Blog, YouTube & Content Monetization

In a crowded field like food and beverage, companies must do all they can to stay ahead of the pack. The 2025 Brands That Matter honorees in the space used inventive campaigns, celebrity influence, and nostalgic throwbacks to stand apart. Corona brought its product to Olympian heights, and Sprite reinvigorated a classic slogan with a new generation of talent. Sometimes achieving brand relevance is as easy, as Heinz proved, as putting a little mustard on it. Califia Farms A recognizable presence in the plant-based dairy aisle, Califia Farms spent the past year recommitting itself to values of health and sustainability. In response to consumer demands for more organi…

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. Since the Pandemic Housing Boom fizzled out in the summer of 2022, some overheated parts of the country—particularly in the West, Southwest, and Southeast—have experienced home price declines from their peak (see this map). While many of these markets have seen only modest drops, a few metro areas, such as Cape Coral and Austin, have undergone what I’d consider “material” home price corrections, falling -19.1% and -27.8%, respectively, from their peaks. These regional home price declines raise the question: How many mortgage borrowers are actually “u…

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. While active listings are rising year-over-year in most regional housing markets, a slight majority of markets are still below pre-pandemic 2019 inventory levels. Generally speaking, housing markets where inventory (i.e., active listings) has returned to pre-pandemic 2019 levels have experienced weaker home price growth (or outright declines) over the past 42 months. Conversely, housing markets where inventory remains far below pre-pandemic 2019 levels have, generally speaking, experienced more resilient home price growth over the past 42 months. …

DEI measures may be under threat, but the reality is many workers want jobs at companies that value diversity. Comparably, a platform for salary data and work culture insights, just released its list of the top 100 large companies for diversity. To compile the list, Comparably asked 30,000 employees of color to weigh in on 16 different categories, including satisfaction with leadership, compensation, and career growth opportunities. The ratings were collected between February 10, 2024 and February 10, 2025. To qualify, large companies had to employ over 500 employees and needed at least 75 employee ratings. (Comparably also published a list of top 25 small-to-midsize co…

The world’s biggest tech companies are facing a legal showdown that could fundamentally change the way that social media is designed. The trial is taking place in the Los Angeles County Superior Court, where jury selection started on January 27. It’s testing out a new legal theory intended to spur greater regulation of social media platforms like TikTok, Snap, YouTube, and Meta’s Facebook and Instagram: Lawyers are gearing up to argue that the companies behind these platforms are designing their sites to be deliberately addictive, resulting in direct personal injury to users, especially children. Overall, the trial is expected to consist of nine cases, which hav…

Experts have a lot of ideas about persuasion. Some suggest leveraging social proof to show that people have adopted the idea and had a positive experience. Others emphasize the importance of building trust and appealing to emotional, rather than analytical arguments. Still others insist on creating a unified value proposition. The problem is that change is not about persuasion. The best indicator of what we think and do is what the people around us think and do, and that effect extends out to three degrees of separation. It is not only those we trust, but even the friends of our friends’ friends—people we don’t even know—that affect our opinions and actions. So ev…

United Airlines, American Airlines, and Delta Air Lines said they will refund tickets for customers who will be flying starting on Friday, November 7, after the Federal Aviation Administration (FAA) announced a 10% reduction in flights at 40 major airports, expected to affect some 3,500 to 4,000 flights daily. The reductions come amid the ongoing federal government shutdown, which has created a shortage of air traffic controllers, some of whom are not being paid. “Any customer traveling during this period is eligible for a refund if they do not wish to fly—even if their flight isn’t impacted,” United Airlines CEO Scott Kirby said in a statement. “That includes non…

United Airlines, American Airlines, and Delta Air Lines said they will refund tickets for customers who will be flying starting on Friday, November 7, after the Federal Aviation Administration (FAA) announced a 10% reduction in flights at 40 major airports, expected to affect some 3,500 to 4,000 flights daily. The reductions come amid the ongoing federal government shutdown, which has created a shortage of air traffic controllers, some of whom are not being paid. “Any customer traveling during this period is eligible for a refund if they do not wish to fly—even if their flight isn’t impacted,” United Airlines CEO Scott Kirby said in a statement. “That includes non…

Our honorees in the new tech visionaries category are executives who applied new thinking to pressing problems. One is working to take cellular broadband places it’s never gone before. Another aims to make the tech industry less dependent on the risky business of mining rare earth materials. And the third is applying AI to the thorny challenge of defending against ever-smarter missiles and drones. Abel Avellan, CEO, AST SpaceMobile For sending cellular broadband to space Founded in 2017 by chairman and CEO Abel Avellan, AST SpaceMobile has launched six of its BlueBird satellites into low Earth orbit, with plans to have 60 more in orbit by the end of 2026. The goal is t…

With the help of generative AI chatbots such as ChatGPT, Google’s Gemini, and Anthropic’s Claude, creating content is easier and faster than ever. Here are a few quick and easy methods you can use to create content, summarize information, and even brainstorm new ideas. View the full article

Look, we all know the drill by now: You type a question into the magic AI box, and the magic AI box spits out an answer that is usually pretty good, occasionally mind-blowing, and every once in a blue moon mind-blowingly bizarre. But if you’re just treating Google Gemini like a glorified search bar, you’re leaving a lot of utility on the table. It’s sort of like buying a Swiss Army knife and only ever using the toothpick. If you want to move past the beginner phase and actually make Gemini work for you, here are four tricks that might not be immediately obvious but are surprisingly handy. Stop copy-pasting your own emails If you’re trying to summarize a lon…

Companies that endure beyond 15 years understand that innovation is not optional—it’s essential to fend off constant disruption, stay ahead of competitors, and sustain growth. The opportunities are endless, from modernizing entrenched processes to strengthening business continuity. Axon For helping law enforcement coordinate manhunts The proliferation of public cameras, vehicle sensors, and other data sources can greatly aid law enforcement in locating suspects, but only if the information is efficiently collected and analyzed. Axon Fusus provides a unified interface that integrates video feeds, alerts, analytics, and vehicle data from Axon devices, community cameras, …

A brand that isn’t thinking globally is limiting its reach. The four 2025 Brands That Matter global honorees know that and have worked hard to make their messaging reach beyond their home countries. All based outside the United States, these brands demonstrated that good messaging and authentic connection have no nationality. 1Password People don’t like to think about their digital security, so Toronto-based 1Password has become an expert at making it fun, and doing so using sports as the backdrop. The brand used its sponsorship of the Presidents Cup golf tournament in fall 2024 to debut its “What Not to Do” campaign. With more than 12 million impressions, the spot…

During his commencement address at Dartmouth College in 2024, Roger Federer cited a statistic that people rarely associated with his success. In the 1,526 singles matches he played in his career, while he won almost 80% of the time, he only won 54% of the points he played. He told the audience, “To succeed, you must become a master at overcoming hard moments. To me, that is the sign of a champion.” His speech attracted millions of views because it was unusual for a champion to reveal the wrinkles beneath such a successful career. But I suspect that was the point Roger was trying to make. No successful sporting star, politician, CEO, or community activist is immune to …

For some people, home evokes feelings of joy and comfort. However, according to Ikea’s new Life at Home Report, one in three people struggle to find the joy in their living spaces. The latest report explores why this is—and how, in a world of uncertainty and constant change, small, simple adjustments can help bring more joy into everyday life. Insights gathered from more than 38,000 people across 39 countries show that, while many find it difficult to experience consistent enjoyment in their spaces, joy is often found in life’s smaller moments—through self-expression, cozy comforts, and playful touches. [Image: Ikea] The report highlights four key ingredients f…

The Super Bowl is mere days away and chances are you’ve seen most of the ads already. Right? Let’s rewind for a 10-second Super Bowl ad history lesson that goes like this: In 2011, Volkswagen decided to drop its full ad—called “The Force”—online the Wednesday before the Super Bowl. This was brand marketer blasphemy! But it worked. Ever since, more and more brands began dropping ads earlier and earlier, which then evolved into creating teasers for the ads to run even earlier. If you’re confused as to why this happens, don’t sweat it, even Christopher Walken wasn’t sure in BMW’s 2024 Super Bowl teaser. Super Bowl commercials are no longer just Super Bow…

After the initial sprint of getting a brand to last for five years, there’s always the possibility of hitting a wall. Companies that emerge during cultural moments might be tempted to shift. But the 2025 Brands That Matter honorees for established excellence, which have been in business for 5 to 14 years, have managed to stand out by finding new ways to hew to their original ethos. In doing so, they underscore what set them apart in the first place and position their brands for future growth. Actively Black Founded five years ago, activewear company Actively Black donates more than 10% of its profits to organizations focused on Black mental health, healthier f…

Email: It’s one of the more evil of the necessary evils. We all spend a significant chunk of our days wading through messages, to the point that it can feel like a never-ending task. Save us, artificial intelligence! The good news: AI is revolutionizing how we interact with our email. And the best part? Many AI email tools offer free tiers that are actually useful. If you’re looking to supercharge your Gmail experience, reclaim your time, and take a bit of work out of your workflow, look no further. Compose AI: Effortless email drafting Ah, the dreaded blank email draft. Thanks to AI, its days are fortunately numbered. The Compose AI extension integ…

This article is republished with permission from Wonder Tools, a newsletter that helps you discover the most useful sites and apps. Subscribe here. Hundreds of AI tools emerge every week. I’ve picked five new ones worth exploring. They’re free to try, easy to use, and signal new directions for useful AI. 1. Sesame: Talk with a surprisingly lifelike AI Of all the AI bots I’ve communicated with, this one sounds the most lifelike. Pick either Maya or Miles to talk with for free in Sesame’s conversational demo. Try one of these topics. You can download your conversation afterwards. It’s deleted from the company’s servers within 30 days to protect your privacy. …

Fast Company’s Brands That Matter is designed to honor the brands that plant their flags firmly at the intersection of business and culture in unique ways. But there are also bigger companies that manage to succeed in that task with multiple brands. The five 2025 Brands That Matter family of brands honorees didn’t just excel with a single brand—they’ve created cultural moments and sales momentum for multiple brands across their businesses. While being bespoke for each brand, the efforts are nonetheless able to drive solid results on engagement and overall business performance. Coca-Cola When you make the world’s top-selling soda, it might be easy to let the ma…

Julian Baggini is a philosopher with a long and deep interest in food and where it comes from. His books include internationally bestselling How the World Thinks; How to Think Like a Philosopher; The Virtues of the Table; and The Pig That Wants to be Eaten. He is the Academic Director of the Royal Institute of Philosophy and a member of the Food Ethics Council. He is a regular columnist for The Guardian, Prospect magazine, Financial Times, and The Wall Street Journal. What’s the big idea? Food is such a big topic that few really grasp the whole of it. Using his philosophical skillset, Julian sketches a picture of how all the elements of food consumption and product…

AI assistants are incredibly efficient, but they can be a little predictable. Sometimes it takes an unexpected prompt to solicit a useful response. From disaster-movie logic to unusual cross-pollination, here are five techniques you can use to get better answers from your AI chatbot. View the full article