Blog, YouTube & Content Monetization

Days before the Super Bowl, Anthropic dropped a handful of Super Bowl ads taking aim at OpenAI’s impending advertising model for ChatGPT. The ads anthropomorphize OpenAI’s platform, imagining how the chatbot might answer everyday questions like “What do you think of my business idea?” and “Can I get a six-pack quickly?” The answers, delivered by actors in cheerfully sycophantic robot speak, start out sounding like stilted but helpful advice, before veering into promotional marketing speak for a hypothetical advertiser on ChatGPT. Immediately, the ads sparked a firestorm online. Some called them brilliant. Others called them mean-spirited. OpenAI CEO Sam Altman f…

The most challenging conversation to have with brands is one that defies a commonly held belief: great content is enough. For decades, the marketing industry has abided by the same foundational belief that if they create something worthy of attention, their target audience will naturally engage with it. But this approach is a liability for both their reach and revenue. Today, brands are rapidly losing ground to content creators and bot farms, which each exhibit stronger algorithmic intelligence. Recommendation engines are governed by engagement velocity rather than resonance. Regardless of quality, the content that ultimately keeps users on the platform longest–watchi…

The Barclays Center is taking its dressing rooms for touring artists to the next level, and they looked to local inspiration to decorate them. The Brooklyn venue, which hosts concerts and is home to the NBA’s Brooklyn Nets and WNBA’s New York Liberty, has upgraded six dressing rooms that now resemble Brooklyn brownstone apartments, complete with moody tones, soft-glow lighting, and high-end fixtures and finishes. The makeover is part of Barclays Center parent company BSE Global’s $100 million, five-year upgrade of the venue that’s still set to include improvements like a new fan zone and a new premium membership club. Laurie Jacoby, BSE Global’s chief entertai…

Fatherhood used to be invisible in the conversation about entrepreneurship. The story was always the same: A founder celebrated for sacrifice, for grinding through the night, taming fortune one day at a time. The world championed the grind. But that archetype is now deeply outdated. The successful founder is no longer the one sleeping under their desk. That’s not simply dedication; it’s a symptom of poorly designed systems. If your company requires your constant, heroic presence, you haven’t built a business—you’ve built a cage. Today, elite performance is not measured by the hours you log, but by the resilience of the organization you leave behind. The best entre…

When you visit the Samsung booth this week at the Mobile World Congress 2026—which, as always, is being held at the Fira Gran Via convention center in Barcelona—you can make your way past the array of brand-new devices to find a timeline of old Galaxy S phones mounted to a wall. It’s a neat piece of history, but I’m not sure it had the intended effect. Rather than demonstrating Samsung’s progress over the years, it highlights how the South Korean tech giant—still the No. 2 phone maker in the world, right behind Apple, according to data from Counterpoint—has been treading water at the top of its lineup. This year’s Galaxy S26 Ultra, announced a few days before the …

“At the light, take a sharp left onto Washington Street.” “So the second value prop—” “Turn right onto Third Avenue, then at the next stop sign…” Charles Armstrong, the product manager on Google Maps, is trying to explain how the platform’s turn-by-turn directions are getting their biggest update since the service launched in 2009. Maps is an almost unfathomably impactful platform that reaches around 2 billion people worldwide; it dominates navigation apps by commanding as much as 70% of the global market share. But as Armstrong attempts to walk me through the rich redesign, he keeps getting interrupted by his own demo. And I have to admit…anyone who has e…

United Airlines might kick you off a flight if you don’t use headphones to listen to devices Blasting music, your favorite podcast, or your bestie’s TMI voicemail for all to hear can be an annoying experience for those nearby. But one airline isn’t just looking down on passengers who allow sounds from their devices to be overheard by those around them. They’re kicking them off planes. In a newly released policy, United Airlines said it would ban passengers who don’t abide by its new headphone rule. The airline added the rule to its Contract of Carriage, which passengers agree to when buying a plane ticket. Under the Refusal of Transport category, which lists reasons why…

I don’t know how Henri Cartier-Bresson would have reacted to Leica replacing the optical viewfinder on his camera with an artificial display. Perhaps the French photographer and cofounder of Magnum Photos wouldn’t have cared one bit about it. Or maybe he—a profound humanist—would have disliked the idea of it almost as much as I do. Cartier-Bresson once famously said that his Leica “became the extension of [his] eye, prowling the streets all day, feeling very strung up and ready to pounce, determined to ‘trap life’—to preserve life in the act of living.” That’s a little harder to accomplish with Leica’s new camera. Today, Leica is launching the M EV1. It’s the first M …

Most people don’t realize how overstimulated they are until they finally step away from the noise. As an executive at a hospitality brand that helps guests reconnect with nature, I see it all the time: Guests arrive tense and distracted, constantly checking their phones. But after just a day or two offline in nature, something shifts. You can see it in their posture, their breath, their pace. They didn’t realize how much they needed to disconnect until they did. It’s not just about screens, though screen time is a big part of it. It’s the entire rhythm of modern life—always on, always reacting. That’s why more people are rethinking what luxury really means. Luxury…

Hello again, and thank you, as always, for spending time with Fast Company’s Plugged In. Apple is legendary for figuring out what people want before they realize they want it. But since 2021, its MacBook Pro hasn’t been like that at all. Instead, this venerable laptop’s recent design has reflected Apple’s willingness to trust its customers’ judgment—even when it’s been at odds with the company’s own instincts. In part, that’s because of a 2016 reimagining of the MacBook Pro that didn’t stick. Atypically, Apple then went on to reverse many of the changes it had made. The fancy function-key replacement known as the Touch Bar went bye-bye. And several mundane-but-use…

Cardinal Robert Francis Prevost, who was just elected as the new leader of the Catholic Church, seems to have similar views on the environment as his predecessor, Pope Francis. Prevost, who is taking the name Pope Leo XIV, has been outspoken about the need for urgent climate action and voiced his support for the use of climate technology such as solar panels and EVs. Pope Francis, who died in April, made the climate crisis a central issue of his papacy. He urged fossil fuel executives to transition to clean energy, calling the rising greenhouse gas levels “disturbing and a cause for real concern”; he declared a global climate emergency; and he launched a project to po…

Real ID, the new format for driver’s licenses and state IDs in the U.S., shows how design can set federal standards while minimizing federal oversight. When Congress passed the Real ID Act in 2005 at the recommendation of the 9/11 Commission, it was an attempt to standardize minimum security requirements for state IDs and driver’s licenses nationwide, as well as make consistent the forms of identity recipients needed to show to get an ID. On the surface, it might seem like a simple ask, but in practice, the legislation butted up against privacy concerns and ideological opposition to federal overreach. About half of states opposed the law after it passed, and 13 pa…

For years, accessibility was treated as a compliance exercise, something required rather than desired. Yet in today’s consumer landscape, where aging, chronic illness, and situational disability touch every household, accessibility is no longer a specialty category. It is one of the biggest growth opportunities in business. Companies that recognize this shift are discovering a new kind of ROI. It is not return on investment alone. It is return on inclusion. Return on inclusion happens when brands design products, services, and experiences for people across all levels of ability, not as an afterthought but from the start. When companies do this, they not only expand th…

Trust hasn’t disappeared from business. It’s been renegotiated. As artificial intelligence moves from novelty to infrastructure, people are changing how they decide who deserves credibility. In Mission North’s 2026 Brand Expectations Index, we surveyed more than 1,500 U.S. adults and knowledge workers to understand what builds trust today, and what quietly undermines it. Some of the results run directly against conventional thinking. Here are five rules for 2026. 1. Visibility alone doesn’t build credibility For years, executive communications equated presence with power: more interviews, more panels, more posts. But only 24% of respondents say frequent CEO…

AI is rapidly changing the world around us, from the way we engage online to how we work. But while the technology is able to complete an astonishing number of tasks, humans are far from obsolete. A new report from McKinsey is shining light on why humans are still essential. According to the report, roughly 57% of work hours can be automated. Meanwhile, 70% of the skills employers look for can be used for both automated work and nonautomated work. This means over the next five years, humans will have to adjust their work habits to make room for automation. McKinsey designed an index to assess how automation will impact each skill used in the workplace today. Acc…

The other night, I heard cabinets opening in the kitchen and the shuffling of bags and containers. My husband was looking for snacks with our 9-year-old. After, he got him ready for bed, read him a book, and ordered us dinner. Then he sat down at his laptop and worked until 9 p.m. As I unloaded the dishwasher, I realized two things. First: My husband was killing it. Second: The second shift isn’t women’s work anymore. It’s everyone’s burnout. The second shift, rewritten In 1989, sociologist Arlie Russell Hochschild introduced “the second shift” to describe what happened when women got home from their paid job to an unpaid one: making dinner, folding laundry, shuttl…

Kim Kardashian’s apparel brand Skims is outfitting American athletes at the Olympics for the fourth time in a row, and this year’s collection is its cheekiest one yet. Skims and Team USA have established something of an annual tradition. The brand has dressed Olympic and Paralympic athletes in new loungewear-slash-underwear capsules at the Tokyo 2020, Beijing 2022, and Paris 2024 Games—and now, it’s back for Milano Cortina 2026. This year’s collection includes everything from Americana-themed panties to cozy pajama sets, tasteful sweaters, menswear, and accessories. The collection will be available to average folk starting on January 8 at Skims.com and some Skims…

There were moments leading up to the 30th WNBA season where it appeared as if it wasn’t going to happen. Thankfully, after a lengthy 17-month negotiation where both the players and owners were heard, that is not the case. The new season of women’s basketball kicks off tonight (Friday, May 8) with three exciting games. Here’s everything you need to know to tune in. Who is favored to win it all? Hot off their 2025 championship, the Las Vegas Aces want to continue their streak. The team has won three of the last four, including consecutive wins in 2022 and 2023. The women have more than momentum on their side. Most of their players are returning this yea…

When the New York Red Bulls professional soccer team heads to practice at its new state-of-the-art training facility in Morris Township, New Jersey, the players will be doing so alongside a bunch of 9-year-olds. The $100 million facility, which officially opened in April, was designed as much for the pros on the Major League Soccer squad as for the roughly 6,000 kids that take part in the club’s academy and soccer camp programs every year. “The objective was always to have a space that we could grow into—not just good for the moment, but to think about the future,” says Marc de Grandpré, president and general manager of Red Bull New York. “Our success on the first…

The New York Stock Exchange’s (NYSE) parent company Intercontinental Exchange (ICE) said on Tuesday it will invest up to $2 billion into the crypto-based betting platform Polymarket. The move marries the more traditional, regulated NYSE with the riskier prediction markets, and is generally seen as a move by the iconic, 233-year-old exchange to keep up with its competitors by capitalizing on the growing popularity of betting on all kinds of things. “Our partnership with ICE marks a major step in bringing prediction markets into the financial mainstream,” Shayne Coplan, CEO of Polymarket, told Fast Company. “Together, we’re expanding how individuals and institutio…

A hearing Wednesday before Nevada’s high court could provide the first public window into a secretive legal dispute over who will control Rupert Murdoch’s powerful media empire after he dies. The case has been unfolding behind closed doors in state court in Reno, with most documents under seal. But reporting by The New York Times, which said it obtained some of the documents, revealed Murdoch’s efforts to keep just one of his sons, Lachlan, in charge and ensure that Fox News maintains its conservative editorial slant. Media outlets including the Times and The Associated Press are now asking the Nevada Supreme Court to unseal the case and make future hearings public. The…

Literate in tone, far-reaching in scope, and witty to its bones, The New Yorker brought a new – and much-needed – sophistication to American journalism when it launched 100 years ago this month. As I researched the history of U.S. journalism for my book “Covering America,” I became fascinated by the magazine’s origin story and the story of its founder, Harold Ross. In a business full of characters, Ross fit right in. He never graduated from high school. With a gap-toothed smile and bristle-brush hair, he was frequently divorced and plagued by ulcers. Ross devoted his adult life to one cause: The New Yorker magazine. For the literati, by the literati Bor…

When people talk about how AI might reshape media, the term “hyper-personalization” comes up a lot. In broad terms, it means that AI can tailor the experience around your preferences—assuming it has enough data about you. To some extent, algorithms and ad tech have been doing this for years, recommending links and stories based on your clicks and browsing behavior. What generative AI brings to the table is the ability to adapt the content itself. A large language model could, in theory, understand the kinds of stories I care about and modify what I’m reading—maybe by adding an angle relevant to my region. It could even offer up different lengths or even formats. If I’…

Artificial intelligence is changing everything: how we work, build, create, and grow. It’s unlocking opportunities daily. At Grove Collaborative, we’ve seen it firsthand. AI helps us move faster, make smarter decisions, and, most importantly, serve our customers better. But here’s the part not enough people are talking about: the environmental cost. AI is resource-intensive, especially when rolled out at scale. It uses a ton of electricity and water, drives new forms of e-waste, and complicates carbon accounting. For mission-driven companies—especially those built on sustainability—that creates a real tension. We want to innovate. But we also want to protect the p…