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Blog, YouTube & Content Monetization
The content platform strategies that turn audience attention into diversified income. This sub-forum connects the social and content creation work happening across the community's platforms to the monetization layer — how to turn blog traffic into email subscribers into product buyers, how to monetize a YouTube channel before it reaches monetization thresholds, how to build a newsletter that generates revenue from day one, and how to structure content output for compounding returns rather than one-time traffic spikes. Strong connection to the community's own YouTube channel and social strategy.
11,088 topics in this forum
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Fans of Macy’s Inc. will be disappointed to learn that the iconic department store has announced its next round of store closures. Fourteen Macy’s locations in 12 states will shutter as a result of this move. Here’s why and when the closures will take place. What’s happened? On Thursday, Macy’s published a letter from CEO Tony Spring to its employees updating them on the company’s “A Bold New Chapter” strategy, which the department store chain unveiled in February 2024. As part of that strategy, Macy’s announced at the time that it would be closing 150 “underproductive” stores through the end of 2026. Fast Company previously reported on 66 stores marked for clo…
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For decades, design followed a singular truth. Whether it was the insistence that “form follows function” or the later pivot toward “form follows emotion,” the industry tended to adhere to a simple formula for design thinking: Find your North Star and follow. But that formula does not fit today’s reality. “Form follows X” is no longer a clean equation, because X isn’t a single variable. It’s a constellation that refuses to be reduced to one guiding idea. Modern design across brands, products, and experiences must use a multidimensional approach, speaking to function, feeling, context, narrative, culture, and experience, all at once. HUMAN EXPERIENCE DESIGN Some of toda…
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Run a small business and you probably feel like you make dozens of decisions every day. Whether to cut a quality corner, or miss a ship date. Whether to respond to a customer complaint, or hope the problem goes away. Whether to address an employee’s behavior, or kick that can down the road. Then there are all the personal decisions. Whether to get up and going, or hit the snooze button. Whether to ditch the food you packed, or go out for lunch instead. Whether to keep grinding, or work out. None of those are actually decisions, though, since you already know you should do so. Nearly everything you “decide” already has an answer. Quality problem? Fix it. Custom…
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What you do? It starts with what you know. Here are seven ways to learn faster and retain more. 1. Test yourself. A classic study published in Psychological Science in the Public Interest shows self-testing is an extremely effective way to speed up the learning process. Partly that’s because of the additional context you create. Test yourself and answer incorrectly, and not only are you more likely to remember the right answer after you look it up, but you’ll also remember the fact you didn’t remember. (Especially if you tend to be hard on yourself.) So, don’t just rehearse your sales pitch. Test yourself on what comes after your intro. Test yourself by…
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2025 was a fairly humdrum year for Apple from a hardware perspective. While the company’s software—including the “26” versions of iOS, macOS, tvOS, and watchOS—got a major visual overhaul, Apple’s hardware lineup included just one brand new product: the iPhone Air. But that is set to change in 2026. This year, Apple is expected to release a number of brand-new hardware products, along with some updates to existing ones. And yes, AI will be a focus, too. Here’s what—and when—to expect from Apple in 2026. iPhone Fold The most anticipated device Apple is expected to release this year is a foldable iPhone. Colloquially known as the “iPhone Fold,” this device will b…
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It’s a bird. It’s a plane. It’s the next phase of expansion planned by Walmart and drone company Wing. The companies plan to roll out additional locations for drone delivery in metropolitan hubs like Los Angeles, St. Louis, Cincinnati, and Miami this year in what they call “the next chapter of the world’s largest drone delivery expansion.” This expansion adds to the 100 stores already planned in metro areas like Orlando and Houston. The drones are expected to start flying in the latter city this week. The expansion will increase Walmart and Wing’s network to more than 270 locations across the country in 2027. “Whether it’s a last-minute ingredient for dinner o…
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A few weeks ago, my iPhone woke me up at 3:30am. In a way, it was my fault. I’d technically set the alarm “for three thirty.” In another way, it was Siri’s fault. Apple’s AI assistant never thought to question if I was asking for AM or PM. And it simply assumed the most painful option for me. It’s just one of countless tiny examples of how Siri, 16 years since Apple acquired the technology, has been a disappointing product. Siri was already looking dusty before modern LLMs, and with the launch of ChatGPT, it has been completely left behind. Which is why in June 2024, with fans and investors growing impatient, Apple promised a new era of AI—”Apple Intelligence.” …
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For a long time, I told myself I was choosing stability. I was working at a prestigious university, doing work that mattered, surrounded by smart people. The role had legitimacy and the paycheck came on the same day, in the same amount, every month. The path forward was clear and the structure well-defined. At that point in my life—raising very young kids—that predictability felt not just comforting, but necessary. My work mattered, and it held up easily when I described it to others. I could justify why staying made sense. And yet, I was unhappy. Not in a dramatic, crisis-driven way. There was no single bad boss or catastrophic moment that forced my hand. I…
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For years, leaders have been told that ”being true to themselves” and “ignoring what others think” represent the gold standard of effective leadership, a kind of moral and emotional north star. But in practice, this type of advice often gets leaders into trouble. For a vivid illustration, consider how two famous fictional (yet hyper-realistic) characters, namely Don Draper (Madmen) and Michael Scott (The Office) embody these two mantras. Draper clings to a rigid, unchanging identity, using “this is who I am” as armor to avoid confronting his insecurities, while Scott approaches management with unfiltered candor, oversharing, and acting on impulse. Both believe they ar…
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All eyes are on Netflix, which is set to report fourth-quarter earnings after Tuesday’s closing bell. In the ongoing saga over whether will Netflix will acquire Warner Bros. Discovery, the streaming giant is now offering to pay all cash for the deal, revising a previous bid that included a mix of stock with cash, according to filing from the Securities and Exchange Commission (SEC). On Tuesday, Netflix and Warner Bros. Discovery announced the amended agreement, which simplifies the deal for investors who no longer have to worry about Netflix’s fluctuating stock price. The news comes as Netflix continues to stave off a hostile takeover bid from rival Skydanc…
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As wealth inequality widens and billionaires become increasingly enmeshed with politics, the public is growing more and more disillusioned with the ultra-wealthy, and the role they play in society. It’s not just those with low or median incomes who feel that way. A majority of millionaires now say that extreme wealth is a threat to democracy; that the ultra-rich buy political influence; and that political leaders should do more to tackle extreme wealth, like increasing taxes. That’s according to a new poll from Patriotic Millionaires, a collection of high-net-worth individuals who advocate for more progressive taxes in order to close the wealth gap. The poll surveyed 3,…
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A new neighborhood under construction near Sacramento, California, in the rolling foothills of the Sierra Nevada mountains, looks like a typical subdivision. But it’s one of the first developments designed at a neighborhood scale to withstand wildfires. Each house goes farther than California’s latest building requirements for high-fire-risk zones, from enclosed, ember-resistant eaves to dual-paned, tempered glass windows that can better withstand extreme heat in a fire. The design considers not just each house, but how homes interact, spacing buildings at least 10 feet apart and removing combustible features to prevent fire from spreading between them. Called Sto…
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Oracle shares fell 2% Monday following the company’s announcement it planned to raise upwards to $50 billion in 2026. Funding rounds of that size are no longer unusual. The surge in AI investment and the growing need for cloud capacity and data centers have pushed many companies to seek massive financing. But Oracle’s recent run has been unusually volatile. Just a few months ago, its shares jumped 40% in a single day, briefly making CEO Larry Ellison the world’s richest person (ahead of Elon Musk). That spike came after Oracle reported a 359% increase in its remaining performance obligation (RPO, which are expected revenues based on customer commitments). That was…
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If you’re looking for a good reason to stop staring at screens this weekend, we’ve got you. This weekend, there’s an exciting astronomical event taking to the skies. The 2026 Planet Parade, an extraordinary event where six planets will be visible all at once, just for a moment, is coming. If you’re a seasoned skywatcher, you might remember that in 2025, there was a Planet Parade, too. Last February, seven planets, including Mercury, Venus, Mars, Jupiter, Saturn, Uranus and Neptune, all lined up just after sunset. This year, only six planets—because Mars is taking a raincheck—will make an appearance. And, according to astronomers, the show will be just as quick as last …
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Nili Lotan’s Tribeca flagship has been a fixture in the neighborhood for 20 years. It’s an austere space that brings her aesthetic universe to life, one that blends silk slip dresses with military-inspired jackets, and crisp button-down shirts with utilitarian pants. But now, across the street, there’s a second store devoted to just one thing: denim. No knits. No tailoring. Just jeans. Denim has always been at the heart of Lotan’s collections, but Lotan has found that the careful design of the jeans—and care that went into making them—gets lost when they are folded into seasonal collections. Now, the denim store and flagship operate as a single ecosystem. Sales associ…
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For Americans with conventional work schedules, Monday holidays are often a blessing. However, despite the extra weekend day, these observances can also sneak up on you and be confusing. Today (Monday, February 16) is Presidents’ Day, which is officially known as Washington’s Birthday. In this story, we’ll break down what exactly is open and closed on the day that we celebrate all the commanders in chief. Before we get into all that, let’s look at the history of the day and how it came to be. What does George Washington have to do with it? George Washington, the first president of the United States, has everything to do with Presidents’ Day. The holiday evolve…
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The social media trial brought by a 20-year-old Californian plaintiff known as Kaley or KGM, putting Meta and YouTube in front of a jury, has captured the world’s attention. The bellwether trial is a test case for the liability of social media platforms and how much they could be on the hook financially if found to have caused harm to their users. KGM, for her part, alleges that she faced anxiety, depression and body image issues after using Instagram. The proceedings could establish the first real legal boundaries for what has been up to now largely unregulated algorithmic design, determining whether amplifying harmful content amounts to negligence. A verdict against Me…
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Can a headline-making squabble with a client actually be good for a brand? This week’s dispute between the Department of Defense and Anthropic, a high-profile player in the super-competitive field of artificial intelligence, may be just that. The dispute involves whether the Pentagon, which has an agreement to use Anthropic technology, can apply it in a wider range of scenarios: all “lawful use” cases. Anthropic has resisted signing off on some potential scenarios, and the Pentagon has essentially accused it of being overly cautious. As it happens, that assessment basically aligns with Anthropic’s efforts (most recently via Super Bowl ads aimed squarely at prominent ri…
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Behind its glittery facade, Claire’s is a financial mess. The tween retail icon behind millions of ear piercings and Y2K accessories filed for bankruptcy in August 2025, closing hundreds of stores and selling its North American business for just $104 million. So how does a brand with $1.4 billion in global sales end up with more than $500 million in debt? Fast Company staff writer Elizabeth Segran has been covering the company’s ups and downs for years. In this episode of FC Explains, she breaks down the full Claire’s story, from its mall-era dominance and surprising pandemic comeback to its failed IPO, crushing debt load, tariff difficulties, and the rise of sleeker…
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Snapple might be gearing up for a long-awaited comeback by taking a page out of its ‘90s playbook. On February 18, Snapple’s parent company, Keurig Dr Pepper, announced that the beloved tea brand is unveiling a refreshed visual identity designed to “return the Snapple brand to icon-status.” The new look, which will roll out beginning this March, includes new graphics, a logo inspired by the brand’s ‘90s look, and an updated bottle design that hearkens back to its original glass packaging. At the same time, Keurig Dr Pepper told Fast Company that it’s reinvesting in marketing efforts for Snapple, including through an ongoing campaign focused on the drink’s hometown of …
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The advice you get early in your career can disproportionately shape your future. I can recall two or three conversations from when I was a college kid who liked writing that melted away ambiguity and set my vague ambitions on a path into the fog like a compass. For the latest release by The Steve Jobs Archive, the group is making the advice of some of the most uniquely impactful people in the world available to everyone. Given that Jobs did not own many physical objects, the archive has served as more of a repository of ideas for the next generation to think different. Each year, the Archive takes on SJA Fellows. And each year, it gives these fellows a book of l…
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One week ago, a Savannah, Georgia, woman was killed during an Immigration and Customs Enforcement (ICE) pursuit. It’s not the first time in recent weeks that a bystander has been killed by ICE. However, this story—one involving a Black bystander—hasn’t taken off with the same ferocity as others that have flooded our feeds and torn at our collective heartstrings. In fact, many haven’t even heard about the recent incident. Dr. Linda Davis, a beloved 52-year-old mother of five, was struck by a truck driven by a man who was fleeing immigration officers. Davis taught kindergarten and first grade at Herman W. Hesse K-8 School in Savannah’s south-side suburbs, less than…
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Yet another powerful person has stepped down after being named in the Epstein files. Børge Brende, president and CEO of the World Economic Forum (WEF), best known for hosting an annual summit of world leaders in Davos, Switzerland, has stepped down after an internal investigation into his ties to convicted sex offender Jeffrey Epstein. In a statement released Thursday, Brende announced that after eight years in his role, he’d be resigning in the wake of the latest batch of files released from the federal investigation into Epstein. “I am grateful for the incredible collaboration with my colleagues, partners, and constituents, and I believe now is the right mo…
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In graduate school, my experimental archaeology professor told a student to create a door socket—the hole in a door frame that a bolt slides into—in a slab of sandstone by pecking at it with a rounded stone. After a couple of weeks, the student presented his results to the class. “I pecked the sandstone about 10,000 times,” he said, “and then it broke.” This kind of experience is known as individual learning. It works through trial and error, with lots of each. Also known as reinforcement learning, it is how children, chimpanzees, crows, and AI often learn to do something on their own, such as making a simple tool or solving a puzzle. But individual learning has l…
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We’re only two months in, but 2026 is already shaping up to be the year of agents. The current surge began with Claude Code, which achieved critical mass over the holidays. That led to all kinds of lobster-themed software names (long story), which culminated in OpenClaw, an open-source agent creation and management system. It might also be a stealth marketing campaign for Apple to sell a ton of Mac Minis, but that’s neither here nor there. It’s too early to say what kind of productivity gains the current wave of agents will create, but the push to agents is undeniable. It’s also very exclusive. For all the talk of, “the only coding language you need to know is English…
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