Blog, YouTube & Content Monetization

Yeti’s logo is simple: just its name written in an all-caps sans-serif font, placed within a rounded rectangle. But to speak to new consumers, they’re getting rid of the one element that gives it brand recognition. In a new campaign created in collaboration with Wieden+Kennedy Portland, Yeti deleted the “Yeti” in its logo to make room for other four-letter words, like “Hike,” “Surf,” Golf,” “Fish,” “Hunt,” and “Snow.” They’re all written in the Yeti brand font, which closely resembles the bold grotesque sans serif Archivo Black. For the company, which was founded in 2006 and marks its 20th anniversary this year, it’s about broadening its reach. The word variat…

Cinemark is giving customers a break at the box office this summer. The movie chain that operates over 300 theaters in the U.S. just announced it’s offering a major deal on tickets as part of its Summer Movie Clubhouse program. The program, which kicks off on May 13, will bring a series of family-friendly films to 285 Cinemark theaters across the country. Showings will run from June 1 through August 6, but tickets are already available on Cinemark.com, in the app, and at participating box offices. The price for tickets? Just $1.75. “We continue to see that younger audiences treasure the shared, immersive experience of going to the movies, and Cinemark is thr…

Chances are, you’re working hard, hustling along, and doing your best to stay ahead of things. But when you strive for success, you can risk burnout by concentrating on a limited definition of success. It’s possible, however, to reduce the likelihood you’ll burn out and ensure you stay energized by redefining what you’re trying to accomplish and how you’re making the effort. Burnout is especially prevalent. According to Gallup, three out of four employees experience burnout. If you experience it, you’re likely to have more sick days, feel less confident, and be looking for another job. In addition, if you’re feeling burned out, you may also experience exhaustion or de…

Online creators are giving their followers some unusual advice to help lower their flight ticket prices: head to the public library. Over the past few days, multiple viral posts have sprung up wherein creators claim that they were able to score major savings on flights (up to thousands of dollars, in one case) by booking their tickets on a public library computer rather than their own personal devices. “Yeah, so I just tried this, and it worked for me,” creator Ellyce Fullmore told her followers in an Instagram video posted on May 16, which now has nearly 250,000 likes. She added, “We got a flight for $500 cheaper from booking on the library computer. What in th…

Imagine walking into your elementary school library and finding it transformed overnight into a forest at dusk. Mossy green canopies arch over the bookshelves. Glowing mushrooms create a path between display cases. Twinkle lights flicker through the leaves like fireflies. This is the Everglow Forest, one of the recent book fair themes produced by Literati, a startup that currently runs about 4,000 book fairs a year. At some schools, librarians and PTA volunteers build it out into something approaching an art installation, creating a hand-crafted world that children want to wander through for hours. Wikipedia For a seven-year-old, clutching a crumpled twenty-dollar bill…

We need to have a blunt conversation about the word empowerment. In the majority of companies, the lie behind the word “empowerment” becomes apparent in familiar ways: job descriptions that promise autonomy, leaders who proudly talk about their empowered teams, and meetings that end with “you’ve got this.” Reality though strips away the veneer of this lie: that same work still runs through a gauntlet of approvals, sign-offs, and second-guessing. The language suggests freedom. The system reinforces control. The result is not empowerment. It is dependence with better branding. In our work at Amazon helping Fortune 500 leaders understand how to dismantle their rigid bure…

Areaware, the 22-year-old design brand, announced its closure back in February, bidding farewell to its dedicated fan base and selling off the last of its quirky home goods in a series of final sales. Just three months later, though, the brand is getting a surprising second chance: Today, the puzzle company Piecework is announcing its acquisition of Areaware for an undisclosed sum. Piecework, founded in 2019 by Rachel Hochhauser and Jena Wolfe, plans to keep Areaware’s name, website, and socials separate, and will maintain the two as distinct sister brands. According to Hochhauser, who will serve as Areaware’s chief brand officer, the idea to acquire Areaware was…

Two U.S. senators sent a letter to Tinder parent Match on September 24 pushing for action against dating scams on the company’s platforms and asking for information about its efforts to detect fraud and protect its users. In a letter to Match CEO Spencer Rascoff, Democratic Senator Maggie Hassan and Republican Senator Marsha Blackburn asked the company to provide documents about its policies and procedures related to fraudulent activity on its platforms. Romance scams often involve fraudsters creating alluring but fake profiles on dating apps, stringing along victims for weeks or months before asking for gifts or money. “We are also concerned that Match, throu…

Most people do not put New York City and golf together, nor do they consider the game to be a team sport. The 2025 Ryder Cup is challenging these views. The competition will be held just outside of the Big Apple at Bethpage State Park’s Black Course in Farmingdale, New York. From Friday, September 26, through Sunday, September 28, 12 Americans and 12 European men will go head-to-head. Let’s take a look at the history and format before covering how to tune in for every stroke and birdie. The history of the Ryder Cup The Ryder Cup is named after its patron, Sam Ryder, a British businessman and golf enthusiast. He fell in love with the sport after taking it …