Blog, YouTube & Content Monetization

Most personal branding advice assumes you’re one thing. But what if you’re not? What if you’re a strategist and an artist, a CEO and a musician, a parent and a community builder? For leaders who live at these intersections, the advice to “pick a lane” can feel suffocating. I know this tension firsthand. My own path has spanned finance, strategy, leadership development, writing, and creating art. Initially, I worried that showcasing this diversity would appear disjointed. Over time, I realized that my multidimensionality isn’t a liability; it’s part of my brand. The question isn’t “How do I simplify myself?” It’s “How do I integrate my many identities into a cohe…

Here’s a sad story: The other day, my wife and I woke up and realized we were out of coffee. Honestly, if you want to throw a wrench into the Murphy household and hamper our routine, take away the coffee. Anyway, the story ends much better; I threw on a baseball hat and drove to the supermarket down the road. But it also reminded me of a study I’ve wanted to share here, led by researchers at Tulane University who analyzed data on 40,725 Americans and their coffee-drinking habits over nearly a decade. In short, they found something remarkable about when people drink their coffee. Drink it in the morning The study, supported by the U.S. National Heart…

Meta allegedly stopped internal research on social media’s impact on people after finding negative results, a court filing released Friday claims. The filing took place in a Northern California District Court, as a group of U.S. state attorneys general, school districts, and parents launched a suit against Meta, Google-owned YouTube, TikTok, and Snap. The court documents allege that Meta misled the public on the mental health risks to children and young adults who excessively use Facebook and Instagram, even though its research showed that the social media apps had demonstrated harm. “The company never publicly disclosed the results of its deactivation stud…

Landlords could no longer rely on rent-pricing software to quietly track each other’s moves and push rents higher using confidential data, under a settlement between RealPage Inc. and federal prosecutors to end what critics said was illegal “algorithmic collusion.” The deal announced Monday by the Department of Justice follows a yearlong federal antitrust lawsuit, launched during the Biden administration, against the Texas-based software company. RealPage would not have to pay any damages or admit any wrongdoing. The settlement must still be approved by a judge. RealPage software provides daily recommendations to help landlords and their employees nationwide price…

Rachel Taylor began her career as a creative director in the advertising business, a job that gave her plenty of opportunity to micromanage the final product. “I had control of the script,” she remembers. “I could think about the intonation, and I could give the actor notes.” That was before she pivoted to helping AI companies shape the personality of their assistants. Rather than handing a digital helper a script, the best she can do is point it in the right direction: The technology “sometimes feels like a toddler that you give a permanent marker to and see what it writes on the wall,” she says. After joining DeepMind cofounder Mustafa Suleyman’s startup Inflect…

On November 19, Block Inc. held its first Investor Day in three years. Jack Dorsey, the company’s cofounder, chief executive, and “Block Head,” took to the stage and summarily posed what many investors and others in the industry were likely thinking. “Our business is complicated,” he said. “We want to make it much easier to understand going forward.” Dorsey—notably clean-shaven—proceeded to summarize the past few years at Block. The company is indeed much more complex now than when it was founded in 2009 as Square, named for the point-of-sale system that was the company’s first product. Four years ago, it changed its name to Block, a much more fitting monike…

The U.S. Treasury Department imposed a $7.1 million fine on a New York-based property management firm Thursday, accusing it of violating sanctions by managing luxury real estate properties for oligarch Oleg Deripaska, who has close ties to Russian President Vladimir Putin. Treasury’s Office of Foreign Assets Control said Gracetown Inc. had received 24 payments between April 2018 and May 2020 totaling $31,250 on behalf of a company owned by Deripaska. OFAC says it gave Gracetown notice that dealings with Deripaska were prohibited, but the firm proceeded anyway. Justice Department filings from 2022 connect Gracetown Inc. with U.K. businessman Graham Bonham-Carter, w…

On November 26, a water leak at Paris’ Louvre Museum damaged between 300 and 400 historical books in the Egyptology and scientific documentation section. Then, on December 8, workers at the museum voted to initiate a strike over poor working conditions. And that’s only a drop in the bucket compared to the Louvre’s overall woes so far this year. For years, the Louvre has been struggling with a combination of old, weathered infrastructure and increased foot traffic brought about by mass tourism. But in 2025, the museum has been hit by the full consequences of operating out of a relatively un-updated building to house some of the world’s most influential (and valuabl…

Layoffs have hit American workers hard in 2025, particularly in the government and tech sectors. Already this year, well over a million jobs have been lost due to layoffs—and unfortunately, it doesn’t look like a cessation of job cuts is on the horizon. Reports say that beverage and snack giant PepsiCo is the latest major American company getting ready to announce layoffs. Here’s what you need to know. What’s happened? On Monday, PepsiCo (Nasdaq: PEP) issued a memorandum about its intention to enhance shareholder value in 2026. In the memo, PepsiCo CEO Ramon Laguarta said that the planned initiatives were to accelerate “organic revenue growth, deliver recor…

The automatic door has been reinvented. The home-focused tech startup Doma just announced its first product line: a set of residential doors capable of opening and closing automatically at the sight of an approaching homeowner. Packed with sensors, motors, and facial recognition technology, Doma Intelligent Doors bring automatic functionality and programmable controls to a home’s front door—all without clunky and unsightly equipment. Doma is led by founders Jason Johnson and designer Yves Béhar, who previously founded and later sold the smart door lockcompany August Home. The two joined forces again after sharing a frustration with the state of smart home technolo…

Gold and silver prices rose to record highs in early trading on Monday, spurred on by a confluence of a few different political events and economic factors, including tensions over the U.S. seizing of possibly another oil tanker from Venezuela, speculation of future Federal Reserve rate cuts, overall economy insecurity, and bets on U.S. monetary policy in 2026. In 2025, gold has surged by nearly 70%, according to Bloomberg. Here’s what to know. What happened today? At the time of this writing, in midday trading on December 22, gold bullion (GC=F) was up over 1.9% to $4,472.20 and silver (SI=F) was up about 3.4%, heading toward $70 an ounce, making both he…

I am not clairvoyant and have no crystal ball. But I’ve got some predictions for 2026. I learned about predictions from a master of the craft: Byron Wien, a market strategist who rose to Wall Street prominence in the 1990s for his annual “Ten Surprises” list. Back in the day, I spent several weeks shadowing Wien as a reporter, and the lessons have long stuck with me. Wien said that the prediction game wasn’t about being right. It was about identifying trends. He knew many of his “surprises” would never come to pass, at least not in the extreme form that he shared. But they sparked dialogue and got people to confront their assumptions. And every now and then, he’…

Workplace training invites are dropping in many employees’ inboxes now that the new year is underway. Most employers require staff to complete multiple HR modules annually: training on harassment, workplace relationships, or conflicts of interest, for example, followed by a quick quiz. Recently, however, a new TikTok trend imagining fake workplace “training modules” is going viral. “It’s 5 pm and you notice one of your colleagues is crying at their desk,” creator @pepsimasc posted in November. “Do you A: check in and ask how they’re doing, or B: tell them to shut the fuck up?” the skit begins. He continues on to the next imaginary scenario: “You’re in a meetin…

Gen Z is aging into the life moments that define entire industries. As this generation moves through milestones like marriage, homeownership, and family planning, they’re quickly becoming a core target market not just for weddings, but for a wide range of service-based businesses. What matters for these small businesses is how Gen Z’s arrival, set against today’s economic backdrop, is reshaping expectations for how they serve their customers. While about one in three couples on The Knot in the U.S. are Gen Z, the majority are still a few years away from the peak marrying age of 33. We do know, however, that they are interested in doing so, with 69% of unmarried adults ag…

Fans of Macy’s Inc. will be disappointed to learn that the iconic department store has announced its next round of store closures. Fourteen Macy’s locations in 12 states will shutter as a result of this move. Here’s why and when the closures will take place. What’s happened? On Thursday, Macy’s published a letter from CEO Tony Spring to its employees updating them on the company’s “A Bold New Chapter” strategy, which the department store chain unveiled in February 2024. As part of that strategy, Macy’s announced at the time that it would be closing 150 “underproductive” stores through the end of 2026. Fast Company previously reported on 66 stores marked for clo…

Two things can be true at once. K-pop is an inextricable force in global pop culture, and it has long been undercelebrated at institutions like the Grammys — where K-pop artists have performed but have never taken home a trophy. That could change at next month’s 2026 Grammy Awards ceremony. Songs released by K-pop artists — or K-pop-adjacent artists, more on that later — have received nominations in the big four categories for the first time. Rosé, perhaps best known as one-fourth of the juggernaut girl group Blackpink, is the first K-pop artist to ever receive a nomination in the record of the year field for “APT.,” her megahit with Grammys’ favorite Bruno Mars. The so…

There’s a quote from Charles Bukowski framed on my office wall: “What matters most is how well you walk through the fire.” We’re in that fire right now. For 25 years, our company has moved people to show up for entertainment. Then the world changed. Entertainment changed. Technology changed. Almost overnight, we had to throw the old playbook out the window. So, we paused. We looked inward and asked the hard question: Do we rebuild what we had or transform into what we need to be for the future? Companies need to choose the second. For us that meant becoming culture-led, not as a slogan or a rebrand, but as the infrastructure for how we operate. Becoming cultur…

Sitting on a coffee table in his Chelsea office in New York City and surrounded by framed wedding invitations on the walls, Justin McLeod is worrying about AI. Specifically, the cofounder and CEO of dating app Hinge is concerned that his users—many of whom have asked him to their weddings over the years—might fall in love with it instead of one another. McLeod has spent the greater part of the past 15 years studying the dynamics of human relationships, including what makes one person fall for another, and he sees that chatbots offer exactly what many people crave. “Why would I invest in these hard human relationships with people that are not always available …

In the summer of 2024, Squarespace’s chief marketing officer, Kinjil Mathur, attracted criticism when she told Gen Z job seekers that they, like her, should be “willing to do anything” to land their first job. “I was willing to work for free, I was willing to work any hours they needed—even on evenings and weekends,” Kinjil told Fortune. “You really have to just be willing to do anything, any hours, any pay, any type of job.” The online backlash to Kinjil’s statement was immediate and brutal, forcing her to walk those comments back. “I shared my own college internship experiences, and my words were misrepresented as career advice for a whole generation,” Kinjil later …

If you’ve already given up on your 2026 rebrand because you couldn’t stick to your six gym sessions a week and no-sweet-treats resolutions, adopting a “vegan plus bacon” mindset may be the answer to all your problems. TikTok creator @addietheoptimist broke the idea down in a recent video: “Someone on here went viral because they said if you think you can’t go vegan because you love bacon too much, just become vegan plus bacon,” she explained in the now-viral clip. “I’m here to tell you you can just apply that mentality to so many things in your life.” While the original creator was referencing harm reduction in relation to veganism (that if you only eat baco…

I was born an only child, but now I have a twin. He’s an exact duplicate of me—down to my clothing, my home, my facial expressions, and even my voice. I built him with AI, and I can make him say whatever I want. He’s so convincing that he could fool my own mother. Here’s how I built him—and what AI digital twins mean for the future of people. Deepfake yourself From the moment generative AI was born, criminals started using it to trick people. Deepfakes were one of the first widespread uses of the tech. Today, they’re a scourge to celebrities and even everyday teenagers, and a massive problem for anyone interested in the truth. As criminals were …

Put down Wordle. New brain-exercise-for-the-day just dropped. “Can you read 900 words per minute?” a viral post that has been doing the rounds on X, challenges. “Try it.” If you made it to 600 words per minute, that’s more than twice the speed of the average reader. If you made it to 900, congratulations—according to some back-of-the-napkin math, that makes you 278% faster than the national average (which is 238 words per minute). By that same logic, it could take you around 40 seconds to read this 600ish word article. But should it? As one X user pointed out, “this is like brainrot for reading.” Or as Jane Ollis, medical biochemist and founder at AI-pow…

The CEO job description has remained remarkably stable for decades—but the times they are a’changin’. That stability persisted through wave after wave of technological change. The internet, mobile, cloud computing—each transformed business operations, but none fundamentally altered the CEO’s core responsibilities. Strategy, culture, resource allocation, organizational design—the essential functions remained constant even as the tools improved. AI is different. It isn’t just a tool that executes; it is also a system that makes choices. It makes judgments about customers, employees, and strategy. And this means that when you deploy AI, you’re not just installing sof…