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Blog, YouTube & Content Monetization

The content platform strategies that turn audience attention into diversified income. This sub-forum connects the social and content creation work happening across the community's platforms to the monetization layer — how to turn blog traffic into email subscribers into product buyers, how to monetize a YouTube channel before it reaches monetization thresholds, how to build a newsletter that generates revenue from day one, and how to structure content output for compounding returns rather than one-time traffic spikes. Strong connection to the community's own YouTube channel and social strategy.

  1. Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. Generally speaking, housing markets where inventory (i.e., active listings) has returned to pre-pandemic 2019 levels have experienced weaker home price growth (or outright declines) over the past 36 months. Conversely, housing markets where inventory remains far below pre-pandemic 2019 levels have, generally speaking, experienced more resilient home price growth over the past 36 months. Of the 50 largest metro area housing markets, 21 major metros now have more homes for sale than at the same point in 2019. Last year, that count was 13 markets. T…

  2. At Microsoft’s Ignite conference on November 18, the company unveiled new AI-powered software features designed to make coders’ lives easier—including a tool to automatically fix security issues as new vulnerabilities are discovered. “Over this past year, the nature of being a software engineer has really started to change,” says Amanda Silver, corporate vice president and head of product for apps and agents at Microsoft. “And our focus has been on tackling the most miserable, soul-draining parts of the job and really transforming them, so that developers can kind of bring joy back to their day-to-day lives.” One result of that effort is an AI offering, now in …

  3. Growth in U.S. markets helped Swedish fintech firm Klarna to achieve a 26% jump in third-quarter revenue, beating expectations in its first report as a public company and forecasting revenue above $1 billion in the current quarter, the company said on Tuesday. The buy now, pay later lender, which went public in September in New York, reported revenue of $903 million, beating analysts’ expectations of $882 million, according to data compiled by LSEG. “To a large degree, AI is accelerating our ability to ship new features and products,” CEO Sebastian Siemiatkowski told Reuters. Klarna had been an early adopter of AI and used the technology to help customers and …

  4. Do your office, inbox, and calendar feel like a ghost town on Friday afternoons? You’re not alone. I’m a labor economist who studies how technology and organizational change affect productivity and well-being. In a study published in an August 2025 working paper, I found that the way people allocate their time to work has changed profoundly since the COVID-19 pandemic began. For example, among professionals in occupations that can be done remotely, 35% to 40% worked remotely on Thursdays and Fridays in 2024, compared with only 15% in 2019. On Mondays, Tuesdays, and Wednesdays, nearly 30% worked remotely, versus 10% to 15% five years earlier. And white-collar e…

  5. Country music fans have something extra to be thankful for each November beyond turkey. Traditionally, the Country Music Association Awards—aka the CMA Awards—take place during the second-to-last month of the year. Wednesday, November 19, is the big day in 2025 for the 59th annual event. Let’s get you up to speed on everything you need to know about “country music’s biggest night” so you can confidently two-step your way through the evening. What’s the venue for the 2025 CMA Awards? The 59th CMA Awards will be held at the Bridgestone Arena in Nashville. Who’s hosting the 2025 CMA Awards? Lainey Wilson is back to emcee the awards. Last year, sh…

  6. Now you can sing along with America’s Founding Fathers as you crush your opponents under oppressive rents and market domination. The Op Games, a publisher of board games and puzzles, is releasing a new version of Monopoly based on the hit Broadway musical Hamilton, marking the latest iteration of the classic economics game that has been a staple of family game nights for many decades. The Op Games plans to announce the new version today, a spokesperson told Fast Company. The game commemorates the 10th anniversary of Lin-Manuel Miranda’s rap-infused retelling of America’s origin story, which made its Broadway debut in the summer of 2015 and went on to win 11 To…

  7. In a new legal filing, Meta is being accused of shutting down internal research that showed people who stopped using Facebook experienced less depression, anxiety, and loneliness. The allegations come as part of a lawsuit filed by several U.S. school districts against Meta, Snap, TikTok, and other social media companies. The brief, which was filed in the U.S. District Court for the Northern District of California but is not yet public, reportedly claims the study, called Project Mercury, was initiated in 2019 and was meant to explore the impact of apps on polarization, news-consumption habits, “well-being, and daily social interactions.” Plaintiffs in the suit say…

  8. The National Park Service said Tuesday it is going to start charging the millions of international tourists who visit U.S. parks each year an extra $100 to enter some of the most popular sites, while leaving them out of fee-free days that will be reserved for American residents. The announcement declaring “America-first entry fee policies” comes as national parks deal with the strain of a major staff reduction and severe budget cuts, along with recovering from damage during the recent government shutdown and significant lost revenue due to fees not being collected during that time. The fee change will impact 11 national parks, including the Grand Canyon, Yellowstone and…

  9. Landlords could no longer rely on rent-pricing software to quietly track each other’s moves and push rents higher using confidential data, under a settlement between RealPage Inc. and federal prosecutors to end what critics said was illegal “algorithmic collusion.” The deal announced Monday by the Department of Justice follows a yearlong federal antitrust lawsuit, launched during the Biden administration, against the Texas-based software company. RealPage would not have to pay any damages or admit any wrongdoing. The settlement must still be approved by a judge. RealPage software provides daily recommendations to help landlords and their employees nationwide price…

  10. Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. While national active inventory is still up year-over-year, the pace of growth has slowed since summer as some home sellers have thrown in the towel and delisted their properties. Indeed, according to Redfin, U.S. delistings as a share of inventory recently ticked up to 5.5%—a decade-high reading for this time of year. Looking ahead, in markets seeing the biggest jumps in delistings right now, many of those listings will likely return to the resale market in spring 2026—or test out the rental market. Without a corresponding increase in housing demand…

  11. After the initial sprint of getting a brand to last for five years, there’s always the possibility of hitting a wall. Companies that emerge during cultural moments might be tempted to shift. But the 2025 Brands That Matter honorees for established excellence, which have been in business for 5 to 14 years, have managed to stand out by finding new ways to hew to their original ethos. In doing so, they underscore what set them apart in the first place and position their brands for future growth. Actively Black Founded five years ago, activewear company Actively Black donates more than 10% of its profits to organizations focused on Black mental health, healthier f…

  12. Update Tuesday, 12:15 p.m.: Alternative meat company Beyond Meat saw its stock drop almost 5% in early trading on Tuesday after a significant rally had pushed shares up a day earlier and into premarket trading. As of around noon, the stock was trading at $1.28 a share after opening at $1.40. The volatility is another sign that the heavily shorted stock is being embraced by meme stock traders, with some seeking to lock in profits after shares rise. As of this writing, the stock is still up over 47% over the past five days. Original story: Shares in Beyond Meat (Nasdaq: BYND) are again rising in premarket trading today after the company’s stock price surged…

  13. The numbers are in for Spotify Wrapped: After the streaming music app dropped its popular year-in-review recap for 2025, the company said it has already seen a huge increase in user engagement, hitting 200 million users just 24 hours after the recap’s release, a 19% increase year-over-year (YOY). Compare that with last year, when it took 62 hours to hit that same number. Why the uptick in user engagement? One reason could be because the platform is growing. A look at the numbers shows Spotify’s monthly active users grew 11% YOY to 713 million in Q3 of 2025, according to the company’s third quarter earnings report. Spotify Wrapped is for sharing Sharing …

  14. In 1983, Howard Schultz was an employee of Starbucks, a small chain of coffee stores that mainly sold beans (and no drinks), when he was sent to Milan for a trade show. As Schultz observed Italians visiting their local cafés, he loved what he saw, describing it as a “sense of community, a real sense of connection between the barista and the customer.” A few years later, after Schultz convinced Starbucks’s owners to sell him the company, the new owner attempted to build that same type of connection here in the U.S. To do so, Schultz knew he had to take care of his people. He called them “partners,” not employees, a symbol of a more collaborative working relationshi…

  15. Internet infrastructure company Cloudflare on Friday said it was investigating an outage that took place in the morning that brought down several global websites including LinkedIn, Zoom and others, the second such crash to affect the company in less than three weeks. Cloudflare said the issue had been resolved, and that it was was “investigating issues with Cloudflare Dashboard and related APIs,” or application programming interface that allow software systems to communicate with each other. The company said the outage was not due to an attack. A change to how its firewall handles requests “caused Cloudflare’s network to be unavailable for several minutes this morning,…

  16. For an architect whose name and work have become known all over the world by laypeople and architecture fans alike, Frank Gehry’s buildings are about as far from the mainstream as one can get. Bent, curved, and clad in shiny metal, the most famous buildings by Gehry, who died last week at 96, are also the most improbable. Coming up with the flamboyant designs for landmark buildings like the Guggenheim Museum in Bilbao and the Walt Disney Concert Hall in Los Angeles was only part of what made Gehry one of the most successful and celebrated architects in American history. Just as impressive are the ways Gehry helped explore and expand the architecture technologies used …

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