Blog, YouTube & Content Monetization

Frustration is a common emotion. It’s a close cousin to anger, because both deal with your reaction to an obstacle that is preventing you from achieving your goals. Where they differ is that anger is (usually) directed outward at an external obstacle. The energy and rage that anger generates may be useful for trying to influence that external obstacle physically. Frustration is often directed at an internal or systemic obstacle that you can’t do much about. You may be frustrated because you don’t have the capability or time to do something, or may feel like some aspect of your company (or society) prevents you from accomplishing a goal. But frustration is often u…

A Minecraft Movie just beat Captain America and Mario at the box office. The new film, inspired by the beloved brick-based video game and starring Jack Black and Jason Mamoa, pulled in $157 million at its domestic box office opening this weekend. That’s more than double analysts’ early prediction that the film would gross $60 million. It’s also well past the record of the previous top opener of 2025, Disney’s Captain America: Brave New World, which netted $88.5 million at its opening weekend—meaning A Minecraft Movie has now enjoyed the most successful opening weekend of the year. By video game-to-movie adaptation standards, the Minecraft film is also playing in a…

Soccer, football, futebol, voetbal. Whichever moniker the world’s favorite game’s 3.5 billion fans use to describe this mega sport, this beautiful game is going through a cultural evolution creating more impact beyond the game than ever before. When I joined Manchester City FC in 2009, soccer clubs and the broader sport were just starting to open their eyes beyond the traditional rules of category marketing for the game and its impact was felt in soccer only. At Manchester City FC, we saw an opportunity to do something different. Very quickly we went on a journey from being a “soccer club that sold entertainment” to strategically pivoting to be an “entertainment b…

“But what is death?” I am sitting down with Katrina Crawford and we are here to talk about the White Lotus Season 3 opening credits. Together with Mark Bashore, Crawford runs the creative studio Plains of Yonder, which has crafted the White Lotus main titles for every season so far. But that question about death wasn’t posed by me. It was posed by her. And it challenges us to reflect on the meaning of death, and the many ways to die. Since White Lotus season 3 premiered on February 16, the internet has been abuzz with theories and criticisms around who died and what the opening sequence means. In response, HBO has said: “You’ll get it soon enough.” So while we w…

Consumers are urged to check their kitchens and pantries after the U.S. Food and Drug Administration (FDA) posted a notice that warned about health risks associated with select chowder soups. A recall has been issued for the select chowder soup products due to fears they have the potential to be contaminated with Clostridium botulinum. The bacterium can cause a potentially deadly form of food poisoning known as Botulism. Here’s what you need to know about the recall. What’s happened? The FDA has posted a notice of a voluntary recall being conducted by the SeaBear Company of Anacortes, Washington. SeaBear initiated the recall after the company became concerned t…

The internet can be a great place to learn random life hacks and cry over anglerfish. But what about when it comes to managing your money? According to new data from Intuit Credit Karma, 77% of Gen Z and 61% of millennials are turning to social media for financial advice. Millennials mainly seek out YouTube, Facebook, and Instagram for information, while for Gen Z, TikTok has emerged as an unlikely hub for financial advice, under the hashtag FinTok. Here, content creators such as @YourRichBFF and @JohneFinance have combined followings of millions with videos that offer tips on everything from credit card rewards to flight costs to 401ks, crunched into less than a minu…

Love ’em or hate ’em, the cicadas are coming. 2025 will bring back Brood XIV, the largest of all 17-year periodical cicada broods. Cicada enthusiasts surely don’t mind the noisy creatures. But if you’re someone who finds the constant nighttime buzz bothersome and live in one of the following 13 states, maybe consider investing in a good pair of noise-canceling earbuds. Brood XIV are expected this spring in Georgia, Kentucky, Maryland, Massachusetts, New Jersey, New York, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee, Virginia, and West Virginia. Gene Kritsky, founder of Cicada Safari, a group that crowdsources and reviews data on cicadas, told US…

Old 401(k)s are a little like the old clothes in the back of your closet. You know you should do something about them, but there they sit, mostly out of sight and mind. And so it is with your old 401(k). If deciding what to do with an old (k) plan has been on your to-do list for a while, here are the key steps you should take to get it done. Step 1: Check your account value. If your balance in your former employer’s 401(k) plan is over $7,000, you can leave the money behind in the old plan or roll the assets into an IRA or your new employer’s 401(k). But if your balance falls below that $7,000 threshold, some of the decision-making may be out of your hands. S…

Prada opened its runway show during Milan Fashion Week on Thursday with its take on the little black dress, reflecting what Miuccia Prada called “a very black moment” in world affairs. “To work in this difficult moment is really tough,” Prada said backstage. Sidestepping overtly political discussion, she added: ”What we try to do are clothes that make sense for women today.” Liberating women Prada’s Fall-Winter 2025-26 collection is aimed to liberate women from strictly feminine forms. In that way the little black dress series and other runway looks were loosely constructed, not body-hugging. Co-creative director Raf Simons said liberation was in itself an …

When companies advertise job openings, they often use buzzwords like ambitious and self-reliant to describe their ideal candidate. These traits sound appealing—what hiring manager wouldn’t want a driven employee? But there’s a catch. In my latest study, published in the journal Management Science with coauthors Scott Jackson and Nick Seybert, I found that these terms may attract job applicants with more narcissistic tendencies. As behavioral researchers in accounting, we are interested in executives who bend the rules. We decided to study job postings after noticing that the language used to describe an “ideal candidate” often included traits linked to narcissism.…

Rain-parched Southern California finally received some much-needed precipitation recently, offering some relief from the Los Angeles wildfires which displaced more than 150,000 people from their homes—and either razed or damaged some 15,000 structures. Of course, not everyone jumped to help. But amid the widespread devastation came what seems like, in our socially and politically fraught times, an unlikely ray of hope: A convergence of communities, of neighbors helping each other in whatever way possible and even heading out to assist complete strangers. The goodwill and altruism born from this calamity has been a boon to exhausted and overwhelmed firefighters and p…

To promote its newest shoes, the Swiss athletic apparel brand On filmed a fictional movie trailer with Zendaya. Zone Dreamers stars the actress as an elf-eared astronaut who wears athleisure, trains in space with her flight crew, and—On hopes—sells some merchandise. It’s all an elaborate ad campaign for On’s new low-profile sneaker, Cloudzone, its one-piece Studio Knit Bodysuit, and other offerings from the company’s Spring/Summer 2025 Movement Lifestyle collection, which Zendaya wears throughout. (Consumers hoping to get their hands on the futuristic space suit Zendaya sports in one scene will be disappointed to learn that it’s not part of the collection. Celebrity s…

OpenAI on Monday launched its new AI model GPT-4.1, along with smaller versions GPT-4.1 mini and GPT-4.1 nano, touting major improvements in coding, instruction following, and long context comprehension. The new models, available only on OpenAI’s application programming interface (API), outperform the company’s most advanced GPT-4o model across the board, the ChatGPT maker said. With improved context understanding, they can support up to 1 million “tokens” — a term that refers to the units of data processed by an AI model. The models are also equipped with refreshed knowledge up to June 2024. GPT-4.1 showed a 21% improvement over GPT-4o and 27% over GPT-4.5 on…

Autodesk forecast annual revenue and profit above Wall Street estimates on Thursday, boosted by strong demand for its design and engineering software across industries such as construction and manufacturing. The company also said it would reduce its workforce by about 9%, representing roughly 1,350 employees, and laid out plans to invest more heavily in cloud and artificial intelligence, adding that it would reallocate resources towards those areas. Companies across sectors such as architecture, engineering, construction, and product design are making extensive use of Autodesk’s 3D design solutions, with the software maker’s artificial intelligence and machine lea…

Over the past 20 years, the Walt Disney Company has spent billions acquiring the world’s most recognizable intellectual properties, including Star Wars, Marvel, and Pixar. It’s not just putting those assets to use on the big screen. Increasingly, those properties are an ever-larger part of the company’s theme parks, including Disneyland in California and Disney World in Florida. Last August, Disney announced an expansion of its parks, and now, at the annual South by Southwest (SXSW) festival in Austin this month, Disney has provided more details about new experiences and rides coming to those parks—and yep, the upcoming theme park experiences are all about Marvel, Sta…

When Dr. David Rabin told me how Apollo Sessions worked, my exact first thought was, “poppycock.” This was an app, he said, that would turn my iPhone into a healing device using the vibrations of the phone’s haptic engine. By stimulating the vagus nerve—a core component of the parasympathetic nervous system responsible for the body’s recovery and relaxation mechanisms—using certain frequencies, this iOS app would make me feel different. It works, he assured me. With trauma patients in clinical settings, he claimed. As someone who is skeptical about wundermedicine by default, I didn’t believe it. But as someone who has lived through a few years of a traumatic experience, I…

Waymo, Alphabet’s autonomous vehicle company, plans to expand its ride-hailing service, Waymo One, to Washington, D.C. in 2026, the company announced Tuesday. While the nation’s capital currently prohibits fully autonomous operations, a Waymo spokesperson said the company will work closely with local policymakers over the coming year to help formalize necessary regulations. This marks the first time Waymo is bringing its commercial ride-hailing service to a city that experiences regular snowfall. Waymo vehicles don’t yet operate in winter weather, though the company has conducted cold-weather testing in upstate New York, Michigan, and parts of California. As a res…

The shine has worn off the new year and, given the long slog of winter that still lies ahead, you might be feeling less excited about work. There’s a good chance that what you’re feeling is more than just the winter blahs. According to a study last year, an alarming 82% of workers feel at risk for burnout. If you think you, your coworkers, or even your boss might be part of that group, here are the red flags to look out for—and what you can do about it. Red flags for personal burnout You likely know many of the obvious signs of burnout, such as feeling exhausted and disengaged at work. But there are plenty of other less obvious red flags that you should pay attent…

Toyota announced plans to restructure its board on Tuesday in what it described as an attempt to bring in more diverse views and give a larger roles to auditors. Among six appointments is Christopher Reynolds, now an executive in the automaker’s North American operations. As a lawyer, and son of a Ford worker, he brings experience in human resources and risk management, according to Toyota. The number of women on the 10-person board will grow from one to two with the appointments of Kumi Fujisawa, an independent outsider and entrepreneur, and Hiromi Osada, previously a Toyota auditor. George Olcott, previously an auditor, will also join the board. The number of outside…

In 2023, creator and social agency Whalar Group announced an ambitious plan to create physical campuses for content creators to learn, make, and collaborate with their peers. Now the company is opening the doors to its first campus in Venice, Calif. this month with an additional location in Brooklyn launching this spring and a London location slated for 2026. Part production studio, part co-working space, part university, The Lighthouse is membership-based community designed to help creators and their teams level-up both their content and the businesses they’re building around it. “If you look at [20th century German art school] Bauhaus, Andy Warhol’s Factory, Sil…

In today’s fast-paced, tech-driven world, commanding attention during meetings or presentations is an increasingly complex challenge. Attendees are often preoccupied with emails, notifications, or social media, turning valuable discussions into background noise. To overcome the issue, presenters must intentionally foster engagement that goes beyond just delivering information. The importance of engagement Engagement is the bridge between delivering information and fostering collaboration. When people feel actively involved in a conversation or presentation, they are more likely to pay attention, retain information, and contribute meaningfully. Think about meetings …

YouTube celebrated its 20th birthday last month. Currently, users watch more than a billion hours of content on the Google-owned video platform every day. And increasingly, that content is streamed on TVs rather than smartphones. YouTube CEO Neal Mohan recently announced that YouTube’s TV viewership surpassed smartphone viewership in the United States for the first time. To understand why, we turned to Kurt Wilms, a senior director of product management who oversees the company’s living room strategy. In a recent interview on Fast Company’s Most Innovative Companies podcast, he talked about how content creators can optimize for the big screen and why so many people watch …

China’s energy and auto giant BYD has announced an ultra fast EV charging system that it says is nearly as quick as a fill up at the pumps. BYD, China’s largest EV maker, said Monday that its flash-chargers can provide a full charge for its latest EVs within five to eight minutes, similar to the amount of time needed to fill a fuel tank. It plans to build more than 4,000 of the new charging stations across China. Charging times and limited ranges have been a major factor constraining the switch from gas and diesel vehicles to EVs, though Chinese drivers have embraced that change, with sales of battery powered and hybrid vehicles jumping 40% last year. BYD’s news appear…

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. Economic forecasting has never been an easy task, and it becomes even more challenging when confronted with unprecedented economic events like COVID-19 lockdowns and unparalleled levels of government intervention, followed by a rapid cycle of interest rate hikes. Look no further than recent mortgage rate forecasts. Last year marked the third year in a row that mortgage rates ended the year higher than forecasters expected. Will they finally get it right this year? ResiClub’s latest roundup of quarterly mortgage rate forecasts shows that most …

When Netflix reality show Dubai Bling debuted in 2022, it became a global sensation, garnering viewers across 51 countries. And it’s kept up the momentum: The show’s recently released third season racked up 18.6 million hours of viewing time in its first week alone. Dubai Bling, filmed in English and Arabic, is subtitled in 31 languages and dubbed in 5. The show has been part of a surge in Arabic content on Netflix attracting global viewership. Last spring’s Honeymoonish, an Arab-language rom-com from Kuwait, trended in the top 10 film list of 73 countries, amassing more than 22 million views. Danya “Diva Dee” Mohammed in Dubai Bling, Season 1 [Photo: Hyku Deses…