Blog, YouTube & Content Monetization

On Thursday October 16, New Yorkers and people across the country who have been watching the city’s mayoral race will tune in as Democratic nominee Zohran Mamdani, former New York Governor Andrew Cuomo, and Republican nominee Curtis Sliwa face off in the first of two mayoral debates, ahead of New York City’s upcoming election on November 4. The debate is set to take place in Manhattan’s Rockefeller Center starting at 7:00 p.m. ET this evening. NBC 4 New York/WNBC, Telemundo 47/WNJU, and POLITICO New York are partnering to host the debate. The hotly contested three-way race is between Mamdani, a state assemblyman; Cuomo, who is running as an independent after losin…

Last night, New Yorkers and viewers across the country tuned in to watch the first general election debate for mayor of New York City. And as far as debates go, this one was charged, full of spats, and came with a direct and thoroughline of questioning that didn’t leave anything off the table. Within minutes, Democrats Andrew Cuomo (who is running as an independent) and Zohran Mamdani, and Republican nominee Curtis Sliwa, made clear that they came not just prepared to share their positions, but also to follow up, push back on criticisms or mistruths, and repeatedly fire well-rehearsed jabs at one another. The trio let viewers know just how different they are—not…

SpaceX has settled a lawsuit filed by the maker of the popular party game Cards Against Humanity over accusations that Elon Musk’s rocket company trespassed and damaged a plot of land the card company owns in Texas. Texas court records show a settlement was reached in the case last month, just weeks before a jury trial was scheduled to begin on Nov. 3. The card maker said in a statement Monday that it could not disclose the terms, and SpaceX did not return email and telephone messages left with the company and its Texas lawyer seeking comment. Cards Against Humanity, which is headquartered in Chicago, originally purchased the plot of land in 2017 as part of what i…

Iceland has long been known as the only habitable place in the world free from mosquitoes. (Antarctica is also mosquito-free, but is not habitable to humans). The Nordic country has been spared from the insects in part because of its intense winters and oceanic climate—until now. Mosquitoes have been found in Iceland for the first time this month, a sign of how our warming world is enabling the pesky and downright deadly insects to expand their range. An insect enthusiast in Kjós named Björn Hjaltason posted about his discovery in a Facebook group that translates to “Insects in Iceland,” multiple Icelandic news outlets have reported. “Ladies and gentlemen—may I i…

In 2022, Elisha Zepeda had given up on becoming a designer and was working as a barista at an Oregon bookstore. Today, he’s a salaried book cover designer at Penguin Random House and an in-demand freelance designer—and it’s all thanks to one TikTok video. Zepeda spent four years at California State University working for his school’s marketing department. After he graduated in 2018, though, he faced a problem that’s become commonplace for job seekers today: No one in the design industry seemed to be hiring. So he started working as a barista at a local bookstore with a coffee shop. While organizing the shop’s books into categories by color palette and typography, he b…

Cable giant Charter Communications is laying off close to 1,200 employees, or just over 1% of its 95,000-person workforce, a source familiar with the matter told Reuters on Tuesday. The job cuts will be related to corporate management positions within the company and will not impact sales or service roles, the source said, adding that the layoffs are intended to streamline operations. Charter follows other media and cable peers that are trimming their workforce. Last month, Reuters reported exclusively that Comcast was planning to cut jobs at its biggest unit, housing broadband and pay TV, to centralize operations. Newly merged Paramount Skydance will begin ma…

It looks like I’m walking on Nerf darts. Twenty-two foam nubs protrude from the bottom of this shoe. When I slide it on, it almost feels like I’m walking on bubble tape—or like, with every step, an octopus tentacle is suctioning to my foot. Even through a thick cotton sock and all that foam, I can feel textures underfoot. I sense the individual blades of grass on a soccer pitch, and dragging my sole along a textured running track feels a bit akin to licking the roof of my mouth. Am I calmer? Perhaps. I’m certainly more mindful. But I also wonder if I’d notice this sensation in an hour. This is Nike Mind—the company’s first foray into apparel that puts your…

NASA just handed Elon Musk a very public reality check—and virtually threw its own moon plans into the trashcan, although the U.S. space agency won’t be admitting that. SpaceX isn’t necessarily the shoo-in to land the first Americans on the moon since the Apollo 17 mission 52 years ago. Instead, NASA is opening the contract to other companies, like Jeff Bezos’s Blue Origin and Lockheed Martin. While this doesn’t mean that SpaceX won’t get it, it’s the agency’s way of slamming SpaceX for its delays and lack of focus on the lunar program. Reopening the marquee Artemis crewed landing contract to competition is an admission that the Starship won’t be ready on time. Americ…

Snack maker Mondelez is using a new generative AI tool to cut costs for the production of marketing content by 30% to 50%, a senior executive told Reuters. The packaged food manufacturer began developing the tool last year with IT firm Accenture and expects that it will be capable of making short TV ads that would be ready to air as soon as next year’s holiday season, and potentially for the 2027 Super Bowl, said Jon Halvorson, Mondelez’s global senior vice president of consumer experience. The Cadbury chocolate producer has invested more than $40 million in the tool, Halvorson said, adding that savings would grow if the tool is able to make more elaborate videos.…

The kinds of videos that do well on YouTube Shorts are depressingly predictable: cute cats, heated arguments, crazy stunts, and plenty of good old-fashioned shots of people suffering low-key injuries. The issue is that the real world produces only so many epic fails. And of the small number that do happen, even fewer are caught on video. Think of all the airplane passenger arguments and dropped wedding cakes that have gone untaped and unposted! Enter Sora. OpenAI’s new video generator is hyperrealistic, and was clearly trained on billions of hours of short-form, vertical video. That makes it incredibly good at generating the kinds of short, grabby videos that pull…

Rare earth stocks find themselves underground on Monday as Treasury Secretary Scott Bessent said he expects that China and the U.S. will work out a trade deal in the near future. Meanwhile, stock markets largely soared on news of the trade optimism, with the Dow Jones Industrial Average up roughly 0.5%, the S&P 500 up 1%, and the Nasdaq up 1.6% as of midday Monday. Bessent, appearing on CBS’ “Face the Nation” Sunday news program, said that he anticipates that China will resume soybean purchases from the U.S., and that there could be an announcement on Thursday when President The President and Chinese President Xi Jinping meet in South Korea. “I’m not going…

Rumor has it that Palantir Technologies is poised for a stock split. An analyst for RBC Capital Markets recently polled investors, who reportedly indicated a desire for the software company to make such a move. “Retail investors are also largely focused on the potential for a stock split, and although this topic decreased quarter over quarter, it remains the most relevant topic,” analyst Rishi Jaluria stated, according to Investor’s Business Daily. He continued: “With Palantir’s $6 billion cash balance, we think retail investors may be starting to become frustrated by the company’s lack of willingness to return capital to shareholders given no apparent intere…

And the layoffs keep coming. General Motors joins Amazon and Paramount this week, announcing on Wednesday it will be laying off 1,750 workers in Michigan and Ohio, in response to the downturn in U.S. electric vehicle (EV) market. The Detroit News first reported the news. Shares in the automotive maker (NYSE: GM) were down less than 1% in midday trading on Wednesday. The company said those cuts include 1,200 workers in Detroit at the company’s electric vehicle plant and another 550 employees at Ohio’s Ultium Cells battery cell plant. The company is also instituting temporary layoffs for some 850 workers at the Ohio plant and another 700 workers in Tennessee,…

It’s already been an exciting Major League Baseball season. And that excitement is clearly translating into the business and advertising side as well. Earlier this summer, Variety reported that ads for the MLB All-Star Game, which took place in July, sold out over a month in advance. On Monday night during Game 3 of the World Series, when the Los Angeles Dodgers won against the Toronto Blue Jays—which gave L.A. a 2-1 series lead and featured another significant performance from Shohei Ohtani—the game went to 18 innings and lasted six hours and 39 minutes. So what happens to ads when a game has extra innings? When a large tentpole tournament or games lik…

If you’ve been eager to try cultivated meat—meat grown from cells, without the need to raise an entire animal—your options, so far, have been limited. The innovation has only appeared on a handful of restaurant menus since its approval by the U.S. Food and Drug Administration (FDA) But if you’re in the Bay Area, you’re in luck: Cultivated meat startup Mission Barns will be selling its pork meatballs (made with a base of pea protein plus the company’s cultivated pork fat) at Berkeley Bowl West, one location of an independent grocery store in California. It marks the first retail sale of cultivated meat in the United States, though the products are available for…

What’s the best way to respond when customers, former fans, or anyone else criticizes your work? Taylor Swift just provided a perfect script for what to say. It’s a great example for any entrepreneur, business leader, or creator to follow. Swift’s 12th album, The Life of a Showgirl, released 10 days ago, is unquestionably a commercial success. It broke streaming records on Spotify with more than five million pre-saves, as just one example. But that doesn’t mean that everyone loves it. The reaction from music critics has been lukewarm and the reaction from fans is decidedly mixed, with some saying they adore the album and others saying they can’t stand it. One brand st…

The $500 million Los Angeles Dodgers’ thrilling World Series win over the Toronto Blue Jays attracted record international attention for Major League Baseball, affirmed LA’s status as the sport’s best team and drew more attention to baseball’s payroll disparity heading into what is likely to be contentious labor negotiations. Los Angeles’ 5-4, 11-inning win over Toronto in Game 7 on Saturday night capped a postseason with seven winner-take-all games, two more than any previous year. Shohei Ohtani is building a case as the sport’s best player ever with his unprecedented two-way performances, captivating audiences outside the U.S. unlike any previous player. “It just abs…

How do you say yes when you have no idea how to deliver? My cofounders and I built Moment Factory by saying yes to projects most people thought were impossible. Long before the technology existed, we designed interactive concerts, illuminated night walks through forests, and towering LED installations in airports. Every project started with the same challenge: Finding the path to make the impossible possible. The unknown isn’t unique to our industry. Every creative team faces it—startups launch apps no one knew they needed, architects design spaces no one had imagined, chefs invent dishes no one had tasted. At the beginning of every project, you don’t know the outcome…

Saudi oil giant Aramco reported Tuesday a $26.9 billion profit in the third quarter, down slightly from last year as global energy prices remain depressed over concerns of too much oil being on the market. Aramco’s results serve as a bellwether for the wider oil industry, which is still digesting the OPEC+ decision this weekend to halt planned production increases in the first quarter of next year over supply worries. Benchmark Brent crude, at just under $65 a barrel, has been fluttering near a four-year low. In filing on Riyadh’s Tadawul stock exchange, Aramco, formally known as the Saudi Arabian Oil Co., reported overall revenue of $111 billion in the third quarter, c…