Blog, YouTube & Content Monetization

Most of us are used to using internet chatbots like ChatGPT and DeepSeek in one of two ways: via a web browser or via their dedicated smartphone apps. There are two drawbacks to this. First, their use requires an internet connection. Second, everything you type into the chatbot is sent to the companies’ servers, where it is analyzed and retained. In other words: the more you use the chatbot the more the company knows about you. This is a particular worry surrounding DeepSeek that American lawmakers have expressed. But thanks to a few innovative and easy-to-use desktop apps, LM Studio and GPT4All, you can bypass both these drawbacks. With the apps, you can run various …

YouTube celebrated its 20th birthday last month. Currently, users watch more than a billion hours of content on the Google-owned video platform every day. And increasingly, that content is streamed on TVs rather than smartphones. YouTube CEO Neal Mohan recently announced that YouTube’s TV viewership surpassed smartphone viewership in the United States for the first time. To understand why, we turned to Kurt Wilms, a senior director of product management who oversees the company’s living room strategy. In a recent interview on Fast Company’s Most Innovative Companies podcast, he talked about how content creators can optimize for the big screen and why so many people watch …

Advanced Micro Devices (AMD) stock (NASDAQ: AMD) fell 9% before the bell on Wednesday after the company fell short on sales for its data centers, despite reporting better-than-expected fourth-quarter earnings. (The stock is down 7% as of midday Wednesday.) That’s because the chipmaker’s core business is selling data center chips for graphics processing units used to power AI. It’s currently going head-to-head with Nvidia for market share of the lucrative, high-powered AI chip market. Shares in Nvidia (NVDA), meanwhile, were up 4% in midday trading Wednesday after Google’s parent company, Alphabet, announced it will spend $75 billion in expected capital expenditure…

There’s nothing more annoying than arriving at your destination and finding that your checked baggage didn’t make the trip. But thanks to Apple’s new partnership with 15 different airlines, it’s easier than ever to track down your lost luggage—provided you have the right $29 gadget. Here’s what you need to know to help track down your missing baggage as efficiently as possible. U.S. airlines mishandle millions of bags every year While most checked bags get on the proper flight with their owner and arrive as planned, the U.S. Department of Transportation says over 2.8 million bags were “mishandled” by reporting U.S. carriers in 2023. The agency defines a “mishandled…

Birkenstock, the renowned German footwear brand, posted stronger-than-expected sales for its fiscal first quarter, fueled by strong holiday demand and the growing popularity of its closed-toe clogs. However, the company’s U.S.-listed shares (NYSE: BIRK) were down about 3% in premarket trading Thursday as of the time of this writing. Strong demand meets investor skepticism The company reported quarterly revenue of €361.7 million, exceeding analyst expectations of €356.2 million. However, it maintained its annual margin forecast, as Reuters reported. The drop in share price is likely related to a cautious outlook on profit margins for fiscal 2025, with inves…

With the advent of generative AI and other advanced technologies like quantum computing, we are entering a period of massive innovation. It is likely we are about to see more future-facing products and services than we witnessed in the past 25 years. These companies will disrupt current industries and change the way we work, live, and play. This creates a new paradigm in how companies identify the best opportunities and how those ideas are developed, branded, and activated. For the past 40 years, I have had a front row seat to some of the world’s most valuable brands’ early days. Lexicon Branding played a role in developing names for hundreds of iconic brands and prod…

Kendrick Lamar aims to infuse his Los Angeles hip-hop flavor into New Orleans while staying true to his storytelling roots during Sunday’s Super Bowl halftime performance. “Being in the now and being just locked-in to how I feel and the energy I have now, that’s the L.A. energy for me,” he said Thursday at a press conference hosted by Apple Music. “That’s something I wanted to carry over to New Orleans and for the world to see. This is me. This is Kendrick Lamar, 37 years old, and I still feel like I’m elevating, I’m still on a journey.” The rap megastar will take the Super Bowl stage fresh off a Grammy triumph, where he claimed two of the night’s biggest awards —…

Yellow Tail, the budget-friendly Australian wine brand known to college students everywhere, has barely touched its branding since its debut in 2001. Now, though, the company is tweaking its look—including its iconic kangaroo logo—in an attempt stand out on shelves as younger generations turn away from the wine aisle and toward trendy canned cocktails. The new branding, which includes a more vibrant “Roo” mascot and crisper product labels, will hit shelves in the U.S. this coming June. The understated update seems like a bid to remind consumers of what once made Yellow Tail’s accessible, easy-to-parse branding so innovative—but it’s less likely to make a splash in a n…

While having lunch with a few fellow business owners recently, our conversation turned to the topic on every entrepreneur’s mind—artificial intelligence. It turns out that AI tools have quietly woven themselves into our daily routines, whether we’re brainstorming, researching, or synthesizing data, were also using it in slightly different ways. Tools like ChatGPT are like Swiss Army Knives for productivity and creativity. It’s no surprise that in the latest McKinsey Global Survey on AI, 65% of organizations reported regularly using AI—the technology is here to stay. That said, leaning too heavily on AI can go awry. If you delegate content creation to ChatGPT, for …

Ford has used some version of its famous script logo for more than a century, but despite its widespread usage, people are scratching their heads over a detail they just noticed. In a viral TikTok, user Monica Turner asked viewers to pick the correct version of the automaker’s logo, one with a funny-looking flourish on the logo’s “F” and one without. Viewers were split on which version they thought was correct, and to some commenters’ surprise, it’s the one with the curlicue. Side by side and to the untrained eye, the real Ford logo looks fake next to its dupe. In the age of corporate blanding, the curlicue flourish reads as fake, but it’s been there as f…

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. Imagine a world where marketing managers oversee AI copywriters, sales leaders direct AI-powered CRM systems, and engineers supervise code-generating agents. This is already starting to happen. By 2030, AI is projected to displace 92 million jobs while creating 170 million new ones, according to the World Economic Forum. Rather than replacing humans, AI is redefining their roles. In the near…

America’s love of chicken might only be matched by its love of celebrities. Now, this unexpected combination is turning out to be key for restaurant chains hoping to win over loyal customers. Leading consumer behavior and market research company Circana recently released its annual “Definitive U.S. Restaurant Ranking,” providing insights on the 50 largest restaurant chains in the country. The report revealed that a collective $1 million was spent by consumers in restaurants every minute, with 2024 marking the fourth consecutive year of growth in consumer restaurant spending. It comes as more recent data shows a troubling start to 2025 for some chains. McDonald’s, …

Nearly a year after Adobe first teased video AI features, the company is finally bringing its new video AI model to market. Today, the company is launching its Firefly Video Model in public beta. The model comes alongside a new Firefly web application, which essentially gathers all of Adobe’s AI tools, including existing features like Text to Image and Generative Fill, under one roof. Users can access Firefly’s web app through two subscription tiers—Firefly Standard and Firefly Pro—which retail for $9.99 and $29.99 per month, respectively. [Image: Adobe]What is Adobe’s new Firefly video model?Firefly Video Model is Adobe’s answer to existing video models like Open AI’s S…

Bestselling author Malcolm Gladwell and award-winning creator Kenya Barris sat down with Fast Company’s KC Ifeanyi at the FC Grill at SXSW. The trio discussed The Unusual Suspects, Gladwell and Barris’s latest podcast series, as well as their business partnership and creative process. Stay tuned for key takeaways from their conversation and why The Unusual Suspects is a must-listen. https://www.audible.com/pd/The-Unusual-Suspects-with-Kenya-Barris-and-Malcolm-Gladwell-Audiobook/B0DNLMFCX7 View the full article

As the founder of a high-growth SaaS business, Evan was the quintessential entrepreneur. Ideas and innovation were his strength, and they led to his success in attracting investors and inspiring his early hires. With the infusion of investment capital, the company entered a new stage of growth. To scale successfully, the business needed to standardize operations and develop repeatable processes to reliably deliver services to its customers. But these were not Evan’s strengths. With a near-constant flow of ideas and a desire to resource them, he soon earned a new nickname among his team: “chief distraction officer.” Eventually, investors grew tired of Evan’s lack of f…

On the morning of January 14, 2025, just hours before my stress test during an annual physical, I received devastating news from a colleague at a global financial institution. A 45-year-old Black man, a highly respected managing director at our firm, had unexpectedly died from a heart ailment. While texts of grief poured in from mourning colleagues throughout the day, I was struck by a sobering realization. I had become disturbingly accustomed to hearing such tragic news about successful Black men in professional circles. Just a few months earlier, another industry peer—the first Black chief information officer of a major U.S. bank—suffered a debilitating stroke that …

Love ’em or hate ’em, the cicadas are coming. 2025 will bring back Brood XIV, the largest of all 17-year periodical cicada broods. Cicada enthusiasts surely don’t mind the noisy creatures. But if you’re someone who finds the constant nighttime buzz bothersome and live in one of the following 13 states, maybe consider investing in a good pair of noise-canceling earbuds. Brood XIV are expected this spring in Georgia, Kentucky, Maryland, Massachusetts, New Jersey, New York, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee, Virginia, and West Virginia. Gene Kritsky, founder of Cicada Safari, a group that crowdsources and reviews data on cicadas, told US…

Scientists have finally given the all-clear to Earth from a newly discovered asteroid. After two months of observations, scientists have almost fully ruled out any threat from the asteroid 2024 YR4, NASA and the European Space Agency said Tuesday. At one point, the odds of a strike in 2032 were as high as about 3% and topped the world’s asteroid-risk lists. ESA has since lowered the odds to 0.001%. NASA has it down to 0.0017% — meaning the asteroid will safely pass Earth in 2032 and there’s no threat of impact for the next century. Paul Chodas, who heads NASA’s Center for Near Earth Objects Studies, said there is no chance the odds will rise at this point …

It’s not been a good start to 2025 when it comes to major retailers shuttering locations. Since the end of last year, numerous companies have announced their intention to close swaths of their brick-and-mortar stores, including Party City, Big Lots, Walgreens, 7-Eleven, and Macy’s. Just this week, another retailer—Joann fabrics—announced it would be closing hundreds of locations, as well. And now, department store icon JCPenney has also announced it’s closing some locations. Here’s what to know: JCPenney has had a roller-coaster few years The iconic department store chain has faced several struggles in recent years, most notably from the fall of foot traffic …

Sometimes, authenticity can be a film’s most special effect. It took months for Best Actress front-runner Mikey Madison to learn how to pole dance like the titular exotic dancer in Anora and for her fellow nominee Timothée Chalamet to passably play guitar as Bob Dylan in A Complete Unknown. The naturalism of both performances helped keep audiences under the spell cast by their surrounding films. So, it should probably come as no surprise that a backlash has emerged in response to several of this year’s Oscar-nominated films using AI, paradoxically, to achieve “authenticity.” The reaction began on January 11, when editor Dávid Jancsó revealed in an interview that h…

This article is republished with permission from Wonder Tools, a newsletter that helps you discover the most useful sites and apps. Subscribe here. Imagine turning your reading history into a treasure map. By feeding a list of your favorite books and movies to an AI assistant, you can uncover hidden patterns in what you love. From your subconscious attraction to unreliable narrators to your love for stories that begin at the end, you may be surprised by what an AI assistant can reveal. Building a personal “taste atlas” helps you understand your reading self better. It can also surface blind spots in your cultural diet and point you toward unexplored literary terri…

The deadly Los Angeles wildfires had just begun when Comic Relief U.S.’s new CEO took the helm at the charity that uses entertainment to combat poverty. Michele Ganeless noticed Hollywood’s response all the way from New York. She saw late-night TV host Jimmy Kimmel turn his show’s backlot into a donation center. The Largo, an intimate nightclub featuring A-list comedians, hosted benefit performances. Inspired, Ganeless saw an opportunity to help out from the nation’s other cultural hub through “Stand-Up for LA.” “The goal was to help the New York comedy community give back,” Ganeless said of the March 3 comedy event including Jon Stewart, John Oliver, Ramy Youssef…