Blog, YouTube & Content Monetization

A potentially worrisome trend is emerging among young adults. Instead of landing a job and moving to the big city after graduation, many are moving back into their childhood homes instead. About 1.5 million more adults under 35 live with their parents today than a decade ago. That’s a 6.3% jump, more than double the rate of growth for the young adult population overall. The issue is affordability. Over the past decade, urban rents have climbed about 4% per year, while wages for full-time workers have increased by only 0.6% annually. That means it’s harder than ever to live in a big city on the typical salary—especially if you’re a new graduate without much work experi…

Amazon will once again beef up its workforce in the fourth quarter to handle the expected shopping surge that comes with the holidays. This year, though, it could be responsible for nearly half of all seasonal hiring in the retail sector. The retail giant says it plans to create 250,000 jobs in the U.S. That’s on par with the number of people it hired last year—and in 2023. That not only underscores Amazon’s standing among shoppers, but it also puts a spotlight on expected slower sales at some competitors. Seasonal hiring is nothing new. Every year as temperatures get brisker, retailers put the call out for workers looking to make some extra cash and help handle t…

If the Kansas City Chiefs win the Super Bowl on Sunday, Patrick Mahomes, Travis Kelce, and the rest of their teammates will have bragging rights as the National Football League (NFL)’s first three-peat winners. They’ll also bag a cool $171,000 for the game, each. Before Philadelphia fans accuse the Chiefs of getting special treatment, yes, Eagles players will earn the same amount if they win. And whichever team leaves New Orleans without the Lombardi Trophy will still get a decent consolation prize: A $96,000 paycheck per player. Super Bowl contenders are receiving a better pay raise than most Americans did this year; the game paycheck is about 4.3% higher for th…

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. How do big companies evolve? How do they learn to do something new? These are questions that have taken up untold pages of books, magazines, and journal articles. As a venture capitalist (VC) in water, I’ve seen firsthand that most large companies in the sector struggle to effectively engage with external innovation, particularly with entrepreneurs developing technologies that could enhance thei…

When electricity demand is set to surge—say, from a new power-hungry data center—the default response from a utility is often to build a new (and expensive) power plant and other infrastructure. A new report released by a cross-industry coalition called Utilize argues that we can make better use of existing power on the grid instead. Roughly half of the total capacity goes unused most of the time because the grid was built to meet spikes in demand. But as technology has shifted, it’s become easier to unlock that extra power. Smart thermostats, for example, can pre-cool your house when demand is lower. EVs can charge at optimal hours (and, in some cases, send power…

Engineering is one of the most male-dominated workforces in America. As of 2023, only 16% of engineers in the U.S. were women. Marketing, meanwhile, is an industry led by women: Though it has a more even split, the field still employs more women than men, with 60% of marketing roles in the U.S. held by women. But a phenomenon in new job listings has some experts wondering if marketing is undergoing a reinvention—one designed to make it a more enticing field for men. The discourse began when brand consultant Miranda Shanahan pointed out a trend she’s noticed on LinkedIn. “I’m convinced marketing jobs are being rebranded so that boys can do it too,” Shanahan said in…

Last week, YouTube TV ditched over 20 Disney-owned channels, after the two companies failed to reach a new content distribution deal ahead of the deadline. But now, YouTube TV is trying to make it up to subscribers who are reeling from their diminished viewing options. According to multiple reports, YouTube TV seems to be (quietly) offering $10 credits on subscriber bills for six months, for a total savings of $60. But there’s a catch, which is that that credit won’t be automatically applied. It looks like users will have to do some digging through your YouTube TV account’s settings in order to opt in. Here’s how to check for the credit: According to TechRadar…

As artificial intelligence use skyrockets, tech companies are racing to build data centers, the infrastructure needed to run and teach their models. There are roughly 4,000 data centers around the U.S., with reports suggesting 3,000 more are coming online soon. Just one problem: No one seems to want a data center in their backyard. Communities oppose them because they consume massive amounts of energy and water and pollute the environment. Another concern? Data centers are major eyesores. These complexes can span hundreds of acres and usually feature uninspiring, windowless concrete facades. Built quickly, efficiently, and as inexpensively as possible, their desig…

“But what is death?” I am sitting down with Katrina Crawford and we are here to talk about the White Lotus Season 3 opening credits. Together with Mark Bashore, Crawford runs the creative studio Plains of Yonder, which has crafted the White Lotus main titles for every season so far. But that question about death wasn’t posed by me. It was posed by her. And it challenges us to reflect on the meaning of death, and the many ways to die. Since White Lotus season 3 premiered on February 16, the internet has been abuzz with theories and criticisms around who died and what the opening sequence means. In response, HBO has said: “You’ll get it soon enough.” So while we w…

If you were to drink improperly recycled toilet water, it could really hurt you—but probably not in the way you’re thinking. Advanced purification technology so thoroughly cleans wastewater of feces and other contaminants that it also strips out natural minerals, which the treatment facility then has to add back in. If it didn’t, that purified water would imperil you by sucking those minerals out of your body as it moves through your internal plumbing. So if it’s perfectly safe to consume recycled toilet water, why aren’t Americans living in parched Western states drinking more of it? A new report from researchers at the University of California, Los Angeles, and the…

Back in 2015, the Chicago Bears told Brandon Marshall no. The personable All-Pro receiver had been appearing as an analyst on Showtime’s Inside The NFL on his days off during the previous season, but new Bears management weren’t going to allow it. “Right then, I knew I wouldn’t be a Bear anymore,” Marshall told CBS in 2016. “Because I think that the business of the NFL is growing every single day, and players are being told to stay in a box and just play football, and we’re missing out on a lot of opportunities, not only to grow as men and businessmen but to experience different things.” A lot can change in a decade. This week, the NFL is announcing a new initiat…

The deadline to claim the Super Early rate for Fast Company’s Brands That Matter is this Friday. Rates go up March 28 at 11:59 p.m. ET. This is the fifth year that Fast Company will be honoring brands that have turned their marketing and branding strategies into cultural moments while still delivering for their core audience. It will also mark the second year that Brands That Matter will recognize CMOs of the Year—the marketers leading their organizations to new heights with ambitious, effective leadership that keeps their brands top of mind for consumers. Brands That Matter includes a main list of General Excellence honorees, as well as dozens of brands in seve…

A few months ago, I was lying in bed, lightly clutching my phone, when Instagram Reels presented me with a brief video that promised an impossible soap opera: There were animated cats—with feline faces but unmistakable human bodies—living seemingly human lives, including in a human-seeming house and also, for some totally unclear reason, at a seemingly human construction site. There was drama: A female cat appeared to have been knocked up. There was also, somehow, a related love triangle involving two far more muscle-y male cats vying for her affection. None of the cats actually spoke. Yet somehow the plot proceeded, with one cat winning the heroine’s heart. It was well r…

Music is everywhere—playing in coffee shops, on hold lines, in Ubers, behind YouTube ads, and of course, in your earbuds while you work. It’s so constant, we often treat it like harmless background noise. But the brain doesn’t. Whether we realize it or not, music is processed across multiple brain regions tied to attention, memory, and emotion—meaning even passive listening can impact how we focus, feel, and make decisions. “Background music” is never truly in the background. It either supports or competes with your mental state. And that means we have a choice. In today’s fast-paced work culture, where multitasking is the norm and focus is scarce, how we use musi…

Last week, two fonts became the unlikely stars of a political messaging firestorm, after the The President administration replaced Calibri as its official diplomatic font in favor of Times New Roman, claiming that an initial shift to Calibri in 2023 was part of former President Biden’s “DEIA” agenda. The implication was clear: Calibri was framed as a liberal, Democratic font; while Times New Roman took its place as the The President administration’s more conservative choice. Now, a new study is revealing the major flaw in this logic: font is certainly a political tool, but it’s not inherently partisan. The study, titled “You’re Just Not My Type: How Attitudes Towards …

Hello again, and welcome back to Fast Company’s Plugged In. On January 16, Apple cofounder Steve Wozniak—known to all as Woz—received the James C. Morgan Global Humanitarian Award, an honor bestowed each year by the Tech Interactive, a science museum in San Jose, California. The ceremony and a conversation between Wozniak and comedian Drew Carey capped a gala event in which several organizations were named laureates for using technology to improve the world. Their creations include a brain-computer interface (BCI) that helps people with disabilities communicate, a forum that lets patients who have received BCI implants shape the technology’s best practices and eth…

It became clear in the late 2010s that Amherst College’s science center had aged far past its prime. As the concrete building fell into disrepair, school leaders suspected a demolition was in order. Old, poorly insulated, and inadequate for the technical demands of today’s research, it seemed like too steep a challenge to repurpose, says Tom Davies, the school’s Executive Director of Planning, Design, and Construction. Especially after a new science center opened on campus in 2020. “It was a stranded asset with essentially no value,” he says. “But what our consultants were able to show is that it does have quite a bit of value.” In the course of explorin…

If you’ve ever been to a museum or on a school field trip, you may have had a tour guide walk you through a historical exhibit of 19th-century households or of ancient Mesopotamian agricultural tools. Now, a current TikTok trend suggests that one day in the future, those exhibits will be the modern workstation—standing desks, Zoom meeting headsets, and all. The viral series titled “Historical tour of a corporate worker’s desk,” by marketing professional and content creator Heike Young, imagines what that will look like. “Now in those times, it would have been really common for a corporate worker to sit at a desk, much like this one, and be on calls all day,” she …

When a 7.7-magnitude earthquake hit Myanmar last year, roads buckled and thousands of buildings collapsed. But a group of small, ultra-low-cost homes made from bamboo survived without any damage. Finished just days before the quake, the houses are emergency shelters for some of the millions of people displaced by Myanmar’s ongoing civil war. Myanmar-based architecture studio Blue Temple worked with its spinoff construction company Housing Now to make the simple prefab homes as low-cost as possible while still able to withstand natural disasters. “We built them for the price of a smartphone—about $1,000 U.S. dollars per house,” says architect and Blue Temple founde…

This year’s list of biotech companies reflects the evolving impact of AI, a growing interest in cutting-edge research tools for single-cell analysis and spatial proteomics, and clinical advances for novel drug candidates that promise more convenient and effective treatment for conditions impacting millions of Americans. AlzPath’s highly sensitive blood test can detect signs of Alzheimer’s disease before symptoms develop—and in time to potentially benefit from new treatments. Genomic sequencing specialist GeneDx is helping parents discover and treat hundreds of rare diseases in newborns. 10x Genomics and Syncell streamline cutting-edge analytics for life science research,…

Keyboard shortcuts are efficiency’s greatest secret weapon. Yes, they can take a bit to learn and yes, sometimes you’ve got to—gasp!—take your hand off your mouse to reach all the keys. But man, oh man, once you’ve mastered the best ones, you’ll wonder how you ever lived without them. If you want to navigate Windows 11 faster, work smarter, and minimize unnecessary clicks, these are the 10 shortcuts worth memorizing. Alt + Tab: Switch Between Open Apps As far as most shortcut experts are concerned, this is the Windows shortcut to rule all shortcuts. This venerable classic lets you cycle through open applications with ease. Hold Alt and tap Tab to ju…