Blog, YouTube & Content Monetization

In his new book, Here Comes The Sun, author and activist Bill McKibben argues that we’re at a tipping point where solar and wind power is now cheaper to build and harness than fossil fuels. Because of that new economic reality, he argues renewable energy has the power to transform society—if only the U.S. government would listen. McKibben, who also publishes a free Substack called The Crucial Years, came on the Most Innovative Companies podcast to talk about what Bill Gates is getting wrong about climate concerns, how solar became cheaper than fossil fuels, and the importance of mobilizing senior citizens in the fight against climate change through his organization T…

Two things that made massive cultural splashes this year — Labubu and “KPop Demon Hunters” — will fill the sky and streets of New York when the Macy’s Thanksgiving Day Parade kicks off this year. Conan Gray and Lainey Wilson will bring the tunes. The Nov. 27 parade begins rain or shine on Manhattan’s Upper West Side and ends at Macy’s Herald Square flagship store on 34th Street, which serves as a stage and backdrop for performances. It will feature 34 balloons, four mini-balloons, 28 floats, 33 clown groups and 11 marching bands — all leading the way for Santa Claus. Here’s key things to know about the parade and how to watch it. What time does the Macy’s Than…

The The President administration left nursing off a list of “professional” degrees in a move that could directly limit how future nurses will finance their education. Removing the profession from the list will have a major impact, after the passing of President The President’s One Big Beautiful Bill Act, which introduced a cap on borrowing. As of July 1, 2026, students who are not enrolled in professional degree programs will be subject to a borrowing cap of $20,500 per year and a lifetime cap of $100,000. However, professional degrees offer higher loan options, with the ability to borrow $50,000 per year and a $200,000 lifetime cap. ‘A backhanded slap’…

Massachusetts’ highest court heard oral arguments Friday in the state’s lawsuit arguing that Meta designed features on Facebook and Instagram to make them addictive to young users. The lawsuit, filed in 2024 by Attorney General Andrea Campbell, alleges that Meta did this to make a profit and that its actions affected hundreds of thousands of teenagers in Massachusetts who use the social media platforms. “We are making claims based only on the tools that Meta has developed because its own research shows they encourage addiction to the platform in a variety of ways,” said State Solicitor David Kravitz, adding that the state’s claim has nothing to do the company’s al…

Every December, something strange happens inside companies. Decisions that were stuck for months suddenly fly through. Projects get approved. Budgets get finalized. People stop debating and finally choose. Leaders usually chalk this up to “year-end energy” or “the holiday push.” That is an easy story, but it hides what is actually going on. December forces leaders into a tighter frame. There is less time to overthink, fewer acceptable choices, and clearer expectations. In other words, the environment is designed in a way that produces commitment instead of delay—even though for complex, novel strategic bets, the calendar alone is rarely enough. This isn’t holiday …

Gold and silver prices rose to record highs in early trading on Monday, spurred on by a confluence of a few different political events and economic factors, including tensions over the U.S. seizing of possibly another oil tanker from Venezuela, speculation of future Federal Reserve rate cuts, overall economy insecurity, and bets on U.S. monetary policy in 2026. In 2025, gold has surged by nearly 70%, according to Bloomberg. Here’s what to know. What happened today? At the time of this writing, in midday trading on December 22, gold bullion (GC=F) was up over 1.9% to $4,472.20 and silver (SI=F) was up about 3.4%, heading toward $70 an ounce, making both he…

The holiday season is merry, bright, and hectic. It’s hard to cram every moment of cheer into just four weeks and keep your sanity. If you find yourself behind and needing to grab last-minute presents, run errands, or pick up a stick of butter on Christmas Eve, know that you are only human. After taking a couple of deep breaths, read on to see which stores are open and closed on the night before the big night. Are banks open on Christmas Eve? Christmas Eve is not a federal holiday, so most banks are open. Some may choose to have reduced hours, so it is a good practice to check with your local branch ahead of time to save you the potential headache. I…

There are two sorts of people in this world: Those who think it sounds like fun to brave the elements for hours on end to watch the ball drop at midnight in Times Square on New Year’s Eve, and then there’s the rest of us. It’s become a time-honored tradition for millions of people to crowd into a few blocks of New York to celebrate a new year, and some new features await revelers this year. A larger ball will be dropped in the annual countdown to midnight, weighing in at 12,000-plus pounds and adorned with 5,200 crystals and LED lights. And there’s some special red, white, and blue confetti among the nearly three tons to celebrate the country’s 250th anniversary. …

Zohran Mamdani was a trailblazing candidate whom many in his city of 8 million — some with hope, some with trepidation — expect to be a disruptive New York mayor. The democratic socialist’s plans for his first day in office on Thursday nod to his politics and priorities, without straying far from his predecessors with a sober official midnight oath-taking followed by a more celebratory ceremony in the afternoon. New York law spells out that four-year mayoral terms start on the January 1 after elections. To avoid any ambiguity about who’s in charge of America’s most populous city, it has become a tradition to hold a small midnight swearing-in. Mamdani has chose…

Inside Girl Scouts’ headquarters in New York City and its two licensed bakeries, a team of trend forecasters, marketers, and food scientists spend years cooking up its next iconic cookie. Now, fans of the annual cookie sale are about to get a taste of what the Girl Scouts of the USA (GSUSA) team has been baking behind closed doors. The newest addition to the cookie lineup are Exploremores, a rocky road ice cream-inspired sandwich cookie with chocolate shortbread exteriors and chocolate, marshmallow, and toasted almond-flavored cream centers. For Girl Scout cookie enjoyers, a fresh cookie is always a welcome surprise. But, according to Wendy Lou, GSUSA’s chief rev…

Some words are far too mild for the violence of what they describe. Migraine is one of them. For many people, it evokes a simple headache—an inconvenience solved with an aspirin (or Tylenol) and a glass of water. For those who’ve never experienced it, migraine is almost a cliché: a lame excuse to stay in bed or avoid a meeting. But for millions of people—and I’m one of them—migraine is anything but benign. It is a debilitating neurological disease that can force life to grind to a halt for days at a time. It is an invisible disability that millions are expected to simply “push through.” The Mild Version Everyone Sees—and the Severe One No One Understands I ofte…

We’ve had branded entertainment since Procter & Gamble invented soap operas back in the 1930s. But today, brands are forced to diversify the ways in which they gain and hold our attention. It’s no longer as viable or effective to depend on traditional paid media tools. Innovative marketers are increasingly investing in content and experiences that attract and engage audiences rather than interrupt and annoy them. And the shift is driving results. Brands of all stripes talk about “brand entertainment,” but it’s the exceptions that truly create actual entertainment. I’ve spent a lot of time this past year writing and talking on the Brand New World podcast abou…

There’s a quote from Charles Bukowski framed on my office wall: “What matters most is how well you walk through the fire.” We’re in that fire right now. For 25 years, our company has moved people to show up for entertainment. Then the world changed. Entertainment changed. Technology changed. Almost overnight, we had to throw the old playbook out the window. So, we paused. We looked inward and asked the hard question: Do we rebuild what we had or transform into what we need to be for the future? Companies need to choose the second. For us that meant becoming culture-led, not as a slogan or a rebrand, but as the infrastructure for how we operate. Becoming cultur…

New AI tools from Docusign aim to make contracts easier to understand and quicker to prepare. For people signing documents like leases or purchases agreements, a new AI feature will make it possible to request an overall summary of the contract and its key terms. Users will also be able to ask questions about the document, which for consumer agreements could include requesting details about cancellation procedures, fees that may apply, relevant timelines, or terms of a warranty. “The whole purpose of this is to allow and provide a level of trust to the signer so that they understand what is it that they’re signing,” says Mangesh Bhandarkar, GVP of product manage…

Noodles & Company is set to close additional restaurants. In a January 12 press release, Noodles & Company announced plans to close between 30 and 35 restaurants in 2026, with the aim of improving financial health and profitability. As of December 30, 2025, the fast-casual noodle chain had 340 company-owned restaurants and 83 franchise restaurants. The eatery already reduced its footprint last year, when it closed 42 restaurants (33 were company-owned, and nine were franchise locations). “Decisions like this are made thoughtfully and with a long-term view of the business,” Joe Christina, CEO and president of Noodles & Company, shared in the company pre…

A reader asks: A while back, an employee who reported to me (I’m a man) became visibly pregnant soon after she started. But she never brought it up. Not with me, not with HR, not with anyone. I didn’t ask her about it, though nearly everyone else in our office asked me. I cringed when I responded since it was obvious she was pregnant but I felt that I needed to protect her privacy. I felt like I was walking around on pins and needles with this very obvious elephant in the room. Her job description included occasionally lifting objects up to 40 pounds, and the only way I treated her differently was that I went out of my way to pick up anything remotely heavy. E…

The northern lights could light up the skies above several northern states this weekend. The aurora borealis will be visible Friday and Saturday nights over North America, and most prevalent for those states on the northern border of the mainland, according to a forecast from the National Oceanic and Atmospheric Administration (NOAA) Space Weather Prediction Center. Friday offers the highest odds of visibility for most Americans, with the northern lights potentially visible in those states stretching from Washington to Maine, and as far south as Iowa. And Friday’s aurora could be brighter, with a score of 5 out of 9 on an index measuring the three-day geomagnetic…