Blog, YouTube & Content Monetization

My grandmother never realized she was practicing a die with zero philosophy. She liked to give generous presents to her children and grandchildren on birthdays, gift-giving occasions—and whenever the mood struck her. I once asked her why she kept her loved ones so well-supplied in gifts, and she remarked, “Why should you be glad I’m dead?” In other words, she didn’t see the point in holding onto the money that would come to her family anyway when she died. By spending her money on us while she was still alive, she enjoyed our delight in her generosity. She saw that as a better use of her money than letting it grow until it became our emotionally uncomfortable inherit…

From greater flexibility to a sense of ownership and the hope of financial gain, solopreneurship feels like the new American dream. However, there’s a hidden cost to that dream that has nothing to do with the unending hustle that comes with being both a business owner and that business’s sole employee. It’s the undeniable cost to the planet. In 2025, about 41 million businesses in the U.S. were run by a sole individual who is both its owner and only employee. As AI allows for solopreneurs to automate a growing number of tasks, the technology is enabling small businesses—from gigs like content creation to event planner or even niche work like dog grooming or jewelry makin…

Below, J. Eric Oliver shares five key insights from his new book, How To Know Your Self: The Art & Science of Discovering Who You Really Are. Eric has been teaching at the University of Chicago for 20 years as a professor of political science. He has published six books and numerous scholarly articles on topics ranging from the “obesity epidemic” to the sources of conspiratorial thinking in American politics. He is also the host of the Knowing podcast. What’s the big idea? We suffer because we mistake the fluid process of being for a fixed identity. Flourishing begins when we learn to bring into alignment and balance the forces that shape the self. List…

The brothers operated in the glitz and glamour of the Hamptons and South Beach. Two were high-end real estate brokers dubbed “The A Team.” The third went to law school and ran their family’s private security firm, which caters to heads of state and the rich and famous. They frequented nightclubs, cruised on yachts and flew on private jets. One lived alongside celebrities and corporate titans on Manhattan’s Billionaires’ Row. The others had multimillion-dollar waterfront mansions in Miami. But behind their posh, peripatetic facade, prosecutors say, Tal, Oren and Alon Alexander — known collectively as the Alexander Brothers — were predators who sexually assaulted, traffic…

Let me set a scene for you: A manager at a tech company pings his team at 6:01 p.m., asking for a “quick favor before morning?” The millennial responds instantly with “Sure, give me a sec” while texting their partner to warn they will be late for their kids’ game. The Gen X employee gives a thumbs-up emoji and plans to do the work after the kids are asleep. The Gen Z parent has a different vibe altogether, responding, “I’m offline for day care pickup and will handle in the morning,” then logging off. It’s a move that likely stuns most millennial and Gen X colleagues, but this is what happens when boundary-setting appears in a workplace built around p…

Short staffing and the transition from paper checks to digital refunds are among the biggest challenges facing the Internal Revenue Service (IRS) this tax season. That’s according to the National Taxpayer Advocate’s expansive Annual Report to Congress, the latest version of which was recently posted online. The annual report aims to “help Congress strengthen taxpayer rights, reduce taxpayer burden, and improve IRS performance.” The Taxpayer Advocate Service, or TAS, is an independent office within the IRS that’s meant to look after the interests of taxpayers. Erin M. Collins, who submitted and signed off on the latest report, has served as the National Taxpayer A…

Women in all parts of my life are encountering similar obstacles in their health journeys. The common thread is that when we don’t advocate for ourselves and ask the right questions, we don’t get the care we need. While volunteering as a women’s heart health advocate and immersing my public relations agency in the health innovation ecosystem, I’m constantly thinking about how to bring to light the issues—and solutions—that are all around us. “Women are dying because we aren’t marketing life-saving therapies to them,” said Rachel Rubin, MD, a urologist and sexual medicine specialist, and assistant clinical professor in urology at Georgetown University Hospital. She…

The Super Bowl is mere days away and chances are you’ve seen most of the ads already. Right? Let’s rewind for a 10-second Super Bowl ad history lesson that goes like this: In 2011, Volkswagen decided to drop its full ad—called “The Force”—online the Wednesday before the Super Bowl. This was brand marketer blasphemy! But it worked. Ever since, more and more brands began dropping ads earlier and earlier, which then evolved into creating teasers for the ads to run even earlier. If you’re confused as to why this happens, don’t sweat it, even Christopher Walken wasn’t sure in BMW’s 2024 Super Bowl teaser. Super Bowl commercials are no longer just Super Bow…

Below, Kate Murphy shares five key insights from her new book, Why We Click: The Emerging Science of Interpersonal Synchrony. Murphy is a journalist whose work has appeared in The New York Times, The Wall Street Journal, The Economist, and Texas Monthly, among other publications. What’s the big idea? Humans are instinctively wired to sync with one another, and this invisible alignment of bodies, brains, and emotions shapes attraction, trust, and belonging. It can deepen connection and fuel cooperation, but it also makes feelings and behaviors contagious, giving each of us more influence over others than we realize. Listen to the audio version of this Book Bite—read by …

A few leftover donuts may not seem like a major problem, but for a fast-food operation with nearly 100 stores, unnecessary waste can add up to serious costs. To better predict donut demand, a Knoxville, Tennessee–based Dunkin’ franchisee, Bluemont Group, has rolled out an AI system called Do’Cast designed to cut waste while keeping popular flavors in stock. Developed in partnership with restaurant AI company PreciTaste, the system uses in-store cameras to track inventory in real time and forecast demand for each type of donut. Those predictions factor in recent sales, weather, seasonal patterns, holidays, days of the week, and major local events such as college footbal…

The world’s biggest social media companies face several landmark trials this year that seek to hold them responsible for harms to children who use their platforms. Opening arguments for the first, in Los Angeles County Superior Court, begin this week. Instagram’s parent company Meta and Google’s YouTube will face claims that their platforms deliberately addict and harm children. TikTok and Snap, which were originally named in the lawsuit, settled for undisclosed sums. “This was only the first case — there are hundreds of parents and school districts in the social media addiction trials that start today, and sadly, new families every day who are speaking out and bringing…

The Milan Cortina Winter Olympics may be winding down, but the memories will linger for years to come. The competition began on Wednesday, February 4, with the official opening ceremony on Friday, February 6. A little more than two weeks later, the Games will conclude with an epic closing ceremony on Sunday, February 22. So much action was packed into the event that it was a full-time job keeping up. Since a lot of people have actual full-time jobs, here’s a look back at the highlights, endearing moments, and heartbreaks of the XXV Olympic Winter Games. How can I track 2026 Winter Olympics medals? First things first. You can stay up to date with all of the …

Boom Supersonic wants to build the world’s first commercial supersonic airliner. Founded in 2014, the company set out to make air travel dramatically faster — up to twice the speed of today’s passenger jets — while also aiming for a smaller environmental footprint. For years, Boom has focused on developing the high-performance engine technology needed to sustain supersonic flight. Though the company has not yet debuted its revolutionary jet, last year it identified a new and potentially lucrative application for its novel technology: generating electricity for the data centers powering the artificial intelligence boom. Many of these data centers want the kind of flexibl…

Spirit Airlines is hanging on by a thread –but it is hanging on. The budget airline announced a plan Tuesday that would put it on track to exit its second bankruptcy in less than two years and stay in operation. The arrangement will keep the company alive while shrinking its expenses and operations down to an even smaller size than what it aimed for during its first bankruptcy, which it filed for in November 2024. With financial support from its creditors, Spirit says it plans to emerge from bankruptcy in late spring or early summer. The company plans to keep its core identity as a value carrier that can still offer fliers “the lowest fares in the sky” while bolst…

After a fairly significant hardware upgrade in 2025, it’s sounding like things will be quieter for the iPhone this year. Bloomberg’s Mark Gurman reported in his newsletter this week that the iPhone 18 Pro and 18 Pro Max will “represent minor tweaks” from their predecessors and “won’t be a big update.” Much of the attention in fall 2026 is expected to be on Apple’s first folding phone. Gurman did, however, note that the iPhone 18 Pro and 18 Pro Max will have “a new camera system with a variable aperture,” which caught my eye as a phone camera obsessive. There have been rumors about this for years, but I wasn’t expecting it to be perhaps the key feature of what are like…

Generational conflict has become one of the most overused explanations for workplace tension, with plenty of stereotypical blame to go around: Baby Boomers resist change. Millennials lack loyalty. Gen Z is lazy. But after more than three decades working inside founder-led and multi-generational companies—from first-generation startups to fourth-generation enterprises—I’ve learned something counterintuitive: Generational conflict usually isn’t about age. It’s about clarity. Family-owned businesses offer a powerful lens on this issue. In the U.S., approximately 87% of businesses are family-owned, collectively employing millions of people and contributing signifi…

Globally, the majority of people say they’re extroverted, and if you’re an introvert, you may feel out of touch, out of sync, or disconnected. You may also struggle to find friends, make friends, or sustain friendships. But it’s possible to feel not only connected and fulfilled, but also comfortable with yourself as an introvert. It’s a critical issue today. We’ve all become more isolated, with increasing numbers of people who say they’re lonely or they don’t have enough friends. Relationships are critical to physical, cognitive, and emotional well-being. But it’s possible to create great friendships at work and in life, even if you’re an introvert. THE IMPORTANCE OF …

When I was in high school in the 1990s, my physics teacher pulled me aside with a question he couldn’t shake: “How do they get every computer in the world to talk to every other computer?” He’d seen how hard it was to agree on basics like electrical outlets or phone dialing standards. Yet suddenly we had this internet thing where a machine in Thunder Bay could talk to one in Tokyo in milliseconds. No central planner. No global treaty. Somehow it just worked. The real answer is less magic and more mindset: a systems principle called Postel’s Law. In plain language: Be strict in what you send; be generous in what you accept. When I talk to you, I should do my best to …

For the past few years, leaders have been trying to decode what’s happening to attention at work. We’ve debated burnout, quiet quitting, and whether younger employees simply approach productivity differently than previous generations. But new workplace data suggests something far more basic may be happening: many employees aren’t disengaged—they’re visually exhausted. New research from VSP Vision Care and Workplace Intelligence found that desk workers now spend nearly 100 hours each week looking at screens, with most reporting that digital eye strain is directly affecting their productivity. Workers experiencing visual discomfort say it reduces their output by nearly …

The Chinese coffee giant Luckin is reportedly acquiring the third wave coffee mecca Blue Bottle in a deal worth just shy of $400 million. It’s more than another acquisition: Luckin is making its most aggressive move on Starbucks since it opened its first U.S. locations in New York in 2025 in a rivalry that is quickly heating up. But to understand what’s at play, we need to zoom out for a moment to take a quick scan of the global coffee market. Inside the coffee wars With around 40,000 stores and $37 billion in revenue, Starbucks is the biggest coffee company in the world. While it’s had a few stagnant years, its all-star CEO Brian Niccol has been staging a design-led tu…

Medical equipment maker Stryker was allegedly hit with an Iran-linked cyber attack on Wednesday right after midnight ET, causing a global outage across its system, with staff and contractors saying a logo of an Iran-linked group appeared on the login page, according to The Wall Street Journal, which first reported the news. Shares of the Michigan-based global medical technology company (SYK) were down nearly 4% in early afternoon trading on Wednesday at the time of this writing. What happened? According to the report, staff said cellphones, laptops, and other devices that run on Microsoft’s Windows operating system to connect ​to Stryker’s ​technology ⁠systems …

Just days after settling with the Department of Justice (DOJ), ticketing company Live Nation is again under fire after internal messages between employees revealed bragging about “taking advantage” of ticket buyers. In message exchanges from 2022, two regional directors of ticketing for Live Nation amphitheaters, Ben Baker and Jeff Weinhold, boasted about the prices they were able to get away with charging customers for ancillary fees, including things like parking, lawn chair rentals, and VIP access, with Baker writing, “I gouge them on ancil prices.” In one exchange, Weinhold shared how he was able to charge $250 for VIP parking at a venue. “These people are so …

Would you consider tying your shoelaces an achievement? If you’re able-bodied, probably not. Now imagine doing it with one hand, or no hands at all. Suddenly it is. Fewer than 10,000 people have stood on the summit of Everest. It takes months of training and tests the limits of human endurance. However, if you helicoptered to the top, stepped out for a photograph, and flew back down, would that be an achievement? The outcome is the same. Same summit. Same view, but most of us would not consider it an achievement. A new kind of helicopter has now arrived. Artificial intelligence can draft reports, write software, compose correspondence, and generate ideas in a matter of s…

Every organization that produced an Epstein-related villain once called him a leader. Peter Attia. Larry Summers. The head of the World Economic Forum. HR statements issued. Leadership transitions announced. The story told as if it’s over. It isn’t. Not for the women inside those organizations, who are right now having a single quiet thought: Ah. That explains everything I’ve experienced. The subtle dismissals. The closed doors. The invitations that never came. The jokes that weren’t funny but nobody challenged them. The way one man’s voice filled the room and everyone else just . . . made room. And not for the rest of us—because the real scandal isn’t…

America’s leading public storage provider, Public Storage (NYSE: PSA), has announced plans to acquire one of its main competitors, National Storage Affiliates Trust (NYSE: NSA), further solidifying its position as the dominant storage provider in the country. Here’s what you need to know about the proposed merger, and how the news is affecting the companies’ stock prices. What’s happened? Yesterday, Public Storage announced plans to acquire one of its main competitors, National Storage Affiliates. As of December 31, Public Storage operated 3,533 self-storage facilities across 40 states. As of the same date, National Storage Affiliates Trust operated 1,063 …