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The AI industry is growing up fast. New model releases are now a regular event and premium AI features are quickly overtaken by free or freemium alternatives. Exhibit A: OpenAI unveiled its Deep Research tool, which can write reports on complex topics in minutes, as part of its $200-a-month Pro package, but rival Perplexity gives non-subscribers some access to its Deep Research assistant free of charge. (Yes, Google Gemini’s agentic research assistant is also called Deep Research.) With fewer fundamental breakthroughs, the likes of OpenAI, Anthropic, and xAI are slugging it out over incremental improvements in search and reasoning performance. As AI pricing falls …

With their drab gray suits and their Buddy Holly glasses, the so-called traitorous eight don’t look like revolutionaries. Given no context, you can imagine them occupying some kind of middle-management role at a small regional bank. And yet these are the people you can thank for the digital world. The eight—which included Intel cofounder Gordon Moore—had departed Shockley Semiconductor Laboratory to found Fairchild Semiconductor, which soon became the world’s biggest producer of electrical components for computers. Many of its founders would, in turn, leave again to launch their own ventures. Many of these companies coalesced in the same area—the place we now call Silic…

Microplastics—the tiny particles of plastic shed when litter breaks down—are everywhere, from the deep sea to Mount Everest, and many researchers worry that they could harm human health. I am a machine learning researcher. With a team of scientists, I have developed a tool to make identification of microplastics using their unique chemical fingerprint more reliable. We hope that this work will help us learn about the types of microplastics floating through the air in our study area, Michigan. Microplastics—a global problem The term plastic refers to a wide variety of artificially created polymers. Polyethylene, or PET, is used for making bottles; polypropylene,…

In hindsight, NATO was an unnecessarily confusing acronym for a trade organization representing movie theater owners. For 60 years, the National Association of Theatre Owners has promoted interests of movie theaters, from the biggest chains to the one-screen mom and pop shops. They’ve also regularly gotten mail and phone calls intended for the other NATO, the North Atlantic Treaty Organization. But the theater owner’s organization is looking to the future, with a new name and a refocused mission. The group will now be known as Cinema United, president and CEO Michael O’Leary told The Associated Press Tuesday. “It can be a little complicated having the same name as…

As artificial intelligence gets smarter, a growing number of companies are increasing its implementation in their operations or more heavily promoting their own AI offerings. The buzzword for this is “AI first.” Duolingo is among the latest to adopt an AI-first approach. The company’s CEO, Luis von Ahn, announced the change in an all-hands email Monday, saying it would stop using contractors to do work AI can handle and only increase head count when teams have maximized all possible automation. “The way we work is fundamentally shifting. AI is becoming the default starting point,” said Duolingo’s Chief Engineering Officer Natalie Glance in an internal Slack messa…

Drew Barrymore just got her own Pantone color—and as you might expect for a woman who famously once responded to a rainstorm by dancing in the downpour and encouraging others to do the same, it’s a shade of yellow, the cheeriest primary color. To mark the talk-show host’s 50th birthday, Pantone surprised her last week with the unveiling of “Drew Barrymore Yellow,” a soft, buttery shade Pantone says was chosen “to embody her infectious optimism, creative spirit, and uplifting presence—a hue as warm and vibrant as the woman herself.” [Image: Pantone]Pantone has released colors in partnership with other celebrities before, like “Team Coco Orange” for comedian Conan O’Brien i…

Diversity initiatives, often called DEI, are in the political and business crosshairs. In recent weeks, Meta, Walmart, Target, Ford, and McDonald’s are among global companies ending their formal DEI initiatives. Some of the bluster is performative. And yet, for many employees and global firms, there’s a sense that this is an opportunity to rebalance the goals and rethink the strategy by innovating diversity practices to better meet the global business goals. Most DEI programs were crafted years ago, and their relevance and impact has been diminishing. Many initiatives overreached and have not adequately evolved to meet the changing environment. Like with any busines…

Hollywood is waking up to the power of influencers. That starts with MrBeast. Amazon’s Beast Games cost hundreds of millions to produce. Some of that came from the streamer, but much of it came from the pockets of MrBeast, whose real name is Jimmy Donaldson. On the Diary of a CEO podcast, he estimated “tens of millions” in losses from the show, admitting that he was an “idiot” for spending so much. But it was all for one goal: To knock down the Hollywood door so other creators could score their own production deals. But MrBeast misunderstands the power balance. In the attention economy, influencers have the eyeballs right now. Amazon’s acquisition of Beast Games was ma…

Thinking Machines Lab, an AI startup founded by former OpenAI Chief Technology Officer Mira Murati, has tapped about 30 leading researchers and engineers from competitors such as OpenAI, Meta and Mistral, it said in a blog post on Tuesday. The team — roughly two-thirds of which comprises former OpenAI employees — includes Barret Zoph, a prominent researcher who left the ChatGPT maker on the same day as Murati in late September. Zoph will serve as the startup’s technology chief. OpenAI co-founder John Schulman is the startup’s chief scientist. Schulman left OpenAI for rival Anthropic in August, citing wanting to “focus on AI alignment”. AI alignment refers to a…

Improving your work life doesn’t always require sweeping changes. Sometimes, the most effective strategies are the simplest ones, whether that’s protecting time for personal care, restructuring your day for better focus, or carving out moments with family. These small adjustments can reduce stress, restore balance, and promote better productivity and focus. Here, Fast Company Executive Board members share the simple changes they’ve made that have significantly improved the quality of their work lives and why these shifts are worth considering. 1. DESIGNATING ‘OFF-LIMITS’ HOURS I protect my time, headspace, and energy. I have designated hours every day that are …

Scientists have finally given the all-clear to Earth from a newly discovered asteroid. After two months of observations, scientists have almost fully ruled out any threat from the asteroid 2024 YR4, NASA and the European Space Agency said Tuesday. At one point, the odds of a strike in 2032 were as high as about 3% and topped the world’s asteroid-risk lists. ESA has since lowered the odds to 0.001%. NASA has it down to 0.0017% — meaning the asteroid will safely pass Earth in 2032 and there’s no threat of impact for the next century. Paul Chodas, who heads NASA’s Center for Near Earth Objects Studies, said there is no chance the odds will rise at this point …

In the about 1,000 days between her drunken-driving crash in May 2022 and her death, South Korean mainstream news organizations published at least around 2,000 stories on film actor Kim Sae-ron. They illustrate how the local media often cover a celebrity’s fall from grace. Previously one of the brightest young stars in South Korean cinema, Kim was condemned and ridiculed for driving drunk; for talking about her financial struggles after losing roles; for taking a job at a coffee shop; for attempting a comeback in theater; for going out with friends instead of “showing remorse”; and for being seen smiling on set while shooting an indie movie. After the 24-year-old actor …

For about 20 years, Docusign has been known as a tool for collecting digital signatures—helping businesses replace paper forms with electronic versions that are just as secure and legally binding. Just over a year ago, the company announced its development of an “intelligent agreement management,” or IAM, platform. This platform uses AI not only to gather signatures but also to assist with creating new agreements and organizing contracts after they’ve been signed. These features contributed to strong earnings in Docusign’s most recent quarter, beating analyst expectations and helping customers transform contracts from hard-to-manage text files and paper printouts into ac…

Betty White is making her mark on the nation’s snail mail. The beloved actor of “The Golden Girls” fame was celebrated with a new U.S. Postal Service stamp at a first-day-of-issue ceremony at the Los Angeles Zoo on Thursday. Fans that were crowded behind barricades cheered as a blue curtain dropped to reveal the stamp featuring a portrait of White against a violet-colored background with lighter shades of bubbly spots in a nod to her sparkling personality. She wears a blue polka-dot blouse and peeking out of her blond curls is an earring shaped like a pawprint. “When I was working on the stamp surrounding myself with Betty White videos and pictures, I felt lik…

The web is being swamped by AI slop—but the swamp is creeping closer to home. Your email inboxes, phone SMS apps, instant messaging, and social media services are all being overtaken by inauthentic content. From AI-generated footage of Hollywood actor Brad Pitt that conned a French woman out of $800,000, to phishing emails that direct victims to live chats with AI bots purporting to be from a legitimate business but which are actually criminals, AI scams are everywhere. Two in every three people tested by Vodafone failed to identify an AI-driven phishing attack. One of those people was George Wilson, the founder of a small business based in Marietta, Georgia. Wils…

Within Walmart, employees known as merchants make decisions about which products the company carries online and in stores, as well as pricing for those items. Naturally, the job involves plenty of data analysis, with merchants breaking down sales numbers by product category, sales channel, region, brand, item characteristics, and other factors. But manually running all of those reports and examining results using tools like Excel can be time-consuming, especially when merchants need to run multiple reports. “You can see how these reports can become time-consuming when analyzing customer behavior across so much data,” says Brian Knapp, senior vice president for mer…

Today, February 25, is a make-or-break day for Super Micro Computer (aka Supermicro) and its stock, which trades on the Nasdaq under the SMCI ticker. That’s because by the end of today, the beleaguered server company needs to file its delinquent Form 10-K with the U.S. Securities and Exchange Commission (SEC). If it fails to do so, the company’s shares may be delisted from the Nasdaq. Here’s what you need to know about its stock price ahead of the deadline and the possible outcomes should Super Micro Computer fail to meet its requirements. SMCI stock price sinks ahead of filing deadline As of the time of this writing, in early trading SMCI’s stock price is down…

China appears to be pursuing a calculated effort to recruit recently laid-off U.S. scientists—particularly those with expertise in artificial intelligence—to relocate or contribute remotely to research operations based in Shenzhen. This campaign is reportedly being driven by a network of entities linked to a shadowy Chinese technology conglomerate. In March, advertisements offering “full-cycle support” for relocation to Shenzhen were placed on LinkedIn, Craigslist, and in several major international publications. (I was alerted to one such newspaper ad through a friend in the city.) The timing coincides with a wave of budget-driven layoffs across U.S. federal agencies…

Last week, I published a deep exploration into Palantir and its founder factory and how the company’s power and success can be explained by its ability to attract elite talent and how it empowers them to develop their skills and learn new ones in the projects they pursue. That talent then goes on to found their own startups, invariably seeking to address hard, intractable problems much as they did in their work at Palantir. (In the few days since I published my first story, I’ve found another 21 former Palantir employees turned founders, bringing what was already the largest public dataset of these people to 335. If you haven’t already, check it out here.) There are a n…

Recently, I overheard a conversation at a local coffee shop: “Thank god for the new administration and finally taking a stand against DEI,” said one of the men to another, as they sipped their coffee. “It’s ridiculous and unfair, completely ruining work. We can finally get back to business.” I leaned in a bit further to try and listen in as I paid for my Earl Gray tea. “Well . . . I’m not sure that’s entirely true,” the other man said hesitating. “I think that . . . ” “Finally, we can get back to raising standards,” the other individual interrupted. “It’s about time! By the way, are you going to the game next week?” The other individual looked uncomfortable as the co…

Mid-aughts news aggregator Digg is making a comeback, thanks to a pairing that would have seemd unlikely when the site debuted in 2004: Digg founder Kevin Rose and a former corporate rival, Reddit cofounder and former CEO Alexis Ohanian. The pair bought Digg from its prior owners Money Group in early 2025 for an undisclosed sum. The deal was supported by True Ventures, which counts Rose as a partner, as well as Ohanian’s Seven Seven Six fund. They know this is an unlikely pairing. “I really disliked you for a long time,” Ohanian told Rose during an interview with Fast Company. “Reddit had raised $12,000 at YC. We felt like outsiders. Here was a tech celebrity who had …

For the first time in over a decade, Coca-Cola is relaunching its iconic “Share a Coke” campaign. This time around, it’s targeting Gen Z. When “Share a Coke” first debuted in Australia in 2011, replacing the “Coca-Cola” logo on Coke bottles with 150 of the most popular names in the region, it sold 250 million named bottles and cans in a nation of just under 23 million people. The idea was so successful that, over time, Coca-Cola replicated it in 70 different countries. And this April 1, a new version of “Share a Coke” is rolling out globally. The bones of the concept are the same as when it debuted more than a decade ago: In each local market, a range of the most popul…

It’s not just the tech industry that is facing layoffs in 2025. In recent weeks, a number of high-profile media and entertainment companies have seen job cuts. The most recent media giant to reportedly undergo layoffs is the Walt Disney Company. Here’s what you need to know about the layoffs affecting the media industry right now. ABC News and Disney Entertainment Networks cut jobs The Walt Disney Company company is getting ready to let go of about 6% of its employees who work in the company’s ABC News Group and Disney Entertainment Networks units, according to a report from the Wall Street Journal. The layoffs will total about 200 employees and will reportedly…

Soccer, football, futebol, voetbal. Whichever moniker the world’s favorite game’s 3.5 billion fans use to describe this mega sport, this beautiful game is going through a cultural evolution creating more impact beyond the game than ever before. When I joined Manchester City FC in 2009, soccer clubs and the broader sport were just starting to open their eyes beyond the traditional rules of category marketing for the game and its impact was felt in soccer only. At Manchester City FC, we saw an opportunity to do something different. Very quickly we went on a journey from being a “soccer club that sold entertainment” to strategically pivoting to be an “entertainment brand t…