Blog, YouTube & Content Monetization

Media personalities and online influencers who sow social division for a living, blame the rise of assassination culture on Antifa and MAGA. Meanwhile, tech CEOs gin up fears of an AI apocalypse. But they’re both smokescreens hiding a bigger problem. Algorithms decide what we see, and in trying to win their approval, we’re changing how we behave. Increasingly, that behavior is violent. The radicalization of young men on social networks isn’t new. But modern algorithms are accelerating it. Before Facebook and Twitter (X) switched from displaying the latest post from one of your friends at the top of your feed with crazy, outrageous posts from people you don’t know, Al Q…

OpenAI has announced that starting in December, ChatGPT will allow the generation of erotic content for verified adult users. At the same time, Elon Musk’s xAI has launched Grok Imagine, an image-generation system that already includes an NSFW mode for producing explicit imagery. None of this should surprise anyone. Desire, fantasy, and pornography have always been powerful engines of technological adoption. Photography, video, the internet, and even online payments all grew, in part, because of it. The interesting question is not about sex: it’s about what these decisions reveal about the kind of humanity Big Tech companies are shaping. Desire as a managed serv…

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. Mortgage giant Rocket Companies—the parent company of Rocket Mortgage, formerly known as Quicken Loans—announced on Monday it has entered into an agreement to buy Redfin in an all-stock transaction valued at $1.75 billion equity, or $12.50 per share. If completed, the move would integrate Redfin’s real estate search platform, which attracts nearly 50 million monthly visitors, with Rocket’s mortgage services. “Redfin is known for its beautiful product but is also [a] data powerhouse in an AI-driven world—100 million properties, 50 million engaged monthly us…

Never in human history has there been a greater concentration of wealth than in Silicon Valley. The three most valuable corporations in the world have their headquarters in the region, within a few miles of one another, in addition to many other unfathomably wealthy people and companies. It would logically follow that such a place would have some of the world’s finest architecture, as we’ve seen in previous centers of economic power. Think: Beijing in the Ming Dynasty, Venice in the Renaissance, New York and Chicago in the early 20th century. But no, Silicon Valley looks like just about any other American suburb (with a few notable exceptions). The future is invented …

When ChatGPT launched in November 2022, the reaction was immediate and visceral: this works. For the first time, millions of people experienced AI not as a distant promise, but as something useful, intuitive, and even with its flaws, astonishingly capable. That instinct was correct. The conclusion that followed was not. Because what works brilliantly for an individual at a keyboard has proven surprisingly ineffective inside an organization. Two years later, after billions in investment, countless pilots, and an endless stream of “copilots,” a different reality is emerging: generative AI is exceptional at producing language. But companies do not run on language: …

On Monday, Starbucks rolled out a new dress code as part of its larger corporate overhaul. But union workers say the change is both restrictive and unproductive—and now, baristas are walking out. The dress code comes as new CEO Brian Niccol is on a mission to bring the brand “back to basics,” including by scaling back its menu, returning hand-written notes on cups, and introducing ceramic mugs in stores. Employees are now required to wear a more simplified palette of solid black tops along with khaki, black, or blue denim bottoms under the company’s signature-green apron. However, in an email to supporters, Starbucks Workers United—the union representing Starbuck…

Usually the epitome of good humor, my friend was seething. She had devised a zany and creative marketing idea for her firm. Securing the budget, designing a content strategy, hiring a creative agency, and then doing all the related work had consumed Alex and her team for a full six months. This was on top of their already demanding jobs. And then the unthinkable happened. “Before the idea was announced, one of my coworkers, a PR guy, shared the idea—my idea—with the CEO and CMO.” I watched her pace around my kitchen, her face getting redder and redder. “While he didn’t exactly say he’d done the work himself, how he talked about it made it seem like it was all his.…

Most workplace frustration doesn’t come from a lack of effort or commitment. It comes from expectations that weren’t met—not because people failed to try, but because those expectations were never clearly stated or truly understood. In our organizational research over the past 30 years, we’ve seen this pattern repeatedly: when expectations are unclear, trust in leadership and collaboration begins to drop. When this happens, the frustration that follows is real. But the deeper cost is often invisible—trust begins to erode. This dynamic is increasingly common. Roles evolve, priorities shift, and teams are asked to move faster with less certainty. People continue to work i…

Elon Musk just created the world’s most valuable private company. And he didn’t do it through rapid growth or a new product launch — at least not directly, anyway. Instead, as reported this week, Musk merged his artificial intelligence startup xAI into his wildly successful rocket company, SpaceX. Combined together, the two companies are now valued at an estimated $1.25 trillion. It’s the biggest merger in history. And because Musk controls both companies, he calls most of the shots when it comes to the deal. …

For years companies have been operating as though working parents with young children are the center of the work-life balance issue. Taking care of little kids is intense, to be sure. But the truth is the real work-life crisis isn’t at that point in their lives. It’s coming in five, ten, or fifteen years. This is the Caregiving Cliff, the time when the highest paid, most tenured, or most worthy of promotion start cracking under the pressure of taking care of kids, aging parents, and their own health needs. The moment when peak earning meets peak caregiving Recently, I spoke with a 47-year-old who had just turned down a promotion. She loved her job and wanted the pr…

The 2002 sci-fi thriller Minority Report depicts a dystopian future where a specialized police unit is tasked with arresting people for crimes they have not yet committed. Directed by Steven Spielberg and based on a short story by Philip K. Dick, the drama revolves around “PreCrime”—a system informed by a trio of psychics, or “precogs,” who anticipate future homicides, allowing police officers to intervene and prevent would-be assailants from claiming their targets’ lives. The film probes at hefty ethical questions: How can someone be guilty of a crime they haven’t yet committed? And what happens when the system gets it wrong? While there is no such thing as an al…

As a home business owner, understanding the difference between hype and reality in your industry is crucial for sustainable growth. How do you ensure your content remains relevant and valuable amidst the noise? Hype vs. Reality: Just like Tesla’s Roadster, many content ideas can be more about the buzz than actual utility. Focus on delivering real value to your audience.Consistency is Key: Regularly posting quality content builds trust and keeps your audience engaged. Don’t let the allure of trending topics distract you from your core message.Measure Success: Use analytics to gauge what resonates with your audience. This data-driven approach can help you pivot when necess…

Elon Musk is the kind of entrepreneur who likes to have an enemy as motivation—traditional carmakers, the mainstream media, the “deep state.” His newest undertaking, launched October 27, is no exception: Grokipedia is positioned as an alternative to Wikipedia, which Musk claims is biased and “woke.” A product of Musk’s artificial intelligence company xAI, Grokipedia’s inner workings are unclear, but the pitch is that it’s an AI-generated compendium of what Musk calls “truth, the whole truth, and nothing but the truth.” One major factor that makes Grokipedia different from Musk’s other rival-fueled enterprises is that Wikipedia is quite popular, well-liked, and widely …

As Halloween nears, we’re seeing the signs of “spooky season”—ghosts, tombstones, vampires, and such—not only in the usual yard decorations and party trimmings, but in less-expected places, like logos. Branding and symbols featuring skulls have been in the news lately, with antigovernment Gen Z protesters in Nepal, Indonesia, and elsewhere adopting the “One Piece” Straw Hat Pirates skull-and-crossbones emblem. Then there’s the fight between Liquid Death and Death Wish Coffee, who are embroiled in a legal battle over their similar skull-centric trademarks. These skulls, though, are only the latest in a decades-long trend that, according to United States Patent and Tradem…

Eric Migicovsky has barely started working on a successor to the Pebble smartwatch, and he’s already talking about being finished with it. Eight years ago, Migicovsky shut down the smartwatch startup he founded, having sold its software assets to Fitbit, which later became part of Google. But all this time, he and thousands of Pebble die-hards have continued to wear their watches, aided in part by a community that’s kept Pebble’s app store and core services alive. Last month, Migicovsky persuaded Google to make Pebble’s software open source, and now he’s started a company to build new watches. (They won’t be called Pebbles, though, since Google still owns the name.) While…

Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If you received this newsletter from a friend, you can sign up to get it yourself every Monday morning. With apologies to T.S. Eliot, some CEOs are finding that February, not April, may be the cruelest month. In recent weeks, Workday, PayPal, and The Washington Post parted ways with their chief executives, suggesting that high CEO turnover, which reached record levels in recent years, may con…

The Doomsday Clock is perhaps the most sobering graphic symbol ever created: a quarter of a clock with four big dots to mark the countdown to midnight, an euphemism for the end of world You might think that the significance of a clock that counts down the moments until humanity’s annihilation can’t be understated, yet its physical form has always been lightweight compared to its intent. For 78 years, the Bulletin of the Atomic Scientists have presented a new tic-tock of doom in a press conference, informing the public of the latest doom countdown based on the events of the past year. Each year, they accompanied the news with a physical representation of the clock that i…

Halloween candy shoppers who bought Reese’s pumpkin-shaped candy said they felt tricked when the picture on the outside packaging didn’t exactly match the treat inside. They were so upset, in fact, that they filed a lawsuit in late 2023 seeking $5 million in damages. Now a judge has dismissed their claims. At issue is Reese’s Peanut Butter Pumpkins, whose wrappers show an image of a pumpkin-shaped candy with a jack-o’-lantern face carved into the chocolate outer layer. In reality, the chocolate inside is faceless. In a class-action suit filed in the U.S. District Court in the Southern District of Florida, plaintiffs claimed Reese’s candy wrappers were deceptive. …

The category of unbuilt and fantastical design ideas known as “paper architecture” may have no better exemplar than the radical British architecture group Archigram. Founded in the early 1960s, its experimental architectural concepts envisioning everything from temporary cities to inflatable structures have never been built—but nonetheless have become staples of modern architecture canon. Archigram initially published its iconoclast ideas in the form of a self-published, self-titled magazine, which came out in 10 issues between 1961 to 1974. These days though, the magazines are rarely seen. Only a few complete sets exist in libraries. That is until now. [Pho…

As a home business owner, understanding the evolving preferences of your audience is crucial for staying relevant. How are you adapting your content strategies to meet these changes? Trend Awareness: Gen Z is increasingly gravitating towards traditional forms of content, like blogs and written articles, which challenges the notion that video would dominate entirely.Content Diversity: This shift highlights the importance of diversifying your content offerings to include both video and written formats, catering to varying audience preferences.Engagement Strategies: Consider how you can engage your audience through storytelling and informative articles that resonate with th…

When I was growing up in Turkey, the hallmark of a successful career was staying with one company for years, even decades. Today, that idea seems almost quaint. The Great Resignation may be receding into the rearview mirror, but workers are still job-hopping, especially younger ones. The average Gen Z tenure is 1.1 years, according to Randstad. Compounding the issue, newer hires are more likely to leave: employees with two years or less at a company are 38% more likely to quit within the next year. Companies must “earn” retention continuously. Some startups have come up with clever strategies for boosting retention, like offering employees early liquidity. AI tools can a…

Retirement saving requires key decisions: when to start, how much to save, and where to invest. The investing decision has drawn more attention as government regulators work to open 401(k) plans to alternative assets such as private market investments. Below, we compare the paths of two hypothetical retirement savers and their outcomes. A tale of two retirement savers Laura and JR are two 25-year-olds newly employed at the same company, in the same role. Step 1: Deciding to Save On her first day at work, Laura committed 10% of her $75,000 salary to her 401(k). That earned her company’s 3% annual match (it matches 50% up to 6%), and 13% in total savings. She still had r…