Blog, YouTube & Content Monetization

Austria’s governing coalition on Friday announced plans to ban social media use for children under 14, joining a string of other countries in drawing up restrictions for young people. Alexander Pröll, the official in Chancellor Christian Stocker’s office responsible for digitization, said that draft legislation will be drawn up by the end of June. He said that “technically modern methods” of age verification will be used that allow users to verify their age while respecting their privacy. It wasn’t immediately clear when the plan to introduce a minimum age, which will need parliamentary approval, might take effect. Australia in 2024 took the lead, becoming the first co…

When I worked a corporate job, I was often in charge of purchasing decisions. At one company, my team had inherited a lot of homegrown solutions. I saw the limitations of these products and was quick to replace them if the budget allowed. In corporate settings, “build vs. buy” is a well-known decision framework. Companies weigh the cost of developing something in-house against purchasing an outside solution. It’s often simple math: how much time and resources does it take to maintain this internally versus what does it cost to buy or outsource? Solopreneurs face the same decision constantly. However, the stakes are a lot higher when it’s your own time and own mo…

Nearly every solopreneur starts their business saying “yes” to everything. After all, you’re trying to get clients and build a business. Revenue is unpredictable, and your brain treats every opportunity like it might be the last. But when you work for yourself, every “yes” comes at a cost. Agreeing to one project means declining another — or giving up time you can’t get back. Defaulting to “yes” is how solopreneurs end up overcommitted, underpaid, and working on projects that don’t move their business forward. Saying no is a business skill and, like any skill, it gets sharper with practice. Saying no to bad-fit clients Not every client who reaches out is…

When Winter storm Fern tore across the country in late January, more than a million Americans lost power. In Nashville, the utility recorded its highest outage total in history. In Louisiana, some families waited nearly two weeks for the lights to come back on. Officials issued emergency orders in several states as the storm exposed the fragility of our centralized energy system. And yet, during that same storm, a different story was quietly playing out. Households with the ability to generate and store their own power with home solar and storage kept the lights on, ran their heat, and charged their devices. They were independent of a grid that was buckling under the col…

After months of anticipation, Elon Musk’s SpaceX finally made its S-1 financial filing and business prospectus public for all to see. The document, filed with the Securities and Exchange Commission (SEC), makes an ambitious case to investors that Space Exploration Technologies Corp.—yes, that’s the official name—is poised to build a future for humanity that will include cities on the moon and other planets. But perhaps unexpectedly, the prospectus also offers a fascinating autopsy of one of the internet’s most legendary brands. Buried within the revenue and profit figures for SpaceX’s rocket and satellite businesses is a by-the-numbers look into the spectacula…

It made sense 50 years ago to market to entire generations as if they were one persona. It was a way for companies to understand consumers when there was little else to go on. But does this approach still work today? In the 1960s, marketers needed to reach the large cohort of post-war consumers entering adulthood (and peak spending years). Et voilà, the idea of the Baby Boomer generation was born. The conventional wisdom was that the entire cohort had lived through similar experiences that shaped their values and spending patterns similarly. It was largely true at the time, but a lot has changed since then. Technological progress was impressive, but it didn’t …

From beyond the museum walls Monday, works of art will move and take shape as the glitterati of guests from Beyoncé, Nicole Kidman to Venus Williams will fashionably ascend the Metropolitan Museum of Art’s steps and exhibit their creative interpretations of this year’s dress code, “Fashion is art.” The question of whether fashion is art has long been topic of conversation for fashion insiders, and this first Monday in May the dress code is leaving nothing up for debate. The dress code for the starry fundraising event calls for guests to “express their relationship to fashion as an embodied art form.” Fashion has long drawn inspiration from works of art, leaving guests …

In 2023, as Texas lawmakers debated Senate Bill 13—a controversial bill aimed at restricting certain books in public school libraries and expanding parental oversight—Steve Wandler was among the dozen-plus parents, educators, and advocates who testified before the legislature. Wandler wasn’t just another concerned citizen. He was a Canadian entrepreneur who had relocated to Texas the year before to found Bookmarked, a fledgling startup that promises to help school districts manage their library collections and give parents greater visibility into what their children are reading. The legislation addressed the very issue Wandler believed his company could help solve. The b…

I tend to write about AI from the perspective of the bleeding edge, looking at how journalists and media companies are using the technology to change the way they work, reach new audiences, and transform their organizations. But the reality is that there’s a stigma around using artificial intelligence in the journalism community. In conversations I have with working reporters and editors, there’s clearly still a lot of reluctance, if not outright disdain, for using AI in almost any part of their work. Looking at recent coverage of journalists using AI, however, you might think some of that disdain is going away. The Wall Street Journal recently profiled how Fortune bu…

It feels like they match anything. Black. Silver. White. Cream. All rendered in gloss and knit. I wasn’t sure how the silhouette would look in person when I first saw it in photos from Junya Watanabe’s Fall/Winter 2024-25 show. But they made my stomach churn in just the right way. I needed them. And so did a lot of other people. The New Balance 1906L launched last year, kicking off a new type of shoe: the sneaker loafer, aka (and please never say this term aloud) the snoafer. With a loafer silhouette, technical fabrics, and bouncy foam outsoles, they represented a new mix of formal wear and street style. Nike, Hoka, and Puma all quickly followed suit with sno…

British pop star Dua Lipa is suing Samsung Electronics for at least $15 million in damages alleging the South Korean electronics company illegally used a copyrighted image of her without permission. The legal complaint filed Friday in the United States District Court for the Central District of California alleges Samsung used an image of Lipa for some of its television cardboard boxes in circulation last year. According to the lawsuit, Lipa accuses Samsung of violating her “right of publicity” as well as infringing on her copyright and trademark rights. The image in question is allegedly taken from a performance at the Austin City Limits music festival in 2024. Ac…

Hello again, and thank you for spending time with Fast Company’s Plugged In. Last October, I visited the Silicon Valley headquarters of 1X Technologies—the startup behind a humanoid home robot called Neo—and spoke with its VP of product and design, Dar Sleeper. Among the points he made was that long-standing public expectations have set a high bar for household robots. Naturally, he name-checked the world’s most iconic one. “The ultimate, North Star, in a lot of people’s minds, is Rosie the Robot,” he told me. “A Jetsons world where you ask and receive, and it makes your life better, you spend more time with your family, you’re more present.” Sleeper’s reference return…

For as long as people have been using AI to churn out text, other people have been coming up with “tells” that something was written by AI. Sometimes it’s punctuation that comes under suspicion. (The em dash is generally considered the shadiest.) Other times it’s words that robot writers seem to love and overuse. But what if the biggest giveaway that a text was written by AI isn’t a word, phrase, or punctuation mark, but a particular sentence structure instead? Why is it so hard to make AI writing sound human? The idea that certain rhythms of sentences might be a sign of AI writing first came to my attention through my work as a professional word nerd. Recen…

It’s graduation week, which means the emissaries of the nation’s elite are now descending onto college campuses to deliver the much-discussed and, they hope, indelibly quotable college commencement address. These speeches are their own sort of literary genre. The celebrities, politicians, and titans of industry invited to give these keynotes must seem intelligent enough, but not bore—or worse, antagonize—their audience. Typically, this involves a speaker integrating a clever life story, select nuggets of eternal wisdom, a few trite asides to campus lore, and well-placed references to current affairs into one propulsive and affecting speech. The problem this year, howeve…

Why do good companies stumble? I’m talking about the organizations that were once on top. The ones that seemed to lead their category. Today, we’d call them legacy brands or some euphemism that acknowledges the significance they once had and their staying power to stick around. However, somehow or another, they lost the plot along the way, and if only they had fixed this, changed that, or done this one thing, they would have continued winning. It’s a “If/then” proposition straight out of an MBA case study. A clear villain with an easy fix. As satisfying as that framing might be, it’s almost always never that simple. Instead, it’s typically a litany of factors at play th…

The infamous “Am I The A**hole?” subreddit is making its way to the small screen. Hosted by Jimmy Carr, the new game show for Comedy Central U.K. will feature members of the public appearing before Carr and a panel of two comedians to reveal their deepest secrets and most bizarre disputes—before receiving judgement, per Deadline. The show is based on the popular Reddit subreddit of the same name, which boasts 24 million members at the time of writing. The subreddit’s creator, Marc Beaulac, is one of the executive producers of the series. Jimmy Carr’s Am I The A**hole? is being produced by STV Studios-owned Tuesday’s Child. Filming will take place in late spring, a…

Neither government shutdown nor IT outage can stop the merger of Alaska Airlines and Hawaiian Airlines. On Oct. 15, Seattle-based Alaska achieved one of the first major tech milestones of the combination. All new bookings made after that day for travel on either airline took place on Alaska’s reservations system, or “passenger service system” (PSS) in airline parlance. And all existing bookings at Hawaiian after April 22, 2026 were moved over to the platform. This is what Charu Jain, senior vice president of merchandising and innovation at Alaska who is overseeing the guest-facing technology integration of Hawaiian, calls the “selling cutover.” The idea is th…

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. The 2025 spring selling season isn’t shaping up the way publicly traded homebuilders had hoped. KB Home, a giant homebuilder, told investors on March 24th that the traditionally strong spring buying window was off to a weaker-than-anticipated start. Just days earlier, Lennar, the nation’s second-largest builder, had offered a similar readout on its March 21 earnings call. Now, D.R. Horton—the largest homebuilder in the U.S. and No. 120 on the Fortune 500—is adding its voice to the chorus. “This year’s spring selling season started slower than exp…

While the court battle between Elon Musk and OpenAI may draw more eyes Monday, another case getting underway could carry far broader implications for personal freedom. The Supreme Court is scheduled to hear arguments in a case that will determine the legality of geofencing, a technique law enforcement uses to mine location history data to identify who was near the scene of a crime and may have been involved. Geofencing, in essence, draws a virtual perimeter around a crime scene. The government then obtains a warrant requiring tech companies to search their location data for anyone within that area during the relevant time frame. In this case, Google’s location his…

With Netflix now streaming original podcasts and Apple announcing a “category-leading video experience” on its app this spring, the meaning of the word “podcast” has grown increasingly diffuse. It was much easier to pin down during the medium’s mid-aughts infancy. Back then, a podcast was simply asynchronous talk radio—the natural next step after moving from terrestrial radio, to satellite platforms like SiriusXM, to a new and purely digital format that could be downloaded and consumed on demand. In the years since, the definition has vastly expanded. Essentially, any form of episodic audio or video content that involves people speaking into microphones can now b…

Understanding trends in collectibles can provide valuable insights for home business owners looking to monetize their content. Have you ever considered how niche products like bobblehead NFL helmets can influence your content strategy? Niche Appeal: Bobblehead NFL helmets cater to a specific audience, showcasing the importance of targeting your content to passionate communities.Visual Engagement: These collectibles are visually striking and can enhance the appeal of your content, making it more shareable and engaging.Brand Partnerships: Collaborating with brands that produce such collectibles can open up new monetization avenues through sponsorships or affiliate marketin…

Understanding market trends can significantly impact your content monetization strategy. Have you considered how embracing kitsch might enhance your blog or YouTube channel? Kitsch Appeal: Kitsch items often evoke nostalgia and humor, making them relatable and shareable, which can drive engagement.Investment Interest: The rising interest from investors in kitschy content suggests a lucrative niche that could be worth exploring for monetization.Content Strategy: Incorporating kitschy elements into your content can differentiate your brand and attract a wider audience.Market Trends: Keeping an eye on what’s trending in the kitsch market can help you stay ahead of the curve…