Blog, YouTube & Content Monetization

Matcha drinks continue to challenge coffee’s dominance as the caffeinated beverage of choice. In the U.S., retail sales of matcha are up 86% from three years ago, according to market research firm NIQ. The drink’s increasing popularity, particularly among Gen Z consumers, has resulted in shortages and supply-chain issues. But when a recent Instagram reel that went viral suggested consuming Matcha might be contributing to hair loss, panic ensued. “Can I unsee this post?” one wrote. “WHY DOES THE INTERNET HAVE TO RUIN EVERYTHING,” another protested. Soon, others were sharing similar alleged experiences. “When you realise that the matcha you’ve been drinking every …

You might have noticed some of your coworkers are overly excited this week and counting down the minutes until midnight on October 3. No, these are not diehard cinephiles devoted to the 2004 film Mean Girls (which features a joke about the date). Instead, they’re Taylor Swift fans. The Life of a Showgirl, Swift’s twelfth studio album, is set to be released late Friday night. (So if the Swifties in the office seem overwhelmed, grant them grace, because this is a big week.) Here’s everything you need to know about the album—in case you’re cornered by the coffee maker by someone with a friendship bracelet (the unofficial signifier of a Swift super fan). When and …

Napheesa Collier is more than just a WNBA star who is critical of her league and its leadership. The Minnesota Lynx player is a vice president of the players union, which means she will be sitting across from WNBA Commissioner Cathy Engelbert at the negotiating table ahead of an Oct. 31 deadline to reach a new collective bargaining agreement. If that doesn’t cause enough tension, Collier is also a co-founder of Unrivaled, a three-on-three women’s basketball league that plays in the winter and features WNBA stars. That could give her additional leverage to try to press the WNBA as talks unfold. Here’s a look at some of the implications of Collier’s headline-gra…

Republican and Democratic lawmakers at an impasse on reopening the federal government provided few public signs Sunday of meaningful negotiations taking place to end what is about to be a six-day shutdown — with President Donald The President saying that layoffs are occurring. Asked on Sunday night when federal workers would be fired as he has threatened to do, The President told reporters: “It’s taking place right now and it’s all because of the Democrats.” “The Democrats are causing the loss of a lot of jobs,” The President added, declining to answer a question about which agencies are subject to the cuts. The possibility of layoffs would escalate an already tense si…

Laura Youngson didn’t expect to focus so much on soccer cleats when she organized a group of women to climb Mount Kilimanjaro and play a high-altitude match. The point of the 2017 game was to highlight inequality in sports for women and girls. On that front, Youngson achieved her goal with the match becoming the subject of a documentary and landing the group in the Guinness Book of World Records. Still, something bothered Youngson as the match unfolded. Glancing at the athletes’ feet, she was struck that all the women were wearing men’s or boy’s soccer cleats instead of gear that was designed specifically for them. The realization led her to launch IDA Sports, which mak…

Today’s labor market may be stagnating, but it’s also uncertain. Candidates aren’t behaving as many leaders would expect. The dynamic is trending towards an employer’s market. As a result, employers expect that candidates will increase their job searches, accept lower pay increases, and accept new roles more eagerly. But in reality, job searching has actually declined, pay expectations remain high, and candidates are reluctant to move. And this has resulted in a critical talent supply shortage. According to research from Gartner, 29% of candidates spent more than five hours per week on active job searches in the second quarter of 2025. That’s down from 49% in the firs…

Gap just released an animated ad to promote its collection with designer Sandy Liang, and we need it to become its own TV show ASAP. Created by animator Annie Choi, who has a history of illustrating campaigns for luxury fashion labels, the ad stars a young girl modeled after Liang herself. While dreaming up new clothing designs inside her childhood bedroom, the girl discovers that her closet has been imbued with magical powers—and when she opens its doors, she’s transformed, Sailor Moon–style, into a new version of herself dressed head-to-toe in Gap x Sandy Liang. The Gap x Sandy Liang ad, titled “Sandy’s Dream Closet,” is part of the roll-out for Liang’s bigges…

On a recent Saturday, several hundred people flocked to Los Angeles International Airport and spent most of the day looking at airplanes — all because they follow the same airline-industry blog. That sentence may require some explanation even if you’ve read a post or two on Cranky Flier, the commercial-aviation chronicle written by industry veteran Brett Snyder. The avgeek gathering Snyder calls Cranky Dorkfest began in 2011. Snyder, based nearby in Long Beach, decided to see if any of his readers — many of whom regularly show up in comments on his blog under aviation-related pseudonyms — wanted to meet up. So Snyder suggested a triangular park between LAX’s Runway 24R …

La Niña, a climate pattern that can affect weather worldwide, has officially arrived. La Niña is fueled by colder-than-normal Pacific ocean temperatures, which then affect the pattern of the Pacific jet steam. It’s the cooler counter to El Niño, which involves warmer-than-normal ocean waters. Both are part of a weather system called the El Niño-Southern Oscillation (ENSO). La Niña conditions emerged in September, the National Weather Service’s Climate Prediction Center said on Thursday. They’re expected to continue through the end of the year, and potentially until February 2026. This La Niña is expected to remain weak, weather experts said, but it could still…

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. Most of America’s largest homebuilders have publicly stated that the peak 2025 housing market saw softer-than-expected conditions, particularly in many parts of the Sun Belt. This softer housing market environment caused unsold inventory to tick up. Indeed, since the pandemic housing boom fizzled out, the number of unsold completed U.S. new single-family homes has been rising: August 2016 —> 61,000 August 2017 —> 63,000 August 2018 —> 69,000 August 2019 —> 79,000 August 2020 —> 52,000 August 2021 —> 34,000 Aug…

We know that people with ADHD often approach work differently than might a neurotypical person. And while ADHD can manifest in traits like impulsivity and being easily distracted, the condition is also associated with many desirable qualities—including, it seems, incredible creativity. That’s the upshot of new research recently presented at the European College of Neuropsychopharmacology (ECNP) Congress in Amsterdam. Researchers conducted a pair of studies involving 750 participants, finding that those with ADHD may experience more frequent episodes of mind-wandering, and that that, in turn, could lead to greater creative thinking abilities. “Previous research …

Are you human? A new game wants you to prove it. I’m Not a Robot is a fun spin on the popular CAPTCHA game synonymous with using the internet. Except it’s not just one game, but 48 increasingly absurd puzzles designed to help you prove you have a soul—and the patience to parallel park a Waymo using your arrow keys. The game begins as you’d expect. Level 1 asks you to check a box to prove you’re not a robot. Level 3 prompts you to decipher text wiggling on the screen. But the more you progress, the whackier it all becomes. Level 11 asks you to find Waldo on a crowded beach. Level 17 wants you to use your mouse to draw a circle that is 94% accurate (it’s not as easy…

You’ve just lost your job. It hard. It’s really, really hard. There’s the initial shock, rage or panic—but then it’s time to immediately hop on the endless merry-go-round of excruciating applications, unresponsive recruiters, pleading LinkedIn DMs, and occasional existential crises. You can quickly feel hopeless, all alone, adrift, angry, and at wit’s end. That’s where we come in. Fast Company—the go-to authority on career development, workplace innovation, and business news—is debuting Between Jobs: a brand new pop-up newsletter, written for folks freshly out of work and on Day 1 of navigating their new normal. Want to hire a ghostwriter for your LinkedIn pro…

A majority of Gen Z workers are turning to AI chatbots during the workday for personal reasons, including mental health support, with 40% saying they talk to AI for at least an hour every day, according to a new Resume.org survey. “Many Gen Zers entered hybrid or remote jobs where casual mentorship or watercooler chats never formed, so AI fills that relational void,” said Kara Dennison, Resume.org’s head of career advising. “It listens, it responds thoughtfully, and it never criticizes.” She added: “That creates a sense of psychological safety that’s often missing in corporate hierarchies. It’s about connection, control, and immediacy. They’re using AI the way ear…

Tell me: Do things like this ever happen to you? You have clarity of purpose. You know what you need. You walk into another room to get it. Then, distraction hits, and you forget entirely what prompted you. Or else, you search the house for your car keys or your glasses, or your wallet. A good 10 minutes later, you realize they’ve been with you the whole time. You sit down to write an article about an intriguing study having to do with memory—if only you could remember what it was. Yes, these are highly personal anecdotes. But like all the best stories, I hope they’re simply the unique expression of universal truths. Perhaps second only to the fear of d…

A typical three-bedroom house in Austin, Texas, can sometimes rack up monthly utility bills of $200 or $300 in the summer. But in new homes under construction in a nearby suburb, residents will owe little beyond the basic utility connection fee. The homes, built by Habitat for Humanity, tap into a shared geothermal system in a fully geothermal neighborhood. Heat pumps in each house connect to pipes that loop hundreds of feet underground, making use of the earth’s steady temperature for heating and cooling. The houses are also built to use as little energy as possible, with features like deep eaves that shade the interior and reduce the need for air-conditioning. Solar sh…

There’s not a more fairy-tale story in business. Nike CEO Elliott Hill began as an intern. Worked about every job imaginable at the company. Was passed up as a fave for the CEO role in 2020 when John Donahoe was brought in from Bain. And then, finding himself retired, and charter member of a silver fox baseball league in Austin, the swoosh boomeranged in from the clouds and Hill hitched a ride back to Beaverton. Now, after a year at the helm, Hill’s still dealing with Nike’s COVID hangover, brought about (at least in part) by Donahoe, who bolstered profits by selling waves of retro sneakers to people at home, all while reorganizing the core innovation team structure that…

You don’t have to be an avid reader of restaurant industry trade publications—though I can attest that they are oddly fascinating—to realize that everything’s getting more expensive. The good news is that there’s an easy way to counteract those rising menu prices. By purchasing discounted gift cards, you can defray the cost of fast-food, fast-casual, and sit-down chains, and maybe even some other retailers that have nothing to do with stuffing your face. All you need is a place to find authentic, cheap gift cards and a little foresight on when to buy them. This tip originally appeared in the free Cool Tools newsletter from The Intelligence. Get the next issue …

It’s official: Twitter.com is about to bite the dust forever. According to a series of tweets from X’s @Safety account, posted between October 24 and October 25, the social media platform plans to finally retire the Twitter domain on November 10. Currently, searching for Twitter.com still leads directly to X, but soon, that will no longer be an option. The domain’s phase-out comes more than two years after Twitter owner Elon Musk renamed the platform X in July 2023, much to the dismay of many loyal users. At the time, critics argued that the rebrand was destined to fail, with some going so far as to call it “brand suicide.” And while many former users …

The U.S. Department of Energy has struck a $1 billion deal with Advanced Micro Systems (AMD) to build two supercomputers that have unprecedented power to supercharge scientific advances ranging from nuclear power to developing cancer treatments. The partnership, first reported by Reuters on Monday, will ensure the U.S. government has the necessary computing power to accommodate enormous amounts of data—and could deliver about three times the AI capacity of current supercomputers. The artificial intelligence-powered supercomputers could be deployed for advancing nuclear power and replicate fusion—the process that fuels the sun and creates massive amounts of energy. …

In early 2023, Shopify made a bold and deliberate decision that rippled through its entire organization. Without warning anyone or conducting a phased rollout, they removed over 12,000 recurring meetings from employee calendars. They put a company-wide pause on all Wednesday meetings, and consolidated larger group sessions into a single window each week. From the outside, it looked like a scheduling adjustment. On the inside, it was an intentional reevaluation of how the company valued time, attention, and collaboration. Surprisingly, the decision resulted in very little chaos. Teams adapted and work moved. Space led to clarity surfacing. Shopify reported that the shift…

If you’ve been eager to try cultivated meat—meat grown from cells, without the need to raise an entire animal—your options, so far, have been limited. The innovation has only appeared on a handful of restaurant menus since its approval by the U.S. Food and Drug Administration (FDA) But if you’re in the Bay Area, you’re in luck: Cultivated meat startup Mission Barns will be selling its pork meatballs (made with a base of pea protein plus the company’s cultivated pork fat) at Berkeley Bowl West, one location of an independent grocery store in California. It marks the first retail sale of cultivated meat in the United States, though the products are available for…

The obesity rate in the U.S. is continuing its downward trend. The news comes three years after obesity rates hit a record high. In 2022, almost four out of 10 (39.9%) of Americans met the threshold for the classification, however, the number first began to shrink in 2023. Now, the rate of obesity is now down to 37%, according to new data from Gallup. The new findings are based on data from three nationally representative surveys of 16,946 U.S. adults. And while the numbers don’t seem massively significant, the report found that those three percentage points add up to around 7.6 million Americans who no longer meet the criteria for being obese. According to the newly r…

Imagine this: You’re scrolling online late at night and with just a few clicks, you can order gummies that promise to boost your sex drive, a cream claiming to rebalance your hormones, or even prescription drugs from a telehealth site that spent millions on a Super Bowl ad without any disclaimers or mention of side effects. The solutions seem endless, and like most things that sound too good to be true, they often are. After 25 years in biotech and 10 years spent squarely at the nexus of science and women’s health, I’ve seen how hype can often race ahead of science. Evidence-based treatments for women remain chronically underfunded and underdeveloped. It’s no wonder the …