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Blog, YouTube & Content Monetization
The content platform strategies that turn audience attention into diversified income. This sub-forum connects the social and content creation work happening across the community's platforms to the monetization layer — how to turn blog traffic into email subscribers into product buyers, how to monetize a YouTube channel before it reaches monetization thresholds, how to build a newsletter that generates revenue from day one, and how to structure content output for compounding returns rather than one-time traffic spikes. Strong connection to the community's own YouTube channel and social strategy.
11,086 topics in this forum
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The government shutdown that began Wednesday will deprive policymakers and investors of economic data vital to their decision-making at a time of unusual uncertainty about the direction of the U.S. economy. The absence will be felt almost immediately, as the government’s monthly jobs report scheduled for release Friday will likely be delayed. A weekly report on the number of Americans seeking unemployment benefits — a proxy for layoffs that is typically published on Thursdays — will also be postponed. If the shutdown is short-lived, it won’t be very disruptive. But if the release of economic data is delayed for several weeks or longer, it could pose challenges, particul…
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Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If you received this newsletter from a friend, you can sign up to get it yourself every Monday morning. When Brian Doubles became CEO of Synchrony in 2021, a global pandemic had upended the way companies thought about work. Remote options became ubiquitous, and many employees, when possible, were given the tools they needed to do their jobs from anywhere. Now, even as other financial services …
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LeBron James had another “decision” to announce. Turns out, it was an ad. The Los Angeles Lakers star teased that he would have something to say Tuesday. The “decision” reference is a nod to how he announced in July 2010 that he was joining the Miami Heat. It was supposed to come out at noon Eastern, but Hennessy — the cognac brand that James has been partners with for some time — made the announcement public about 90 minutes ahead of schedule. James’ training schedule for the day changed, the brand said, necessitating the change in release plans. “This fall, I’m going to be taking my talents to Hennessy V.S.O.P,” James said in the clip. Even the wording he us…
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The New York Stock Exchange’s (NYSE) parent company Intercontinental Exchange (ICE) said on Tuesday it will invest up to $2 billion into the crypto-based betting platform Polymarket. The move marries the more traditional, regulated NYSE with the riskier prediction markets, and is generally seen as a move by the iconic, 233-year-old exchange to keep up with its competitors by capitalizing on the growing popularity of betting on all kinds of things. “Our partnership with ICE marks a major step in bringing prediction markets into the financial mainstream,” Shayne Coplan, CEO of Polymarket, told Fast Company. “Together, we’re expanding how individuals and institutio…
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In the midst of the current government shutdown, thousands of flights across the U.S. have been delayed or cancelled. With no clear end to the shutdown in sight, it’s time to revive a tried-and-true tool that’s dependably delivered soul-crushing news to fliers for more than a decade: the Misery Map. The Misery Map is a live tool that tracks weather across the U.S., tallies the number of delays and cancellations at every major airport in the country across 17 city hubs, and graphs popular flight destinations with the chances that upcoming flights will actually make it on time. Operated by the flight tracking website Flight Aware, the map has been delivering a no-n…
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It’s been two years since Howard Schultz retired from the board of directors of Starbucks, a company he founded and led for decades, but he still enjoys chatting with customers—as he did on Tuesday before sitting down for a wide-ranging interview with Dan Roth, editor-in-chief of LinkedIn. Schultz was curious to know what a customer thought of the coffee chain’s protein lattes that debuted last month and he says there’s no better place to source this information than one of the 40,000-plus Starbucks locations around the world. A sense of curiosity is important for a business leader, as well as a willingness to “be in the mud” and learn directly from customers, Schultz…
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The FBI dropped a bombshell indictment on Thursday, announcing arrests and criminal charges against dozens of people allegedly involved with gambling and rigging NBA games. The whole thing involved not only some of basketball’s biggest names, but also the mob. At a press conference in New York, FBI Director Kash Patel announced “a historic arrest across a wide-sweeping criminal enterprise that envelopes both the NBA and “La Cosa Nostra,” more commonly known as the Sicilian Mob or Mafia. Among some of the high-profile individuals indicted are Chauncey Billups, an NBA hall-of-fame player and current head coach of the Portland Trailblazers, and Terry Rozier, who current…
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The stunning indictment that led to the arrest of more than 30 people, including Miami Heat guard Terry Rozier and other NBA figures, on charges of illegal sports betting has drawn new scrutiny of the booming business of professional sports gambling across the U.S. Since widespread legalization, the multibillion-dollar industry has made it easy to place wagers on everything from the outcome of games to that of a single play with just a few taps of a cellphone. It’s just about impossible to go to a basketball, football, baseball or other pro game today — or watch a matchup on TV — without seeing ads for sports betting. Fans can place wagers from their stadium seats, whil…
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Across cultures, people often wrestle with whether having lots of money is a blessing, a burden, or a moral problem. According to our new research, how someone views billionaires isn’t just about economics. Judgment also hinges on certain cultural and moral instincts, which help explain why opinions about wealth are so polarized. The study, which my colleague Mohammad Atari and I published in the research journal PNAS Nexus in June 2025, examined survey data from more than 4,300 people across 20 countries. We found that while most people around the world do not strongly condemn having “too much money,” there are striking cultural differences. In wealthy, more econ…
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Fast-casual restaurant chain Chipotle Mexican Grill (NYSE: CMG) is seeing its stock price plummet this morning after reporting third-quarter 2025 earnings and a sales forecast that alarmed investors. As of the time of this writing, CMG shares are down a staggering 19% to $32.21 in premarket trading. Here’s what you need to know about the company’s stock price crash. What’s happened? On Wednesday, Chipotle reported its Q3 2025 earnings after the bell. Some of what the company revealed has alarmed investors. But first, here are the company’s most critical quarterly metrics: Total revenue: $3 billion (a 7.5% increase) Comparable restaurant sales: up 0.…
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Last year, travel group AAA estimated about 80 million Americans traveled over the Thanksgiving holidays. It was the busiest Thanksgiving ever at airports across the country, and some reports are saying those records could be shattered this year. A lot of that traveling will be done by young adults making their way home from school or new cities to see family and reconnect with old friends. That last part is the crux of Facebook’s first brand campaign in four years. In a new ad called “Home For The Holidays,” we see people making their way back home and various get-togethers being organized on Facebook. Created by agency Droga5 and set to Bob Dylan and Johnny Cash…
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Now that Halloween has come and gone, you might have wrongly assumed that candy season is over. Not if the Hershey Company anything to say about it. In fact, the sweets are just getting started. On its first-annual holiday virtual preview this week, the confectionary company revealed four exciting new products and explained how the company is stocked and ready to make the hectic holiday season even sweeter. Here’s what to know: What new items does Hershey have up its sleeve? Hershey announced four new treats that will hit shelves this holiday season: Hershey’s Kisses Snickerdoodle Cookie Candy Kit Kat Peppermint Stick Reese’s Mini Trees Hers…
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After enough Democrats caved this week and agreed to fund the federal government without guarantees for extending healthcare subsidies for tens of millions of Americans, a big question on the minds of many is “Will my health insurance premiums go up?” Unfortunately, the answer is likely to be a resounding yes, according to data compiled by the Kaiser Family Foundation (KFF), the nonprofit health research institute. Here’s how much more individuals and families of four can expect to pay for their healthcare premiums in 2026, unless Republicans decide to extend Affordable Care Act (ACA) enhanced premium tax credits—something the majority of GOP congresspeople have …
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Just when you thought you’d seen it all on Capitol Hill, reopening the federal government appears to have hit yet another roadblock: Hemp. A day after Democratic Senators reached a deal with their Republican counterparts in the Senate to end the longest government shutdown in history, a vote on the agreement was held up by a provision in the bill that would ban the unregulated sale of hemp-based or derived products. The provision relates to funding for the Department of Agriculture, and was flagged by Senator Rand Paul of Kentucky, home to a burgeoning hemp industry. Paul introduced an amendment to strip the language on Monday, but the amendment failed. Subsequent…
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From the outside looking in, the life of a content creator is enviable. Shopping, jet-setting, star-studded events, all documented for their audience of thousands. But new research tells a different story. A study by Creators 4 Mental Health, conducted in partnership with Lupiani Insights & Strategies and sponsored by Opus, BeReal, Social Currant, Statusphere, and the nonprofit AAKOMA Project, spoke to more than 500 full- and part-time creators across North America about their work, mental health, and well-being. One in ten creators reported having suicidal thoughts tied to their work. That rate is nearly double the national average of 5.5%, according to the…
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Disney reported $22.46 billion in revenue for the quarter, which just missed analyst expectations and resulted in a 5% drop in premarket trading on Thursday. The entertainment division—which includes the company’s streaming, linear networks, and theatrical business—saw a 6% drop in revenue. Streaming did see some gains: Disney+ and Hulu ended the quarter with 196 million subscriptions, an increase of 12.4 million subscribers from the previous quarter. However, Disney’s linear networks dropped 16% to $107 million, compared to this time last year, while operating income fell 21%. The company’s theatrical releases also saw declines with both the drop in linear networks …
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The 2025 Leonid meteor shower is forecast to peak this weekend, lighting up the night sky with up to 15 meteors an hour whizzing by at 44 miles per second, according to Live Science. The Leonids peak is expected to be visible in both the Northern and Southern Hemisphere this Sunday, November 16 into early Monday, November 17, according to the Planetary Society. Expect prime meteor shower viewing, since the moon is expected to only be 9% full, giving viewers mostly dark skies. Here’s what to know about seeing the dazzling display. What is a meteor shower? Meteor showers, or “shooting stars,” occur as Earth passes through the trail of dusty debris left by…
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This week’s biggest business news is perhaps that the U.S. federal government shutdown finally ended; however, that ending didn’t come without more than a few noteworthy concessions. Meanwhile, a beloved coffee chain walked straight into a strike on one of its biggest promo days, and a regional grocer found a way to turn literal loose change into both PR and foot traffic. In the background, the tech world reminded everyone that hype cycles come with fine print. CoreWeave, one of the hottest names in AI infrastructure, delivered blockbuster revenue but still saw its stock sink on news of a delayed data center. IBM, facing louder rivals in quantum computing, rolled out new…
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Our culture equates busyness with importance, overcommitment with achievement, and exhaustion with value. For high-achieving professionals, this belief system isn’t just inconvenient, it’s quietly eroding energy, focus, and fulfillment. Meetings pile up, emails never end, and the pressure to “do it all” becomes a measure of worth. And yet, this version of productivity is deeply misleading. The truth is, sustainable success doesn’t come from cramming more into your day. It comes from aligning what you do with who you are, and giving yourself permission to prioritize energy, clarity, and presence over perpetual motion. Because motion for the sake of it is meaningless. …
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Each year after Thanksgiving, people flock to TikTok to show off the elaborate sandwiches they build out of their holiday meal leftovers. The ritual, going strong for at least four years now, is often paired with a viral audio clip from the quintessential ’90s sitcom Friends describing the perfect sandwich made out of holiday leftovers. The sandwich, starring an extra slice of gravy-soaked bread in the middle, is known as “the moist maker.” This Thanksgiving, Heinz—maker of ubiquitous and inoffensive condiments like ketchup and mustard—is escalating matters considerably by introducing a squeeze bottle gravy designed to engineer the “ultimate Thanksgiving leftovers san…
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Ford Motor Co. is recalling more than 200,000 Bronco and Bronco Sport vehicles because an instrument panel can fail, increasing the risk of a crash. Federal auto safety regulators said that the instrument panel may not display at startup, leaving the driver without critical safety information. The recall includes 128,607 Ford Bronco Sports, model years 2025-2026 and 101,002 Ford Broncos, also model years 2025-2026, the National Highway Traffic Safety Administration said. Ford is not aware of any injuries caused by the instrument panel failure. Owners will be notified by mail beginning Dec. 8 and instructed to take their vehicles to a Ford or Lincoln dealer…
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