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Blog, YouTube & Content Monetization

The content platform strategies that turn audience attention into diversified income. This sub-forum connects the social and content creation work happening across the community's platforms to the monetization layer — how to turn blog traffic into email subscribers into product buyers, how to monetize a YouTube channel before it reaches monetization thresholds, how to build a newsletter that generates revenue from day one, and how to structure content output for compounding returns rather than one-time traffic spikes. Strong connection to the community's own YouTube channel and social strategy.

  1. Pizza Hut is closing hundreds of “underperforming” locations nationwide, according to parent company Yum! Brands, which reported fourth-quarter 2025 earnings on Wednesday. The company said it will shutter about 3% of Pizza Hut’s U.S. locations, or some 250 locations in the first six months of 2026, as the fast-causal chain struggles amid competition from Dominos Pizza and an overall decline in store sales and consumer demand. Fast Company has reached out to Pizza Hut for a list of locations that will be closing. Globally, Pizza Hut opened over 440 new restaurants in the fourth quarter of 2025 and nearly 1,200 restaurants in 2025, in 65 countries. Taco Bell…

  2. As the The President administration’s crackdown on immigration continues, keeping up with Immigrations and Custom Enforcement can feel like navigating a maze. From stories of agents raiding worksites and taking children in broad daylight to reported plans for new detention centers, the daily onslaught of alarming news makes it difficult to see the full picture of ICE’s actions at any given moment. Data journalist Michael Sparks is working on a solution. Sparks is a cartographer and coding editor at the Outlaw Ocean Project, a nonprofit journalism organization producing investigative stories about human rights, labor, and environmental concerns at sea. He’s applied skills…

  3. More than two dozen privacy and advocacy organizations are calling on California Gov. Gavin Newsom to remove a network of covert license plate readers deployed across Southern California that the groups believe feed data into a controversial U.S. Border Patrol predictive domestic intelligence program that scans the country’s roadways for suspicious travel patterns. “We ask that your administration investigate and release the relevant permits, revoke them, and initiate the removal of these devices,” read the letter sent Tuesday by the Electronic Frontier Foundation, Imperial Valley Equity and Justice and other nonprofits. An Associated Press investigation published in No…

  4. A new $7.25 billion settlement between Bayer and a group of cancer patients could wrap up a huge wave of lawsuits against the company over allegations that it didn’t warn consumers about cancer risks associated with the weedkiller Roundup. Bayer faces more than 180,000 claims over Roundup, which contains the herbicide glyphosate – the chemical at the center of the controversy. Most of those claims are from people who used the weedkiller, which is sold at any hardware or garden store, at home. The lawsuits have prompted Bayer to pull glyphosate out of many products under the Roundup brand, though glyphosate is still commonly used by farmers and in the agriculture busin…

  5. Sebastian Siemiatkowski, CEO of Swedish fintech company Klarna, says the organization is set to drastically downsize. And he says he shares his outlook on the workforce with another CEO: Anthropic’s Dario Amodei. Siemiatkowski made the comments on the 20 VC podcast with Harry Stebbings earlier this week, where the CEO didn’t deny that the company has been steadily shrinking. The CEO said that currently the company has about 3,000 employees. That’s down from 7,000 just four years ago. In another four, he says there will likely be less than 2,000—a reduction of one-third. Siemiatkowski cited both layoffs and the employees leaving the company and not being replaced, and…

  6. They say job hunting is just like dating. Some are taking that advice literally. “Job market so bad I’m using Hinge to find work,” one job seeker posted on TikTok in December. Sharing a look at her dating app profile, in place of a photo of her best angle, she instead uploaded a snapshot of her résumé. Answering the prompt “a life goal of mine,” she wrote “to find work in the creative industries.” Since it was posted in December, the video has gained almost a quarter of a million views. In a recent update, the TikTok user shared that Hinge has since taken down her profile for breaking their policies. But she is not the only one. Others are also using th…

  7. You’re stuck in traffic again, late for work, watching brake lights stretch to the horizon. According to the most recent data in the U.S. (2024), here are some of the ways traffic jams are lowering the quality of life: Americans lost an average of an entire work week sitting in traffic. Commuter costs have surged 16% over the past five years to reach $269 billion annually. Congestion time for commuters has gone up 10% since 2019 and it’s 19% for trucks delivering all the products we buy. Stress increases of 80%, and aggressiveness increases of 52%. Long stretches in traffic lead to back pain, leg pain, and headaches. There’s no one solution to dealin…

  8. If you walk into a grocery store in the Netherlands or Germany, you might not realize you’re being steered toward plant-based protein, from vegan tortellini to plant-based yogurt. But across Europe and the UK, major retailers are quietly driving that shift. And they’re seeing results at a time when plant-based sales are struggling in the US. Lidl, a budget supermarket, grew UK sales of its private-label plant-based line by nearly 700% from 2020 to 2025. In Germany, France, and Italy, plant-based retail sales are growing across multiple categories, with most of that growth coming from supermarkets’ own brands. Lidl is one of several retailers with a deliberate strategy t…

  9. What are the hallmarks of a luxury brand? Exclusivity, artisan craftsmanship, and a high price tag to match. But iconic fashion house Gucci may have just learned the hard way that advertising can undermine all those qualities—especially if it’s made with AI. On February 23, Gucci started posting promotional images for its upcoming Primavera Fashion Show, its first show under new creative director Demna. The first few photos were inoffensive—Michelangelo’s David statue, a pair of leather loafers—but then, things took a turn. The next four pictures Gucci posted came with a disclaimer in their captions: “Created with AI.” The AI-generated ads included renderings of a…

  10. With GLP-1 use on the rise in the U.S., one grocery store chain made a starter kit for first-time customers that could help capture a higher percentage of their food budget at a time when it’s becoming increasingly important. ShopRite’s “Wellness Your Way” branded kits are free for customers filling their first GLP-1 prescription at the East Coast grocer’s in-store pharmacies. They’re one part informational, another part promotional, and they’re designed to look like they’re from a direct-to-consumer subscription healthcare brand, taking advantage of ShopRite’s specific store model. The blue mailer box, which is available while supplies last, opens from a front fl…

  11. Since 2018, the city of Tulsa, Oklahoma has dished out $10,000 to more than 4,000 remote workers for moving there—and according to a new study, generated more than four-times that sum in economic impact. Cities and towns have long offered tax incentives and other perks to employers that bring jobs. In recent years, however, the Tulsa Remote program—which is primarily funded by community-based nonprofit the George Kaiser Family Foundation (GKFF)—has proven that there can be equal or greater value in recruiting mobile workers one at a time. Though $10,000 might sound like a hefty sum, new research suggests each dollar given returns $4.31 to the local economy, includ…

  12. When Taco Bell CEO Sean Tresvant first joined the company as chief brand officer back in 2021, he saw a unique opportunity in the brand’s cultural potential. “Sports, entertainment, music, food…it was like the Beautiful Mind meme with the equations spinning,” he told me in 2024. “They just needed someone to put it on the wall.” None of his moves since embody this idea more than Live Mas LIVE, Taco Bell’s live stage show in the spirit of Apple’s WWDC. The show began in 2024, when Taco Bell fanatics (myself included) traveled to Las Vegas to watch company execs unveil the brand’s new and limited edition menu items for the year. It was an absurdly perfect premise (a…

  13. A journalist is assigned a profile of a prominent politician on a tight turnaround. With the interview just hours away, she asks ChatGPT to generate a list of questions. Satisfied with the 30 questions churned out in under a minute, she shares them with her editor to make sure no stone is unturned. The editor nearly rewrites the list entirely. It’s missing questions about pivotal early-life experiences, why the senator dropped out of college, parting ways with her first campaign manager, and more. All of these missing questions stem from understanding the larger context and years of honing editorial judgment—the kinds of things AI can’t replace. Just as generative AI to…

  14. If 2024 was the Year of AI, 2025 became the Year of AI Slop. In the race to maximize all of its potential, we came to view AI results as a finished product. But as Balaji Srinivasan points out, AI is intended to function middle-to-middle; humans, by contrast, are end-to-end. By ceding it all to AI, outputs suffered; we suffered. Both people and machines settled for less than what was possible. Generic, hollow, clean, and devoid of subjective taste or judgement. Master of summary but without significant depth. Yet capable of complex analysis and able to perform tasks or generate high volume outputs with unprecedented ease and speed. This is the reality of AI. …

  15. Nothing says springtime like a canvas tote drop from Trader Joe’s. That’s right. The highly anticipated shopping bags are back and ready to fly off the shelves (and, probably, the resale sites) once again. Trader Joe’s totes are historically massively popular. The brand’s mini totes, which are just 13-by-11-by-6 inches, first dropped in 2024 and became an instant sensation after going mega-viral on TikTok. Once they sold out, they quickly began popping up on resale sites. While the totes only cost $2.99 in stores, resellers majorly marked them up, with some listing the bags for hundreds or even thousands. Since 2024, Trader Joe’s has released a few other versions of the…

  16. My new favorite creator on TikTok is Apple. Yes, that Apple. On March 4, Apple launched its newest product, the head-turningly affordable $599 MacBook Neo. That same day, the company also deleted all of the content that once populated its TikTok page and started over. Its new videos—on view there are now 15—run the gamut from a clip inspired by Steve Jobs’s original introduction of the 1984 Macintosh to a cutesy animation of the Mac finder icon giggling and blushing. The videos have consistently debuted in batches of three, each corresponding to one of the brand colors associated with the Neo. This TikTok refresh is a clear play to cater to the audience that Apple knows…

  17. A middle manager sits in a 1:1 with their boss. They nod along to strategic priorities they already know are unrealistic. The deadlines don’t match the staffing plan. The “new initiative” competes with the last “top priority.” The team is already stretched thin. But the manager doesn’t say it—not plainly—because honesty can be misread as incompetence, negativity, or a lack of readiness for the next level. Two hours later, that same manager is in a team meeting projecting confidence about those same priorities. They translate contradictions into something coherent, reassure direct reports who are already anxious, and say, “We’ll figure it out,” while privately wonderin…

  18. It’s being called the Great Flattening: a global wave of layoffs triggered by the adoption of AI that is primarily hitting middle management. Amazon is currently leading this managerial reset, aggressively streamlining its corporate structure to reduce bureaucracy and speed decision-making. And although the tech sector remains the epicenter, projections suggest that by the end of 2026, up to 20% of firms will use AI to significantly reduce middle management ranks. The catalyst is the rise of agentic AI—autonomous tools capable of executing complex workflows, managing data streams, and generating predictive modeling for decision-making with minimal oversight. All with the…

  19. Project management software giant Asana is rolling out what it calls “AI teammates”—bots that can participate in handling and discussing work via Asana’s platform in similar ways to actual humans. Unlike some AI assistant and copilot products that take direction only from one human user, Asana’s AI teammates are designed to work with multiple humans, similar to how an actual new hire might receive assignments, feedback, and comments from a range of coworkers. The aim is to offer a set of AI tools that integrate not only with software companies already use, but with the Asana-based workflows they rely on to divvy up and discuss work. So while the bots won’t necessaril…

  20. During the final weeks of his battle with ALS, the late actor Eric Dane teamed up with ElevenLabs to restore his voice with the use of artificial intelligence technology—creating an emotional moment for his family, friends, and nurses when they heard how authentic it was. “The final version of Eric’s voice sounded exactly like him,” Rebecca Gayheart Dane, his widow, said during a recent discussion at the Fast Company Grill at SXSW. “If you are familiar with him at all, you know he had a very distinct voice and he had a distinct way of telling his stories—he was witty, acerbic, he just had a lot of personality—and this voice captured that so perfectly. It sounded so re…

  21. The way we consume culture has fractured into millions of pieces and the far corners of the internet. But media companies are finding creative ways to keep capturing market share. For publishing imprint Bloom Books, that means capitalizing on TikTok’s rise by turning #BookTok’s viral hits into paperback bestsellers. For Webtoon, it’s doubling down on a dynamic fast-metabolism format with five-minute-long “episodes” that bring comic books to life. The satiric newspaper The Onion is channeling its best quality—humor—into a new revenue stream by opening its own ad agency, while the New York Times is cranking out vertical video reels meant to be viewed on smartphones. Live…

  22. Alex Balazs has spent more than two decades inside Intuit, starting as an engineer working on early versions of QuickBooks Online, when moving financial workflows to the internet still felt experimental. Now, as CTO, he is helping lead a more radical shift: turning financial software into systems that can think and act on a user’s behalf. “This combines the speed and scale of AI with human judgment and accountability,” he tells Fast Company. For decades, financial software has functioned as a ledger, categorizing transactions and generating reports about what has already happened. That model is beginning to break. Advances in AI are pushing the category toward real-time …

  23. If you only skim the headlines lately, you’d believe “conscious consumerism” is in full retreat, backpedaling to obscurity. ESG has become a political flashpoint. Corporate purpose feels diluted. DEI has been rebranded, softened, or even shelved altogether. Brands, wary of backlash, are pulling back from impact language. And yet, consumers didn’t get the memo. According to our own 2026 Conscious Consumer Report, conducted with our partners Ipsos and Engage for Good, 40% of North American purchases are now influenced by social and environmental considerations, which is up from 38% in last year’s report. That growth struck even during inflation, heightened price sen…

  24. Your team is busier than ever. Calendars are packed, inboxes are overflowing, and everyone is racing from one meeting to the next. So why aren’t the breakthroughs happening? Here’s the paradox: We’ve optimized for activity, not creativity. According to Microsoft research, people now spend 60% of their workday on communication tasks alone. That’s meetings, emails, and messages. Another study from Dropbox found that 46% of knowledge workers say they don’t have enough time for creative work, and only 8% of employees regularly propose new ideas. The problem isn’t that your team lacks creativity. It’s that we’ve scheduled every minute for execution and left zero time for th…

  25. Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If you received this newsletter from a friend, you can sign up to get it yourself every Monday morning. Jim Collins, coauthor of Built to Last and author of Good to Great, didn’t set out to write another management book. His new work, What to Make of a Life: Cliffs, Fog, Fire and the Self-Knowledge Imperative, is a deeply researched meditation on how individuals navigate life’s transitio…

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