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Blog, YouTube & Content Monetization
The content platform strategies that turn audience attention into diversified income. This sub-forum connects the social and content creation work happening across the community's platforms to the monetization layer — how to turn blog traffic into email subscribers into product buyers, how to monetize a YouTube channel before it reaches monetization thresholds, how to build a newsletter that generates revenue from day one, and how to structure content output for compounding returns rather than one-time traffic spikes. Strong connection to the community's own YouTube channel and social strategy.
11,088 topics in this forum
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Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. D.R. Horton, America’s largest homebuilder, is doubling down on mortgage rate buydowns to keep its sales volumes up amidst an affordability-strained housing market. On its October 28 earnings call, the builder said 73% of its homebuyers in fiscal Q4 2025 received a mortgage rate buydown—up slightly from 72% in the previous quarter. “As we anticipated on our last call, we did expect to lean in more heavily to the offering of 3.99% [mortgage rate buydown],” said Jessica Hansen, D.R. Horton’s senior vice president of investor relations. “That is som…
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Halloween might be over, but sky-watchers are in for a treat this week. On Wednesday, November 5, the night sky will be illuminated with the biggest, brightest full moon of the year, also called the beaver moon. And it’s a supermoon, meaning it will be full at the same time it’s closest to Earth. Here’s everything to know about this week’s sky-watching event. What’s the best time to see the supermoon? The best time to see a full moon typically is right after sunset, especially for a supermoon, when it appears biggest on the horizon, according to Live Science. According to the Weather Channel, the best time to see the beaver moon is from dusk on Tuesday,…
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Black Friday isn’t what it once was. Less than 15 years ago, it was fairly common for people to wake up at ridiculously early hours to drive to a store, where they would stand in line, waiting for the doors to open in order to grab the best deals. Those people still exist, but not in the numbers they used to, thanks to the convenience of online shopping (and the early start to holiday deals). But as artificial intelligence becomes more entrenched in people’s habits, it could have an increasingly large role in Black Friday (and Cyber Monday). And 2025 could be something of a test case for the technology. The average consumer is expected to spend $1,595 on holiday g…
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As the longest government shutdown in U.S. history continues, the Federal Aviation Administration (FAA) has ordered flight reductions at 40 major airports, including Atlanta, New York, Boston, and Los Angeles. The move begins with affecting 4% of flights, with plans to ramp up to impact 1 in 10 flights at those airports, disrupting travel plans for thousands of Americans every day. But Patriotic Millionaires, a group of high-net-worth individuals who advocate for more progressive taxes in order to close the wealth gap, is suggesting an alternative that it says would spare commercial airline passengers and still offer relief for air traffic controllers: Just canc…
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Darin Fisher is a little older than the fresh-faced, newly minted PhD types you see roaming the well-appointed floors at OpenAI’s second location in San Francisco’s Mission Bay district. Before arriving at the AI super-startup, he spent 25 years working on some of the most important web browsers in the history of the web: He worked on Netscape Navigator, which helped define the early consumer internet. He worked on the popular Firefox browser at Mozilla, then went to Google, where he was a member of the Chrome team. After Google, he wanted to explore alternative browsers; he did so first at Neeva (which offered an ad-free experience), then at the Browser Company, which…
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Just a week after self-described democratic socialist Zohran Mamdani made history as New York City’s first Muslim to be elected mayor, fellow Democrat Jack Schlossberg—President John F. Kennedy’s (JFK’s) grandson—announced he is also running for office in New York City, in the Empire State’s 12th Congressional district. If elected, he would represent New York in the U.S. House of Representatives. Both men are among a wave of young, progressive, charismatic candidates calling for change, amid a backlash to not only Donald The President’s second-term agenda, but also a historically unpopular Democratic Party that many feel are doing too little, too late. That list of pr…
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Delegation is supposed to get easier the higher you rise. In reality, it becomes challenging in a different way, Common delegation advice is helpful for first-time managers, who typically have trouble letting go. But for senior leaders, effective delegation looks different. It’s not about handing off tasks. It’s about leading through a paradox. They need to stay close enough to align and coach, but they also need to step back enough to empower and grow others. At this level, for many, the risk isn’t micromanagement, but over-detachment. When you’re too removed, you miss chances to align strategy, spot risks, or coach your leaders. Delegation is about managing a polarit…
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Some of my best ideas come to me when I’m exercising. At least I think they’re some of my best ideas; by the time I actually get a chance to write them down, I’ve often forgotten them. While you could argue that something I was unable to remember for an hour or so can’t be that great, still: we’ve all had things we wanted to remember, but couldn’t. So what can you do if you need to remember something important? Most memory-improvement techniques—like mnemonics, chunking, and building memory palaces—involve a fair amount of effort. But these simple strategies to improve your short-term memory and recall require almost no effort—and very little time. 1. Say…
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Baseball and bets go hand-in-hand in the Dominican Republic, where professional athletes, musicians and even legislators go public with their wagers. But for every legal bet in the Caribbean country, officials say there are countless more illegal ones. It’s a widespread, multimillion-dollar industry that has come under scrutiny following U.S. federal indictments of Cleveland Guardians pitchers Emmanuel Clase and Luis Ortiz. They are accused of taking bribes from unnamed sports bettors in the Dominican Republic to throw certain pitches and help those bettors win at least $460,000, according to an indictment unsealed Sunday in New York. Ortiz and Clase have both pleaded n…
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If it seems like everything is getting more expensive, you’re right. Thanks to inflation (up 3%), which has affected goods from food to gas (for which prices are up 4.1%), you can now add the post office to the the long list of places where you’ll have to pay more. Here’s what to know. What’s happening? The U.S. Postal Service (USPS) is planning to increase the price of shipping. The good news is, the changes won’t affect your holiday packages and won’t raise the price of stamps. The changes go into effect next year on January 18, pending a review by the Postal Regulatory Commission (PRC). How much will prices go up? The move will raise prices approximat…
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Members of the Sackler family who own OxyContin maker Purdue Pharma must pay billions of dollars to settle a flood of lawsuits over the harms of opioids, under a new deal that was formally approved by a federal bankruptcy judge on Tuesday. The Sackler family must contribute up to $7 billion over 15 years. Most of the money is to go to government entities to fight the opioid crisis, which has been linked to 900,000 deaths in the U.S. since 1999. Thousands of victims of the opioid epidemic could be paid thousands of dollars each, with a portion of the money distributed next year to some people who had OxyContin prescriptions and their survivors. “This plan is no…
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Five years ago, Coinbase CEO Brian Armstrong did a bold thing. He banned political conversations at work. He made this decision because he knows what the job of a business leader is: to deliver for customers, employees, and shareholders. More recently, another executive did the opposite. Jerry Greenfield of Ben & Jerry’s fame left the company as part of a row with its parent company over social activism. For Greenfield, political stances are not just part of the company; they ultimately outweigh everything else. This stark difference is very instructive at this time. Amid America’s rising polarization, what stance should businesses take? Many people who think…
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Meta allegedly stopped internal research on social media’s impact on people after finding negative results, a court filing released Friday claims. The filing took place in a Northern California District Court, as a group of U.S. state attorneys general, school districts, and parents launched a suit against Meta, Google-owned YouTube, TikTok, and Snap. The court documents allege that Meta misled the public on the mental health risks to children and young adults who excessively use Facebook and Instagram, even though its research showed that the social media apps had demonstrated harm. “The company never publicly disclosed the results of its deactivation study,” the l…
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During college, a friend convinced me to take an improv comedy class. An introvert by nature, I was way out of my depth. On the first day, I was so nervous I thought I might faint. But I ended up loving it—and learning a lot. In addition to silly warm-ups to get rid of inhibitions (zip, zap, zop, anyone?), I discovered the magic of “Yes, and . . .” In improv, “Yes, and” is more than just a phrase; it’s a mentality—to accept whatever idea or proposition is thrown at you, no matter how outlandish, rather than shutting it down. This mantra helped the flow of our improv performances, but it turned out to be a great life lesson as well. From that point on, I tried practici…
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The rapid expansion of artificial intelligence and cloud services has led to a massive demand for computing power. The surge has strained data infrastructure, which requires lots of electricity to operate. A single, midsize data center here on Earth can consume enough electricity to power about 16,500 homes, with even larger facilities using as much as a small city. Over the past few years, tech leaders have increasingly advocated for space-based AI infrastructure as a way to address the power requirements of data centers. In space, sunshine—which solar panels can convert into electricity—is abundant and reliable. On November 4, 2025, Google unveiled Project Sunca…
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The longest government shutdown on record cost Delta Air Lines an estimated $200 million, CEO Ed Bastian said Wednesday in the first disclosure by a U.S. airline regarding the shutdown’s financial impact. Bastian told investors that refunds “grew significantly” while bookings slowed amid the uncertainty in air travel caused by the 43-day shutdown, contributing to Delta’s loss of about 25 cents per share. The shutdown, which began Oct. 1, led to long delays at major airports and historic flight cancellations at 40 of the country’s busiest airports as more unpaid air traffic controllers missed work, citing additional stress and the need to take on side jobs. As the shutd…
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For budding influencers, class is now in session. Jessica Henig, founder of Unlocked Branding, is rolling out Social Media University, a new platform launching today that promises to decode the influencer industry for the next wave of creators and industry professionals. The platform is free to join. “We wanted it to be accessible for anyone who is interested in building a career in media and their network,” Henig tells Fast Company. “This community was built on after years of successfully building talent into top tier brands themselves, and we’ve seen such high demand from others who want to know where to start.” Henig knows the formula, after helping shape some of …
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Even in an age when it is rather common to invite people, including leaders, to “bring their whole self to work”, what is actually rewarded at work is being our best self, in the sense of trying to be at the best of our behaviors, and fulfill as much of our potential as we can, as often as possible. Importantly, many if not most people still compartmentalize their personal self as something separate from their work persona or professional self, even if both can co-exist as salient, albeit different, dimensions of their self-concept. Indeed, this aligns with the science of self-complexity, which basically shows that we “inhabit multiple selves”, in the sense that our iden…
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Walt Disney and OpenAI make for very odd bedfellows: The former is one of the most-recognized brands among children under the age of 18. The near-$200 billion company’s value has been derived from more than a century of aggressive safeguarding of its intellectual property and keeping the magic alive among innocent children. OpenAI, which celebrated its first decade of existence this week, is best known for upending creativity, the economy, and society with its flagship product, ChatGPT. And in the last two months, it has said it wants to get to a place where its adult users can use its tech to create erotica. So what the hell should we make of a just-announced deal betw…
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The average rate on a 30-year U.S. mortgage edged higher this week, though it remains relatively near its low point so far this year. The uptick brings the average long-term mortgage rate to 6.22% from 6.19% last week, mortgage buyer Freddie Mac said Thursday. A year ago, the rate averaged 6.6%. Borrowing costs on 15-year fixed-rate mortgages, popular with homeowners refinancing their home loans, also rose this week. The rate averaged 5.54%, up from 5.44% last week. A year ago, it averaged 5.84%, Freddie Mac said. Mortgage rates are influenced by several factors, from the Federal Reserve’s interest rate policy decisions to bond market investors’ expectations f…
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A few weeks ago, I led a leadership workshop for a group of executive women leaders in Birmingham, Alabama. Before I begin leadership workshops, I ask the participants what they want out of our time together. This year, one answer has emerged consistently on top: connection. This isn’t surprising. As executives rise to higher levels of leadership, they often report increased feelings of loneliness. One Harvard Business Review survey found that 55% of CEOs acknowledge experiencing moderate but significant bouts of loneliness, while 25% report frequent feelings of loneliness. As your expertise becomes more specialized, it can be harder to find other leaders who understand…
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The design of the steel-ribbed umbrella has changed little since it was introduced in the 1850s, but the mechanical engineers and origami experts who made an umbrella that works by folding say they’ve finally improved upon it. The $249 Ori umbrella has a frameless design with a laminate composite canopy, which fits into a 3.5-centimeter cylinder smart handle with an OLED display. That means there are no steel elements that can go haywire and leave you with a misshapen mess when you’re caught in a strong wind. It seems we finally have an umbrella that looks like it was invented in the 21st century. The design team included origami experts who usually work in aerosp…
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For years, pharmaceutical companies have been racing to develop a market-ready GLP-1 weight-loss pill to join the ranks of popular injectables. Today, Novo Nordisk’s oral version of Wegovy is officially available for purchase. The Wegovy pill—which has been in clinical trials for over two years and was approved by the FDA on December 22—is the first and only oral GLP-1 for weight loss in adults available in the U.S. According to a press release from Novo Nordisk, the pill hit the market on January 5 at more than 70,000 U.S. pharmacies and several popular telehealth providers. Per a KFF health tracking poll released in November, one in eight Americans were already…
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In a vision of the near future shared at CES, a girl slides into the back seat of her parents’ car and the cabin instantly comes alive. The vehicle recognizes her, knows it’s her birthday and cues up her favorite song without a word spoken. “Think of the car as having a soul and being an extension of your family,” Sri Subramanian, Nvidia’s global head of generative AI for automotive, said Tuesday. Subramanian’s example, shared with a CES audience on the show’s opening day in Las Vegas, illustrates the growing sophistication of AI-powered in-cabin systems and the expanding scope of personal data that smart vehicles may collect, retain, and use to shape the driving …
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As CES 2026 gets underway, Havas Media Network North America is publishing its 2026 Predictions Forecast, outlining the forces we believe will define the year ahead and separate brands that grow from those that fade. This perspective is drawn directly from that report and grounded in what leaders are seeing, discussing, and debating in Las Vegas this week. CES has always been where the future shows up first. But walking the floors this year, one thing is unmistakable: The industry is no longer dazzled by what’s possible. It’s demanding proof of what works. As technology accelerates, consumer expectations fragment, and financial scrutiny intensifies, 2026 is…
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