Blog, YouTube & Content Monetization

Liftoff Mobile, a California-based mobile app marketing provider, announced on Thursday that it plans to launch . . . into the public markets. The company, backed by Blackstone, is targeting a valuation of nearly $5.2 billion for its IPO, and is looking to raise as much as $762 million in funding by selling more than 25 million shares. Share prices are expected to range between $26 and $30. It will trade under the ticker “LFTO.” The company’s roots go back to 2012, when it was initially founded. A majority stake was later acquired by Blackstone in 2021, and Liftoff was then combined with Vungle to create a single, large, independent mobile adtech platform. That pl…

The last Sundance Film Festival in Utah is drawing to a close this weekend. The Park City gathering was a wistful farewell to the place Robert Redford’s brainchild has called home for over 40 years and launched so many careers. Although the festival isn’t ending — it will start anew in Boulder, Colorado, in 2027 — it did have many, from filmmakers to volunteers, feeling nostalgic about the change whether their Sundance story began in 2022 or 1992. A Wednesday night anniversary screening of “Little Miss Sunshine,” still one of the festival’s biggest hits, was an especially emotional affair as filmmakers Jonathan Dayton and Valerie Faris, and actors Toni Collette, Greg Ki…

This Sunday’s full moon, or “big cheese,” as it’s sometimes called, comes with a side of queso and chips. Fast-casual restaurant chain Qdoba is offering stargazers a free 4-ounce serving of its signature 3-Cheese Queso or Queso Diablo and chips all day on February 1, according to a press release. The deal is available for Qdoba Rewards members with the purchase of a full-size entrée in-restaurant, online at Qdoba.com, and through the Qdoba mobile app. No telescope is required. “The moon may not really be made of cheese, but we think a free side of our creamy, cheesy queso and tortilla chips—seasoned with salt and lime—is the next best thing,” Qdoba’s chief marketi…

It’s shaping up to be a busy year for initial public offerings from some of the most closely watched companies. Rumors have been floating around for a while now that SpaceX, Elon Musk’s space company, and Anthropic, the artificial intelligence startup behind Claude, could make their market debuts in the summer and by the end of 2026, respectively. And now, a report says that OpenAI—Anthropic’s main competitor, and the owner of ChatGPT—could go public before the end of the year, too. Here’s what you need to know about OpenAI’s rumored IPO plans. OpenAI may go public in 2026 A report from the Wall Street Journal yesterday has investors buzzing: ChatGPT owner…

Relationships can feel like both a blessing and the bane of your existence, a source of joy and a source of frustration or resentment. At some point, each of us is faced with a clingy child, a dramatic friend, a partner who recoils at the first hint of intimacy, a volatile parent, or a controlling boss — in short, a difficult relationship. As a psychology professor and relationship scientist, I’ve spent countless hours observing human interactions, in the lab and in the real world, trying to understand what makes relationships work – and what makes them feel utterly intractable. Recently, I teamed up with psychologist Rachel Samson, who helps individuals, couples …

In the 1950s, the Air Force designed cockpits for the average pilot by measuring thousands of pilots and calculating the average for 10 key physical dimensions—height, arm length, torso size, etc. They assumed most pilots would be close to average in most dimensions. When researchers actually checked, they found that out of 4,063 pilots, exactly zero were average on all 10 dimensions. Not a single pilot fit the average they’d designed for. Even when they reduced it to just three dimensions, fewer than 5% of pilots were average on all three. By designing for the average, the Air Force created a cockpit that fit virtually no one well, and that had serious consequences f…

If you enter a query into Quili.AI on January 31, your question won’t be answered by a large language model, but instead by residents from the Chilean community of Quilicura. The project aims to replace artificial intelligence with “analog intelligence,” to both highlight the environmental impact of AI, and to get people thinking consciously about their AI use. “We’re inviting people to have a day without AI,” Lorena Antiman from Corporación NGEN, an environmental organization focused in part on protecting Quilicura’s wetlands, says while speaking through a translator. Corporación NGEN spearheaded the project. Instead of going through a data center, each pr…

What many applicants may not realize is that, nowadays, the first hurdle in applying for a job is dealing with AI. Candidates now often must clear an artificial intelligence system that screens their résumés that quietly determines who advances, and whose application is filed away in a drawer or spam folder, never to see the light of day. Now, a new lawsuit filed on Tuesday is the first in the U.S. to accuse an AI hiring company of violating the Fair Credit Reporting Act. Eightfold AI, a venture capital-backed artificial intelligence hiring platform, is being sued by two workers in California for allegedly compiling reports used to screen job applicants without their…

If you’ve received any text messages from California-based healthcare giant Kaiser Permanente, you could be eligible for cash under the terms of a new settlement. The Kaiser Foundation Health Plan agreed to pay $10.5 million to settle a class action suit filed in August 2025. That suit alleged that the healthcare company sent marketing texts to people who had already replied “stop” to opt out of receiving them. That practice could run afoul of the Telephone Consumer Protection Act (TCPA), a law protecting consumers from aggressive telemarketing and robocalls, and the Florida Telephone Solicitation Act. Jonathan Fried, the plaintiff who brought the suit, lived in …

The Farmers’ Almanac isn’t going out of business after all, but it is leaving Maine for the bright lights of New York City and a new owner. Beloved by farmers and gardeners, the almanac was first printed in 1818 and — like the arguably more famous Old Farmer’s Almanac — relies on a secret formula of sunspots, planetary positions, and lunar cycles to generate long-range weather forecasts. It’s been acquired by Unofficial Networks, a digital publisher focused on skiing and outdoor recreation. That means the almanac will keep operating despite announcing in November that its 208-year run was coming to an end. A new Farmers’ Almanac website will be “a living, brea…

Record cold temperatures are once again expected to hit a swath of the country this weekend—even plunging Florida into its coldest stretch of the last 15 years, potentially bringing snow to areas of the state that haven’t seen it in four decades. This arctic blast is actually a sign of climate change, and how more extreme weather happens in an increasingly warming world, despite erroneous claims by the president and others. There’s a difference between weather and climate Ahead of the winter storm that brought intense snow, ice, and freezing temperatures to about two-thirds of the United States earlier this month, President The President took to Truth Social …

The feeling of “languishing” is likely relatable for many workers—even if they don’t quite have that exact language for it. And new research shows it’s not many workers who feel this way. It’s most. “What gets a little confused in people’s minds is that they assume languishing is almost like distress and mental illness,” says Oscar Ybarra, business professor at the University of Illinois Urbana-Champaign. “But it’s more like: I’m just kind of stuck. I’m not really engaged. I don’t know where I’m going.” Ybarra wanted to capture the malaise that employees often experience in the workplace, which doesn’t always rise to the level of mental illness. When he first pol…

Rarely have I more appreciated the chasm between me and Silicon Valley than I have while using OpenClaw. This new AI program, which previously went by Moltbot and before that Clawdbot, has achieved virality over the past week for its ability to control your digital life via text message. It’s an unashamedly geeky tool at the moment, but those who’ve been using it have hailed it as the future of digital assistants. There’s just one problem: OpenClaw is exorbitantly expensive to use. Okay, maybe not for the AI boosters who think nothing of dropping $200 per month on ChatGPT Pro or Claude Max. But definitely for me as someone who balks at even a $20 per month AI subs…

For many people, the word sabbatical conjures a very specific image: a long break from work, perhaps time spent on a beautiful beach, maybe a few weeks of rest before returning “recharged.” It’s often perceived as indulgent, impractical, or reserved for academics and executives with generous benefits. That image misses the point. A sabbatical isn’t a more extended vacation. It isn’t an escape from responsibility. And paradoxically, it isn’t even primarily about rest. When well executed, a sabbatical is a deliberate interruption that creates the conditions for identity discovery, integration, and renewal. When done poorly, it can leave people just as disoriented as whe…

More than 11.5 million fans signed up for presale tickets to Harry Styles’s upcoming Madison Square Garden residency for the Together, Together tour. But when tickets went on sale January 26, amid the excitement, many fans were left frustrated by lengthy virtual queue waits. For those who made it through, the relief proved fleeting when they encountered ticket prices exceeding $1,000. Many turned to social media to direct their ire at both Ticketmaster and Styles himself. “$1000 for lower bowl at msg is genuinely the most insulting thing ive ever seen. that’s one months rent,” one person posted on X. “Its getting to the point where I feel like im being f…

Listen, I don’t know about you, but I’m generally not so big on listening. I tend to be more of a “words in front of my eyes” kind of guy when it comes to taking in information (which, as I’ve come to learn, also means I’m “an old person” by modern-day standards—hey, I’m okay with that). Sometimes, though, there’s something to be said for sitting back and enjoying an aural experience—or, as the cool kids call it these days, a podcast. Whether you’re seeking out important info or just casually checking out a conversation about tech, comedy, or whatever floats your dinghy, oceans of options are out there that exist only in the form of audio. But what happens when yo…

Though I long resisted the label, I have been a solopreneur ever since I started working as a freelance writer in 2010. As the owner, manager, and only employee, all decisions about my solo freelancing business are up to me—which continues to feel simultaneously invigorating and terrifying. But not all daunting solopreneurship decisions are the same. While taking creative risks and pitching big names continue to cause some minor fingernail-chewing even after all these years, investing in my business is the leading cause of second-guessing (and third-guessing, fourth-guessing) my own abilities as an entrepreneur. Many other solopreneurs share my lack of confidence …