Blog, YouTube & Content Monetization

The Coca-Cola Co. just announced its newest limited-time soda, and it’s a combination of Sprite and tea that was initially floated by a team of interns six years ago. Sprite + Tea just hit shelves earlier across the U.S. and Canada, and is expected to remain on the market through October. The soda is available in both regular and zero-sugar varieties, and, according to a press release, it “blends the crisp, lemon-lime refreshment of Sprite with the classically refreshing flavor of tea.” The new product arrives just a month after Coca-Cola announced better-than-anticipated first-quarter 2025 financial results, logging a 2% year-over-year revenue decline but maintaining…

Inc.com columnist Alison Green answers questions about workplace and management issues—everything from how to deal with a micromanaging boss to how to talk to someone on your team about body odor. A reader asks: I manage a team of four. One of my staff members, Jeff, asked to go to a conference that was about a five-hour drive away. I approved the request as the conference would be good for his professional development. Three other staff members from our closely connected teams were also going. Jeff registered for the conference. A couple of weeks later, he asked me about booking a flight to it. I was surprised by this, as the conference was a reasonable drivi…

It looks like a standard shipping container. But a metal box at a London factory is aimed at solving one of the shipping industry’s biggest challenges: how to cut CO2 emissions on cargo ships. The tech, from a startup called Seabound, can capture as much as 95% of the CO2 emissions from the exhaust on ship. The company is now preparing to install a set of the containers on a cargo ship in its first commercial deployment after years of development and pilot tests. “The shipping industry is one of the last hard-to-abate sectors,” says 30-year-old CEO Alisha Fredriksson, who cofounded the company in 2021 after working as a consultant and seeing the need for a new…

For the past two years, artificial intelligence has felt oddly flat. Large language models spread at unprecedented speed, but they also erased much of the competitive gradient. Everyone has access to the same models, the same interfaces, and, increasingly, the same answers. What initially looked like a technological revolution quickly started to resemble a utility: powerful, impressive, and largely interchangeable, a dynamic already visible in the rapid commoditization of foundation models across providers like OpenAI, Google, Anthropic, and Meta. That flattening is not an accident. LLMs are extraordinarily good at one thing—learning from text—but structurally in…

Lawyers for social media companies will be working overtime in the coming weeks as several major trials get underway addressing the potential harms to children caused by popular sites and apps. At the same time, efforts to deflect at least one major future case have fallen short, increasing pressure on tech giants to agree to an independent assessment of how they protect teen users. The convergence of these developments creates a potential perfect storm for the industry, one that could result in both financial damages and changes to the algorithms that encourage users to keep scrolling for longer and longer periods of time. Much of the focus is on a bellwether tri…

In a rural corner of Louisiana, Meta is building one of the world’s largest data centers, a $10 billion behemoth as big as 70 football fields that will consume more power in a day than the entire city of New Orleans at the peak of summer. While the colossal project is impossible to miss in Richland Parish, a farming community of 20,000 residents, not everything is visible, including how much the social media giant will pay toward the more than $3 billion in new electricity infrastructure needed to power the facility. Watchdogs have warned that in the rush to capitalize on the AI-driven data center boom, some states are allowing massive tech companies to direct exp…

In an era where artificial intelligence is rapidly redefining creative industries, branding stands at a pivotal crossroads. Tools like Midjourney and DALL-E are often portrayed as threats to traditional visual branding, but their true value may lie elsewhere—not in replacing human creativity, but in expanding the sensory dimensions of brand expression. At the bread and butter, a global brand consultancy, we believe branding should never be superficial. It should touch. Move. Resonate. That’s why we built our practice around “Betterment Branding”—a philosophy that connects long-term brand growth to emotional, sensory, and social resonance. Today, the intersection of A…

Fashion weeks around the world are dominated by four main shows: New York, Paris, Milan, and London. But in 2020, Copenhagen Fashion Week (CPHFW) made a bold move that helped it garner attention. It launched a framework with nearly 20 sustainability standards that fashion brands must meet to participate. The choice came at a time when fashion’s sustainability practices were under increased scrutiny. Every year the industry contributes up to 10% of global carbon emissions, pollutes billions of cubic meters of clean water, and produces metric tons of textile waste. Copenhagen’s fashion week was applauded for its forward-thinking approach. However, over the nex…

As the founder of a high-growth SaaS business, Evan was the quintessential entrepreneur. Ideas and innovation were his strength, and they led to his success in attracting investors and inspiring his early hires. With the infusion of investment capital, the company entered a new stage of growth. To scale successfully, the business needed to standardize operations and develop repeatable processes to reliably deliver services to its customers. But these were not Evan’s strengths. With a near-constant flow of ideas and a desire to resource them, he soon earned a new nickname among his team: “chief distraction officer.” Eventually, investors grew tired of Evan’s lack of f…

Hi, everyone, and welcome back to Fast Company’s Plugged In. Our new print issue features “How YouTube Ate TV,” an oral history of the video-sharing site’s impact on entertainment, culture, and business as told by dozens of eyewitnesses past and present. As we stitched sound bites together into a story, it became clear that our interviews had provided an embarrassment of riches. Indeed, we had too many great stories and insights to cram into one magazine article. So we expanded the online version of the article into five oral histories. Two are live on our site now, covering the company’s earliest days and acquisition by Google. Three more will roll out next week,…

Kelly Krasner was always interested in healthcare, but losing both parents to cancer when she was 24 reinforced what she thought would be a lifelong calling. After spending 13 years helping hospitals integrate more cancer screening and diagnosis technologies as a radiology sales and marketing director, Krasner spent six more working at various healthcare technology startups. When her company downsized and she lost her job in 2023, however, Krasner said it felt nearly impossible to get back into the industry. “I was applying and applying, and unfortunately—perhaps because of my age, my status, or people thinking I had to have a high title or a high income—I just wa…

There are few things everyone can rally behind as much as finding a lost dog. But what if that mission is actually a workaround for mass surveillance? That’s the question many people are asking following a Super Bowl commercial from Ring, Amazon’s doorbell camera and home security brand. The 30-second video shows a series of missing dog posters and claims that 10 million pets go missing every year. It pitches Ring’s Search Party feature as the solution. Launched in November, Search Party takes a photo of the pet and taps into Ring cameras across the area. They can then use AI to identify the missing pet and send an alert. The ad claims that at least one dog …

A woman paid a witch on Etsy for a love spell. Instead of following through, the witch found the man online and sent him screenshots of the conversation. Now, people are calling it a WIPPA violation. “Guys the Etsy witch told on me,” @andtheg4gis cried in a TikTok posted on Monday. “I said the guy’s name, his birthday and stuff, and she literally DM’d him on Instagram and exposed me.” The video has since been viewed 2.4 million times and spread across other social media platforms. “Imagine getting a “hey girly” text from a witch,” one person commented. Many in the comments are calling for the TikTok user to drop the name of the Etsy seller, just so they know who …

America is at a generational tipping point. The next five years will usher in a whole new class of leaders as powerful positions shift from one generation to the next. Leadership roles are transitioning away from baby boomers, whether they like it or not. Millennials and Gen Z are poised to rise in the ranks, however much of the business canon and available literature offers advice from an irrelevant world—a world before hybrid offices, social media, and kiss cams at Coldplay concerts. Leaders are navigating digital and IRL (in real life) challenges where the older generations’ leadership styles are incongruous with the current moment’s needs. So how does one navi…

In part two of How YouTube Ate TV, Fast Company’s oral history of YouTube, we look at how the company’s rapid ascent after its 2005 founding led to multiple challenges, from bandwidth costs to unhappy copyright holders. This prompted the startup to consider selling itself, and on October 9, 2006, Google announced that it would be buying it, for $1.65 billion. That deal came with the promise that the web giant would help YouTube scale up even further without micromanaging it. Eventually, the balance they struck between integration and independence paid off. But when YouTube was still a tiny, plucky startup, nobody was looking that far ahead. Read more How YouTube A…

eOlipop’s surging popularity has taken the $60 billion soda industry by storm. As Gen Z and millennials ditch sugary sodas, Olipop is leading the pre-biotic beverage trend, sparking the likes of Coca Cola and PepsiCo to enter the fray. Olipop co-founder, CEO and formulator, Ben Goodwin, shares how the brand is navigating the turbulence of rapid growth amid rising competition, and whether healthy soda is actually healthy or just a TikTok-fueled fad. This is an abridged transcript of an interview from Rapid Response, hosted by the former editor-in-chief of Fast Company Bob Safian. From the team behind the Masters of Scale podcast, Rapid Response features candid conversatio…

Here’s the sad truth about sports score apps: Most of them aren’t all that interested in actually telling you the score. After all, where’s the money in providing straightforward information like that? The modern sports score app has to do more. It must bombard you with banner ads and betting odds, implore you to create an account and opt into notifications, sell you some tickets, and show some videos to keep engagement up. The scores themselves are an afterthought. Fortunately, there’s an alternative that tells you the outcomes of every major sporting event without distractions. And the same sort of resources are available to bring minimalist magic to your ne…

Mark Whaling and a crew raced up and down a hill in a tanker truck as they battled a wildfire in Los Angeles County, scrambling to get water from a street hydrant in time to stay ahead of flames moving up a ridge. A helicopter flew in to drop water, but it had to fly a long distance to refill—and a fire that might have been stopped went on to destroy homes. As they fought that early 2000s blaze, Whaling says, he spotted a sealed, million-gallon water tank nearby that firefighters had no way of accessing. He thought that was ridiculous. “We don’t tell fire engines, ‘Protect the city and go find your own water.’ We put fire hydrants every 600 feet all around cities,…

Artificial intelligence has shifted from an experiment to an expectation. Boards push CEOs about ROI. CEOs launch enterprise rollouts. Leaders invest in tools, platforms, and governance. Yet adoption still stalls. Work-arounds spread. Risk grows. Value lags. The failure rarely sits with the technology. The breakdown sits in adoption design. Many organizations treat AI as an IT rollout or a standard change initiative. Tools gain approval. Policies circulate. Training launches. What’s missing is the rigor leaders apply to external products. Employees receive tools without a clear value proposition. Managers face delivery pressure without added capacity. Governance favor…

Advertising in generative AI systems has become a fault line. Last month, OpenAI released that it would start running ads in ChatGPT. Speaking at the World Economic Forum in Davos, OpenAI’s chief financial officer defended the introduction of ads inside ChatGPT, arguing that it is a way to “democratize access to artificial intelligence,” and that this decision is aligned with its mission: “AGI for the benefit of humanity, not for the benefit of humanity who can pay.” Within days, Anthropic fired back in a Super Bowl commercial, ridiculing the idea that ads belong inside systems people trust for advice, therapy, and decision-making. In some way, this is a spat about ho…