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Blog, YouTube & Content Monetization

The content platform strategies that turn audience attention into diversified income. This sub-forum connects the social and content creation work happening across the community's platforms to the monetization layer — how to turn blog traffic into email subscribers into product buyers, how to monetize a YouTube channel before it reaches monetization thresholds, how to build a newsletter that generates revenue from day one, and how to structure content output for compounding returns rather than one-time traffic spikes. Strong connection to the community's own YouTube channel and social strategy.

  1. With Black Friday just about three weeks away, retailers and shoppers have one thing on their mind—Christmas, the busiest and most profitable time of the year. And now, with Halloween behind us, Spirit Halloween has pivoted to holiday-themed Spirit Christmas, featuring festive decor, gifts, holiday apparel, and interactive displays—including nutcrackers, inflatable lawn Santas, and ugly Christmas sweaters. The retail chain, owned by Spencer Gifts, launched nearly a dozen Spirit Christmas stores throughout the Northeast in 2024. This year, Spirit Christmas is opening 30 store locations in 12 states in the Northeast and Great Lakes area, including its flagship …

  2. Circle Internet Group released its third-quarter earnings on Wednesday, November 12, announcing a 66% jump in revenue and reserve income year-over-year (YOY). The $740 million figure stemmed, in large part, from a 97% increase YOY of average USDC in circulation. USDC, Circle’s flagship cryptocurrency stablecoin, is pegged to the U.S. dollar. It’s also one of the largest stablecoins in the world. In August, Circle announced Arc, a public blockchain designed specifically for stablecoins, such as USDC. In the earnings report, Circle claimed that over 100 companies are taking part in the launch of Arc public testnet. Jeremy Allaire, cofounder, CEO, and chairman…

  3. Three paintings from famously chill public television legend Bob Ross sold Tuesday for more than $600,000 at auction. The paintings were the first of 30 Ross works being sold to benefit public TV stations hurt by cuts in federal funding. At the live auction at Bonhams in Los Angeles, a serene, snow vista called “Winter’s Peace” that Ross painted entirely during a 1993 episode of “The Joy of Painting” went for $318,000 to a bidder on the phone. “For a good cause — and you get the painting,” auctioneer Aaron Bastian said during the bidding. He invoked a common sentiment of Ross, who died in 1995, during a brief lull. “Bob would remind you that this is your world, and you …

  4. The 2025 Leonid meteor shower is forecast to peak this weekend, lighting up the night sky with up to 15 meteors an hour whizzing by at 44 miles per second, according to Live Science. The Leonids peak is expected to be visible in both the Northern and Southern Hemisphere this Sunday, November 16 into early Monday, November 17, according to the Planetary Society. Expect prime meteor shower viewing, since the moon is expected to only be 9% full, giving viewers mostly dark skies. Here’s what to know about seeing the dazzling display. What is a meteor shower? Meteor showers, or “shooting stars,” occur as Earth passes through the trail of dusty debris left by…

  5. Members of the Sackler family who own OxyContin maker Purdue Pharma must pay billions of dollars to settle a flood of lawsuits over the harms of opioids, under a new deal that was formally approved by a federal bankruptcy judge on Tuesday. The Sackler family must contribute up to $7 billion over 15 years. Most of the money is to go to government entities to fight the opioid crisis, which has been linked to 900,000 deaths in the U.S. since 1999. Thousands of victims of the opioid epidemic could be paid thousands of dollars each, with a portion of the money distributed next year to some people who had OxyContin prescriptions and their survivors. “This plan is no…

  6. Here’s a common pattern in my house. See if it seems familiar to you. After my husband showers, he often forgets to put his dirty clothes in the hamper. This drives me batty, so I remind him to please pick them up. Again and again and again. We’ve been married for 15 years now and the result of all my nagging appears to be exactly zilch. Half the time I go in the bathroom there is a ball of socks and underwear on the floor. My husband is an otherwise thoughtful and considerate guy. So what’s going on? According to psychology research, the problem likely isn’t him. It’s my belief that nagging is an effective strategy to get another person to change their behavior…

  7. As cases of potentially deadly botulism in babies who drank ByHeart infant formula continue to grow, state officials say they are still finding the recalled product on some store shelves. Meanwhile, the company reported late Wednesday that laboratory tests confirmed that some samples of formula were contaminated with the type of bacteria that has sickened more than 30 babies in the outbreak. Tests by an independent food safety laboratory found Clostridium botulinum, a bacterium that produces toxins that can lead to potentially life-threatening illness in babies younger than 1, the company said on its website. ByHeart officials said they notified the U.S. Food and …

  8. Thursday, November 20, ended up being a bit of a whirlwind for tech investors. The day started off on a positive note, with Nvidia’s shares (Nasdaq: NVDA) rising almost 5% thanks to a strong earnings report shared after the bell on Wednesday. The company’s third-quarter revenue reached $57.01 billion with an adjusted earnings per share of $1.30—both exceeded Wall Street’s estimates. Nvidia also shared that it expects $65 billion in quarter-four revenue, higher than the $62 billion analysts predicted. The other “Magnificent Seven” tech stocks—Alphabet, Amazon, Apple, Meta, Microsoft, and Tesla—rose in turn. But Nvidia’s success wasn’t enough to repel inv…

  9. Mixed nuts are a common staple in many houses around the Christmas holidays. Their saltiness is a nice contrast to all the sweet festive treats that our kitchens fill up with at this time of year. But now the Food and Drug Administration (FDA) has warned that two mixed nut products have the potential to make you very sick. Here’s what you need to know. FDA announced mixed nuts recall On December 5, the Food and Drug Administration posted a notice announcing the recall of two mixed nuts products. The nuts were sold under the Wegmans brand. Wegmans is a popular chain of grocery stores in the eastern United States. The nuts were manufactured by Mellace Family…

  10. For budding influencers, class is now in session. Jessica Henig, founder of Unlocked Branding, is rolling out Social Media University, a new platform launching today that promises to decode the influencer industry for the next wave of creators and industry professionals. The platform is free to join. “We wanted it to be accessible for anyone who is interested in building a career in media and their network,” Henig tells Fast Company. “This community was built on after years of successfully building talent into top tier brands themselves, and we’ve seen such high demand from others who want to know where to start.” Henig knows the formula, after helping shape…

  11. After Joey Zwillinger stepped down as CEO of Allbirds in March 2024, he took three months off—mainly because his wife Liz said she’d divorce him if he jumped into another venture. He had run the sustainable shoe company for 10 years while the couple raised their three young children. “It took a real toll on the family,” Liz says. (“I would say it developed character in our family,” Zwillinger counters.) Before long, he was itching to start a new project, an ambition he shyly expressed to his wife. “It was really hard to want to sign up for something like that all over again,” Liz says. But this time, he cofounded the venture with Liz. It’s also a bold piv…

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