Blog, YouTube & Content Monetization

The early darkness in most of the U.S. means that fall has set in. That also means it’s officially holiday shopping season. With the economic impact of President The President’s ever-fluctuating tariffs an open question, there’s an opportunity for shoppers to make their spending meaningful, which opens up a lane for companies that are offering something other than the e-commerce onslaught of nearly identical products that populate sites like Amazon and Walmart. What the Amazons and even Etsys of the world are currently missing is the sense of curation that defines Uncommon Goods, an online shop stocked with exclusive, offbeat items sourced from independent artisans. It’…

President Donald The President signed a government funding bill Wednesday night, ending a record 43-day shutdown that caused financial stress for federal workers who went without paychecks, stranded scores of travelers at airports and generated long lines at some food banks. The shutdown magnified partisan divisions in Washington as The President took unprecedented unilateral actions — including canceling projects and trying to fire federal workers — to pressure Democrats into relenting on their demands. The Republican president blamed the situation on Democrats and suggested voters shouldn’t reward the party during next year’s midterm elections. “So I just want to tel…

Is there such a thing as being too attractive? For fitness influencers, it turns out there might be. Contrary to popular belief, new research suggests that being too good-looking can actually be a disadvantage, particularly in the online fitness space. The study, coauthored by researchers at the University of Dayton and University of Oregon, found that the more attractive the influencer, the lower the engagement they received on their social media posts. The reason? It all comes down to a sense of relatability, and what researchers have termed the “beauty backfire effect.” In the study, researchers showed 299 U.S. adults mock Instagram posts featuring …

While I’m happy to extol the powers of the written word, sometimes you need a little something extra to get your point across. I’m not just referring to pictures, either, but also to annotations, flowcharts, and freeform drawings. These illustrative tools can be a powerful way to convey your message, whether by themselves or on top of an existing image. Allow me to (*ahem*) illustrate exactly what I mean, using a free tool that might end up being the image-editing, markup-magic-creating supplement you never knew you needed. This tip originally appeared in the free Cool Tools newsletter from The Intelligence. Get the next issue in your inbox and get ready to di…

Inspired by the ongoing auction of Bob Ross paintings to raise money for public television, Last Week Tonight With John Oliver is putting some of its own TV artifacts up for auction for a good cause. Host John Oliver dedicated the close of Sunday’s season finale to local public television, which is facing an unprecedented crisis. Federal budget cuts could by next year close as many as 115 public television and radio stations in the U.S. serving 43 million Americans, according to the Public Media Bridge Fund, a philanthropic initiative. “These stations can fill a vital community role,” Oliver said during Sunday’s show. johnoliversjunk.com Bob Ross Inc. said …

Country music fans have something extra to be thankful for each November beyond turkey. Traditionally, the Country Music Association Awards—aka the CMA Awards—take place during the second-to-last month of the year. Wednesday, November 19, is the big day in 2025 for the 59th annual event. Let’s get you up to speed on everything you need to know about “country music’s biggest night” so you can confidently two-step your way through the evening. What’s the venue for the 2025 CMA Awards? The 59th CMA Awards will be held at the Bridgestone Arena in Nashville. Who’s hosting the 2025 CMA Awards? Lainey Wilson is back to emcee the awards. Last year, sh…

Here’s the thing about Wellington boots: They’re great when it’s raining, because they keep your toes dry and toasty. But when the rain stops, you feel a little silly stomping around in heavy rubber boots. But what if your rain boots looked like any other fashion-forward boot you’d be comfortable wearing rain or shine? What if they looked like, say, a classic pair of Dr. Martens? I have good news. Dr. Martens has designed a rain boot that mimics one of its most iconic designs, the 1460 eight-hole lace-up boot, which first came to market in 1960. It has a lot of the hallmarks of a Dr. Martens boot, like the heel tab for easy pull-on, the grooved sole, and even the stitc…

With little more than a coat of paint, buildings could soon make the air around them cooler and harvest gallons of water directly from the atmosphere. Researchers at the University of Sydney in Australia have created a nanoengineered polymer coating that passively cools building surfaces while enabling them to collect water like dew-coated leaves. It’s a material solution that could help combat rising heat and water insecurity in places all over the world. The white coating, a porous paint-like material, reflects up to 97% of sunlight and radiates heat, making surfaces up to 10 degrees cooler than the surrounding air, even under direct sun. This cooler condition allows …

As Sesame Street’s 56th season gets underway, Elmo, Big Bird, and the Sesame organization are navigating a volatile chapter in the show’s history—marked by government funding cuts, evolving new media habits, and AI’s impact on education. Sherrie Westin, CEO of Sesame Workshop, discusses balancing risk-taking with brand trust, partnering with Netflix, and why emotional well-being and kindness are the skills that matter most in today’s world. This is an abridged transcript of an interview from Rapid Response, hosted by former Fast Company editor-in-chief Robert Safian. From the team behind the Masters of Scale podcast, Rapid Response features candid conversations with toda…

Boeing and NASA have agreed to keep astronauts off the company’s next Starliner flight and instead perform a trial run with cargo to prove its safety. Monday’s announcement comes eight months after the first and only Starliner crew returned to Earth aboard SpaceX after a prolonged mission. Although NASA test pilots Butch Wilmore and Suni Williams managed to dock Starliner to the International Space Station in 2024, the capsule had so many problems that NASA ordered it to come back empty, leaving the astronauts stuck there for more than nine months. Engineers have since been poring over the thruster and other issues that plagued the Starliner capsule. Its next carg…

Tests of ByHeart infant formula tied to a botulism outbreak that has sickened dozens of babies showed that all of the company’s products may have been contaminated. Laboratory tests of 36 samples of formula from three different lots showed that five samples contained the type of bacteria that can lead to the rare and potentially deadly illness, the company said Monday on its website. “Based on these results, we cannot rule out the risk that all ByHeart formula across all product lots may have been contaminated,” the company wrote. At least 31 babies in 15 states who consumed ByHeart formula have been sickened in the outbreak that began in August, according to …

Just know this: There’s going to be a conversation about artificial intelligence at Thanksgiving this year. An AI superfan is going to gush about chatbots and go on, at length, about how “These things just seem to know everything.” The dinner table’s funnyman will play a highly cringe video they made with the technology. Someone else will either be flummoxed or horrified. A proud guest will declare a vow of abstinence—in fact, they’ve never even used ChatGPT, they will reveal. One self-important guest will feel very smart when recounting the time they caught an AI making a mistake, once. They’ll tell everyone about it. These conversations will be bad. There will…

Shares in Europe and Asia advanced on Wednesday after benchmarks on Wall Street surged on hopes the Federal Reserve will soon opt to cut interest rates. The future for the S&P 500 gained 0.3%, while that for the Dow Jones Industrial Average was up 0.2%. In early European trading, Germany’s DAX gained 0.2% to 23,500.98, while the CAC 40 in Paris also rose 0.2%, to 9,623.22. Britain’s FTSE 100 edged 0.1% higher. In Asia, Tokyo’s Nikkei 225 rose 1.9% to 49,559.07 in a broad rally that encompassed major exporters and technology shares. However, shares in Kioxia dropped 14.9% on reports that Bain Capital plans to sell $2.3 billion of the computer memory maker’s shares. …

Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If you received this newsletter from a friend, you can sign up to get it yourself every Monday morning. Leaders juggle a lot of demands and priorities. However, most CEOs tell me they’re highly attentive to company culture, change management, and workforce transformation in the age of AI—all areas that their chief human resources officers (CHROs) or chief people officers (CPOs) are tackling, …

After the initial sprint of getting a brand to last for five years, there’s always the possibility of hitting a wall. Companies that emerge during cultural moments might be tempted to shift. But the 2025 Brands That Matter honorees for established excellence, which have been in business for 5 to 14 years, have managed to stand out by finding new ways to hew to their original ethos. In doing so, they underscore what set them apart in the first place and position their brands for future growth. Actively Black Founded five years ago, activewear company Actively Black donates more than 10% of its profits to organizations focused on Black mental health, healthier food acces…

Fifty-two-year-old Dinam Bigny sank into debt and had to get a roommate this year, in part because of health insurance premiums that cost him nearly $900 per month. Next year, those monthly fees will rise by $200 — a significant enough increase that the program manager in Aldie, Virginia, has resigned himself to finding cheaper coverage. “I won’t be able to pay it, because I really drained out any savings that I have right now,” he said. “Emergency fund is still draining out — that’s the scary part.” Bigny is among the many Americans dependent on Affordable Care Act marketplace health insurance plans who are already struggling with the high cost of health care, accordi…

Massachusetts’ highest court heard oral arguments Friday in the state’s lawsuit arguing that Meta designed features on Facebook and Instagram to make them addictive to young users. The lawsuit, filed in 2024 by Attorney General Andrea Campbell, alleges that Meta did this to make a profit and that its actions affected hundreds of thousands of teenagers in Massachusetts who use the social media platforms. “We are making claims based only on the tools that Meta has developed because its own research shows they encourage addiction to the platform in a variety of ways,” said State Solicitor David Kravitz, adding that the state’s claim has nothing to do the company’s al…

The best-selling video game console this Black Friday was the PlayStation 5. That surprised no one. The number-two spot went to the Nintendo Switch 2. Again, that was expected. But the bronze position wasn’t held by Microsoft’s Xbox, as you might suppose. Instead, it was claimed by the Nex Playground, a small gaming system that almost no one had heard of two years ago. The Playground has since grown into one of 2025’s hottest gifts. In 2023, just 5,000 units of the controller-free small cube were sold. In 2024, that number spiked to 150,000. This year, the company is on track to sell 600,000 units. While it has a loyal (and growing) fan base, there are still …

Robots have long been seen as a bad bet for Silicon Valley investors — too complicated, capital-intensive, and “boring, honestly,” says venture capitalist Modar Alaoui. But the commercial boom in artificial intelligence has lit a spark under long-simmering visions to build humanoid robots that can move their mechanical bodies like humans and do things that people do. Alaoui, founder of the Humanoids Summit, gathered more than 2,000 people this week, including top robotics engineers from Disney, Google, and dozens of startups, to showcase their technology and debate what it will take to accelerate a nascent industry. Alaoui says many researchers now believe hum…

GameStop Corp. is forging ahead with efforts to reduce its physical footprint in the first weeks of 2026. The video game retailer is closing stores in numerous states this month, according to local media reports, and emails and store signage shared by customers on social media, part of its ongoing effort to reduce costs and adapt to changes in shopping habits. The closures are not completely unexpected. In its third-quarter earnings report on December 9, GameStop said it had already closed 590 stores in the United States during the previous fiscal year as part of a “store portfolio optimization review.” In a December filing to the Securities and Exchange Comm…

The dreaded performance review draws the ire of employees and managers alike. Workers fret that reviews fail to capture the full scope of their work, or that they are an unfair assessment of their performance. For managers, reviews can be a time-consuming nuisance and involve the challenging task of delivering tough feedback. But a new study from Cornell University finds that the structure of the performance review can have a huge impact on how workers feel about them. Over the last decade, a number of companies have revamped their performance reviews, seemingly to address the long-standing pain points. The likes of Goldman Sachs and Morgan Stanley have moved aw…

Welcome to the first Fast Company’s Plugged In of 2026, and Happy New Year to you. More than 18 years ago, as the internet was transforming how we consume everything from news to music, someone called books “the last bastion of analog.” That someone happened to be Jeff Bezos. And he made the observation in a Steven Levy Newsweek article about Amazon’s original Kindle e-reader, a device designed to drag books into the digital age. Bezos’s comment resurfaced in my consciousness last week, as I read a New York Times article by Elizabeth A. Harris and Alexandra Alter on how the book publishing business fared in 2025. The upshot: It did pretty well overall, and remains a sur…

I was born an only child, but now I have a twin. He’s an exact duplicate of me—down to my clothing, my home, my facial expressions, and even my voice. I built him with AI, and I can make him say whatever I want. He’s so convincing that he could fool my own mother. Here’s how I built him—and what AI digital twins mean for the future of people. Deepfake yourself From the moment generative AI was born, criminals started using it to trick people. Deepfakes were one of the first widespread uses of the tech. Today, they’re a scourge to celebrities and even everyday teenagers, and a massive problem for anyone interested in the truth. As criminals were …

The Most Interesting Man is set to make a return to television. In a marketing push that kicks off with a new 60-second spot airing on ESPN during the College Football Championship Game, Heineken’s Dos Equis has rehired Jonathan Goldsmith to play the Most Interesting Man, closing the ad with a familiar, iconic line. “I don’t always drink beer, but when I do, I still prefer Dos Equis.” That copy, the return of Goldsmith, and even the original campaign’s Western-themed instrumental music were all elements of what felt like “some magic that we need to bring back,” says Alison Payne, chief marketing officer of Heineken USA in an interview with Fast Company. Payne, who…

In today’s rapidly changing work environment, developing trust among team members is crucial for success. Yet, many organizations struggle to foster an atmosphere of collaboration and understanding, often resulting in communication breakdowns, conflicts, and a decrease in productivity. The inability to trust can be the result of misunderstanding, conflicting values, or misjudging others because they trigger us and remind us of a negative situation or experience in our past. Building our emotional intelligence can help us increase our awareness and become less prone to building up barriers to trust. “Trust isn’t built through charisma or authority—it’s built through emot…