Blog, YouTube & Content Monetization

The way we consume culture has fractured into millions of pieces and the far corners of the internet. But media companies are finding creative ways to keep capturing market share. For publishing imprint Bloom Books, that means capitalizing on TikTok’s rise by turning #BookTok’s viral hits into paperback bestsellers. For Webtoon, it’s doubling down on a dynamic fast-metabolism format with five-minute-long “episodes” that bring comic books to life. The satiric newspaper The Onion is channeling its best quality—humor—into a new revenue stream by opening its own ad agency, while the New York Times is cranking out vertical video reels meant to be viewed on smartphones. Li…

The world of public relations has always been about making a splash. And in an age of more and more media clutter, breakthrough ideas have never been more important. To create that can’t-miss-it buzz, this year’s most innovative PR firms paired an A-list Hollywood actor with an A-list Hollywood director, staged a surprise pop-event in a major urban transportation hub, enlisted some of the biggest stars from the booming world of women’s sports, and employed some creative grammar to stir up social media chatter. Giant Spoon created a campaign for the emerging electric vehicle brand Lucid that was essentially a short action film, directed by James Mangold (Ford v Ferrari…

Design is in a time of transition. Whether it’s the influx of generative AI tools, Gen Z shaking off their post-COVID haze to drive new aesthetics, the practice of graphic design adding clarity to tight elections and challenging our meat consumption, or even the sudden viability of technologies ranging from environmentally friendly A/C to exoskeletons that are turning sci-fi dreams into practical realities, design is in a position to face an uncertain world of scarcity with an unprecedented abundance of innovation. Our honorees for the most innovative companies in design for 2025 span the gamut of product, architecture, and UX. But they are all united in pushing the consu…

The most innovative retailers in 2025 used technology not to chase trends, but to solve real problems. As tariffs squeezed margins and labor costs climbed, companies scrambled to adapt. Shopify opened its platform to agentic AI shoppers, letting customers purchase directly within ChatGPT. Amazon launched Lens Live to turn smartphones into instant product scanners. Rebel scaled its re-commerce platform into new categories, processing over 70,000 returned products weekly and keeping 25 million pounds of goods out of landfills. Others doubled down on heritage and experience. J.Crew proved nostalgia sells when paired with a carefully curated archive. Printemps brought…

The latest buzzword is “AI literacy.” Much like “social media,” “ESG,” and “CSR” before it, employers are now looking for proof of fluency on résumés, and individuals are desperate to differentiate themselves to show that they are keeping pace. And it’s everywhere, mentions of terms like “agentic AI,” “AI workforce,” “digital labor,” and “AI agents” during earnings calls increased by nearly 800% in the last year, according to AlphaSense data. Over the last five years, workers across industries have become expected to be well-versed in a technology that is ever-evolving and still relatively new for so many, including the leaders implementing it. The trouble with AI is…

I’ll never forget the first time I saw the power of a group gasp. Years ago, at a Baltimore Ravens game, a film I’d helped create played across the stadium’s newly installed LED screens. In the climactic moment (a close-up shot as the kicker’s foot struck the ball) the entire crowd seemed to freeze, breath held, before erupting in a wave of energy that swept the stands. That’s because the shot was perfectly timed with the real kick-off that started the game. Picture 70,000 people rising to their feet in unison, their collective gasp creating a moment of pure electricity. That wasn’t chance. It was the result of designing an experience where story, environment, and aud…

In many ways, renowned illusionist Rob Lake’s entire life has been building up to his Broadway debut in Rob Lake Magic with Special Guests The Muppets, which begins previews tonight at the Broadhurst Theatre. As a child growing up in Oklahoma, his parents exposed him to theater by taking him to touring shows. The education didn’t stop there. “When they took me to New York, my first Broadway shows were The Secret Garden, The Will Rogers Follies, and Beauty and the Beast, ” Lake tells Fast Company. “I was just so fortunate to be exposed to the arts quite often as a kid.” This early education included the Muppets and their films. “I wore those tapes out so many …

The nail is six inches long. Sharpened to a surgical point. Mounted on a hydraulic press behind plate glass. The press drops slowly enough that you can count your own heartbeat between the moment it touches the battery cell and the moment it punctures the casing. I am standing in BYD’s visitor center in Shenzhen, February 2026, shoulder to shoulder with executives from one of Europe’s largest industrial conglomerates. Nobody speaks. Two batteries sit side by side. The first is a standard ternary nickel-cobalt-manganese cell, the kind of chemistry that once powered most of the world’s electric vehicles. The nail breaks the surface. Half a second passes. Then a …

After all these years, Napster is apparently worth $207 million. That’s how much artificial intelligence and extended reality company Infinite Reality purchased the former file-sharing service for on Tuesday. Under its new ownership, Infinite Reality said Napster will become a virtual concert venue that sells physical and virtual merchandise to musicians’ super fans and is capable of hosting social listening parties and gamifying fan engagement and loyalty. “By acquiring Napster, we’re paving a path to a brighter future for artists, fans, and the music industry at large,” Infinite Reality CEO John Acunto said in a statement. “This strategic move aligns with Infini…

The National Oceanic and Atmospheric Administration’s (NOAA) National Hurricane Center (NHC) is redesigning its most recognizable—some would say iconic—”cone” graphic for the 2026 hurricane season. Other product upgrades include improvements to Hawaii’s storm surge watches and warnings. “These improvements empower communities to prepare earlier and more effectively for dangerous hazards from tropical storms and hurricanes,” Michael Brennan, director of NOAA’s National Hurricane Center, said in a statement. The updates come as climate change brings warmer global temperatures and rising sea levels, leading to more extreme weather events including longer, more intens…

The National Park Service said Tuesday it is going to start charging the millions of international tourists who visit U.S. parks each year an extra $100 to enter some of the most popular sites, while leaving them out of fee-free days that will be reserved for American residents. The announcement declaring “America-first entry fee policies” comes as national parks deal with the strain of a major staff reduction and severe budget cuts, along with recovering from damage during the recent government shutdown and significant lost revenue due to fees not being collected during that time. The fee change will impact 11 national parks, including the Grand Canyon, Yellowstone and…

The answer to America’s submarine bottleneck, the U.S. Navy has decided, lies as much in software as it does in steel. A new multibillion-dollar facility in Cherokee, Alabama, aims to harness AI and robotics to build submarine components faster and more reliably. The automated “factory of the future” will produce parts for the Navy’s Virginia-class attack submarines and Columbia-class ballistic missile submarines, both central to the U.S. fleet. It will cost $2.4 billion to develop. “This factory is the first of three facilities designed to address the most critical bottlenecks in the maritime industrial base,” said John C. Phelan, secretary of the Navy, in a stat…

The latest gambling scandal to rock the NBA is about a real-world event that normal people would never have noticed. In March 2023, the 35-37 New Orleans Pelicans coasted to a 115-89 win over the Charlotte Hornets, who would go on to finish the year with a record of 27-55. The Pelicans never trailed in the game thanks largely to the play of Brandon Ingram, who notched the first triple-double of his career. The ninth paragraph of the recap on ESPN mentions one other factor that may have contributed to the decisive margin of victory: Hornets guard Terry Rozier left the game early, complaining of a sore right foot, and did not return. As alleged by federal prosecuto…

We talk about time at work as if it’s a fixed resource: something outside of us and something we either “manage well” or “never have enough of.” People genuinely believe the clock is the problem. But the more you look at how the brain processes experience, the less true this becomes. People don’t feel pressured because they have too many tasks. They feel pressured because their brain is constructing time in a way that makes everything feel urgent or impossible to catch up with. Modern neuroscience has been pointing to this for a while. Our experience of time—what feels fast, slow, overwhelming, or “not enough”—is not a reading from an internal stopwatch. It’s a st…

As the official celebrations of the 250th anniversary of the signing of the Declaration of Independence culminate on July 4, a well-financed, privately funded initiative will kick off to try to connect hundreds of millions of Americans with efforts to solve local problems. The “Be The People” campaign aspires to change the perception that the U.S. is hopelessly divided and that individuals have little power to overcome problems like poverty, addiction, violence, and stalled economic mobility. It also wants to move people to take action to solve those problems. Brian Hooks, chairman and CEO of the nonprofit network Stand Together, said the 250th anniversary is a un…

A self-described “rat pack” of five “food-loving journalists” just bought the trademark to the defunct food magazine Gourmet, updated it for the modern reader, and brought it back as an online newsletter—all without consulting the magazine’s former publisher, Condé Nast. And if you didn’t know that already, you might’ve been able to guess it from the publication’s new wordmark. The logo looks nothing like what you’d expect from the magazine that shuttered in 2009. Instead of a crisp, delicate script, this wordmark is unapologetically blocky, chunky, and weird. It’s more reminiscent of forgotten sheet pan drippings: certainly not pretty too look at, but more delicious …

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. The speed and breadth of the changing political/cultural status quo in the U.S. has been breathtaking and disorienting for brand leaders across the tech/business community. Some leaders ​​have gone all in to kiss the ring of the new status quo. Many more are wrestling with the question “How do I continue to support the ideals my brand believes in without causing serious self-sabotage?” Thi…

AI promises a smarter, faster, more efficient future, but beneath that optimism lies a quiet problem that’s getting worse: the data itself. We talk a lot about algorithms, but not enough about the infrastructure that feeds them. The truth is, innovation can’t outpace the quality of its inputs, and right now those inputs are showing signs of strain. When the foundation starts to crack, even the most advanced systems will falter. A decade ago, scale and accuracy could go hand-in-hand. But today, those goals often pull in opposite directions. Privacy regulations, device opt-ins, and new platform restrictions have made high-quality, first-party data harder than ever to ca…

Of all the things we’ve used ChatGPT for in 2025, one of the most specific was: “What should we drink on a Dalston dive bar expedition on a Thursday night with cooler, younger clients, to avoid a hanxiety-filled Friday, with a board presentation to write?” The answer? Neat Patrón or margaritas, with tips on hydration and sleep. It actually worked. We had a great night, and woke up (relatively) clear-headed. This is what millions of people are doing every day: trading Google rabbit holes for AI when seeking product advice, personal hacks, and brand choices. ChatGPT isn’t just an influencing preference. It increasingly is the preference engine. KILL THE FUNN…

BTS has turned sold-out stadium tours, albums, and merch drops into global events. Now, the group is taking on another challenge: reinventing the Oreo cookie. Oreo is teaming up with the Korean supergroup on a limited-edition cookie that blends Korean street food inspiration with fan-focused collectible packaging and custom cookie designs. The new Limited Edition Oreo & BTS Cookies feature a creme flavor inspired by the hotteok, the sweet Korean brown sugar pancake sold at street markets. The cookies also introduce Oreo’s first-ever purple wafers, a nod to BTS’s globally devoted fanbase, ARMY. A collaboration rooted in nostalgia According to Matt Foley,…

When Raising Cane’s recently opened its first-ever location in Meridian, Idaho, it wasn’t a particularly remarkable event for the restaurant chain. The fast-growing chicken purveyor also opened six other restaurants in five other states on the exact same day in November. It aims to open close to 100 new stores this year. But some Idahoans were willing to stand outside in chilly fall weather for more than 48 hours to be the first in the state to get a taste of Raising Cane’s, whose exceptionally narrow menu features chicken fingers, french fries, a secret proprietary dipping sauce, and simple sides like garlic toast and coleslaw. “We had customers camping out since…