Blog, YouTube & Content Monetization

Inside Ikea’s movie studio-size marketing and production facility at the company’s headquarters in Älmhult, Sweden, a corner of a vast soundstage is piled with a multicolored array of what look like props from some fantastical children’s show. There’s a bench that rocks from side to side, a bright blue lamp that hides two transformative elbows in its skinny post, a glass vase with jug ears sticking out from its sides, and a clock on the end of a curvaceous red tube that looks like a worm wiggling its way out of the dirt. These whimsical items are all part of Ikea’s new PS collection, a once-in-a-while recurring product drop that the company uses to stretch its exp…

Below, Dan Pontefract shares five key insights from his new book, The Future of Work Is Grey: The Untapped Value of Age in the Workforce. Pontefract is a six-time award-winning author and a leadership and corporate culture strategist. He has spent more than 20 years in senior leadership roles at TELUS, SAP, and BCIT, serving as a chief learning officer and chief envisioner. In 2018, he founded his own firm, the Pontefract Group, to help leaders and organizations improve leadership and corporate culture. What’s the big idea? Organizations are overlooking a major, unavoidable shift—the aging workforce—and those that learn to value and integrate people of all ages…

Zohran Mamdani, the 34-year-old mayor of New York City, who campaigned on making the city more affordable, is facing one of the hardest tests of leadership: delivering on ambitious promises despite facing a challenging landscape. After inheriting a $12 billion gap in the budget—the largest since the Great Recession—Mamdani just released his $124.7 billion budget proposal for the 2027 fiscal year. It includes important measures like funding for childcare, worker protections, and greater access to mental health care. It also includes some entirely new investments that focus on creating more affordable housing opportunities for low-income New Yorkers. In a video post…

Every four years, the men’s World Cup delivers some certainties. The pitch dimensions are tightly regulated, offside is signaled with a flag, and referees end the match with a blast of a whistle. But one key piece of equipment is changed on purpose: the ball. Adidas, which has supplied World Cup soccer balls since 1970, introduces a new match ball for every tournament, and with that comes fresh aerodynamic calculations for players. How will it fly through the air, weave and dip? For the past 20 years, my engineering colleagues in Japan and England and I have put the new balls through their paces, investigating soccer ball aerodynamics. Our work begins by putting b…

As the preeminent internet encyclopedia, Wikipedia is known for having articles on every topic under the sun. From the commonplace to the esoteric, if it’s at all noteworthy in the grand scheme of the universe, it’ll have its own Wikipedia entry. But what about everything that never happened? Meet Halupedia, a new online encyclopedia dedicated to “topics that have received insufficient attention in mainstream reference works,” as the site’s homepage reads. In other words, every entry on Halupedia is entirely invented—or rather, hallucinated—by AI. No matter what you’re looking for on Halupedia, there will be an entry for it. Visitors to the site can press the “Stu…

In the early days of the COVID-19 pandemic, everyone was looking for connection wherever they could find it. To connect with friends, maybe that meant playing a long-distance round of Among Us. To connect with family, perhaps you hopped on a group FaceTime. And to connect with coworkers, you used Microsoft Teams’ beloved Together mode for meetings. . . . Oh, wait, you didn’t do that? Launched in 2020, Together mode transformed virtual meetings within Teams. Rather than displaying a standard Zoom-style array of each attendee in their own box with their own background, Together used AI to cut out each person’s head and shoulders, then composited them next to each ot…

Bumble has a new AI assistant: a matchmaker named Bee. The dating app company recently revealed the new dating guru during its fourth quarter earnings call, which was first reported by on TechCrunch. Essentially, Bee’s job is to learn about what users want in a partner through initial private conversations with the user and help them find matches through Bumble’s new “Dates” tool. Her job will eventually get bigger, too. Bee will help plan dates and even ask for (anonymous) feedback about those dates in the same way a close friend with the inside information might offer. In addition to adding the new AI tool, Bumble will be moving away from swiping right (yes) or left…

Each year, June marks Pride Month for the LGBTQ+ community and our allies. This is a time for both celebration and acknowledgment of the progress we have yet to make. In recent years, there has been significant attention on the role that businesses play during Pride Month. As the CEO of one of the largest LGBTQ+ organizations in the U.S., I’ve worked with numerous companies—across all industries, sizes, and locations—looking to support our community in meaningful ways. Here are a few insights to guide how you show up for the community during Pride, and beyond: KNOW THE DATA Nearly 1 in 10 adults in the U.S. identify as part of the LGBTQ+ community. For Gen Z adults…