Blog, YouTube & Content Monetization

After 50, too many women reduce their working hours, become trapped in lower-quality jobs, or exit the labor market altogether. Part-time employment becomes more prevalent as women age. The gender gap widens. For women, this means lower lifetime earnings and significantly smaller pensions. Many are calling this phenomenon the “menopause penalty”—a midlife equivalent of the motherhood penalty. And indeed, research suggests that women’s earnings drop in the years following a menopause diagnosis. But while menopause clearly plays a role, there is a risk in attributing these economic setbacks too narrowly to biology. Doing so not only oversimplifies women’s lived realitie…

On January 23rd, outside an elementary school in Santa Monica, California, a Waymo vehicle hit a child. That’s what we know for sure. It sounds shocking, horrifying even. And it’s already giving plenty of groups cover to demand that California revoke Waymo’s license to operate its cars. But the details matter. And once you start digging a bit, the scary headline about a kid struck down by a heartless robot clearly isn’t the whole story. In fact, accidents like this provide a lens through which to improve both human and robot driving—and even save lives. Braking Hard The specifics of the incident in Santa Monica are still coming out. As it does…

I’ll admit it: I still secretly prefer cooking on a gas stove despite knowing that I’m breathing in benzene and adding to methane emissions. What can I say, I like the tactile control of an open flame. But recently I tested an induction range that made my gas stove seem antiquated. Charlie, from the Bay Area-based startup Copper, offers a high-end range that can do everything I expect from my current stove—and more. The appliance, which started to roll out nationally last year, has been called “the Tesla of induction stoves” by The New York Times and lauded by chefs including Christopher Kimball. I wanted to try it out as a home cook with only basic skills. An…

Corey duBrowa spent much of his career advising some of the world’s most scrutinized leaders—from Marc Benioff at Salesforce to Sundar Pichai at Google. Now, as CEO of global communications firm Burson, he’s helping executives navigate a charged marketplace shaped by AI disruption, ICE activity, and nonstop reputational risk. He explains why reputation remains one of the most powerful (and most misunderstood) assets in business, and how leaders should decide whether, when, and how to speak up. This is an abridged transcript of an interview from Rapid Response, hosted by former Fast Company editor-in-chief Robert Safian. From the team behind the Masters of Scalepodcast…

As Big Tech faces criticism for the environmental impact of artificial intelligence, companies have said the technology will actually help solve climate change. But those claims often lack scientific evidence, a new report finds. And when touting the climate benefits of AI, tech companies conflate “traditional AI” with the more environmentally harmful generative AI, a form of “bait-and-switch” that amounts to greenwashing. The report, commissioned by a group of environmental organizations including Beyond Fossil Fuels, Friends of the Earth, and Stand.earth, analyzed 154 statements from tech companies, including those from Google and Microsoft, which purported tha…

Mark Zuckerberg and opposing lawyers dueled in a Los Angeles courtroom on Wednesday, where the Meta CEO answered questions about young people’s use of Instagram, his congressional testimony, and internal advice he’s received about being “authentic” and not “robotic.” Zuckerberg’s testimony is part of an unprecedented social media trial that questions whether Meta’s platforms deliberately addict and harm children. Attorneys representing the plaintiff, a now 20-year-old woman identified by the initials KGM, claim her early use of social media addicted her to the technology and exacerbated depression and suicidal thoughts. Meta Platforms and Google’s YouTube are the …

In 2013, when Meredith O’Connor was 16, the music video for her debut single “Celebrity” went viral. Afterward, she channeled her own stardom into championing childhood mental health: As a hyperactive kid, O’Connor says she was often the subject of bullying, and when her music career gave her a platform, she was eager to use it to advocate on behalf of other victims. “I knew my fan base was younger, but I didn’t know how many people would resonate with mental health challenges,” she says. “I realized there were millions of gifted people that are being marginalized, and that’s when I really wanted to start the mental health study.” Since blowing up YouTube over a…

Imposter syndrome happens when we have the feeling that we do not deserve what we have achieved, fearing that we’ll be discovered to be fakes or frauds. Our successes, we tell ourselves, were achieved not through our actual abilities and talents, but through some combination of luck, timing, and mistakes others made that allowed us to slip through the cracks. Nobody is immune to this feeling, and it affects all segments of the public—from leaders, artists, actors, and the people we see as high achievers. Sheryl Sandberg, Harvard grad and former Facebook COO, wrote in her 2013 book Lean In: “Every time I took a test, I was sure that it had gone badly. And every time I…

The social media trial brought by a 20-year-old Californian plaintiff known as Kaley or KGM, putting Meta and YouTube in front of a jury, has captured the world’s attention. The bellwether trial is a test case for the liability of social media platforms and how much they could be on the hook financially if found to have caused harm to their users. KGM, for her part, alleges that she faced anxiety, depression and body image issues after using Instagram. The proceedings could establish the first real legal boundaries for what has been up to now largely unregulated algorithmic design, determining whether amplifying harmful content amounts to negligence. A verdict against…

From afar, Lego’s new set inspired by Claude Monet’s painting Bridge over a Pond of Water Lilies looks like a slightly more vivid version of the original. Step a bit closer, though, and you’ll find that its intricate brushstrokes are composed of Lego bananas, katana swords, and carrot tops. The new 3,179-piece set was created in collaboration with The Metropolitan Museum of Art, where Monet’s original 1899 artwork, inspired by his idyllic garden in Giverny, is on display. Lego’s designers spent more than a year working in tandem with the museum’s curators to faithfully re-create the original painting’s iconic Impressionist scene. The set will be available to the publi…

Picture a jazz quartet mid-performance. The bassist anchors the rhythm with meticulous precision—years of practice evident in every note. The saxophonist, meanwhile, closes her eyes and ventures into uncharted melodic territory, responding to something she heard in the drummer’s improvised fill three bars ago. What you’re witnessing isn’t chaos, nor is it rigid execution. It’s something far more valuable: the dynamic interplay between discipline and imagination that produces work no one has ever heard before. This is exactly the capability that distinguishes organizations that merely survive disruption from those that shape it. In an era defined by the rapid-fire …

In December 2025, Andrea Lucas, the chair of the U.S. Equal Employment Opportunity Commission, invited white men to file more sex- and race-based discrimination complaints against their employers. “Are you a white male who has experienced discrimination at work based on your race or sex? You may have a claim to recover money under federal civil rights laws. Contact the @USEEOC as soon as possible,” she wrote in a post on X. In February 2026, the EEOC began to investigate Nike on what the agency said was suspicion of discrimination against white workers. Both initiatives followed the EEOC’s March 2025 characterization of diversity, equity, and inclusion efforts…

The retail platform eBay is set to acquire fashion resale app Depop from Etsy in a $1.2 billion transaction. Ostensibly, the deal will help eBay to cultivate a new audience of Gen Z and Gen Alpha shoppers. But I think there’s a deeper reason that eBay might want to lock Depop down: it’s simply the best looking resale interface out there right now. The deal was announced on February 18 in a press release from Etsy. It’s expected to close some time in the second quarter of 2026, and, per an email sent to Depop’s customers, after the merger Depop will remain a stand-alone brand within eBay and retain its name, brand, and platform. For eBay, acquiring Depop makes a …

As the Winter Olympic and Paralympic Games unfold, something is unmistakable: Women are driving the moment. They’re leading highlight reels. Headlining broadcasts. Powering the storylines fans are sharing and following in real time. From figure skating to freestyle skiing to hockey, women athletes aren’t a side stage to the Games—they are the main event. And the data backs up what we’re all seeing. In new international research from Parity and SurveyMonkey surveying nearly 12,000 adults across the U.S., Canada, the UK/Ireland, and Australia, women’s events are as popular as—or more popular than—men’s events in the majority of Winter Olympic sports. High-profil…

Hello again, welcome to Fast Company’s Plugged In, and a quick note: A couple of weeks ago, I mentioned a game I was vibe-coding using Claude Code, and said I would share it once I finished it. Here it is, along with more thoughts on the uncanny experience of collaborating with AI on a programming project. Late Show host Stephen Colbert and his network, CBS, are still at odds over why his planned interview with James Talarico, a Democratic candidate for a Texas U.S. Senate seat, didn’t air last Monday. In Colbert’s account, CBS lawyers forbid the broadcast after Federal Communications Commission chair Brendan Carr said talk show interviews might trigger the FCC’s …

Olympians aren’t just physically exceptional—they’re masters at managing where their attention and energy go. Cognitive research finds a key link between working memory and performance: elite athletes are better able to regulate their memory and attention than their less-trained peers, and this ability predicts better performance under pressure. What separates peak performers isn’t just effort, but also the discipline to balance their mental load. In other words: their “thoughtload.” Consider thoughtload the invisible tax on your ability to perform. It consists of three problems that erode your effectiveness: The cognitive demands of competing priorities…

OpenAI CEO Sam Altman has defended the resource-intensive use of AI by comparing it to all the energy—and food—that humans require, sparking a wave of backlash across social media. That comparison, experts in climate and tech spaces say, is misguided, downplays the climate risks associated with AI, and illustrates the disconnect between tech CEOs and the rest of society. Altman’s comments came while speaking to the Indian Express at the India AI Impact summit. The outlet asked him to address some of the common criticisms of AI, including the amount of energy and water the technology requires. “One of the things that is always unfair in this comparison is peop…

The advice you get early in your career can disproportionately shape your future. I can recall two or three conversations from when I was a college kid who liked writing that melted away ambiguity and set my vague ambitions on a path into the fog like a compass. For the latest release by The Steve Jobs Archive, the group is making the advice of some of the most uniquely impactful people in the world available to everyone. Given that Jobs did not own many physical objects, the archive has served as more of a repository of ideas for the next generation to think different. Each year, the Archive takes on SJA Fellows. And each year, it gives these fellows a book of l…

Generative AI may be both the most useful and the most mystifying tool of our modern-tech era. The problem—aside from all the endlessly documented issues around accuracy—is that generative AI generally seems to function in a DOS-like blank prompt form. The onus is squarely on you to figure out what to ask and how to put these saucy systems to use. That black-box feeling is especially apparent when you look at NotebookLM, an “AI-first notebook” launched by Google nearly two years ago. The idea behind NotebookLM is that you upload your own source materials within carefully confined notebooks, and you can then lean on Google’s Gemini AI to interact with that material…

If you’ve been paying attention to AI at all lately, you’ve certainly seen the “Something Big Is Happening” essay by Matt Shumer, or at least some of the reaction to it. In it, Shumer describes how coding, for him, has completely transitioned from manually writing code to simply prompting and approving the near-flawless work done by AI. The piece was meant as a warning to all knowledge workers, essentially saying: AI has taken over my job, and it’s coming for yours next. There have been countless thought pieces on the merits and flaws of Shumer’s argument, and I have no intention of adding to the pile. But journalism is knowledge work, too, and the field had its own, …

At hundreds of Burger King restaurants across the U.S., there’s a new invisible worker who’s tracking which ingredients are in stock, analyzing daily sales data, and checking in on whether employees are saying “Thank you” and “You’re welcome.” It’s an AI assistant named Patty. According to Thibault Roux, Burger King’s chief digital officer, the voice-activated chatbot is designed to help employees and managers handle tasks that might usually require pulling out a computer or consulting with an instruction guide. Patty began showing up at select locations about a year ago, and is now in a pilot phase at approximately 500 Burger Kings. It’s expected to roll out to the …

It’s sometime in the future, and Elon Musk, Jeff Bezos, and Sam Altman have joined forces on a new venture called Energym. The global chain of gyms is designed to harness the energy of the unemployed as they exercise on machines. The generated electricity feeds the AI servers that put them out of a job. Think Planet Fitness meets the Matrix, but without living in a simulation. Energym’s mission is to feed the AI machines with human sweat, and it’s a great business model. By 2030, almost 80% of people have lost their jobs. If you have no money and no purpose, you may as well use all your free time to work out and feed AI server fans with some kilowatts. “It solves our …

We live in a world, especially in Western cultures, that relentlessly promotes positive thinking and celebrates self-belief to the point of sidelining reality—that inconvenient thing that does not disappear simply because we ignore it. Self-help advice and pop-psychology slogans urge us to stop worrying about what others think, to believe in ourselves no matter what, and to focus on our strengths. They rarely stress the value of acknowledging our flaws and limitations, even when this requires revising, if not abandoning, our childhood ambitions. It may sound harsh, but science shows clear benefits to confronting our shortcomings, aligning our self-assessments wi…

No one wants to be in a bad movie—but imagine a movie studio casting you in new movies after you die, without your consent. That may have once seemed something out of a Black Mirror episode, but it’s becoming a real issue, and many think current legal protections don’t go nearly far enough. In 2024, the late Ian Holm appeared, in digital form, in Alien: Romulus four years after his death, a move some critics decried as “digital necromancy.” Early this year, producers partnered with a British artificial intelligence startup to re-create the voice of Alain Dorval, who spent decades dubbing Sylvester Stallone classics like Rocky and Rambo in French. The plan was scrapped…

Anthropic is making hay while the sun shines. The AI company’s high-stakes dispute with the Pentagon—in which it refused to allow its product to be used for autonomous weapons and mass domestic surveillance—generated intense mainstream media coverage and a wave of public support, including from many within the artificial intelligence community. Claude rose to No. 1 in the Apple App Store’s free app rankings on Sunday, February 28, and on Tuesday, March 3, it hit No. 1 in a similar ranking for the Google Play store. The government is effectively banning the use of Anthropic models and tools within government agencies and their suppliers, and has labeled Anthropic…