Blog, YouTube & Content Monetization

In 2023, creator and social agency Whalar Group announced an ambitious plan to create physical campuses for content creators to learn, make, and collaborate with their peers. Now the company is opening the doors to its first campus in Venice, Calif. this month with an additional location in Brooklyn launching this spring and a London location slated for 2026. Part production studio, part co-working space, part university, The Lighthouse is membership-based community designed to help creators and their teams level-up both their content and the businesses they’re building around it. “If you look at [20th century German art school] Bauhaus, Andy Warhol’s Factory, Sil…

Denny’s Corporation (NASDAQ: DENN) told investors it is closing another 30 restaurants, for a total of 180 closures combined in 2024 and 2025, while reporting fourth-quarter earnings on Wednesday. (It had previously said it would close a total of 150 locations.) The move is part of the restaurant chain’s plan to jumpstart its waning growth. Denny’s, like many fast-food and casual-dining chains, has been struggling in recent years due to inflation, changing customer habits, and skyrocketing food prices. It’s just one of many major chains to announce store closures recently, a list that includes TGI Fridays, Shake Shack, and Wendy’s as well. But Denny’s told Fast Compa…

YouTube celebrated its 20th birthday last month. Currently, users watch more than a billion hours of content on the Google-owned video platform every day. And increasingly, that content is streamed on TVs rather than smartphones. YouTube CEO Neal Mohan recently announced that YouTube’s TV viewership surpassed smartphone viewership in the United States for the first time. To understand why, we turned to Kurt Wilms, a senior director of product management who oversees the company’s living room strategy. In a recent interview on Fast Company’s Most Innovative Companies podcast, he talked about how content creators can optimize for the big screen and why so many people watch …

At risk of stating the obvious, farming is physically challenging work that takes a toll on the human body. Over the years, we have turned to various forms of technology to amplify the efforts of a single person, starting with a single plow behind a mule or ox, progressing to a motorized tractor, 700+ horsepower combine harvesters, and now robotic weeders and autonomous flying drones that handle a range of tasks. But what about the human body? Is it destined simply to be replaced by machines? The fact is that people remain a weak link in modern farming. According to some sources, agriculture is considered the most hazardous occupation globally. Work-related musculoske…

Peter Berg doesn’t need to do Super Bowl commercials. Yet the award-winning director helmed two ads during this year’s big game. First, was a fun NFL spot advocating for varsity girls flag football. And second, was water bottle brand Cirkul’s first-ever trip to the Super Bowl, starring Adam Devine. The commercial diversion comes not long after the release of Berg’s hit Netflix limited series American Primeval, which dropped on January 9, and quickly hit the top of the streamer’s ratings. In its first week, it had 1.25 billion viewing minutes. Berg has built an incredible Hollywood career, producing, writing, and directing hit films and TV series, from Fri…

Let’s face it: The workplace is pretty much an extrovert’s world, with all those meetings and open work spaces. It’s not always easy for introverts and people who prefer a quieter setting to be at the top of their game, but that doesn’t mean they can’t be productive in an office and have a really successful career. The trick is finding the right job fit. Resume Genius, a website for job seekers, recently released its curated list of introvert-friendly well-paying jobs for 2025. Jobs were ranked based on four factors: autonomy, amount of social interaction, minimum median salary of $48,000 a year, and high job-growth potential. The researchers compiled their results …

Futureproofing your business requires an ability to embrace change, not just to react to it. Change is a constant, so companies that thrive in today’s landscape must be continuously adapting and innovating—changing as consumers change. Brands that truly stand the test of time understand that the core ingredients for long-term success are relevance, ease, and distinctiveness. Relevance No business, regardless of its size or sector, can consistently thrive without remaining in sync with consumers’ wants and needs, and keeping a pulse on the cultural nuances across their markets. At KFC, we have driven brand recognition and global growth by prioritizing releva…

An unsubstantiated online theory has recently taken hold, claiming that family vloggers are fleeing Los Angeles to escape newly introduced California laws designed to protect children featured in online content. In recent years, several states have introduced new legislation aimed at protecting child influencers from exploitation. In September 2024, California Governor Gavin Newsom, with support from former child star Demi Lovato, signed two key bills designed to “ensure children and teenagers who perform in online content are protected from financial abuse.” One of the most important bits of the new legislation “establishes financial and legal protections for min…

Chevron will lay off 15% to 20% of its global workforce by the end of 2026, the U.S. oil company said on Wednesday as it seeks to cut costs, simplify its business, and complete a major acquisition. The No. 2 U.S. oil producer has faced production challenges including cost overruns and delays in a large Kazakhstan oilfield project. Its $53-billion deal to acquire oil producer Hess and gain a foothold in Guyana’s lucrative oilfield is in limbo due to a court battle with larger rival Exxon Mobil, which has more aggressively expanded its own production. Chevron also faces industry-wide weakness in the refining business and the expectation that oil prices could be unde…

Yellow Tail, the budget-friendly Australian wine brand known to college students everywhere, has barely touched its branding since its debut in 2001. Now, though, the company is tweaking its look—including its iconic kangaroo logo—in an attempt stand out on shelves as younger generations turn away from the wine aisle and toward trendy canned cocktails. The new branding, which includes a more vibrant “Roo” mascot and crisper product labels, will hit shelves in the U.S. this coming June. The understated update seems like a bid to remind consumers of what once made Yellow Tail’s accessible, easy-to-parse branding so innovative—but it’s less likely to make a splash in a n…

Many of America’s top figure skaters will gather in Washington, D.C., for a live “Legacy on Ice” tribute show to support families impacted by the January 29 plane crash that killed young skaters returning home from a training camp. Cohosted by Olympic champion Brian Boitano, the March 2 event at Capital One Arena will feature current U.S. champions Ilia Malinin, Amber Glenn, Alysa Liu, Madison Chock and Evan Bates, plus retired U.S. gold medallists Tara Lipinski, Kristi Yamaguchi, Scott Hamilton and Johnny Weir. “As we begin to heal from this devastating loss, we look forward to honouring the enduring memories of these athletes, coaches and family members who repr…

A Texas county on Wednesday approved holding an election sought by SpaceX that would let residents living around billionaire Elon Musk’s company decide whether to formally create a new city called Starbase. The election was set for May 3 and votes can only be cast by residents living near the launch site that is currently part of an unincorporated area of Cameron County, located along the U.S.-Mexico border. In December, more than 70 area residents signed a petition requesting an election to make Starbase its own municipality. Most of the residents are company employees and the community includes more than 100 children, according to copies of the petition obtained by Th…

A lone anglerfish has captured the internet’s heart. Usually found 6,500 feet under the sea, this black seadevil was filmed by marine researchers in Tenerife swimming towards the water’s surface on January 26. The shark conservation NGO Condrik Tenerife called the black, razor-toothed creature “a legendary fish that few will ever have the privilege of observing alive,” when sharing their footage on Instagram. Tragically, the fish died just hours after being spotted, making its final swim all the more poetic. This scientific discovery has since spread across social media and sparked an emotional outpouring for this six-inch fish. “I just found out abou…

The Fast Company Impact Council is a private membership community of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual membership dues for access to peer learning and thought leadership opportunities, events and more. Carter G. Woodson is the reason we celebrate Black history this month, and every February. Not many people know him, but he was a scholar, a journalist, and an activist who decided in the early 1900s to document how formerly enslaved Africans and the broader African diaspora contributed to the prosperity and growth of this country and beyond. At the time, our nation’s na…

Anthropic released on Monday its Claude 3.7 Sonnet model, which it says returns results faster and can show the user the “chain of thought” it follows to reach an answer. This latest model also powers a new coding tool called Claude Code that can perform some development tasks autonomously. Claude 3.7 Sonnet offers an “extended thinking” mode that engages in a more detailed “chain of thought” reasoning but takes longer to generate a response. For simpler questions it eschews this mode and instead focuses on speed. Other models offer their own versions of “thinking” mode, but typically the user has to select that feature for harder problems; Anthropic says Claude 3.7 …

Sophia Rosenfeld is the Walter H. Annenberg Professor of History and Chair of the History Department at the University of Pennsylvania. Her previous books include the award-winning title Common Sense: A Political History. Her writing has appeared in scholarly journals, such as the American Historical Review and the Journal of Modern History, as well as in media publications including the New York Times, the Washington Post, and The Nation. What’s the big idea? There is such a thing as too many options. Nowhere is freedom-as-choice and choice-as-freedom more evident than in the United States. As important as the right to choose has been in various emancipation movem…

With their drab gray suits and their Buddy Holly glasses, the so-called traitorous eight don’t look like revolutionaries. Given no context, you can imagine them occupying some kind of middle-management role at a small regional bank. And yet these are the people you can thank for the digital world. The eight—which included Intel cofounder Gordon Moore—had departed Shockley Semiconductor Laboratory to found Fairchild Semiconductor, which soon became the world’s biggest producer of electrical components for computers. Many of its founders would, in turn, leave again to launch their own ventures. Many of these companies coalesced in the same area—the place we now call…

David Droga is a legendary advertising creative and executive. He’s also CEO of Accenture Song, one of the largest advertising and marketing services firms on the planet. For those two reasons, we kick off Brand New World with Droga at the 2024 Cannes Lions Festival of Creativity. Why there and then? It’s the world’s biggest convergence of media, marketing, entertainment, technology, and brands, and a mirror of what’s happening and a bellwether of what’s to come, on a global scale. There’s no better time and place to start a conversation about how brands, and the marketing and advertising industries, are approaching AI at this crucial and nascent moment. In this …

The Globeville, Elyria-Swansea and Commerce City communities in metro Denver are choked by air pollution from nearby highways, an oil refinery and a Superfund site. While these neighborhoods have long suffered from air pollution, they’re not the only ones in Colorado. Now, Colorado is taking a major step to protect people from air pollutants that cause cancer or other major health problems, called “air toxics.” For the first time, the state is developing its own state-level air toxic health standards. In January 2025 as “priority” chemicals: benzene, ethylene oxide, formaldehyde, hexavalent chromium compounds and hydrogen sulfide. The state is in the proc…

A glance at the day’s headlines reveals a universal truth: Leadership matters. Whether uplifting and ethical or toxic and abusive, leaders profoundly shape our lives. And this is especially true on the job. Research consistently shows that leadership influences employees’ attitudes, behaviors and emotions, driving key organizational outcomes such as creativity, employee engagement, well-being and financial performance. Unfortunately, research also shows that supervisors abuse their employees far too often and then try to manage impressions to compensate for their bad behavior. But what happens when a leader tries to “make up” for past abuse by suddenly acting ethi…

Eighty-four Indonesians freed from scam centers in Myanmar were set to return home Friday as the repatriation of thousands of such workers after a crackdown strains regional resources. The Indonesians were among more than 7,000 people being held in the Myanmar border town Myawaddy following a crackdown on the scam centers by Thailand, Myanmar and China. Two buses carrying the Indonesians arrived Thursday in the Thai border city of Mae Sot, where the passengers had health checks and their identities were verified. Hundreds of thousands of people are believed to have been lured to work in Myanmar, Cambodia and Laos to commit global scams through false romances, bogus inve…

No, this article was not written with AI. You know how you can tell? Because it’s got a bit of personality (mine), and even though it’s about artificial intelligence (arguably one of the most boring topics on the planet, in my opinion), this doesn’t read like a computer generated it. (Just me, standing at my very-expensive standing desk, writing away on my laptop!) Which gets us to the reason for this article: a new study on AI. Researchers from Cornell University looked at how Western-centric AI models provide writing suggestions to users from different cultural backgrounds. The study, titled “AI Suggestions Homogenize Writing Toward Western Styles and Diminish C…

Scientists have finally given the all-clear to Earth from a newly discovered asteroid. After two months of observations, scientists have almost fully ruled out any threat from the asteroid 2024 YR4, NASA and the European Space Agency said Tuesday. At one point, the odds of a strike in 2032 were as high as about 3% and topped the world’s asteroid-risk lists. ESA has since lowered the odds to 0.001%. NASA has it down to 0.0017% — meaning the asteroid will safely pass Earth in 2032 and there’s no threat of impact for the next century. Paul Chodas, who heads NASA’s Center for Near Earth Objects Studies, said there is no chance the odds will rise at this point …