Blog, YouTube & Content Monetization

In his new book, Here Comes The Sun, author and activist Bill McKibben argues that we’re at a tipping point where solar and wind power is now cheaper to build and harness than fossil fuels. Because of that new economic reality, he argues renewable energy has the power to transform society—if only the U.S. government would listen. McKibben, who also publishes a free Substack called The Crucial Years, came on the Most Innovative Companies podcast to talk about what Bill Gates is getting wrong about climate concerns, how solar became cheaper than fossil fuels, and the importance of mobilizing senior citizens in the fight against climate change through his organization T…

New York City scaffolding is so commonplace it has become a kind of extra architectural skin covering the city. It’s estimated that there are more than 9,000 of these “construction sheds” (another term for scaffolding) installed across the city, enough to stretch nearly 400 miles if they were put end to end. They do the important work of shielding pedestrians from potential falling debris during building construction and renovation projects, but they also shroud large swaths of sidewalk in dark and cloistered tunnels made of an unfortunate jumble of steel poles and plywood. Construction scaffolding is the city’s ubiquitous, utilitarian, and mostly unpleasant nec…

For its 2026 postage stamps, the U.S. Postal Service is going colorful and graphic. USPS gave a first look at some of the stamps set to be released next year, including the latest edition of its Love stamp, stamps commemorating the 250th anniversary of the U.S., and stamps depicting figures including a boxer, a martial artist and actor, and a pair of published poets. The stamps will be released on a rolling basis beginning in January and available at Post Office locations and online. “This early preview of our 2026 stamp program underscores the Postal Service’s commitment to celebrating the artistry and storytelling that make stamps so special,” Stamp Services dir…

As Sesame Street’s 56th season gets underway, Elmo, Big Bird, and the Sesame organization are navigating a volatile chapter in the show’s history—marked by government funding cuts, evolving new media habits, and AI’s impact on education. Sherrie Westin, CEO of Sesame Workshop, discusses balancing risk-taking with brand trust, partnering with Netflix, and why emotional well-being and kindness are the skills that matter most in today’s world. This is an abridged transcript of an interview from Rapid Response, hosted by former Fast Company editor-in-chief Robert Safian. From the team behind the Masters of Scale podcast, Rapid Response features candid conversations with t…

Two things that made massive cultural splashes this year — Labubu and “KPop Demon Hunters” — will fill the sky and streets of New York when the Macy’s Thanksgiving Day Parade kicks off this year. Conan Gray and Lainey Wilson will bring the tunes. The Nov. 27 parade begins rain or shine on Manhattan’s Upper West Side and ends at Macy’s Herald Square flagship store on 34th Street, which serves as a stage and backdrop for performances. It will feature 34 balloons, four mini-balloons, 28 floats, 33 clown groups and 11 marching bands — all leading the way for Santa Claus. Here’s key things to know about the parade and how to watch it. What time does the Macy’s Than…

The The President administration left nursing off a list of “professional” degrees in a move that could directly limit how future nurses will finance their education. Removing the profession from the list will have a major impact, after the passing of President The President’s One Big Beautiful Bill Act, which introduced a cap on borrowing. As of July 1, 2026, students who are not enrolled in professional degree programs will be subject to a borrowing cap of $20,500 per year and a lifetime cap of $100,000. However, professional degrees offer higher loan options, with the ability to borrow $50,000 per year and a $200,000 lifetime cap. ‘A backhanded slap’…

On November 26, a water leak at Paris’ Louvre Museum damaged between 300 and 400 historical books in the Egyptology and scientific documentation section. Then, on December 8, workers at the museum voted to initiate a strike over poor working conditions. And that’s only a drop in the bucket compared to the Louvre’s overall woes so far this year. For years, the Louvre has been struggling with a combination of old, weathered infrastructure and increased foot traffic brought about by mass tourism. But in 2025, the museum has been hit by the full consequences of operating out of a relatively un-updated building to house some of the world’s most influential (and valuabl…

Massachusetts’ highest court heard oral arguments Friday in the state’s lawsuit arguing that Meta designed features on Facebook and Instagram to make them addictive to young users. The lawsuit, filed in 2024 by Attorney General Andrea Campbell, alleges that Meta did this to make a profit and that its actions affected hundreds of thousands of teenagers in Massachusetts who use the social media platforms. “We are making claims based only on the tools that Meta has developed because its own research shows they encourage addiction to the platform in a variety of ways,” said State Solicitor David Kravitz, adding that the state’s claim has nothing to do the company’s al…

Every December, something strange happens inside companies. Decisions that were stuck for months suddenly fly through. Projects get approved. Budgets get finalized. People stop debating and finally choose. Leaders usually chalk this up to “year-end energy” or “the holiday push.” That is an easy story, but it hides what is actually going on. December forces leaders into a tighter frame. There is less time to overthink, fewer acceptable choices, and clearer expectations. In other words, the environment is designed in a way that produces commitment instead of delay—even though for complex, novel strategic bets, the calendar alone is rarely enough. This isn’t holiday …

Gold and silver prices rose to record highs in early trading on Monday, spurred on by a confluence of a few different political events and economic factors, including tensions over the U.S. seizing of possibly another oil tanker from Venezuela, speculation of future Federal Reserve rate cuts, overall economy insecurity, and bets on U.S. monetary policy in 2026. In 2025, gold has surged by nearly 70%, according to Bloomberg. Here’s what to know. What happened today? At the time of this writing, in midday trading on December 22, gold bullion (GC=F) was up over 1.9% to $4,472.20 and silver (SI=F) was up about 3.4%, heading toward $70 an ounce, making both he…

The holiday season is merry, bright, and hectic. It’s hard to cram every moment of cheer into just four weeks and keep your sanity. If you find yourself behind and needing to grab last-minute presents, run errands, or pick up a stick of butter on Christmas Eve, know that you are only human. After taking a couple of deep breaths, read on to see which stores are open and closed on the night before the big night. Are banks open on Christmas Eve? Christmas Eve is not a federal holiday, so most banks are open. Some may choose to have reduced hours, so it is a good practice to check with your local branch ahead of time to save you the potential headache. I…

There are two sorts of people in this world: Those who think it sounds like fun to brave the elements for hours on end to watch the ball drop at midnight in Times Square on New Year’s Eve, and then there’s the rest of us. It’s become a time-honored tradition for millions of people to crowd into a few blocks of New York to celebrate a new year, and some new features await revelers this year. A larger ball will be dropped in the annual countdown to midnight, weighing in at 12,000-plus pounds and adorned with 5,200 crystals and LED lights. And there’s some special red, white, and blue confetti among the nearly three tons to celebrate the country’s 250th anniversary. …

Zohran Mamdani was a trailblazing candidate whom many in his city of 8 million — some with hope, some with trepidation — expect to be a disruptive New York mayor. The democratic socialist’s plans for his first day in office on Thursday nod to his politics and priorities, without straying far from his predecessors with a sober official midnight oath-taking followed by a more celebratory ceremony in the afternoon. New York law spells out that four-year mayoral terms start on the January 1 after elections. To avoid any ambiguity about who’s in charge of America’s most populous city, it has become a tradition to hold a small midnight swearing-in. Mamdani has chose…

Inside Girl Scouts’ headquarters in New York City and its two licensed bakeries, a team of trend forecasters, marketers, and food scientists spend years cooking up its next iconic cookie. Now, fans of the annual cookie sale are about to get a taste of what the Girl Scouts of the USA (GSUSA) team has been baking behind closed doors. The newest addition to the cookie lineup are Exploremores, a rocky road ice cream-inspired sandwich cookie with chocolate shortbread exteriors and chocolate, marshmallow, and toasted almond-flavored cream centers. For Girl Scout cookie enjoyers, a fresh cookie is always a welcome surprise. But, according to Wendy Lou, GSUSA’s chief rev…

Some words are far too mild for the violence of what they describe. Migraine is one of them. For many people, it evokes a simple headache—an inconvenience solved with an aspirin (or Tylenol) and a glass of water. For those who’ve never experienced it, migraine is almost a cliché: a lame excuse to stay in bed or avoid a meeting. But for millions of people—and I’m one of them—migraine is anything but benign. It is a debilitating neurological disease that can force life to grind to a halt for days at a time. It is an invisible disability that millions are expected to simply “push through.” The Mild Version Everyone Sees—and the Severe One No One Understands I ofte…

We’ve had branded entertainment since Procter & Gamble invented soap operas back in the 1930s. But today, brands are forced to diversify the ways in which they gain and hold our attention. It’s no longer as viable or effective to depend on traditional paid media tools. Innovative marketers are increasingly investing in content and experiences that attract and engage audiences rather than interrupt and annoy them. And the shift is driving results. Brands of all stripes talk about “brand entertainment,” but it’s the exceptions that truly create actual entertainment. I’ve spent a lot of time this past year writing and talking on the Brand New World podcast abou…

There’s a quote from Charles Bukowski framed on my office wall: “What matters most is how well you walk through the fire.” We’re in that fire right now. For 25 years, our company has moved people to show up for entertainment. Then the world changed. Entertainment changed. Technology changed. Almost overnight, we had to throw the old playbook out the window. So, we paused. We looked inward and asked the hard question: Do we rebuild what we had or transform into what we need to be for the future? Companies need to choose the second. For us that meant becoming culture-led, not as a slogan or a rebrand, but as the infrastructure for how we operate. Becoming cultur…