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Blog, YouTube & Content Monetization

The content platform strategies that turn audience attention into diversified income. This sub-forum connects the social and content creation work happening across the community's platforms to the monetization layer — how to turn blog traffic into email subscribers into product buyers, how to monetize a YouTube channel before it reaches monetization thresholds, how to build a newsletter that generates revenue from day one, and how to structure content output for compounding returns rather than one-time traffic spikes. Strong connection to the community's own YouTube channel and social strategy.

  1. The last thing you want when dealing with a hot oven is any added burn risk. But some owners of Oster’s countertop ovens have experienced just that. Oster’s parent company, Sunbeam Products, is recalling over a million units of Oster French Door Countertop Ovens due to its doors unexpectedly closing. The company has received 95 reports of this occurring, leading to burn injuries, two of which were second-degree burns. Where and when was the product sold? According to a notice from the U.S. Consumer Product Safety Commission (CPSC), the recall includes about 1,290,000 units in the United States and another approximately 104,195 units in Canada. In the U.…

  2. Lufthansa announced on Monday it plans to cut thousands of workers as it aims to increase profitability and efficiency, in part by relying more heavily on artificial intelligence. The airline group said it will eliminate a total of 4,000 jobs worldwide by 2030, the majority of which will be in Germany—with a focus on administration roles, not operational ones. “The Lufthansa Group is reviewing which activities will no longer be necessary in the future, for example due to duplication of work,” the company said in a statement. “In particular, the profound changes brought about by digitalization and the increased use of AI will lead to greater efficiency in many are…

  3. It’s not just Hollywood that’s been grappling with how to deal with AI-generated characters. Wikipedia editors are figuring all this out as they go along, too. Following reports this week that an AI “actress” named Tilly Norwood is attracting interest from talent agents and rattling real-life performers who make their living in movies and on TV, Wikipedia editors moved quickly to create a page for the character—and almost immediately began arguing over how to describe it. Is it a synthetic actress? Is it even a she? Can Tilly Norwood, despite having 45,000 followers on Instagram, be accurately described as doing anything? These are the types of questions tha…

  4. When Scott Belsky talks about creativity, he uses words like “output” and “production.” “Creativity is the source, with the problem of mining,” says the founder, author, and early stage investor. “It requires machinery and practice and discipline and whatever else.” Belsky joined A24 as the head of A24 Labs in early 2025. Before that, he founded Behance, a global portfolio site that he sold to Adobe in late 2012. He had a long run at Adobe, serving as its chief product officer and later chief strategy officer. This month he became the newest member of the Cornell Tech Council, and has written books like The Messy Middle and Making Ideas Happen. Belsky sits at the int…

  5. Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If you received this newsletter from a friend, you can sign up to get it yourself every Monday morning. When Brian Doubles became CEO of Synchrony in 2021, a global pandemic had upended the way companies thought about work. Remote options became ubiquitous, and many employees, when possible, were given the tools they needed to do their jobs from anywhere. Now, even as other financial servi…

  6. Fifth Third on Monday agreed to buy regional lender Comerica in an all-stock deal valued at $10.9 billion, creating the ninth-largest U.S. lender with a robust presence in the Midwest. Regional lenders are looking to diversify revenue streams, strengthen balance sheets and expand into faster-growing markets as they recover from an industry-wide crisis in 2023 that shook investor confidence and exposed the risks of bank runs and troubles in commercial real estate. Analysts have said consolidation is crucial for smaller lenders to compete with the nation’s largest banks, with several banks looking to take advantage of a potentially lighter regulatory environment und…

  7. Normalizing good urbanism requires culture change, and culture change requires an advocacy long game that makes space for ideas that seem impossible today. Political scientist Joseph Overton developed a concept in the 1990s that had a major influence on my views on and approach to building support for good urbanism. “The Overton window” refers to the range of ideas that are acceptable or mainstream in public discourse at a given time. The acceptable topics are shaped by public opinion, media coverage, influence of special interest groups, and actions of political leaders. As Joseph Lehman, a colleague of Overton’s put it, “Public officials cannot enact any policy…

  8. The teaching profession requires a certain degree of patience. Particularly when students discover a new trend to latch onto and repeat at every given opportunity. The latest so-called “brain rot” phrase to flood the classroom: “6-7.” If you don’t have any Gen Alphas in your life and have no idea what I’m talking about, count yourself lucky. Some teachers have taken to social media to share their exasperation with the trend that has recently overrun classrooms, with schools outright banning it in some instances. “Say 6-7 one more time,” one teacher posted on TikTok, pretending to address a student in her class. “We’re gonna call your mom in about 6-7 minutes, let …

  9. Connecting with Gen Z is crucial for brands, especially as teens and twenty-somethings gain spending power and influence. But doing so can be a bit of an art. That’s why a new crop of companies are offering “translation” services for brands that want to speak Gen Z’s language and, as they say, get “locked in.” While many Gen Z translation businesses are still in their infancy, the Wall Street Journal reported that it already represents a multi-million-dollar industry. Some analysts estimate that Gen Z’s spending power is set to grow to $12.6 trillion by 2030, up from $9.8 trillion in 2024, according to the Journal. At the same time, Gen Z is far more digitally n…

  10. Long Beach Airport had a trailer problem. Long Beach’s quaint municipal airport originally opened in 1924 when airplanes flew using propellers—and the art deco terminal hadn’t undergone a full-scale renovation since. Instead, it adapted to the increased spatial demands of late 20th and early 21st century air travel, like increased security screening and modern baggage handling, in a rather temporary way: trailers. “It was known as the trailer park airport,” says Michael Bohn, a partner at Studio One Eleven, a Long Beach-based architecture and design firm. “It just became a hodgepodge. You went down these crazy aisles, and through different trailers. They had ven…

  11. French luxury goods company Kering said Sunday it is selling its beauty division to L’Oreal for 4 billion euros ($4.66 billion). Under the agreement, Clichy, France-based L’Oreal will acquire the House of Creed high-end fragrance company as well as licenses to create beauty and fragrance products for Kering brands like Gucci, Bottega Veneta and Balenciaga. The companies said they will establish a strategic committee to ensure coordination between Kering brands and L’Oréal. Kering and L’Oréal said they are also exploring joint business opportunities in the wellness and longevity market, combining L’Oreal’s innovation with Kering’s deep understanding of luxury clients. T…

  12. Melinda French Gates has been very busy since her divorce and subsequent departure from the Gates Foundation. For example, she launched her own venture, with $12.5 billion to put toward advancing causes she cares about, specifically those related to women and families. She has even gotten involved in politics, endorsing a candidate for the first time ever. French Gates isn’t new to leading an organization, or to leading people. She has spent the past few decades leaving her imprint on what is arguably the most influential charitable organization in the world. Still, I imagine it can all get a little overwhelming at times. The key to managing it all isn’t to work const…

  13. Meta, which owns and operates Facebook and Instagram—as well as Threads, Messenger, and WhatsApp—announced on Wednesday it is laying off about 600 employees from its new AI “superintelligence” research lab. The news was first reported by Axios. Fast Company has reached out to Meta for comment. That lab, dedicated to pursuing an artificial intelligence system that would reportedly surpass human intelligence, was announced back in June after Meta said it was investing $14.3 billion in Alexandr Wang’s Scale AI and bringing him on board. The cuts come as Big Tech ramps up its investment in artificial intelligence, pouring billions in an increasingly competitive,…

  14. The FBI dropped a bombshell indictment on Thursday, announcing arrests and criminal charges against dozens of people allegedly involved with gambling and rigging NBA games. The whole thing involved not only some of basketball’s biggest names, but also the mob. At a press conference in New York, FBI Director Kash Patel announced “a historic arrest across a wide-sweeping criminal enterprise that envelopes both the NBA and “La Cosa Nostra,” more commonly known as the Sicilian Mob or Mafia. Among some of the high-profile individuals indicted are Chauncey Billups, an NBA hall-of-fame player and current head coach of the Portland Trailblazers, and Terry Rozier, who current…

  15. Leadership is not a title or a job description. It is the daily practice of turning authority into trust and presence into influence, according to renowned psychologist, University of Exeter Professor and former NBA player John Amaechi, OBE. Amaechi argues that leadership lives in ordinary moments: how you listen, the precision of your words, and the discipline of reflection. “Being a great leader is not magic,” Amaechi explains to me, “but rather the consistent choice to act with clarity and intention that helps others feel enabled, not stifled.” Too often, people think of leadership as something to perform when the spotlight is on them. Amaechi says, “In reality, th…

  16. Below, co-authors Barry Schwartz and Richard Schuldenfrei share five key insights from their new book, Choose Wisely: Rationality, Ethics, and the Art of Decision-Making. Barry spent 45 years teaching psychology at Swarthmore College. Now he holds a visiting position at the Haas School of Business, University of California, Berkeley. Richard held a similarly long tenure at Swarthmore College, 42 years, as a philosophy professor. What’s the big idea? There is no such thing as a calculator for life’s decisions. Try as we might to quantify, count, and calculate in search of the “right” choice, that is simply not how wise decision-making happens. Qualitative judgme…

  17. It’s official: Twitter.com is about to bite the dust forever. According to a series of tweets from X’s @Safety account, posted between October 24 and October 25, the social media platform plans to finally retire the Twitter domain on November 10. Currently, searching for Twitter.com still leads directly to X, but soon, that will no longer be an option. The domain’s phase-out comes more than two years after Twitter owner Elon Musk renamed the platform X in July 2023, much to the dismay of many loyal users. At the time, critics argued that the rebrand was destined to fail, with some going so far as to call it “brand suicide.” And while many former users …

  18. In January 2025, subway riders at the 59th Street-Lexington Avenue station in Manhattan noticed a surprising new addition: spiked metal partitions between each fare gate. Some commuters called the partitions “silly and foolish.” Others said they were “a waste of money.” Over the past nine months, the Metropolitan Transportation Authority has rolled out the same spiked partitions to 183 stations across the subway network, with more on the way. Like spikes on a handrail prevent people from sitting on it, these metal screens (which the MTA calls “sleeves”) are designed to prevent people from hoisting themselves over the turnstiles. They’ve also turned what was already an…

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