Blog, YouTube & Content Monetization

Throughout history, when pioneers set out across uncharted territory to settle in distant lands, they carried with them only the essentials: tools, seeds and clothing. Anything else would have to come from their new environment. So they built shelter from local timber, rocks and sod; foraged for food and cultivated the soil beneath their feet; and fabricated tools from whatever they could scrounge up. It was difficult, but ultimately the successful ones made everything they needed to survive. Something similar will take place when humanity leaves Earth for destinations such as the Moon and Mars – although astronauts will face even greater challenges than, for exam…

Nearly half of Americans believe that we will see a civil war in the United States in our lifetime. As a corporate leader of a large, diverse team that operates across the United States, I am simultaneously horrified by this and hopeful that it will not come to fruition. The workplace gives me a window into the relationships that are at stake if our country further divides. It also gives me hope that relationships can hold us together, two people at a time. I met my colleague Ted last year. We are a generation apart. I’m a city girl. He’s a country guy. I’ve never voted Republican. I doubt he’s ever voted for a Democrat. We both call ourselves Christian, while o…

Police in Munich are investigating a mystery: More than 1,000 stickers were put on gravestones and wooden crosses at three cemeteries in the German city, without any indication of where they came from or why. The 5×3.5-centimeter (1.95×1.2-inch) stickers are printed with a QR code, that, when scanned, shows the name of the person buried in the grave and its location in the cemetery — but nothing else. “We haven’t found any pattern behind this yet. The stickers were put both on decades-old gravestones and very new graves that so far only have a wooden cross,” police spokesperson Christian Drexler told The Associated Press on Wednesday. “People who have witnesse…

Delivering feedback as a leader can feel challenging, but with the right training and awareness, you can set yourself up for success. In this article, industry leaders share the common mistakes they’ve observed and practical tips that can help you communicate feedback more effectively and constructively to foster a more productive work environment. Focus on Behavior, Not Character When feedback judges the individual—and not the action—a poor outcome is almost guaranteed. “You’re not a team player” is an example of feedback that makes an assertion about a person’s character. The receiver of this feedback is likely to experience a “fight, flight, or freeze” response …

Unless you’re at the very top of the food chain in your organization, you report to someone. And that manager is important for your career success. They will evaluate your performance, give you feedback and mentoring, greenlight ideas, and provide support elsewhere in the organization for things you’re doing. Because of all the roles that a supervisor plays for you, it can be stressful when a new person steps in, or you get promoted and start reporting to someone new. There are several ways you can make this transition easier and lay the groundwork for a fruitful relationship with your new boss: Be mindful of the firehose When your supervisor is replaced w…

It’s been a year since Intuitive Machines (IM) made history with the first private soft landing and first American spacecraft since the Apollo program to land on the moon, after a nail-biting descent that came perilously close to failing. But this time around, they’re veterans. As they ready their second mission, IM-2, with an updated lunar lander named Athena, the vibe at the startup’s Houston headquarters is decidedly more relaxed and confident. “We’ve made 85 improvements to the vehicle and the process used for building and flying it,” says Trent Martin, IM’s senior VP of space systems. “That includes 10 for landing and determining its location in space, which we s…

The question came innocently enough: What do you want to be when you grow up? Lindsay’s daughter, after a brief pause, looked up and confidently replied, “I want to be a client.” The simplicity of the answer hid the complexity of what she had observed: The clients always seemed to get the very best version of her mother. In her daughter’s young mind, being a client meant holding a special place—one that commands focus, care, and an unwavering commitment. As two mothers navigating full-time legal careers, that moment was not lost on either of us. It reveals a truth that is often glossed over in the narratives about working women, especially those of us balancing pr…

In the business world, advertisers are the stunt performers. Our fragmented media and pop cultural landscape has forced brands to really push stunts into the weird and wonderful. Whether it’s Snoop threatening to give up smoking, Ben Affleck working a Dunkin’ drive-thru, or a devil baby terrorizing the streets of New York. Meanwhile in Hollywood, the stunt performers are the ones who actually pull off the death-defying action that can make us gasp. They’re a breath of IRL fresh air in a world blanketed by visual-effects technology. Now, for the biggest night in entertainment, these two worlds converge for a pretty epic stunt by both worlds’ definition. Disney Adverti…

Embarking on a personal transformation, often termed a “glow up,” encompasses more than just external changes; it’s about building confidence and holistic wellbeing. While the multi-billion-dollar beauty industry offers numerous products to aid in this journey, an accessible and potent tool is often overlooked: music. Scientific research underscores the profound impact of music on essential aspects of well-being, including sleep quality, stress management, and exercise performance. By integrating music into these areas, one can enhance overall health and, consequently, personal appearance. Music and sleep: Your secret weapon for restorative rest Good sleep hygi…

Nvidia forecast first-quarter revenue above market estimates on Wednesday, expecting robust demand for its leading AI chips to persist as businesses spend heavily to expand generative artificial intelligence infrastructure. Its shares rose about 1% in choppy extended trading, after closing up 3.7% in regular trading. Nvidia is the biggest beneficiary of a rally in AI-linked stocks, with its shares up more than 400% over the last two years. The company expects revenue of $43 billion, plus or minus 2% for the first quarter, compared with analysts’ average estimate of $41.78 billion according to data compiled by LSEG. Demand has grown unabated for Nvidia’s advanc…

If the thought of being hunted by something that can see your every move makes your skin crawl, you might want to steer clear of Eyes Never Wake. This viral horror game takes immersion to the next level, using your webcam to let a lurking monster track your movements in real time. To survive, players must physically move to avoid detection—ducking under desks, leaning out of sight, and staying perfectly still as the creature stalks the room. The game doesn’t stop at just watching. It listens, too. The game listens, too. With your mic always on, the AI-driven entity reacts to sound, forcing players to stay silent to avoid being found. “Every corner you turn is a ch…

Jeff Bezos once said, “I like to wander.” That may seem counterintuitive in a business world obsessed with speed, but in a relentless pursuit of momentum, many leaders forget that speed without reflection leads to burnout, inefficiency, and poor decision-making. A report by Asana revealed that nearly 70% of executives say burnout has affected their decision-making ability. The paradox is clear: The faster we try to move without reflection, the more we risk burnout, inefficiency, and short-sighted decision-making. Leaders often mistake pausing for procrastination. However, the reality is that strategic pausing is a high-performance leadership move that separates r…

You know the feeling—your calendar is packed, your inbox is overflowing, and every decision, big or small, lands on your desk. Leadership today isn’t just about managing teams and making strategic calls; it’s about navigating an endless stream of meetings, emails, and expectations. While burnout is widely recognized, most solutions focus on time management rather than cognitive bandwidth management. The real issue isn’t just being overworked—it’s being oversaturated. Leaders are drowning in information, decisions, and interruptions, leaving little room for the deep thinking required for creativity, strategic foresight, and high-quality decision-making. A study fr…

Love Warby Parker glasses, but not the high price tags? This one’s for you. Target is partnering with Warby Parker to bring designer-quality, affordable eyewear to customers, opening five “shop-in-shops” in 2025, the retailers announced on Thursday. Warby Parker staff will run the shops within Target locations, which will offer glasses, sunglasses, contacts, eye exams, and vision screenings, consistent with the eyewear brand’s own stores. Prices will start at $95, including prescription lenses. The first five locations will open in the second half of 2025 at the following Target stores: Willowbrook, IL Bloomington, MN Brick, NJ Columbus, OH (Polari…

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. In the past few years, the housing market has experienced a “lock-in effect,” in which many homeowners with lower monthly payments and mortgage rates (some even below 3%) are unwilling to sell and purchase another home with a significantly higher monthly payment and mortgage rate. Last year, researchers from the Federal Housing Finance Agency estimated that the lock-in effect had resulted in more than a million “lost” home sales. But what mortgage rate would it take for homeowners to consider moving? ResiClub aimed to find out with the ResiClub Housi…

An artificial intelligence watchdog is accusing OpenAI of training its default ChatGPT model on copyrighted book content without permission. In a new paper published this week, the AI Disclosures Project alleges that OpenAI likely trained its GPT-4o model using non-public material from O’Reilly Media. The researchers used a legally obtained dataset of 34 copyrighted O’Reilly books and found that GPT-4o showed “strong recognition” of the company’s paywalled content. By contrast, GPT-3.5 Turbo appeared more familiar with publicly accessible O’Reilly book samples. “These results highlight the urgent need for increased corporate transparency regarding pre-training dat…

Japan’s Seven & i, the parent company of the Japanese 7-Eleven convenience store chain, said Thursday it is selling its supermarket store assets to Bain Capital for about $5.4 billion. The company announced the deal a day after naming Stephen Dacus, its board chairman, to be its president and CEO. It also said it plans an initial public offering in the U.S. of 7-Eleven or SEI, its convenience store business in North America, by the end of 2026. Funds from the IPO and the sale to Bain will be returned to shareholders in the form of share buybacks worth 2 trillion yen ($5.4 billion). Seven & i’s share price jumped 6.1% in Tokyo. The deal follows Seven & i’s …

The eyes might be the window to the soul, but how their overall health impacts our own souls is rarely discussed. VSP Vision Care, an eye insurance company, partnered with Workplace Intelligence to survey 800 HR leaders and 800 full-time employees in the United States about the state of their eye health. Here are the key findings: We live on our screens: In a typical week, employees report spending 97 hours on screens, which translates to 210 days a year. Thirty-four of these hours are on a computer for work, 17 on a computer for personal use, 23 hours watching TV, and 23 hours on a cellphone. The majority of people have at least one eye problem: 63% of respo…

This time, the giant schnauzer went the full Monty. After coming close in the last two years, Monty the giant schnauzer won the top prize at the Westminster Kennel Club dog show Tuesday night, leaving handler and co-owner Katie Bernardin almost too emotional to speak. “He always tries so hard, and we’re just proud of him,” she told the crowd at Madison Square Garden. The spirited schnauzer bested six other finalists to become the first of his breed tapped as Westminster’s best in show, the most prestigious prize in the U.S. dog show world. The dog won the huge American Kennel Club championship in December, and he’d been a Westminster twice before. A standout because o…

In the lower Manhattan neighborhood of NoHo, the crowded area around Lafayette Street was once called Gasoline Alley because of the many auto shops and gas stations housed there. While New York is still crowded with cars, gas stations in Manhattan are now more rare (there are none today in Gasoline Alley, only one left in all of lower Manhattan.) But off of Lafayette, there’s a new kind of space-inspired gas station that reveals the future of fuel—a future in which we power vehicles across land, air, and sea with CO2 instead of fossil fuels. The Fuel Store is an immersive concept store by AirCo, a Brooklyn-based startup that turns captured CO2 and hydrogen into synthe…

In today’s whiplash business environment of change and uncertainty, there are a few simple, timeless strategies that consistently rank among the best for accelerating growth. No reinventing the wheel required. One such strategy is test-to-scale—close cousin of the venerable test-and-learn approach that’s long been a startup staple. Both can play a key role, depending on the stage of your company, industry, size, growth curve, and—importantly—internal culture. Basically, test-and-learn uses small scale, iterative experiments to see what works best. Testing different messaging in a marketing campaign, for example, or perhaps different product features. The idea …

As return-to-office policies take hold and fully flexible work arrangements decline, employees are re-adapting to in-person interactions. One of the biggest challenges? Giving and receiving constructive feedback. Unlike praise, constructive feedback highlights areas for improvement—a critical driver of individual and organizational success, yet one that many find difficult. Whether remote or in-person, various factors, like overestimating negative consequences or fearing relationship fallout, often make both giving and receiving feedback feel high stakes. While virtual feedback has its own challenges—limited nonverbal cues, potential misinterpretation, and techno…

Peter Berg doesn’t need to do Super Bowl commercials. Yet the award-winning director helmed two ads during this year’s big game. First, was a fun NFL spot advocating for varsity girls flag football. And second, was water bottle brand Cirkul’s first-ever trip to the Super Bowl, starring Adam Devine. The commercial diversion comes not long after the release of Berg’s hit Netflix limited series American Primeval, which dropped on January 9, and quickly hit the top of the streamer’s ratings. In its first week, it had 1.25 billion viewing minutes. Berg has built an incredible Hollywood career, producing, writing, and directing hit films and TV series, from Fri…

YouTube celebrated its 20th birthday last month. Currently, users watch more than a billion hours of content on the Google-owned video platform every day. And increasingly, that content is streamed on TVs rather than smartphones. YouTube CEO Neal Mohan recently announced that YouTube’s TV viewership surpassed smartphone viewership in the United States for the first time. To understand why, we turned to Kurt Wilms, a senior director of product management who oversees the company’s living room strategy. In a recent interview on Fast Company’s Most Innovative Companies podcast, he talked about how content creators can optimize for the big screen and why so many people watch …