Blog, YouTube & Content Monetization

David Droga is a legendary advertising creative and executive. He’s also CEO of Accenture Song, one of the largest advertising and marketing services firms on the planet. For those two reasons, we kick off Brand New World with Droga at the 2024 Cannes Lions Festival of Creativity. Why there and then? It’s the world’s biggest convergence of media, marketing, entertainment, technology, and brands, and a mirror of what’s happening and a bellwether of what’s to come, on a global scale. There’s no better time and place to start a conversation about how brands, and the marketing and advertising industries, are approaching AI at this crucial and nascent moment. In this …

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. Economic forecasting has never been an easy task, and it becomes even more challenging when confronted with unprecedented economic events like COVID-19 lockdowns and unparalleled levels of government intervention, followed by a rapid cycle of interest rate hikes. Look no further than recent mortgage rate forecasts. Last year marked the third year in a row that mortgage rates ended the year higher than forecasters expected. Will they finally get it right this year? ResiClub’s latest roundup of quarterly mortgage rate forecasts shows that most …

An unsubstantiated online theory has recently taken hold, claiming that family vloggers are fleeing Los Angeles to escape newly introduced California laws designed to protect children featured in online content. In recent years, several states have introduced new legislation aimed at protecting child influencers from exploitation. In September 2024, California Governor Gavin Newsom, with support from former child star Demi Lovato, signed two key bills designed to “ensure children and teenagers who perform in online content are protected from financial abuse.” One of the most important bits of the new legislation “establishes financial and legal protections for min…

As society becomes increasingly aware of people’s diverse needs, accessible design has become the hot topic. Years ago at Michael Graves Design, our president Donald Strum, our chief design officer Rob Van Varick, and I were reviewing student portfolios. All the designs were about sustainability. Today, we see a lot of focus on accessibility. We love it. This makes sense, because gaining empathy for your products’ future users is at the core of product design. The design community is ready for accessibility. Our challenge today is proving that it makes great business sense. At Michael Graves Design, we have long embraced accessible design; our North Star is activities…

Thermal pools, hammams, banyas, onsens, shvitzes, cold plunges, steam rooms, and saunas: Hot and cold water, and the communal experience of steam and sweat, has been a pillar of social and wellness cultures across millennia. Now a new crop of brighter and busier spaces known as social bathhouses seek to re-create the benefits of communal bathing with a callout to today’s overstressed, always-connected culture. As one bathhouse owner says, “You’re half naked, your phone’s in the locker, everyone’s going through something together.” There isn’t a comprehensive count of social bathhouse openings, but there’s a sense that it’s a nascent category in American fitness c…

The Super Bowl is a magical time and place for brands. A rare and brief three-or-so hour moment when people want to see commercials. Every marketer’s Xanadu. What defines a great Super Bowl ad is obviously subjective, no matter what the Ad Meters, and any number of other measurement tech tells you. Hell, even your own brain might be lying to you. The real scorecard is unique to each brand and what it considers the worth of up to $40 million or more in investment around the game. My criteria for a good Super Bowl ad remains relatively simple: Is it fun or emotional in a way that is both entertaining and memorable? An easy question to ask, but as each year prove…

Every morning, after Richard J. Davidson meditates, he opens his calendar and sets an intention for each meeting. He brings each person into his mind and heart, expresses gratitude for their work in the world, and considers how he can best support them. I was inspired to try this practice. I reflected on the people that I planned to see that day and chose one thing that I’d like to thank them for. I was surprised that a simple “thank you” caused them to visibly light up. Davidson was right: It not only transformed our conversation, but the entire nature of my day. This is an example of microdosing well-being and its impact on ourselves and others. It’s also the heart…

In today’s fast-paced, tech-driven world, commanding attention during meetings or presentations is an increasingly complex challenge. Attendees are often preoccupied with emails, notifications, or social media, turning valuable discussions into background noise. To overcome the issue, presenters must intentionally foster engagement that goes beyond just delivering information. The importance of engagement Engagement is the bridge between delivering information and fostering collaboration. When people feel actively involved in a conversation or presentation, they are more likely to pay attention, retain information, and contribute meaningfully. Think about meetings …

YouTube celebrated its 20th birthday last month. Currently, users watch more than a billion hours of content on the Google-owned video platform every day. And increasingly, that content is streamed on TVs rather than smartphones. YouTube CEO Neal Mohan recently announced that YouTube’s TV viewership surpassed smartphone viewership in the United States for the first time. To understand why, we turned to Kurt Wilms, a senior director of product management who oversees the company’s living room strategy. In a recent interview on Fast Company’s Most Innovative Companies podcast, he talked about how content creators can optimize for the big screen and why so many people watch …

Private equity firms Apollo Global Management and Sycamore Partners are among the bidders who are competing to acquire Family Dollar, a discount retail chain operated by Dollar Tree, according to people familiar with the matter. Investment firm Brigade Capital Management has also expressed interest in buying Family Dollar, the sources said, requesting anonymity as the discussions are confidential. A deal for Family Dollar, which could value the retailer at several billion dollars, is not imminent, the sources said, cautioning that Dollar Tree could choose not to sell the business. It is also possible that a different suitor for Family Dollar could emerge, the sour…

The Fast Company Impact Council is a private membership community of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual membership dues for access to peer learning and thought leadership opportunities, events and more. Most ordinary people know little about the calculus, statistics, linear algebra, logic, and programming languages required to design projects and products to leverage artificial intelligence. However, we are not exempt from using products and services that rely on AI. If we do not learn how to maximize these tools, our organizations—businesses, schools, and governments—will …

Yellow Tail, the budget-friendly Australian wine brand known to college students everywhere, has barely touched its branding since its debut in 2001. Now, though, the company is tweaking its look—including its iconic kangaroo logo—in an attempt stand out on shelves as younger generations turn away from the wine aisle and toward trendy canned cocktails. The new branding, which includes a more vibrant “Roo” mascot and crisper product labels, will hit shelves in the U.S. this coming June. The understated update seems like a bid to remind consumers of what once made Yellow Tail’s accessible, easy-to-parse branding so innovative—but it’s less likely to make a splash in a n…

When you’re booking travel, scoring a ticket to a sporting event, or securing yourself a spot at some other sort of show, you’re frequently faced with the impossible-seeming task of committing to a specific seat—on the spot. It may seem simple. But, well—which is the best seat on the plane? Which areas of the arena will give you an unobscured view of the action? Is that concert seat going to be behind a speaker? And are the more expensive options really worth their cost? Today, I’m sharing some excellent tools I rely on to pick the best seat at any kind of event or activity. In addition to helping me feel confident about the quality of my selection, they often hel…

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. Zillow economists use an economic model known as the Zillow Market Heat Index to gauge the competitiveness of housing markets across the country. This model looks at key indicators—including home price changes, inventory levels, and days on market—to generate a score showing whether a housing market favors sellers or buyers. Higher scores point to hotter, seller-friendly metro housing markets. Lower scores signal cooler markets where buyers hold more negotiating power. According to Zillow, a score of 70 or above means it’s a “strong sellers mark…

In today’s evolving workforce, a growing number of individuals are embracing a new identity: the sidepreneur. These are people who, in addition to their traditional jobs, are launching entrepreneurial ventures on the side. They’re not just taking on additional work—they’re creating new opportunities to pursue passions, build wealth, and gain control over their financial futures. From moonlighting chefs to weekend photographers, tech consultants by day, and digital creators by night, sidepreneurs are the embodiment of resilience, adaptability, and entrepreneurial spirit. The rise of sidepreneurs isn’t just a reaction to economic pressures; it’s a reflection of how mode…

Microplastics—the tiny particles of plastic shed when litter breaks down—are everywhere, from the deep sea to Mount Everest, and many researchers worry that they could harm human health. I am a machine learning researcher. With a team of scientists, I have developed a tool to make identification of microplastics using their unique chemical fingerprint more reliable. We hope that this work will help us learn about the types of microplastics floating through the air in our study area, Michigan. Microplastics—a global problem The term plastic refers to a wide variety of artificially created polymers. Polyethylene, or PET, is used for making bottles; polypropylene,…

Some 10,000 grocery store workers across the greater Denver area went on strike Thursday, claiming unfair and illegal negotiating practices by King Soopers while their union has been negotiating a new contract with the store chain. Striking workers at 77 King Soopers stores in Denver and its suburbs, plus those in nearby Boulder and Louisville, Colorado, urged customers not to cross picket lines that began taking shape before dawn. “Stand together. Stay strong,” United Food and Commercial Workers International Union Local 7 President Kim Cordova wrote union members in a Monday letter announcing the strike. UFCW Local 7 members voted by 96% last week to authori…

On Friday, a 7.7 magnitude earthquake hit Myanmar in the northern part of the country. Reuters reports the quake’s epicenter was about 17.2 km (about 10.6 miles) from Mandalay, the country’s second-largest city with a population of about 1.5 million people. The quake destroyed buildings, roads, bridges, and other critical infrastructure in the country. So far, 1,700 people have been confirmed dead and 3,400 injured, but officials say the final death toll may pass 10,000. The quake also hit neighboring Thailand, bringing down a 33-story building with people inside. In Myanmar, the effects of the natural disaster are intensified due to the civil war the country has…

A video game once synonymous with one of the most disastrous launches in history has not only redeemed itself, but will be getting a proper second act. Cyberpunk 2077 developer CD Projekt Red announced in an earnings call Wednesday that the company is at work on a follow-up to the futuristic role-playing title, which was released in late 2020 and universally criticized for being unfinished, glitchy and at times unplayable. CD Projekt Red said that the conceptual phase is complete and pre-production has begun on the “next big game set in the Cyberpunk universe,” which it is calling Cyberpunk 2 for now. The company expects the game’s development to take four to five…

You know the feeling—your calendar is packed, your inbox is overflowing, and every decision, big or small, lands on your desk. Leadership today isn’t just about managing teams and making strategic calls; it’s about navigating an endless stream of meetings, emails, and expectations. While burnout is widely recognized, most solutions focus on time management rather than cognitive bandwidth management. The real issue isn’t just being overworked—it’s being oversaturated. Leaders are drowning in information, decisions, and interruptions, leaving little room for the deep thinking required for creativity, strategic foresight, and high-quality decision-making. A study fr…

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. National home prices have risen by 2.6% year-over-year from January 2024 to January 2025, according to the Zillow Home Value Index, a slightly decelerated rate from the 4.6% year-over-year rate last spring. However, not every housing market is seeing rising home prices. Among the 300 largest metro area housing markets, 31 markets are seeing falling home prices on a year-over-year basis. While home prices continue to rise in regions with tight inventory—such as much of the Northeast, Midwest, and Southern California—some housing markets in states like…

Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If you received this newsletter from a friend, you can sign up to get it yourself every Monday morning. During December 2024, Workday CEO Carl Eschenbach and his leadership team, including cofounder and executive chairman Aneel Bhusri, arrived at a big decision: the software company would restructure itself to free up operating dollars for investment opportunities tied to artificial inte…

Countless hours, days—perhaps even weeks—of my life have been spent creating Sims characters, building them houses, marrying them off, and making babies. Now, there’s a new life-simulation game on the block hoping to expand beyond the American market. inZOI debuted on March 28 at $40 and quickly climbed to the top of Steam’s most wishlisted and bestseller charts. The game’s appeal lies in its hyper-detailed character customization, free expansions, and immersive, realism-focused world. Unlike The Sims, which embraces cartoonish characters and lightheartedness, inZOI opts for lifelike graphics and a slower-paced gameplay experience centered on everyday interactions. …