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Blog, YouTube & Content Monetization
The content platform strategies that turn audience attention into diversified income. This sub-forum connects the social and content creation work happening across the community's platforms to the monetization layer — how to turn blog traffic into email subscribers into product buyers, how to monetize a YouTube channel before it reaches monetization thresholds, how to build a newsletter that generates revenue from day one, and how to structure content output for compounding returns rather than one-time traffic spikes. Strong connection to the community's own YouTube channel and social strategy.
10,834 topics in this forum
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Call it chic or call it cringe: Clothing that bears the name of a city near or far has become a closet staple for many consumers in recent years. Once mostly reserved for impulse purchases from kitschy tourist shops while traveling, now clothing with the name of far-off places is just as likely to be purchased at home. Consider the iconic “I love New York” tee, a favored souvenir for nearly 50 years. Gone are the days when you would need to brave the Times Square crowds to get one. You can buy a similar-looking version from Walmart for less than $10 or an embroidered crewneck version for $380 from Lingua Franca. Clothing makers and consumers alike are seeming…
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Before he became a world-famous electronic music DJ and music producer, John Summit was just John Schuster — a CPA working at accounting firm Ernst and Young and making music on the side. After his single “Deep End” was released in 2020 and grew wildly popular, so did John Summit. He’s gone on to tour all over the world, and will be headlining at Ultra Miami this weekend – one of the biggest stages in the electronic music festival scene. Summit spoke to Fast Company about his journey, his events brand “Experts Only,” and what’s next in his musical endeavors. View the full article
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The AI industry has a quiet addiction problem: It is addicted to tokens. Every new generation of agentic AI seems to assume that the answer to complexity is to throw more context at the model, keep longer histories, spawn more calls, loop over more tools, and let the token meter run wild. The rise of agentic systems, and now projects like OpenClaw, makes that temptation even stronger. Once you give models more autonomy, they do not just consume tokens to answer questions. They consume them to plan, reflect, retry, summarize, call tools, inspect outputs, and keep themselves on track. OpenClaw itself describes the product as an “agent-native” gateway with sessions…
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Usually, when Washington, D.C., commuters are inundated with mint green-tinted ads in March, it means the Shamrock Shake is back at McDonald’s. This year, the eye-catching color instead appears in a full-court-press ad campaign for prediction market platform, Kalshi, which uses that shade in all its branding. Unlike seasonal milkshake ads, though, the targeted barrage of billboards, bus stop signs and metro station posters isn’t meant to reach all residents within the nation’s capital; just lawmakers and their staffers. It’s all part of a big bet by Kalshi to avoid regulation—one that seems destined to not pay out. Kalshi has launched an advertising blitz in …
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As you have probably heard, most of human history, civility was not the default setting. Societies were rougher, hierarchies more brutal, and interpersonal interactions often governed by blunt displays of power and overt physical aggression rather than kind or cordial exchanges. In medieval societies, for instance, everyday interactions were far less restrained by norms of politeness. Status determined how you were treated, and those with power often exercised it quite openly. Rudeness, intimidation, and direct confrontation were not social faux pas so much as ordinary features of life in rigidly stratified societies. Fortunately, we have come a long way. Today, succe…
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Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. During the Pandemic Housing Boom, rapid home price appreciation supercharged fix-and-flip activity. The 2022 mortgage rate shock ended that run and caused the biggest pullback in home flipping activity since 2007. Profit margins compressed, days on market increased, and many newer investors exited the space. However, over the past couple of years, home flipping activity has stabilized around 2019 levels. The first LendingOne–ResiClub Fix-and-Flip Survey in Q1 2025 showed a market recalibrating to that new reality. The latest results tell a simi…
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Today marks a big day here on earth and in space. Not only is April 1 the first day of the month, and April Fools’ Day, it’s also the day Apple was founded 50 years ago, and the same evening Artemis II launches its NASA’s mission to the moon while April’s full pink moon rises in the night sky. Here’s what to know about when, where, and how to see it. What time does the ‘pink moon’ peak? Spring’s first full “pink moon” peaks tonight, Wednesday April 1, at 10:12 p.m. ET., just hours after the launch window opens for the Artemis II mission to the moon, according to Space.com. Where does the ‘pink moon’ get its name? This so-called “pink moon” gets its name…
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Minecraft is, perhaps, the ultimate sandbox game. Infinite space, multiple game modes, and seemingly endless updates: The game’s limitless possibilities have helped it sell more than 350 million copies since it launched in 2011 (only Tetris has sold more games, and it had a 27-year lead). In 2014, Microsoft acquired Minecraft developer Mojang for $2.5 billion. That same year, Mojang Studios began trying to figure out how to turn an open-ended game into a narrative film for Warner Bros. By 2022, the adaptation coalesced around Napoleon Dynamite director Jared Hess, featuring Jason Momoa as Garrett Garrison, a human trapped in-game, and Hess’s Nacho Libre star Jack Blac…
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Eva Longoria, 51, has come a long way from being a Desperate Housewife on Wisteria Lane over 20 years ago. After becoming a star on the hit show, she says she’s continued to rely on hustle, passion and versatility to be wildly successful in a range of pursuits, from advocacy to entrepreneurship. “I always ask myself what defines success for me,” Longoria said to AARP. “As I get older, it’s not some superficial thing. I’m at a point where I don’t want to waste my days.” These days, she’s busy as a mother of a seven-year-old son, host of CNN’s Eva Longoria: Searching For, a foodie-travel show, and she’s also directing the anticipated Netflix comedy The Fifth Wheel, …
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Emily, the Chief Revenue Officer at a global financial services company, learned something about her CEO she cannot unknow. She recently discovered that her CEO is having an affair. The relationship appears private and consensual. It does not violate company policy. She knows his spouse well; their children play on the same basketball team, and his spouse coaches it. The proximity is unavoidable. On Monday morning, she listens as he outlines priorities for the quarter. The strategy is sound. The numbers are holding. But she hears him differently now. This is the same CEO who regularly speaks about integrity and trust. As he reinforces the company’s val…
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When the server walked past our table, my hand shot upward like a high schooler eager to answer the teacher’s question. “Can we get two more of the same, please?” I asked upon getting his attention. “Another round of espresso martinis? I got you, boss.” Leona grinned and nodded in approval, as expected. We go back like four flats on a Cadillac. From study buddies back at the G.O.A.T. HBCU to marketing professionals putting in work for thriving companies, we’ve remained a two-person support system. It’s a celebration every time we link up. So it’s only right that we throw back a few cocktails while getting our yap on. Sipping a boozy, caffeinated concoctio…
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In 2025, less than half (48%) of U.S. employees said they trusted their senior leaders, and 40% reported distrust of their leaders and colleagues, signaling a broad erosion of workplace trust. And when you add AI to the mix, things aren’t looking good. In a 2025 YouGov survey, only 5% of Americans say they trust AI. Meanwhile, in late 2025, McKinsey found that 78% of U.S. companies report using AI in at least one business function (up from 55% just a year earlier). Put simply, we’re in an AI-accelerated trust recession. BUILDING VULNERABILITY-BASED TRUST Patrick Lencioni, author of The Five Dysfunctions of a Team, shares that vulnerability-based trust creates c…
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Samsung is saying goodbye to its namesake texting app, at least for United States customers. According to an end of service announcement published on the tech giant’s U.S. support website, Samsung Messages will be discontinued in July. Impacted owners of Samsung smartphones and other gadgets are being asked to switch to Google Messages in the meantime, “to maintain a consistent messaging experience on Android.” All Samsung Galaxy phones run on Google’s Android operating system. To switch to Google Messages, Samsung’s website gives users instructions to download the app from the Play Store, if not already on their phone, and set it as the default. Some people may a…
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There is a persistent belief that food, fuel, and industrial uses compete for the same bushel. In practice, the opposite is increasingly true. Crops have always served multiple markets. What is changing is how intentionally we are designing agricultural and manufacturing systems to serve those markets together. In a previous article I wrote, I focused on how familiar crops like corn and soybeans are finding new life through new demand pathways and molecular innovation. What I see today goes a step further. The same acre is increasingly supporting food, industrial materials, energy applications, and emissions-reduction strategies simultaneously. That convergence is…
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A California company has recalled more than 3.1 million bottles of lubricating eye drops because it had not properly tested—and thus could not prove—whether the products were sterile. These products are sold under several names at major retailers across the country. The company, K.C. Pharmaceuticals, initiated the recall on March 3, 2026. I am a clinical pharmacologist and pharmacist who has assessed risks of poor-quality manufacturing practices and lax oversight for prescription drugs, eye drops, dietary supplements, and nutritional products in the United States for many years. This recall is very large, potentially affecting over a million people. Using nonsteri…
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The long-running rumor that Mark Zuckerberg is secretly a robot is starting to feel a lot less like a joke. According to a report by the Financial Times, Meta is building out a “photorealistic, AI-powered 3D” version of its CEO that employees can interact with and get direct feedback from. Sources told the publication that the bot will be trained on his image, mannerisms, tone, speaking style and public statements to give employees a fully authentic Zuck experience. Zuckerberg himself is directly involved with training the AI avatar “so that employees might feel more connected to the founder through interactions with it,” according to the Financial Times. He also star…
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Welcome to AI Decoded, Fast Company’s weekly newsletter that breaks down the most important news in the world of AI. You can sign up to receive this newsletter every week via email here. Is the Altman firebomb just the start of extreme doomer violence? On April 10, someone threw a molotov cocktail at OpenAI CEO Sam Altman’s house in San Francisco. The alleged assailant, 20-year-old Daniel Moreno-Gama, didn’t stop there. He then went to OpenAI’s headquarters and told the security guards there that he intended to burn down the building and everyone inside. Two days later, someone allegedly fired two shots from a car driving past Altman’s house, but OpenAI said that…
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“What brand am I wearing?” Sydney Sweeney says, looking into the camera as the shutter snaps, revealing a rotation of summery denim looks. The mood suddenly calms, her eyes close, she takes a deep breath, seagulls call in the background. “Yeah, that one,” she says with a giggle. The ad marks the return of one of the most notorious brand partnerships in recent memory, as American Eagle launches a new campaign to hype its denim shorts called “Syd for Short.” It’s a perfectly pleasant, perfectly innocuous piece of brand work meant to conjure the free-spiritedness of summertime (and, you know, maybe make you forget about—or at least move on from—the last time Sweeney ha…
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For its most recent holiday party, the marketing agency Mattio Communications held a workshop in New York City for its 35 employees. It was a class to learn how to roll a joint. “We went to the lounge, had someone come teach us how to roll a joint, and then went out for omakase afterward,” CEO Rosie Mattio tells Fast Company. “And we used our company business cards as the crutch in the joint.” (A crutch is the rolled-up piece of paper at the mouth-end of the joint.) While cannabis is still federally illegal in the U.S., 24 states—including New York, where Mattio Communications is located—now allow some form of legal use. Driven by increasing legalization and a de…
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Everyone is talking about GEO. Agencies are selling it. Brands are buying it. On its face, the pitch makes sense: the search-based internet that powered the digital economy for decades is giving way to generative AI answers. The pressure to act is real. So is the trap: you’re going to start paying for another lease on someone else’s internet. GEO is a tactic for a bigger and more important strategy. That strategy is owning your audience. The problem is that this new tactic is generating too much buzz and money for brands to ignore. McKinsey recently released a report arguing that $750B in US revenue will flow through AI-powered search by 2028. If you want your brand i…
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A new streaming service is betting that comedy doesn’t need to be a category; it can be the whole platform. On May 5, comedy distribution company 800 Pound Gorilla Media will launch Gorilla Comedy+. The boutique streaming service will feature a 250-plus-title library of stand-up specials, including new sets from Patton Oswalt, Pete Holmes, Emmy Blotnick, Jourdain Fisher, and Nish Kumar, alongside the company’s existing catalog. Gorilla Comedy+ is partnering with Cineverse, using its AI-powered Matchpoint platform to build apps across devices. The service will handle distribution and onboarding, while Cineverse’s tech stack will also enable interactive features layered…
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We are living through a fundamental shift in what work is for. As AI takes on more routine cognitive tasks, the uniquely human capacity to imagine, connect, and create meaning becomes the primary source of organizational value. Yet most companies are still measuring performance metrics prioritized for a different era: inventory turnover, cost per lead, and utilization rates. These metrics were designed to optimize extraction. They are poorly equipped to cultivate imagination. The organizations that will win in the Imagination Era are those that build new measurement systems to match their new ambitions. Not because metrics are magic, but because what a company ch…
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There appears to be a recent epidemic of users hijacking companies’ AI-powered customer service bots to turn them into generic AI assistants. The goal is to get the branded bots to do their bidding, without having to subscribe to an AI service. Sometimes, people force the bots to do things that they are not supposed to do, like giving extraordinary product deals and even helping them to take legally problematic actions. Most recently, a wave of LinkedIn posts and social media videos went viral for claiming that users had coaxed McDonald’s customer-service virtual assistant to abandon its burger-centric purpose and to debug complex Python programming code instead. One …
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Hundreds of millions of people consult artificial intelligence chatbots on a daily basis for everything from product recommendations to romance, making them a tempting audience to target with potentially below-the-radar advertising. Indeed, our research suggests AI chatbots could easily be used for covert advertising to manipulate their human users. We are computer scientists who have been tracking AI safety and privacy for several years. In a study we published in an Association for Computing Machinery journal, we found that chatbots trained to embed personalized product ads in replies to queries influenced people’s choices about products. And most participants didn’…
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More than 900 complaints that mention SpaceX or its Starlink internet service have been filed with the Federal Communications Commission over the past five years, according to files obtained through a public records request. The complaints provide a view into how the technology has already evolved into a critical lifeline for some rural U.S. residents. They also provide insight into some of the leading issues that frustrate Starlink customers, including variant—and sometimes disappointing—internet speeds, as well as poor customer service. The documents obtained by Fast Company come from the FCC, the federal agency that regulates telecommunications providers. Cus…
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