Blog, YouTube & Content Monetization

A new app makes hiring security as simple as ordering an Uber. A viral TikTok with 11.2 million views reads, “POV we just ordered bodyguards to pick us up from the airport.” In the video, two influencers summon a pair of Protectors—private security in black SUVs—to Newark Airport after flying in from Los Angeles for New York Fashion Week. Another clip follows: “Everything we did with our bodyguards today.” They get picked up from their hotel, stop for matcha, attend a runway show, and shop—all accompanied by four bodyguards. The videos are savvy marketing for Protector, a soon-to-launch app promising on-demand personal security for the general public. “Th…

When companies advertise job openings, they often use buzzwords like ambitious and self-reliant to describe their ideal candidate. These traits sound appealing—what hiring manager wouldn’t want a driven employee? But there’s a catch. In my latest study, published in the journal Management Science with coauthors Scott Jackson and Nick Seybert, I found that these terms may attract job applicants with more narcissistic tendencies. As behavioral researchers in accounting, we are interested in executives who bend the rules. We decided to study job postings after noticing that the language used to describe an “ideal candidate” often included traits linked to narcissism.…

Kodiak Brush doesn’t mince words when it comes to the state of football helmet design. “Most helmets today are designed to win lab tests, not protect players on the field,” he tells me over email. Brush, an MIT-trained mechanical engineer and former middle linebacker, is a production engineering manager who leads helmet design at Carlsbad, California-based Light Helmets. His latest creation is the Apache helmet, which, at just 3.5 pounds, is the lightest on the market—and yet it has achieved the highest safety score ever recorded by Virginia Tech’s independent helmet testing lab. The Apache is a direct challenge to decades of conventional wisdom about what makes a footba…

The Globeville, Elyria-Swansea and Commerce City communities in metro Denver are choked by air pollution from nearby highways, an oil refinery and a Superfund site. While these neighborhoods have long suffered from air pollution, they’re not the only ones in Colorado. Now, Colorado is taking a major step to protect people from air pollutants that cause cancer or other major health problems, called “air toxics.” For the first time, the state is developing its own state-level air toxic health standards. In January 2025 as “priority” chemicals: benzene, ethylene oxide, formaldehyde, hexavalent chromium compounds and hydrogen sulfide. The state is in the proc…

A few years ago, if you turned on the heat in an apartment in Helsinki, the energy typically came from coal. But the city’s power company shut down one coal plant in 2023, and the remaining one closed this week—four years earlier than a target set by the national government. “Within two years, we have completely phased out coal,” says Olli Sirkka, CEO of Helen, the power company, which is a subsidiary of the city. The city has one of the world’s biggest district heating systems, with a network of underground pipes filled with hot water that deliver heat to buildings. It takes a huge amount of energy to run. One large chunk of that now comes from wind power, which has mo…

After decades of fielding questions about travel points, loyalty programs, and rewards credit cards, you’d think that Brian Kelly—the founder of The Points Guy—would tire of the subject. Instead, he’s more energized than ever, a passion he channeled into his new book, How to Win at Travel. In 300-plus pages, Kelly delivers more than just strategies for maximizing credit cards and points. He’s created a travel bible of sorts, one that makes planning and logistics as rewarding as the trip itself. Brian Kelly [Photo: Brandon Launerts/courtesy Simon & Schuster] It’s a book built for every kind of traveler, from those working towards their first bucket-list trip to peopl…

Mauritania isn’t typically a major tourist destination. But its only railway has recently become the subject of a viral TikTok travel trend: riding the “Iron Ore Train.” This 437-mile journey through the Sahara desert offers dramatic selfie backdrops—and no shortage of controversy. The History of the Iron Ore Train The Mauritania Railway, or “Iron Ore Train,” is the country’s only rail line. Since the 1960s, it has transported iron ore from the mining hub of Zouérat to the port city of Nouadhibou. Operated by the state-owned Société Nationale Industrielle et Minière (SNIM), the train is a crucial economic lifeline for Mauritania—hauling up to 16,800 metric …

Job interviews are the fortune cookies of hiring—vague and often misleading. But companies keep using them, despite research suggesting that typical job interviews are mostly unreliable predictors of future job performance, because they give hiring managers the illusion of insight, and a convenient way to validate gut instinct with zero data. It’s not that all interviews are useless; some formats, like structured behavioral interviews with scoring rubrics, including AI-based scoring algorithms that match responses to actual outcomes and future performance, can be moderately predictive. But the typical unstructured interview? Oftentimes, it conveys the illusion of predic…

From the southwestern U.S. to Minnesota, Iowa and even parts of New Jersey, it seemed that winter never materialized. Many communities marked their driest winters on record, snowpack was nearly nonexistent in some spots, and vegetation remains tinder dry—all ingredients for elevated wildfire risks. More than 1,000 firefighters and fire managers recently participated in an annual wildfire academy in Arizona, where training covered everything from air operations to cutting back brush with chain saws and building fire lines. Academy officials say there’s consensus that crews will be busy as forecasts call for more warm and dry weather, particularly for the Southwest.…

A Minecraft Movie just beat Captain America and Mario at the box office. The new film, inspired by the beloved brick-based video game and starring Jack Black and Jason Mamoa, pulled in $157 million at its domestic box office opening this weekend. That’s more than double analysts’ early prediction that the film would gross $60 million. It’s also well past the record of the previous top opener of 2025, Disney’s Captain America: Brave New World, which netted $88.5 million at its opening weekend—meaning A Minecraft Movie has now enjoyed the most successful opening weekend of the year. By video game-to-movie adaptation standards, the Minecraft film is also playing in a…

A little while ago, I’d submitted my article to a well-respected publication that I’d done a lot of research for. I was beyond excited and delighted when, following an encouraging meeting with a senior editor, I’d heard that they accepted it for publication. It had taken months to get the article to this point, many previous failed submission attempts, and over a decade of expertise and experience—but I’d finally done it! And it was going to be career-changing. Unfortunately, what happened next was anything but. After an initial follow-up email from the editor, I was informed that the article was under revision and would be sent for review shortly. Weeks went by, and …

Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If you received this newsletter from a friend, you can sign up to get it yourself every Monday morning. When Wendy Cai-Lee launched Piermont Bank in 2019, she says she didn’t set out to build a board of directors led—and dominated—by women. “I was so focused on finding the best board to help me,” she says. Initially, her board consisted of seven directors, five of whom are women, including cha…

It’s the end of an era for surf-and-skate-inspired clothing enthusiasts, as some once-beloved stores close their doors. Liberated Brands, which owns Billabong, Quicksilver, Volcom, Roxy, and other brands, filed for Chapter 11 bankruptcy in Delaware this week. As a result, 120 stores across the U.S. owned by the company will close. The company will also close its international offices, and has laid off 1,400 employees. In a declaration filed along with the Chapter 11 petition, CEO Todd Hymel blamed the rise of fast fashion brands, as well as high interest rates and inflation, for the brand’s demise. “The average consumer has shifted their spending away from dis…

Andy Merolla is a professor in the Department of Communication at the University of California, Santa Barbara. Jeffrey Hall is a professor in the Department of Communication Studies and the director of the Relationships and Technology Lab at the University of Kanas. What’s the big idea? Individually, most day-to-day interactions may seem trivial, but they add up to an important personal and societal opportunity. We all engage in our own unique ecosystem of everyday communication—our very own social biome. Meaningful engagement with others is critical to health and wellbeing, but we live in a time when any kind of engagement is dwindling. So, even if we don’t get every mo…

Digits is taking on QuickBooks and Xero, with the world’s first AI-powered Autonomous General Ledger, allowing small business owners and accountants to put their accounting needs almost completely in the hands of AI. Digits announced the service—which went live Monday—at HumanX in Las Vegas, after working on it for the past five years in stealth mode and putting it in the hands of hundreds of companies to test out over the past year. The platform serves as an alternative to other accounting software or platforms, such as QuickBooks or Xero, but stands out as it uses its own proprietary AI technology. Jeff Seibert, the co-founder and CEO of Digits, says that puts t…

Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If you received this newsletter from a friend, you can sign up to get it yourself every Monday morning. During December 2024, Workday CEO Carl Eschenbach and his leadership team, including cofounder and executive chairman Aneel Bhusri, arrived at a big decision: the software company would restructure itself to free up operating dollars for investment opportunities tied to artificial inte…

The discount retailer that plans to take over and operate hundreds of Big Lots stores is closer to deciding which locations it will save. Some 200 Big Lots leases have been designated to be transferred to Variety Wholesalers, the North Carolina-based owner of Roses and other discount chains, new court documents show. In a bankruptcy filing dated Monday, Big Lots said it will transfer the locations as part of its agreement with Gordon Brothers, the restructuring and investment firm that took control of the embattled retailer earlier this month. The list includes Big Lots locations across at least a dozen states, mostly in the South and Midwest regions. It’s un…

Alphabet Inc’s Google is close to deciding on locations in its key market of India where it will open its first physical retail stores outside the United States, three sources familiar with the matter said. Google counts India as a key growth market, where it has committed to investing $10 billion. It currently has only five physical stores, all in the United States, which sell its products such as Pixel phones, watches, and earbuds. It is aiming to mirror a retail approach that helped Apple Inc. rake in billions of dollars in the past two decades by showcasing its own products. Apple has 500 plus stores worldwide. Google is in advanced stages of finalising lo…

Camb.ai is on a mission to disrupt the dominance of English in global media. Founded in 2022, the AI-powered platform specializes in real-time translation that retains a speaker’s emotional resonance—processing content up to 20 times faster than traditional dubbing services. Major League Soccer now uses Camb.ai’s technology for live broadcasts. But the company has also found unexpected demand in markets like video advertising and the localization of interactive smart toys. To power its growth, Camb.ai has raised $15.5 million to date. The platform now supports translations in more than 150 languages—including Maleku, spoken by just 500 people. CEO Avneesh Prak…

Private equity firms Apollo Global Management and Sycamore Partners are among the bidders who are competing to acquire Family Dollar, a discount retail chain operated by Dollar Tree, according to people familiar with the matter. Investment firm Brigade Capital Management has also expressed interest in buying Family Dollar, the sources said, requesting anonymity as the discussions are confidential. A deal for Family Dollar, which could value the retailer at several billion dollars, is not imminent, the sources said, cautioning that Dollar Tree could choose not to sell the business. It is also possible that a different suitor for Family Dollar could emerge, the sour…

A record $1.39 billion will be legally wagered in the United States on Sunday’s Super Bowl match-up between the two-times defending champion Kansas City Chiefs and Philadelphia Eagles, the American Gaming Association said on Tuesday. In years past, the trade group representing the U.S. casino industry did not break out an estimate solely for legal bets but rather one for all wagers, including those placed online, with a sportsbook, unlicensed bookmaker or casually with friends. But with years of legal operations in several U.S. states, the AGA said it now analyzes historical revenue data and other trends to develop a legal wager estimate for major U.S. sports bett…

Eric Migicovsky has barely started working on a successor to the Pebble smartwatch, and he’s already talking about being finished with it. Eight years ago, Migicovsky shut down the smartwatch startup he founded, having sold its software assets to Fitbit, which later became part of Google. But all this time, he and thousands of Pebble die-hards have continued to wear their watches, aided in part by a community that’s kept Pebble’s app store and core services alive. Last month, Migicovsky persuaded Google to make Pebble’s software open source, and now he’s started a company to build new watches. (They won’t be called Pebbles, though, since Google still owns the name.) While…

D-Wave is about to make waves. The quantum computing firm announced on Wednesday that, for the first time, it was able to “successfully simulate the properties of magnetic materials” using its Advantage2 annealing quantum computer, which “allows us to invent and evaluate new materials without needing to build them in the lab,” D-Wave CEO Dr. Alan Baratz tells Fast Company. In effect, this means that D-Wave has achieved “quantum supremacy” on a useful problem, something it says nobody else has yet been able to accomplish, and which is detailed in a paper published on Wednesday in the journal Science. “This is a really important moment in time for the entire qu…

Alphabet’s Google laid off hundreds of employees in its platforms and devices unit, The Information reported on Friday, citing a person with direct knowledge of the situation. The cuts in the division, which houses the Android platform, Pixel phones and the Chrome browser among other applications, follow Google’s January buyout offers to employees in the unit, the report said. “Since combining the platforms and devices teams last year, we’ve focused on becoming more nimble and operating more effectively and this included making some job reductions in addition to the voluntary exit program that we offered in January,” a Google spokesperson told The Information. …

The new Netflix series Running Point stars Kate Hudson as president of a fictional pro basketball team, the Los Angeles Waves. And the Pepperdine Waves have a problem with it. Attorneys for Pepperdine University in Malibu have filed a lawsuit against the streaming service and Warner Bros. Entertainment arguing they “have taken valuable intellectual property” from the school and infringed on its trademark ahead of the show’s premiere today. Attorneys for the University claim the fictional team’s branding is too similar to its own, and that it uses the same blue and orange team colors and mascot. They argue this will create consumer confusion and falsely suggest a link bet…