Blog, YouTube & Content Monetization

You know Graza—or, at least, you’ve probably seen its squeeze bottles of extra-virgin olive oil (EVOO) on grocery store shelves. They’re green, opaque to protect the contents, and sold in two variations: Sizzle, for cooking, and Drizzle, for finishing. Since the brand launched its direct-to-consumer site in 2021, it’s become a staple of the olive oil aisle. With national distribution across stores like Whole Foods, Kroger, and Costco, its squeeze bottles (sometimes accompanied by its beer-can refills) are sold in more than 28,000 stores. It has also been making small excursions into other parts of the store, with Ithaca using Graza oil for a co-branded hummus. B…

Back in July 1971, Coca-Cola debuted a TV commercial that would become one of the most iconic in the brand’s history. “Hilltop” featured a diverse group of people gathered on an Italian hillside, sharing their voices and bottles of soda, and famously singing, “I’d like to buy the world a Coke.” It was a Don Draper-approved multicultural, apolitical masterpiece. It was also a complete fantasy. Despite the kumbaya vibes of the spot, 1971 America was a much more complicated and volatile place than what was depicted in the ad. It was the peak of the Vietnam War protest movement, with 60% of Americans opposing the war and 500,000 people demonstrating in D.C. just a few mo…

You might not spend a lot of time thinking about your web browser, whether it’s Safari, Chrome, or something else. But the decades-old piece of software remains a pretty important canvas for getting things done. That’s why Tara Feener, who spent years developing creative tools with companies such as Adobe, WeTransfer, and Vimeo, decided to join the Browser Company and within two years became head of engineering, overseeing its AI-forward Dia browser. “This is more ambitious than any of the other things I’ve done, because it’s where you live your life, and where you create within,” she says. Whereas a conventional browser presents you with a search box on its home screen,…

Fire officials and pro-density urbanists are often at loggerheads. This is especially evident in notoriously car-centric Los Angeles, where a firefighters’ union spent six figures opposing active mobility measures. The two camps can have different ideas of acceptable risks and priorities. But Matthew Flaherty, a firefighter who has lived in L.A. his whole life, bridges the two worlds. He’s an advocate for affordable, transit-friendly housing. His struggle to find an apartment in a walkable neighborhood led him to become a member of the Livable Communities Initiative, a nonprofit group advocating for more walkable neighborhoods in L.A. “Cities shouldn’t be designed aroun…

North America’s largest commuter rail system is facing a potential shutdown as a deadline nears to reach a deal with unionized workers to avert a strike. The Long Island Rail Road that serves New York City’s eastern suburbs has been negotiating for months on a new contract with labor officials representing locomotive engineers, machinists, signalmen and other train workers. A strike was temporarily averted in September when President Donald The President’s administration agreed to help. Those efforts ended without a deal, giving both sides 60 days — ending 12:01 a.m. Saturday — to again try to resolve their differences before the union was legally allowed to go on strik…

The constant race on the work treadmill doesn’t just steal your time. It systematically decays every relationship you have. During a recent keynote, I asked leaders in the room a simple question: “How many of you have cancelled plans with someone you care about, family, friends, a partner, because something came up at work?” Nearly every hand went up. Then I asked: “How many of you have done it more than once this month?” Most hands stayed up. There were a few nervous laughs. Recognition ripples through the room. These aren’t disengaged leaders. They’re high performers who genuinely believe they’ll make it up later. They won’t. And here’s what most don’t realize: the…

On May 19, 2023, a photograph appeared on what was then still called Twitter showing smoke billowing from the Pentagon after an apparent explosion. The image quickly went viral. Within minutes, the S&P 500 dropped sharply, wiping out billions of dollars in market value. Then the truth emerged: the image was a fake, generated by AI. The markets recovered as quickly as they had tumbled, but the event marked an important turning point: this was the first time that the stock market had been directly affected by a deepfake. It is highly unlikely to be the last. Once a fringe curiosity, the deepfake economy has grown to become a $7.5 billion market, with some predictions p…

Featuring Joon Choi, President, Weverse; Aron Levitz, President, Wattpad Webtoon Studios and Co-President, Wattpad and Gita Rebbapragada, Chief Operating Officer, Crunchyroll. Moderated by Tania Rahman, Social Media Director, Fast Company. Cultivating a loyal fan base is every brand’s dream. So why not take a page out of the book of companies that have made fandom the foundation of their business? Hear from execs at Weverse, Crunchyroll, and Wattpad to gain an understanding of how these companies cultivate and serve their diehard fandoms—and how you can apply that approach to your customers. View the full article

Since 1946, the Festival de Cannes (a.k.a. the Cannes Film Festival) in France has been a beacon of cinematic excellence and cultural exchange. For those who love the Academy Awards, films such as Parasite and Anora debuted here first before taking home an Oscar. This year promises to continue this worthy legacy despite fewer American entries than normal. Here’s everything you need to know as the festivities kick off this week. How did the Cannes Film Festival begin? In July 1938, a Nazi propaganda film helped inspire Philippe Erlanger to create a new film festival. He was one of many who were displeased that Leni Riefenstahl’s Olympia and Goffredo Alessandrin…

Last year at SXSW, I got on stage with a colleague from Tangent, a London-based digital design agency, to ask a simple question: What if every time you checked your phone, a visible puff of smoke rose into the air? While we can’t immediately see the environmental impact of our digital lives, it is very real. Over the past two decades, the digital ecosystem has become society’s invisible infrastructure. More than 60% of the global population is now online. Each user generates 229 kilograms of carbon dioxide, amounting to almost 4% of average per capita greenhouse gas emissions. Most of us don’t know or even consider the hidden cost of our increasingly digitized world. …

In many states, you can get kicked out of your home if the local government thinks someone else will generate more tax revenue. The Takings Clause is a part of the Fifth Amendment to the United States Constitution, and it says that if the government wants to take away someone’s private property, they have to do it in a way that’s fair. Most of us grew up hearing adults say that life isn’t fair. And they’re right—it isn’t. Neither is an authority forcing you to give up your property for whatever they think is fair. Courts have said the government can take your property if it’s for something that benefits the public, like building a road or a park. As if that could…

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. Doom-and-gloom narratives about artificial intelligence going rogue to the detriment of humans are a staple of popular culture. For some people, just say “AI,” and visions of Skynet from the Terminator movies taking over the world will instantly pop into their heads. Skepticism about AI isn’t just in the realm of science fiction, of course. As AI becomes more mainstream, legitimate concerns about i…

Most leaders understand their message needs to define exactly who their work is for. Fewer realize that it should also define who it’s not for. Fewer still realize that their message is unintentionally excluding some of the very people they want to attract. Effective messaging repels on purpose. Careless messaging excludes by accident. And for leaders, knowing the difference can make or break your organization’s credibility. REPEL TO ATTRACT The idea of intentionally turning away potential customers can make leaders uncomfortable. It seems counterintuitive, even reckless, to deliberately shrink your total addressable market when you’re trying to grow. But trying to mes…

Spend enough time in corporate America, and somewhere along the line you’ll hear the refrain: Bring your whole self to work. It’s become the mantra of modern management—printed on culture decks, repeated in leadership off-sites, and embedded in HR rhetoric. The idea traces back to management thinker and author Frederic Laloux, a former associate partner at McKinsey & Company, who argued that the most progressive organizations invite employees to show up fully. Not as cogs in the machine, but as the complex and multifaceted humans we are. We invited Eric Solomon on the From the Culture podcast, where the PhD-trained cognitive psychologist who’s led research for You…

The Ford Pinto. New Coke. Google Glass. History is littered with products whose fatal flaw— whether failures of safety, privacy, performance, or plain old desirability—repelled consumers and inflicted reputational damage to the companies bringing them to market. It’s easy to imagine the difference if these problems had been detected early on. And too often, businesses neglect the chance to work with nonprofits, social enterprises, and other public interest groups to make product improvements after they enter the marketplace or, more ideally, “upstream,” before their products have entered the crucible of the customer. For companies and consumer groups alike, this is a …

AI is reshaping how work gets done in institutions, both public and private. However, the impact is uneven—consumer AI chat interfaces like ChatGPT, Copilot, Claude, and Gemini are fundamentally mismatched to the realities of government work. That doesn’t mean government agencies aren’t turning to AI. They cannot hire their way to capacity, so they’re looking to technology to lighten the load. More than half of local governments report difficulty filling positions, a problem especially potent in larger metros. San Francisco’s local government, for example, has more than 4,700 open positions. Since 2020, state government employment has increased, but much of that is a bou…

Most organizations genuinely want to support their people. We invest in wellness apps, coaching programs, and leadership development, all with good intentions. Yet burnout rates keep climbing. Aflac’s WorkForces Report from November 2024 referenced that burnout affected nearly 3 in 5 American workers with employees experiencing high levels of stress rising to 38% in 2024, up from 33% in 2023. The issue isn’t effort or resources. It may simply be that we’re solving for the wrong problem. I recently sat down with Natallia Miranchuk, founder of SOULA, an AI-powered emotional support platform that combines neuroscience, health expertise, and artificial intelligence to addres…

In July, President The President signed an executive order aimed at expanding access to alternative investments like private equity and cryptocurrency in retirement accounts. The move reflects a broader shift in how Americans think about wealth building and financial freedom, and it is a signal to employers that the future of employee benefits is going to look very different. While crypto may have once seemed fringe or speculative, digital assets have steadily moved into the mainstream. From Fortune 100 companies to institutional investors, the appetite for diversification beyond traditional asset classes is growing. According to a survey by NYDIG, 36% of employees ag…

As a home business owner, understanding how to effectively manage your time and resources is crucial for success. Have you considered how reducing your social media engagement might impact your content monetization strategy? Josh Allan Dykstra's Approach Josh Allan Dykstra has a unique strategy: he only engages with social media one day a month. This approach allows him to focus on creating high-quality content without the constant distraction of social media notifications. Why This Matters For entrepreneurs, especially those running blogs or YouTube channels, the pressure to maintain a constant social media presence can be overwhelming. Dykstra’s method challenges the …

Discussions around the role of work in our lives are frequently divided into two camps. “Do what you love and you’ll never work a day in your life”, one side proclaims. The other: “A job just needs to pay the bills.” The first school of thought is an example of “intrinsic motivation”. Here, the enjoyment of work for work’s sake is motivating enough, rather than relying on external rewards like money or praise. And while it’s great to love your job, recent research suggests that it can become problematic when intrinsic motivation is regarded as morally superior to other motivations. “When a neutral preference becomes charged with moral meaning, social scientists c…

One of the most pervasive rules of business is compete-to-win or perish. But as more organizations struggle to navigate an increasingly volatile, uncertain, complex and ambiguous landscape, some innovative leaders are choosing to collaborate over compete. This is particularly necessary within the organization, where collaboration may be considered beneficial in theory, but in practice, the rules of engagement still revolve around competition: colleagues become rivals over promotion opportunities, recognition, and advancement. The competition within the organization makes it harder to navigate the disruption and certainty on the outside. How do leaders banish in-house c…

The battle for Warner Brothers Discovery got hotter this week as Paramount launched a hostile bid of $108.4 billion for the company, topping Netflix’s agreement last week to pay nearly $83 billion for the company’s streaming and studio assets. It’s the largest M&A deal of 2025 and rightfully will receive tough scrutiny in the U.S. and Europe. The ultimate price for Warner Brothers Discovery will certainly factor heavily into who wins the fight, especially with investors, and there could be additional bidders and proposals. For sure, an acquisition by Netflix of one of the oldest Hollywood studios, Warner Brothers, and its HBO Max streaming service would have…

A recent New York Times headline—“Did Women Ruin the Workplace?”—sparked a firestorm across social media. Alison Moore, CEO of Chief, the prestigious network for senior women executives, is pushing back on this notion with data and nuance. Drawing from an exclusive nationwide survey of women leaders, Moore unpacks how evolving career paths are being misread, the impact of market disruption, and why women-centered spaces remain vital. This is an abridged transcript of an interview from Rapid Response, hosted by the former editor-in-chief of Fast Company Bob Safian. From the team behind the Masters of Scalepodcast, Rapid Response features candid conversations with today’s …

In 1983, Howard Schultz was an employee of Starbucks, a small chain of coffee stores that mainly sold beans (and no drinks), when he was sent to Milan for a trade show. As Schultz observed Italians visiting their local cafés, he loved what he saw, describing it as a “sense of community, a real sense of connection between the barista and the customer.” A few years later, after Schultz convinced Starbucks’s owners to sell him the company, the new owner attempted to build that same type of connection here in the U.S. To do so, Schultz knew he had to take care of his people. He called them “partners,” not employees, a symbol of a more collaborative working relationshi…