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Featuring Fara Howard, Chief Marketing Officer, GoDaddy; Taylor Montgomery. Chief Marketing Officer, North America, Taco Bell and Dan Murphy, SVP, Marketing, Liquid Death. Moderated by Jeff Beer, Senior Staff Editor, Fast Company. Brands have a history of leaning into the unexpected to capture customers’ attention and cultivate loyal fan bases. But what’s the secret to properly executing such a campaign? And if the unconventional has become your calling card, how do you switch it up without losing your brand identity? Hear from executives navigating these questions and get insight into how you should approach your next marketing strategy. View the full article

Living in Los Angeles and paying $1,000 a month for rent seems like a fantasy for many cash-strapped tenants, or a rental figure from decades ago. But a new proposal from architecture and design firm Gensler and the Pew Charitable Trust underscores the idea that more affordable urban living can be found in old, vacant office buildings. The analysis, which was initiated and funded by Pew and nonprofit Arnold Ventures, looks at the potential of a new kind of building conversion in Houston and Los Angeles, two U.S cities where this type of conversion would currently be legal. The aim is to build a better version of single-room occupancy units, or SROs, that have pr…

If the thought of being hunted by something that can see your every move makes your skin crawl, you might want to steer clear of Eyes Never Wake. This viral horror game takes immersion to the next level, using your webcam to let a lurking monster track your movements in real time. To survive, players must physically move to avoid detection—ducking under desks, leaning out of sight, and staying perfectly still as the creature stalks the room. The game doesn’t stop at just watching. It listens, too. The game listens, too. With your mic always on, the AI-driven entity reacts to sound, forcing players to stay silent to avoid being found. “Every corner you turn is a ch…

It’s peak season for fevers and runny noses, and when it comes to the flu, the illness has been rampant this year. In some areas, the flu has been so widespread, schools have even closed to help communities get well. This week, local news outlets have reported school closures in at least 10 states due to higher than normal flu numbers. Alabama, Kentucky, Indiana, Oklahoma, Iowa, Missouri, Texas, Ohio, Virginia, Georgia, and Tennessee, have all kept kids home in order to disinfect, and allow teachers and students time to get well. According to the U.S. Centers for Disease Control and Prevention’s most recent data, 27 states and Washington, D.C., are experiencing “v…

Ethan Bernstein is a professor of business administration in the Organizational Behavior unit at the Harvard Business School. He spent five years at The Boston Consulting Group and two years in executive positions at the Consumer Financial Protection Bureau. Michael Horn is the author of several books, including the award-winning Disrupting Class, Choosing College, Blended, and From Reopen to Reinvent. He is the cofounder of and distinguished fellow at the Clayton Christensen Institute. He also teaches at the Harvard Graduate School of Education and cohosts the higher education podcast Future U. Bob Moesta is the president and founder of the Re-Wired Group, an adj…

Denny’s Corporation (NASDAQ: DENN) told investors it is closing another 30 restaurants, for a total of 180 closures combined in 2024 and 2025, while reporting fourth-quarter earnings on Wednesday. (It had previously said it would close a total of 150 locations.) The move is part of the restaurant chain’s plan to jumpstart its waning growth. Denny’s, like many fast-food and casual-dining chains, has been struggling in recent years due to inflation, changing customer habits, and skyrocketing food prices. It’s just one of many major chains to announce store closures recently, a list that includes TGI Fridays, Shake Shack, and Wendy’s as well. But Denny’s told Fast Compa…

Over the past 20 years, the Walt Disney Company has spent billions acquiring the world’s most recognizable intellectual properties, including Star Wars, Marvel, and Pixar. It’s not just putting those assets to use on the big screen. Increasingly, those properties are an ever-larger part of the company’s theme parks, including Disneyland in California and Disney World in Florida. Last August, Disney announced an expansion of its parks, and now, at the annual South by Southwest (SXSW) festival in Austin this month, Disney has provided more details about new experiences and rides coming to those parks—and yep, the upcoming theme park experiences are all about Marvel, Sta…

Over the last month, Jamie Dimon has rapidly emerged as one of the most vocal proponents of the return-to-office movement. During a recent appearance at Stanford University’s Graduate School of Business, the J.P. Morgan Chase CEO could not help but complain—again—about workers who were pushing back on RTO policies. When fielding a question about his recent colorful remarks on RTO, Dimon noted that it was only “people in the middle” who were unhappy about going into the office. “If you work in a restaurant, you’ve got to be in. You all may not know this, but 60% of Americans worked the whole time,” he said, seemingly in reference to the pandemic. “Where did you get you…

Does it feel to you like there are way too many AI assistants to keep track of? Between ChatGPT, Microsoft Copilot, Google Gemini, Anthropic Claude, DeepSeek, and others, it’s hard to remember what each one excels at—if anything. Beyond just the underlying differences in large language models, each AI assistant has its own features, integrations, premium features, and peculiarities. I’m writing this guide both for myself and for anyone who wants to stay informed about generative AI. While I have some reservations, I also think it’s worth keeping an eye on what’s available. Rather than getting into the technical details of how these AI assistants work, I’ll focus o…

As organizations grapple with rapid developments in technology and policy while also balancing shifting market conditions and financial realities, having a deep bench of leadership talent is crucial. However, a recent survey from TalentLMS, found that 45% of managers say their companies aren’t doing enough to develop future leaders. One of the key issues is that companies are using a narrow scope in offering leadership development opportunities, says Nikhil Arora, CEO of learning technology company Epignosis, the parent company of TalentLMS. “A lot of companies kind of limit the leadership development to the top 1%, leaving behind the remaining 99%,” he says. Aror…

Sycamore Partners is planning a three-way split of Walgreens Boots Alliance if a deal to take the struggling pharmacy chain private is reached, the Financial Times reported on Thursday, citing people familiar with the matter. Walgreens’s three businesses—U.S. retail pharmacy, Boots UK, and U.S. healthcare—will be separated and have distinct capital structures, according to the report. Sycamore and Walgreens both declined to comment on the report. Shares of the Deerfield, Illionois-based company rose 5% to $11.62 in early trading. The report “marks another twist in the potential go-private story” for Walgreens, Leerink analyst Michael Cherny said. Walgreens…

Cloud-based designer platform Figma on Tuesday confidentially filed for an initial public offering in the United States, more than a year after a $20 billion deal to be acquired by Adobe was shelved due to regulatory roadblocks. Figma had been widely considered as a candidate to go public after antitrust regulators in Europe and Britain blocked Adobe’s deal in December 2023 in what would have been one of the biggest acquisitions of a software startup. Last year, Figma was valued at $12.5 billion after it closed a deal to allow its employees and early investors to sell their stake to new and existing investors. The U.S. IPO market, which made a strong comeback …

The Humane Society of the United States is going global. The nonprofit animal advocacy organization has officially rebranded as the Humane World for Animals to better communicate its existing, broader work. Beyond the local shelters it’s perhaps best known for, the group works on behalf of animals to combat wildlife trafficking, factory farms, and animal testing, among other causes, globally. The new name and look, which its sister organization Humane Society International also adopted, is an attempt to reflect that. Building a brand to communicate international advocacy The rebrand also follows existing international coordination among its former country-…

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. There was a time when data centers were quietly built throughout the country…just another utility necessary to meet the need of businesses and consumers. Today, they’re bigger and more power hungry, and that’s drawing a new level of attention. So much so that, in a recent rezoning hearing attended by hundreds of residents, attendees expressed concerns about the proliferation of data and data cen…

AI will undoubtedly become a bigger presence in your working life over the next few years. In fact, it likely already is, even without you knowing it. According to a recent study by Gallup, nearly all Americans (99%, in fact) use products that involve artificial intelligence features, but (64%) don’t even realize it. Our current level of AI use may seem subtle and harmless—think virtual assistants, navigation apps, or weather-forecasting websites. But the speed of new technology is fast and the promises it holds for transforming our work are too tempting for many companies to pass up. Like it or not, no matter your industry, AI is likely going to be your new coworker. S…

It’s been a rough week for the tech industry. First, Salesforce announced it would lay off more than 1,000 employees, and now another enterprise software maker has announced even deeper job cuts. Yesterday, Workday, Inc. (Nasdaq: WDAY), maker of cloud-based human resources software, announced that it would lay off 1,750 employees—or roughly 8.5% of its global workforce. These layoffs add to a rough start for the tech industry in 2025, which has seen major tech giants, including Meta, Microsoft, and Amazon, trim their workforces. Here’s what you need to know about Workday’s layoffs. Roughly 8% of Workday’s employees are impacted Workday yesterday announced …

A few years ago, I chronicled the journey I went on to manually merge two Apple ID accounts into one. I was attempting to rectify a problem that I and many other long-time Apple users had been stuck with: Our data—emails, contacts, movie and app purchases, photos, logins, and more—was spread across two different Apple accounts. This segregation made accessing this data on our various devices a chore. Imagine opening your closet to look for a specific shirt, only to realize it’s hanging instead in the closet at your old house across town. The process took me days. At the time, Apple provided no automated way for users to merge two Apple IDs. Yet, this week that fin…

With TikTok and DeepSeek, young people are forking over sensitive personal data to the Chinese government. We should be worried. Among Gen Z, there’s a certain nihilism about China’s access to American data. Some argue that they have nothing to hide. Others say that, if American billionaires can access their data, why not let China, too? When TikTok momentarily shut down, young people ran to RedNote, a Chinese alternative, as a not-very-veiled middle finger to the U.S. government. China’s threat to our data security is difficult to comprehend. If they were accessing sensitive information, we wouldn’t see it. And, for young people not yet in the workforce, their …

Police in Munich are investigating a mystery: More than 1,000 stickers were put on gravestones and wooden crosses at three cemeteries in the German city, without any indication of where they came from or why. The 5×3.5-centimeter (1.95×1.2-inch) stickers are printed with a QR code, that, when scanned, shows the name of the person buried in the grave and its location in the cemetery — but nothing else. “We haven’t found any pattern behind this yet. The stickers were put both on decades-old gravestones and very new graves that so far only have a wooden cross,” police spokesperson Christian Drexler told The Associated Press on Wednesday. “People who have witnesse…

In the days before a recent ballot referendum in Seattle that would determine the future of social housing in the city, large tech companies spent big. Amazon and Microsoft, both of which are headquartered in the Seattle metropolitan area, each donated $100,000, and opponents of a tax to fund social housing spent a combined $780,000 in the lead-up to the February 11 vote. Despite this, the vote on a corporate tax to fund the city’s social housing authority won, with 63% of voters supporting it. In 2023, voters had already resoundingly approved the social housing authority, agreeing that a new entity would be created to acquire and construct mixed-income housing and ke…

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. Speaking before the U.S. Senate this month, Federal Reserve Chair Jerome Powell said that a decade or more down the road, homeowners in some parts of the country won’t be able to find home insurance. “Both banks and insurance companies are pulling out of coastal areas or areas where there are a lot of fires. So what that is going to mean is that if you fast-forward 10 or 15 years, there are going to be regions of the country where you can’t get a mortgage,” Powell told Congress. “There won’t be [mortgage] ATMs, there won’t be banks [lending mortgages…

More than three million developers are using OpenAI’s APIs as shorthand code to infuse apps and websites with an engine of advanced AI. And today, the company’s most popular API, called Chat Completions, is getting a significant sequel called Responses. Eight months in development, it will vastly expand upon and simplify the experience of plugging into OpenAI. For developers, Responses will mean using less code to stack more complex questions to the AI. A hundred lines of code will turn into just three, as the company is courting a wider set of developers who don’t consider themselves LLM experts. For consumers, it will mean you’ll soon be interacting with AI that’s f…

Yellowjackets is back with more chaos, more wilderness—and a main title that is grungier than ever. Ever since the first season premiered in 2021, the show’s opening credits have been one of the most frenetic on television. Blink and you’ll miss something. Set against the grungy song “No Return” by Craig Wedren and Anna Waronker, the title is meant to feel like an assault on the senses. It is 90 seconds long, and the longest frame lasts about a second. This makes for a tense intro, in which our brains are bombarded with flickering images faster than we can process them. And that’s precisely the point. “We want this to be glitched so much that if someone takes a still, the…