Blog, YouTube & Content Monetization

A hot new high-stakes competition show went viral on the internet this week that had fans placing bets, joining fantasy leagues, tweeting live updates, and posting daily recaps. But it wasn’t Love Island or Survivor. It was the conclave. The conclave is the Catholic Church’s traditional process for picking a new pope. It involves sequestering dozens of cardinals in an locked-down Sistine Chapel for an indefinite period, during which time they use a series of votes to elect a new pontiff. After each ballot, an old-fashioned system is used to let the world know whether a pope has been chosen: If the decision has not been made, black smoke issues from the Chapel’s chimn…

When Katie Hammel arrived at her company’s offsite in Cabo San Lucas, she expected the usual formula: long meetings, awkward icebreakers, and a packed agenda that left little room to breathe. What she experienced instead was something different—a thoughtfully curated, empowering, and inclusive retreat. “There was a little wrap-up at the end of each day,” says Hammel, director of content at travel rewards booking platform Point.me. “At first I thought it was going to be kind of corny, and I actually ended up really loving it. Hearing what surprised people, what they learned—it just really crystallized the day.” Hammel, who’s attended nine retreats while working at four d…

A lot of people go out on their own after a layoff, especially in the current economy. And when they do, they tend to focus on what they don’t know: how to find clients, how to set pricing, how to market themselves. But a long corporate career also builds some core competencies that translate directly into running a solo business. I spent 15 years in a corporate environment, including a role on an executive team. I pivoted to a new career, and then found myself laid off 18 months later. I made the snap decision to start my solo business the next day. While a lot of aspects of starting a solo business were intimidating, there were things I knew I could do well bas…

The U.S. currently sources a large portion of its critical minerals supply from foreign entities— a dependency that puts national security, economic competitiveness, and energy transition at risk. To build a stronger, more resilient domestic battery industry, we must understand what’s driving demand for critical minerals, how to diversify supply chains, the role of policy, and how innovation is reshaping the landscape. To put this into perspective, for 19 out of 20 strategic critical minerals, China is the leading refiner, with an average market share of approximately 70%. Demand for critical minerals doesn’t start in the ground; it starts with consumer trends that ar…

In the fast-paced world of consumer packaged goods (CPG), innovation has become one of the most overused—and misunderstood—terms in our vocabulary. Walking the halls of Expo West this year, the sheer scale of innovation on display is staggering. Every aisle promises a new solution to our food system’s woes—higher protein, added fiber, or the latest superfood infusion. Yet a troubling question persists: How much of this is actual food innovation, and how much is marketing dressed up as engineering? The modern CPG landscape excels at generating hype but often fails to create lasting value. Brands appear overnight, fueled by venture capital and massive marketing spends, onl…

In his new book Ding Dong: How Ring Went from Shark Tank Reject to Everyone’s Front Door, Ring founder Jamie Siminoff pulls back the curtain on the chaotic, often absurd reality of building one of the most recognizable consumer tech brands of the last decade. The following excerpt captures one of the book’s most pivotal moments: the high-stakes, borderline-reckless gamble to secure the name “Ring.com,” a decision that nearly emptied the company’s bank account, tested the patience of his investors, and set the stage for a brand that would soon reshape home security. eBay.com. Half.com. Cars.com. Shop.com. Toys.com. And yes, Nest.com. So many great four-letter domain nam…

Imagine hiring every all-star on the market, paying top dollar, and then finishing sixth in your division. That’s not a hypothetical. It’s what happened to Sinan Aral’s beloved Liverpool F.C. last season, and it’s also, he argues, an almost perfect metaphor for how most organizations are deploying AI right now. Aral is a professor at MIT’s Sloan School of Management and one of the leading researchers on human-AI collaboration. His lab has spent the last several years running large-scale, real-world experiments on what actually happens when humans and AI work together… and the results should give every leader pause. “In about 85% of the studies we’ve seen,” he told me, “…

In Hollywood, actors do not wait half a year to get paid. Under SAG-AFTRA contracts, residuals are distributed within 30 to 60 days of the union receiving payment from studios. That is the standard in one of the world’s most complex entertainment ecosystems. Meanwhile, in the creator economy, worth $250 billion and growing, creators are still waiting 90, 120, sometimes even 180 days for money they have already earned. If actors can rely on 30 to 60 days, why can’t creators? They are the directors, the producers, the talent of the digital age. Yet they are treated like unsecured creditors. It is not just unfair. It is destabilizing the entire ecosystem. That is…

Despite considering themselves successful, most Americans also feel like they’re lagging on at least one major milestone. But experts warn that dwelling on it could put them further behind. In a recent survey conducted by daily development app Headway, 77% of respondents said they consider themselves successful. At the same time—in what researchers label the “success paradox”—81% said they’re falling behind their peers in at least one major personal or professional domain. Roughly one-third said they feel behind others their age financially, 11% feel they’re behind in life experiences, 10% feel they’re lagging in their career progress, and another 10% said the sa…

For most leaders these last five years have been ones of great volatility, uncertainty, complexity, and ambiguity. Political dynamics, economic shifts, massive layoffs, strategy pivots, technology disruptions, and more are shaping how we lead and what we can accomplish together. Leading through uncertainty is no longer a mere possibility, it’s core to the job description. Times of uncertainty call for fast executive decision-making with limited information, “good enough” risk assessment, and repeated pivots. I know this because I led a global philanthropy network while the world shut down in 2020. During those initial months, I relied less on staff input to determine ou…

In his reflections on the 2025 Wall Street Journal CEO Council summit held in December, WSJ Leadership Institute president Alan Murray noted that CEOs are not actually preoccupied with AI, tariffs, or geopolitics. Instead, they’re focused on something far more fundamental: people and culture. How do you build an organization that can adapt, collaborate, and innovate amid persistent volatility? That instinct is correct. Yet one of the most effective tools for strengthening culture and developing talent remains surprisingly underused—skills-based volunteering (SBV). In a world shaped by geopolitical conflict, climate disruptions, pandemic aftershocks, and unpredicta…

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. One of the ways I’ve been tracking shifts in the supply-demand equilibrium of local housing markets for years is by monitoring changes in active inventory/months of supply. If active listings begin to rise rapidly while homes remain on the market longer, it may indicate pricing softness or weakness. Conversely, a sharp decline in active listings/months of supply could suggest a market that is heating/tightening up. Since the national Pandemic Housing Boom fizzled out and mortgage rates spiked in summer 2022, directionally, that supply-demand equilibr…

When my teenage son developed mysterious symptoms, I followed the same path anyone else would: I put his health in the hands of a team of medical professionals. Multiple myeloma is a rare blood cancer. It is so uncommon in 17-year-olds that it doesn’t appear on diagnostic checklists. Despite having no clear starting point to work from, my son’s doctors worked their way to an accurate diagnosis through a process of trial and error, bouncing ideas off each other and testing and discarding hypotheses until they could tell us what was wrong. The process felt inefficient and uncertain at a time when I wanted fast answers and cast-iron guarantees. But this messy and distinctiv…

There’s an old myth that Inuit cultures have as many as a hundred words for snow. I remember learning about it in school, and there was just something wonderful about the idea that people’s perceptions can be so deeply rich and different. I guess that’s why, although it has been debunked many times, the story keeps getting repeated. There is also a lot of truth to the underlying concept. As anybody who has ever learned another language or lived in a different culture knows, people’s perceptions vary widely. In The WEIRDest People In The World, Harvard’s Joseph Henrich documents how important and interesting these differences can be. So if the Inuit snow myth hig…

We were promised empathy in a box: a tireless digital companion that listens without judgment, available 24/7, and never sends a bill. The idea of AI as a psychologist or therapist has surged alongside mental health demand, with apps, chatbots, and “empathetic AI” platforms now claiming to offer everything from stress counseling to trauma recovery. It’s an appealing story. But it’s also a deeply dangerous one. Recent experiments with “AI therapists” reveal what happens when algorithms learn to mimic empathy but not understand it. The consequences range from the absurd to the tragic, and they tell us something profound about the difference between feeling heard and…

Ambition is one of the most defining forces in human affairs—a psychological engine that propels individuals beyond the realm of survival into the arena of creation, disruption, and transformation, and significantly predicts educational attainment, career success, job performance, and income. At its core, ambition is the refusal to accept the status quo, the internal pressure to stretch personal limits and societal boundaries. In a way, the best way to understand ambition is as the inability to be satisfied with one’s accomplishments. Ambition fuels leadership by pushing individuals to take responsibility, imagine alternatives, and mobilize others toward a vision. Ambit…

“Who are your enemies?” I was asked this interview question throughout my entire career. And I’d always come up blank. Every time. No enemies. And when I failed to produce an impressive enemy list, the reaction was always the same: How can you claim to be competent if you haven’t made powerful enemies? I came to understand this enemy thing was rooted in the male idea of power. That men tend to see winning and power like this: For me to win, you need to lose. I came to realize that this advice to be powerful enough to have enemies was basically an invitation to turn into an aggressive bully to advance my career. But here’s the catch. I was bullied as a …

Within my family, I’m known as the “AI Guy” so naturally, my sister-in-law excitedly told me how she took a photo of her living room, uploaded it to ChatGPT, and saw a photorealistic rendering of her room with specific couches from Kohl’s and Wayfair that she could buy. While many businesses are encouraging employees to use AI more, they are forgetting that AI doesn’t just affect productivity; it’s also changing how we shop. Had my sister-in-law searched for “mocha leather couch,” she would have seen a laundry list of options in a Google search; however, she only saw two options through ChatGPT, and this new way of shopping is having a widespread impact on businesses…

You know, there was a plague before COVID. Lots of people came down with it every morning and evening: the agony of traffic and train delays. Commuting sucked, and everyone agreed on that. Then remote work came along and, all of a sudden, having to go into the office disappeared for millions. But something else disappeared, and no one really talks about that part. If you listen closely to parents now, you’ll hear it. They miss the commute. Sort of. They don’t miss fighting for a seat on the subway. And no one is longing for the good old days of gridlock. But they do miss what that time offered them. I didn’t realize it either until it was gone. Catching our bre…

Every December, something strange happens inside companies. Decisions that were stuck for months suddenly fly through. Projects get approved. Budgets get finalized. People stop debating and finally choose. Leaders usually chalk this up to “year-end energy” or “the holiday push.” That is an easy story, but it hides what is actually going on. December forces leaders into a tighter frame. There is less time to overthink, fewer acceptable choices, and clearer expectations. In other words, the environment is designed in a way that produces commitment instead of delay—even though for complex, novel strategic bets, the calendar alone is rarely enough. This isn’t holiday …

Remember how much fun it was to shop on the internet a decade ago? If you visited the Goop website, Gwyneth Paltrow might introduce you to her favorite $75 candle or $95 vibrator. If you were looking for a lasagne recipe, you could find a good one on Food52—along with recommendations for a baking dish hand-selected by former New York Times food editor Amanda Hesser. Watch-lovers flocked to Hodinkee to see what founder Benjamin Clymer thought of the cool new Longines or Omega timepiece (with a handy link to buy it, in case you really liked it). At their peak, around five years ago, all of these media companies landed millions of dollars in venture capital and had valuat…