, zinc and more. While not yet commercialized, nations are pursuing deep-sea operations amid rising demand for these minerals in electric vehicles and other parts of the energy transition, as well as for technology and military use. The researchers examined water and waste gathered from a deep-sea mining trial in 2022. W…

  10. Many organizations are racing to build AI strategies, but too often they focus on adopting the latest tech, rather than creating the environment to support it. The reality is that lasting transformation is fueled by people, which requires companies to take a good look at their culture. At Architech, that’s exactly what we did. By prioritizing and rewarding innovation, we aligned our culture with our AI strategy—and it worked. This year, we are proud to be recognized as one of Fast Company’s Most Innovative Workplaces. We are one of 10 companies globally recognized by Fast Company for excellence in AI, automation, and machine learning. Here’s how we built an award-…

  11. Dole invented a new fruit. The Dole Colada Royale Pineapple is sweet and tangy with notes of coconut and, as the name suggests, piña colada. Unlike its golden yellow counterpart, the Colada Royale has a cream-colored pulp with a green-to-golden shell. It also took more than 15 years to get it just right. The suggested recipes the company released with the new fruit include snacks like a pineapple and coconut carpaccio and a basil-wrapped pineapple with pine zest. Clearly this is meant to be a luxury pineapple experience. The fruit, which is now available in select grocery stores in the U.S. and Canada, is 100% non-GMO and naturally bred. The company didn’t share i…

  12. Yesterday, Tesla, Inc. (Nasdaq: TSLA) shareholders overwhelmingly approved the controversial and historic pay package deal for the electric vehicle maker’s CEO, Elon Musk. That package is worth up to nearly $1 trillion in compensation for Musk—provided the company reaches certain milestones. But if those milestones are met, it would make Musk, already the world’s richest man, the world’s first trillionaire. Here’s what you need to know about the historic pay package and how investors and Tesla’s shares are reacting to the news. What’s in Musk’s historic Tesla pay deal? At Tesla’s investor meeting yesterday, over three-quarters of shareholders voted to approve M…

  13. Wendy’s announced plans to close a “mid-single-digit percentage” of its underperforming U.S. store locations, during its quarterly earnings call on Friday, or 200 to 350 of some 6,000 locations, according to CNN. The news comes as the fast-food giant reports third-quarter profits of $44.3 million, with $549.5 million in revenue, beating analyst expectations by 2.71%; and adjusted earnings per share (EPS) of 24 cents, versus 20 cents. International business delivered strong system-wide sales growth, with international net unit growth expected to come in over 9% in 2025. Shares in Wendy’s Co. (NASDAQ: WEN) were up about 2% in midday trading on Friday, after Wendy’s…

  14. A business owner I know tends to only hire people in their twenties, under the assumption they bring new life into his business: new ideas, new innovations, new skills. And he’s sometimes right, especially in the specific. But in general? Science says his hiring approach is probably wrong. In a review of studies published by the National Bureau of Economic Research, researchers found that the age at which scientists and inventors reach their moment of “genius” is increasing: while the average age used to be younger, the majority now make their biggest contributions to their field after the age of 40. As the researchers write: This research consiste…

  15. Paul Tagliabue, who helped bring labor peace and riches to the NFL during his 17 years as commissioner but was criticized for not taking stronger action on concussions, died Sunday from heart failure. He was 84. NFL spokesman Brian McCarthy said Tagliabue’s family informed the league of his death in Chevy Chase, Maryland. Tagliabue, who had developed Parkinson’s disease, was commissioner after Pete Rozelle from 1989 to 2006. He was elected to the Pro Football Hall of Fame as part of a special centennial class in 2020. Current Commissioner Roger Goodell succeeded Tagliabue. “Paul was the ultimate steward of the game — tall in stature, humble in presence and decisive in …

  16. Bitmoji is going back to 2D. Snapchat announced Monday that a new Bitmoji style inspired by the classic 2D look will be an option for Snapchat+ subscribers in the coming days. The revamped style for the app’s popular avatars is called Comic Bitmoji. Bitmoji’s 3D redesign in 2023 allowed Snapchat to launch new body types and deliver faster on top fashion requests, from low-rise jeans to saris, says Swetha Dhamodharan, a senior product director at Snapchat. But there’s been growing calls to bring back the old 2D comic style. One online petition to bring back the style has racked up nearly 100,000 signatures. “I think that there’s just a little bit of nostal…

  17. Sonder Holdings said on Monday it will wind down its operations and file for bankruptcy one day after Marriott International abruptly announced that it had terminated its licensing agreement with the San Francisco operator of thousands of rental properties. The one-two punch of news has caused chaos for employees and guests alike. Shares of Sonder have plummeted more than 64% as of mid-day trading on Monday. In a statement Monday, Sonder said it expects to file for Chapter 7 bankruptcy and liquid its U.S. business, in addition to initiating insolvency proceedings in the international countries where it operates. “We are devastated to reach a point where a liqu…

  18. Billionaire Warren Buffett warned shareholders Monday that many companies will fare better than his Berkshire Hathaway in the decades ahead because of its massive size, though others might say the company’s prospects will dim because “Father Time” is catching up with the 95-year-old icon who plans to step down as CEO in January. Buffett reflected on life and his health in a new letter to shareholders where he announced $1.3 billion in new charitable gifts to the four family foundations run by his children that—along with the Gates Foundation—have been helping steadily give away his fortune since 2006. Berkshire is known for consistently outperforming the stock mar…

  19. Forty-three days later, the U.S. government shutdown has come to an end. While it wreaked havoc on government services, flights, and paychecks for federal workers, stock market appears to have come through it unscathed. In fact, by some measures, it improved. The Dow Jones Industrial Average reached 46,441.10 on the first day of the shutdown. Since October 1, it has grown over 4%, reaching over 48,000 for the first time on Wednesday, November 12. While the record number came as the shutdown’s end became a sure thing, the Dow had continued to rise throughout the period. The S&P 500 also followed a mostly upward trajectory throughout the shutdown. It …

  20. Online betting is more accessible than ever, with 14% of U.S. adults saying they bet on professional or college sports online either frequently or occasionally, according to a February poll by The Associated Press-NORC Center for Public Affairs Research. It’s also in the news, with a growing list of sports betting scandals making headlines. Public health advocates and personal finance advisers say it’s important to know the risks if you’re going to gamble online. “Gambling and ‘responsibly’ seem to be oxymoronic, because if you’re gambling it’s all about risk,” said Caleb Silver, editor in chief of personal finance site Investopedia. “But people still do it. Online gamb…

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