Blog, YouTube & Content Monetization

BESSEMER, Ala.—They all came here for peace, and so far, the land has given it to them. For Marshall Killingsworth, the peace comes from the owls whose hoots echo across the valley as he sits in his favorite spot in his garden. For David Havron, it’s looking up at the stars at night as the moonlight glistens off the lake just outside his back door. For Mary Rosenboom, it’s the calls of the songbirds as the sun slowly sets over the hilly terrain. For Becky Morgan, it’s the view of the mountain from her recliner—through the long windows that line the sides of her home. But all these residents in this area of rural Jefferson County are afraid—fearful that their peac…

American workers are stressed. Like, really stressed. In Gallup’s annual workplace deep dive, half of U.S. employees reported significant daily stress—in fact, the highest rate in the world out of all nine regions Gallup tracks for the report. Nerves are in tatters: Over half (52%) have experienced anxiety or panic-like symptoms at work in the last month, while nearly two-thirds (63%) of Americans have used alcohol, cannabis, or unprescribed drugs to cope with work stress in the past year. Some 52% have done so during the workday itself. And while work, in its very essence, is stressful, 2026 is serving up a particularly volatile cocktail of RTO friction, AI anxiety,…

If you’ve been eager to try cultivated meat—meat grown from cells, without the need to raise an entire animal—your options, so far, have been limited. The innovation has only appeared on a handful of restaurant menus since its approval by the U.S. Food and Drug Administration (FDA) But if you’re in the Bay Area, you’re in luck: Cultivated meat startup Mission Barns will be selling its pork meatballs (made with a base of pea protein plus the company’s cultivated pork fat) at Berkeley Bowl West, one location of an independent grocery store in California. It marks the first retail sale of cultivated meat in the United States, though the products are available for…

In our 2026 Performance Marketing survey with Harris Poll, we asked more than 300 marketing decision-makers about the trends and investments they predicted for 2026. The biggest takeaway—75% report increased expectations for accountability. And nearly two-thirds say leaders now evaluate them based on pipeline contribution rather than traditional top-of-funnel metrics like lead volume. For years, marketers have argued for a more meaningful seat at the revenue table, one that is measured on business outcomes instead of activity. That shift is happening. Leaders are asking marketing teams to deliver revenue outcomes without giving them the visibility to understand, p…

Coffee giant Starbucks just announced its rewards program is about to get a major overhaul. On Thursday, the chain said its newly revamped rewards program will make its debut on March 10. According to Starbucks, it will feature a new, three-tier membership structure that will allow for “greater earning power” for its 35.5 million active North American members. The new program will allow consumers to move through three tiers: green (the starter level), followed by gold, and finally, its reserve membership tier. To achieve gold status, 500 stars are required. To become a reserve member, you’ll need to accumulate 2,500 stars within a 12-month period. The higher the …

Bourbon was once hailed as the poor man’s drink. The spirit has since developed, however, from a mass-market American staple into a luxury class, and limited releases, higher prices, and brands vying for prestige have caused a crowded top tier. Even though the premium field has widened, the very top of the market remains stubbornly narrow, according to whiskey expert Fred Minnick. During a blind tasting of his top 100 American whiskeys of 2025, Minnick evaluated leading contenders anonymously. Even without labels, the rankings reflected the same hierarchy seen at retail and on the secondary market. The most scarce, high-status bottles still rose to the top, regar…

Hello again, and welcome back to Fast Company’s Plugged In. Apple may have perfected splashy product-launch keynote events, but it’s never been wed to them. In terms of sheer quantity of new stuff, this week was about as eventful as it gets. And yet the company chose to dispense its announcements via press release over three days. Monday brought the iPhone 17e and a new iPad Air. Tuesday offered new MacBook Airs and MacBook Pros, plus a couple of displays. In each instance, the advances were incremental: faster chips, beefier specs, and other updates that are welcome, but not exactly memorable. But on Wednesday, Apple concluded its slow-roll product-fest with something…

Before food influencers were deep-frying Chipotle burritos, putting an entire serving of mac and cheese on their Chick-fil-A sandwich, and making McDonald’s hash browns into ice cream sandwiches, there was another food-hack-slash-Frankenfood that ruled the internet: the quesarito. This week, Taco Bell brought it back to its official menu. The quesarito is exactly what its name implies: a fully loaded burrito that, instead of being wrapped in a regular tortilla, has been lovingly sealed inside a giant quesadilla. It’s the epitome of fast-food gluttony, and as of December 18, it’s back in Taco Bell stores for a limited time for $6.70 (and a relatively modest 570 calorie…

A California lawmaker has introduced a first-in-the-nation bill meant to ban companies from embedding AI chatbot technology into toys designed for children. Announced on Friday, the measure comes amid growing concerns about the impact of artificial intelligence on child welfare, and a number of local and federal proposals to limit kids’ access to LLM chatbots. This particular legislation would target toys that simulate friendship and companionship through large language technology. For toy manufacturers, LLMs can provide an easy, albeit risky, way of creating a personality for a particular doll or character. AI models aren’t pre-scripted the way most talking toys are…

In January 2025, Fortune Brands Innovations announced it was moving its company’s portfolio from individual offices across the country to one central headquarters outside Chicago, which meant hundreds of employees would need to relocate, or else lose their jobs. The move would take place in a phased approach beginning at the end of the summer, then-CEO Nicholas Fink told employees. Unsurprisingly, the news sent a jolt through the company, which owns several home and security brands including Moen and Master Lock, employees told Fast Company. On LinkedIn, a steady stream of goodbye posts from employees who refused the move emerged over the next several months. Tha…

CIOs are grappling with how to leverage AI, but most are asking the wrong question. It’s not about an “AI strategy.” It’s about a business strategy powered by AI. At Samsara, when we focused AI on clear business problems, we cut support chat volume by 59% with virtual agents, our IT help assistant auto-resolved 27% of tickets during the pilot, and engineers accepted about 40% of suggested code from AI code-assist, freeing teams to ship faster and tackle harder work. My takeaway is that if you treat AI as a separate initiative, you’ll chase tools. If you treat it as leverage on a business KPI, you’ll create impact. The VC Mindset: Investing in AI My philosop…

A few meters below the former site of Seville’s 1992 World Expo, a promising climate experiment blending ancient technology and modern science is underway. Rows of black pipes run along the ceiling and down the bare concrete walls. These, in turn, connect to bright blue and green tubes and enormous silver pumps. In a control room to the side, an array of monitors display the heat, humidity and wind speed above. “We have deployed several types of cooling systems here, each one used depending on climatic conditions,” says Maria de la Paz Montero Gutiérrez, a researcher at the University of Seville, from down in the building’s bowels where she is helping supervise th…

McDonald’s limited-time McRib sandwich is a cultural icon. And like any item of its ilk, it’s divisive. On the one hand, the saucy, vaguely rib-esque boneless pork sandwich has a fan base so dedicated that it’s inspired its own Reddit megathread, merch, and a website called the McRib Locator. But on the other, the McRib has long been critiqued for its off-putting form factor and dubious ingredients. Now, a new class action lawsuit is asking the question that’s always plagued the sandwich: Is the McRib actually rib? The lawsuit, which was filed on December 23, 2025, in the Northern District of Illinois, alleges that McDonald’s has purposefully been misleading cust…

A child-size table and small chairs make up the centerpiece of a playroom. It’s where children do crafts, host tea parties for their dolls, play hide-and-seek, and build forts. So it makes sense that people buy a lot of them: By 2030, Americans will spend an estimated $12 billion on play tables. [Photo: Bauen] The market is flooded with sets, ranging from inexpensive ones like Ikea’s $50 version to more design-forward varieties like Lalo’s $300 set. Still, husband-and-wife entrepreneurs Lynn and Cassidy Rouse believe there’s room in the market for a better-designed version. More specifically, they wanted to create a set that was indestructible, easy to assemble, us…

It’s not often that a serious medical condition gets renamed, but that’s the case now for a condition that impacts one in eight women. Polycystic ovary syndrome, a hormonal disorder long known as PCOS, will now be called PMOS – short for polyendocrine metabolic ovarian syndrome. The new name, announced Tuesday at the European Congress of Endocrinology and published in leading medical journal The Lancet, aims to more accurately describe the syndrome and make diagnosis easier for people who suffer from it. A group of specialists who worked to rename the condition criticized its longstanding name as inaccurate, explaining that misunderstandings about its features led…

Imagine that you pull up to a skyscraper in Midtown Manhattan. You step out of the car and walk into the lobby, where the staff greets you by name and ushers you to an elevator. Upstairs, another staff member brings you coffee just the way you like it, minutes after you arrive. A barber is on hand to give you a fresh shave before an important Zoom call, and afterwards, you drop by a caviar tasting that’s happening in the shared lounge. Amid an interior of travertine, green marble, and glass, a dedicated hospitality team and concierge service wants to make sure clients don’t waste time with the “little frictions” of everyday life. This “sanctuary” might sound like one …

After two years of declines, United States greenhouse gas emissions increased in 2025—a change driven by increased electricity use, due in part to data centers and cryptocurrency mining, as well as cold winter temperatures that meant homes required more heating. Emissions increased 2.4% in 2025, according to preliminary data from the research firm Rhodium Group. That’s higher than the country’s GDP growth, which increased by a projected 1.9%. That the country’s emissions grew more than its GDP is notable: Climate experts have long noted that it’s both possible and necessary to reduce emissions while still growing the economy. And for the past few years, the U.S. h…

Five years after the COVID-19 pandemic began, the United States finds itself in the midst of another public health crisis. This particular pandemic is a psychological one: widespread loneliness and isolation. About half of adults in the U.S. report feeling lonely—what former Surgeon General Vivek Murthy has characterized as an epidemic. The increase in social isolation has extensive costs for “schools, workplaces, and civic organizations, where performance, productivity, and engagement are diminished,” he wrote in 2023. As a business school professor who studies intergenerational relationships, I believe that our workplaces hold untapped potential for alleviating …

Food delivery service DoorDash is quick to hold restaurants accountable for their mistakes—but not without evidence. Dissatisfied customers have to provide proof that something was wrong with their order, be it a missing item, late delivery, or improperly prepared food, before the company will issue a refund (potentially on the restaurant’s dime, depending on the nature of the mistake). But in the AI era, verifiable proof is harder to come by, and one customer’s viral post about tricking DoorDash into giving her a refund shows that despite the company’s best efforts, its anti-fraud measures aren’t foolproof. On TikTok, a user named Starr (@mi5under5t00d) posted a …