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Blog, YouTube & Content Monetization

The content platform strategies that turn audience attention into diversified income. This sub-forum connects the social and content creation work happening across the community's platforms to the monetization layer — how to turn blog traffic into email subscribers into product buyers, how to monetize a YouTube channel before it reaches monetization thresholds, how to build a newsletter that generates revenue from day one, and how to structure content output for compounding returns rather than one-time traffic spikes. Strong connection to the community's own YouTube channel and social strategy.

  1. On November 3, Vogue announced that it’s folding the sister publication Teen Vogue into Vogue.com. Now, the internet is mourning the loss of a rare publication that “took young people seriously.” The news came in the form of an article posted to Vogue’s business vertical. Per the post, the transition is “part of a broader push to expand the Vogue ecosystem.” The article goes on to explain that Teen Vogue “will remain a distinct editorial property, with its own identity and mission,” and that the publication will “focus its content on career development, cultural leadership and other issues that matter most to young people.” Further, it notes that Teen Vogue e…

  2. Wendy’s announced plans to close a “mid-single-digit percentage” of its underperforming U.S. store locations, during its quarterly earnings call on Friday, or 200 to 350 of some 6,000 locations, according to CNN. The news comes as the fast-food giant reports third-quarter profits of $44.3 million, with $549.5 million in revenue, beating analyst expectations by 2.71%; and adjusted earnings per share (EPS) of 24 cents, versus 20 cents. International business delivered strong system-wide sales growth, with international net unit growth expected to come in over 9% in 2025. Shares in Wendy’s Co. (NASDAQ: WEN) were up about 2% in midday trading on Friday, after Wendy’s…

  3. When OpenAI launched its text-to-video app Sora in September, there was immediate blowback. To absolutely no one’s surprise, users on the platform had a field day using popular characters in their AI-generated videos, in all sorts of—admittedly creative!—situations. (See OpenAI founder Sam Altman grilling Nintendo’s Pikachu.) Brands condemned the use of their intellectual property without permission. The Motion Picture Academy called out OpenAI for its blatant copyright violations. Soon after launch, Altman wrote a blog post addressing the issue, stating that Sora would give rightsholders “more granular control” of their IP on the app, adding that in the near future h…

  4. Neither government shutdown nor IT outage can stop the merger of Alaska Airlines and Hawaiian Airlines. On Oct. 15, Seattle-based Alaska achieved one of the first major tech milestones of the combination. All new bookings made after that day for travel on either airline took place on Alaska’s reservations system, or “passenger service system” (PSS) in airline parlance. And all existing bookings at Hawaiian after April 22, 2026 were moved over to the platform. This is what Charu Jain, senior vice president of merchandising and innovation at Alaska who is overseeing the guest-facing technology integration of Hawaiian, calls the “selling cutover.” The idea is th…

  5. Paul Tagliabue, who helped bring labor peace and riches to the NFL during his 17 years as commissioner but was criticized for not taking stronger action on concussions, died Sunday from heart failure. He was 84. NFL spokesman Brian McCarthy said Tagliabue’s family informed the league of his death in Chevy Chase, Maryland. Tagliabue, who had developed Parkinson’s disease, was commissioner after Pete Rozelle from 1989 to 2006. He was elected to the Pro Football Hall of Fame as part of a special centennial class in 2020. Current Commissioner Roger Goodell succeeded Tagliabue. “Paul was the ultimate steward of the game — tall in stature, humble in presence and decisive in …

  6. Affordable housing has gone in search of collaborations. Across the country, developers and cities have found a solution in pairing housing with unexpected projects to save money and build more vibrant communities. A wave of libraries, fire stations, and even Costco stores have been built below or adjacent to much-needed, lower-cost apartments. Now a new development in the Southern California city of San Juan Capistrano is sharing a lot with City Hall. Salida del Sol, a $31 million, 49-unit supportive housing development by Jamboree Housing Corp., opened this past July on a 2.2-acre site downtown. At a time when federal support for homeless services is waveri…

  7. Darin Fisher is a little older than the fresh-faced, newly minted PhD types you see roaming the well-appointed floors at OpenAI’s second location in San Francisco’s Mission Bay district. Before arriving at the AI super-startup, he spent 25 years working on some of the most important web browsers in the history of the web: He worked on Netscape Navigator, which helped define the early consumer internet. He worked on the popular Firefox browser at Mozilla, then went to Google, where he was a member of the Chrome team. After Google, he wanted to explore alternative browsers; he did so first at Neeva (which offered an ad-free experience), then at the Browser Company, whi…

  8. Watch out, Dr. Pepper: Mr. Pibb is in the house. After almost 25 years, Coca-Cola announced in late October that it’s bringing back Mr. Pibb, its spicy cherry soda that first launched in 1972. If you were born after the turn of the century, chances are you may have never seen a can of Mr. Pibb. That’s because, in 2001, Coca-Cola renamed and rebranded the drink to Pibb Xtra, and it’s remained largely untouched since then. Now, Coca-Cola is giving Mr. Pibb another chance. The company is reformulating the beverage, adding extra caffeine, and giving the entire brand a makeover. Its new branding is a combination of burgundy, red, and black, complete with an eye-catchin…

  9. What makes some people instantly likable? How can you make people want to be around you, to work with you, and follow your leadership? You may think it comes down to charisma that some people have and others don’t. In fact, there’s a simple habit that will make you instantly more likable. It’s the secret behind “magnetism,” according to Emma Seppälä, lecturer at the Yale School of Management and author of The Happiness Track. In a piece for Psychology Today, she cites research showing that “positive practices“—small moments of gratitude and caring toward other people—can turn you into one of those magnetic people others find irresistible. Showing genuine interest in o…

  10. Some of my best ideas come to me when I’m exercising. At least I think they’re some of my best ideas; by the time I actually get a chance to write them down, I’ve often forgotten them. While you could argue that something I was unable to remember for an hour or so can’t be that great, still: we’ve all had things we wanted to remember, but couldn’t. So what can you do if you need to remember something important? Most memory-improvement techniques—like mnemonics, chunking, and building memory palaces—involve a fair amount of effort. But these simple strategies to improve your short-term memory and recall require almost no effort—and very little time. 1. Say…

  11. AI can do a lot of things. It can write your emails. It can make your grocery list. It can even interview you for a job. But now, more and more people are depending on AI for things that require real human qualities: life coaching, therapy, even companionship. Scott Galloway, best-selling author and professor of marketing at New York University’s Stern School of Business, says the real problem with synthetic relationships is what they lack: any kind of struggle or challenge that comes with maintaining real relationships. Leaning on AI In a recent social media post, Galloway calls AI “a rabbit hole” that is “sequestering us from each other”—and while it may…

  12. For decades, Adobe’s software tools, including Photoshop, Illustrator, and InDesign, have been the universal language of visual communication, shaping how marketers, artists, and brands build the modern creative world. As artificial intelligence transforms the nature of work and how we define productivity, the 42-year-old creative tech company is reinventing itself once again, transforming the world’s creative supply chains through its AI ecosystem. Designers and marketers globally are using Adobe Firefly for generative image creation, Substance 3D for photorealistic modeling and digital twins, Express for rapid on-brand content production, and Experience Manager for…

  13. Is there such a thing as being too attractive? For fitness influencers, it turns out there might be. Contrary to popular belief, new research suggests that being too good-looking can actually be a disadvantage, particularly in the online fitness space. The study, coauthored by researchers at the University of Dayton and University of Oregon, found that the more attractive the influencer, the lower the engagement they received on their social media posts. The reason? It all comes down to a sense of relatability, and what researchers have termed the “beauty backfire effect.” In the study, researchers showed 299 U.S. adults mock Instagram posts featuring …

  14. The most enduring leaders aren’t the ones with flawless résumés. They’re the ones who’ve been tested, humbled, and reshaped by failure. From an early age, I trained intensively to become a professional ballet dancer. Ballet wasn’t just a passion. It was my identity, my future, my entire world. Until an audition in Vienna changed everything. A sudden injury ended the career I had spent years building. That moment could have marked the end of my story. Instead, it became the beginning of a new one. I pivoted into finance and marketing, building a career at American Express and Amazon. Today, I advise boards and CEOs on succession, governance, and talent strategy at …

  15. If it seems like everything is getting more expensive, you’re right. Thanks to inflation (up 3%), which has affected goods from food to gas (for which prices are up 4.1%), you can now add the post office to the the long list of places where you’ll have to pay more. Here’s what to know. What’s happening? The U.S. Postal Service (USPS) is planning to increase the price of shipping. The good news is, the changes won’t affect your holiday packages and won’t raise the price of stamps. The changes go into effect next year on January 18, pending a review by the Postal Regulatory Commission (PRC). How much will prices go up? The move will raise prices approximat…

  16. Roblox is stepping up its age verification system for users who want to privately message other players and implementing age-based chats so kids, teens, and adults will only be able to message people around their own age. The moves come as the popular gaming platform continues to face criticism and lawsuits over child safety and a growing number of states and countries are implementing age verification laws. The company had previously announced the age estimation tool, which is provided by a company called Persona, in July. It requires players to take a video selfie that will be used to estimate their age. Roblox says the videos are deleted after the age check is …

  17. At Microsoft’s Ignite conference on November 18, the company unveiled new AI-powered software features designed to make coders’ lives easier—including a tool to automatically fix security issues as new vulnerabilities are discovered. “Over this past year, the nature of being a software engineer has really started to change,” says Amanda Silver, corporate vice president and head of product for apps and agents at Microsoft. “And our focus has been on tackling the most miserable, soul-draining parts of the job and really transforming them, so that developers can kind of bring joy back to their day-to-day lives.” One result of that effort is an AI offering, now in …

  18. Now you can sing along with America’s Founding Fathers as you crush your opponents under oppressive rents and market domination. The Op Games, a publisher of board games and puzzles, is releasing a new version of Monopoly based on the hit Broadway musical Hamilton, marking the latest iteration of the classic economics game that has been a staple of family game nights for many decades. The Op Games plans to announce the new version today, a spokesperson told Fast Company. The game commemorates the 10th anniversary of Lin-Manuel Miranda’s rap-infused retelling of America’s origin story, which made its Broadway debut in the summer of 2015 and went on to win 11 To…

  19. A creepy account that’s almost certainly using AI to generate videos of imaginary New Yorkers criticizing mayor-elect Zohran Mamdani raises a frightening prospect: that deepfakes could be used not just to impersonate politicians, but also constituents. Accounts on several social media platforms – which are using similar profile pictures and appear to be linked – are calling themselves the Citizens Against Mamdani. In recent days, these accounts have posted confessionals and rants from “New Yorkers” slamming Mamdani for his – alleged – anti-Americanism, plans to hike taxes, and false promises on rent and transportation. They appear to be trying to imitate the diversit…

  20. As Sesame Street’s 56th season gets underway, Elmo, Big Bird, and the Sesame organization are navigating a volatile chapter in the show’s history—marked by government funding cuts, evolving new media habits, and AI’s impact on education. Sherrie Westin, CEO of Sesame Workshop, discusses balancing risk-taking with brand trust, partnering with Netflix, and why emotional well-being and kindness are the skills that matter most in today’s world. This is an abridged transcript of an interview from Rapid Response, hosted by former Fast Company editor-in-chief Robert Safian. From the team behind the Masters of Scale podcast, Rapid Response features candid conversations with t…

  21. European and Asian shares mostly gained on Tuesday after U.S. stocks rallied on hopes the Federal Reserve will cut interest rates soon. The futures for the S&P 500 and the Dow Jones Industrial Average slipped 0.1%. Germany’s DAX edged 0.1% lower to 23,216.76 and the CAC 40 in Paris added 0.1% to 7,965.77. Britain’s FTSE 100 likewise gained 0.1%, to 9,542.55. In Asian trading, Tokyo’s Nikkei 225 picked up 0.1% to 48,659.52 as a plunge in technology giant SoftBank’s shares weighed on the market. It fell 10.3% on concerns that returns from its heavy investments in OpenAI may be threatened by the next generation Gemini artificial intelligence model that Google launched…

  22. Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If you received this newsletter from a friend, you can sign up to get it yourself every Monday morning. Leaders juggle a lot of demands and priorities. However, most CEOs tell me they’re highly attentive to company culture, change management, and workforce transformation in the age of AI—all areas that their chief human resources officers (CHROs) or chief people officers (CPOs) are tackling, …

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