Blog, YouTube & Content Monetization

When Huckberry launched its newsletter 15 years ago, the retailer included a section that defied the advice of ecommerce experts by including links to stories and content that its employees thought might be of interest to its outdoors-minded community. “That is like rule No. 1: You do not link off of your site,” Ben O’Meara, Huckberry’s chief brand officer, said during a panel discussion at the Fast Company Grill at SXSW. The Austin-based company’s philosophy then, as it remains today, he said, is that there’s value in putting customers first and recognizing they’re not always in the mood to buy something. “We are providing a service to you outside of just the pr…

If you wake up before sunrise ready to start the day, you’re not alone—and in many ways, the modern world is designed for you. Schools start early. Meetings begin at 8 a.m. And showing up first is still seen as a sign of dedication. Research from the University of Washington confirms this “early riser bias”: employees who start early are rated as more conscientious and receive higher performance evaluations, even when they work the same hours as colleagues who start later. It sounds like an advantage—and it is. But for many early chronotypes, that same structure becomes a trap. Because the day is already tilted in your favor, it’s easy to slide into overwork and under…

Most people seek career advancement. Moving up the ladder gives you additional opportunities, greater autonomy, more chances to think strategically, a higher level of prestige, and (of course) a bigger paycheck. And at some point, you’re going to feel like it is time for you to get that promotion. So, how do you know whether it is the right time to really push for it? Finding the right timing requires being aware both of your own capacities and the current situation in your organization. The stars have to align for you to be successful in your efforts. Here are three things to consider. 1. Are you ready? If you’re going to really push for a promotion (and not j…

A few years ago, the reusable water bottle transformed from a humble utilitarian good into a status-signaling piece of arm candy. On TikTok, popular creators were decking out their water bottles with custom accessories and add-ons. Out in the real world, people were coordinating their water bottle colors with their activewear sets. Some consumers were even willing to drop hundreds of dollars for a “luxury” hydration experience. It was a full-on war of the water bottles, and there was a clear leader in the pack of drinkware brands vying for attention: Stanley 1913. For Stanley, a subsidiary of the parent company PMI WW Brands, the great water bottle wars were a busine…

If you pick up plastic trash from a beach, you’re helping protect marine wildlife from harm. And every little piece—from a plastic bottle cap to food wrappers—matters, because even small amounts of this trash can be deadly to animals like sea turtles and seabirds. A new calculator from Ocean Conservancy can now quantify that impact. If you enter the amounts of different types of plastic that you clean up into the Wildlife Impact Calculator, it will tell you how many animal lives would have been at risk, had those items made their way into the ocean and been ingested. “We hope that people really see that beach cleanups matter,” says Erin Murphy, Ocean Conservancy’s…

Taking stock of the once red-hot agtech sector, analysts have called 2025 a “transition year,” a polite way of saying crop prices slid, Bayer traded near a 20-year low, John Deere reported less than half of its 2023 income, and almost two dozen startups in once-frothy areas like indoor farming, drones, and insect-based ingredients collapsed. It was enough for a managing director of ag giant Syngenta’s VC arm to jokingly “thank God” it had avoided investing in alt-protein, carbon credits, and vertical farming—though he allowed that the downturn offered “good lessons” for smart entrepreneurs eyeing “a second wave.” Fast Company’s 2026 list of the most innovative companies …

Trust hasn’t disappeared from business. It’s been renegotiated. As artificial intelligence moves from novelty to infrastructure, people are changing how they decide who deserves credibility. In Mission North’s 2026 Brand Expectations Index, we surveyed more than 1,500 U.S. adults and knowledge workers to understand what builds trust today, and what quietly undermines it. Some of the results run directly against conventional thinking. Here are five rules for 2026. 1. Visibility alone doesn’t build credibility For years, executive communications equated presence with power: more interviews, more panels, more posts. But only 24% of respondents say frequent CEO…

The best leaders share a few predictable habits: They’re curious, self-aware, and genuinely invested in their team’s growth. But there’s a big difference between simply having these traits, and developing new leaders to embody these traits as well. A 2022 study published in the journal Organizational Behavior and Human Decision Processes found that when leaders visibly act with curiosity—by questioning, learning, and exploring—they signal to team members that the environment is safe for interpersonal risk taking. In turn, employees feel more confident speaking up, sharing ideas, and contributing meaningfully. In a new book, The Power of the Learning Mindset, autho…

Below, Dr. Sunita Sah shares five key insights from her new book, Defy: The Power of No in a World That Demands Yes. Sah is a physician-turned-organizational psychologist. She teaches business and healthcare students at Cornell University and Cambridge University, and served as commissioner on the National Commission of Forensic Science. What’s the big idea? Learning how to defy is important, relevant, and meaningful for anyone who wants to speak up when it matters and to do the right thing in the moment. Listen to the audio version of this Book Bite—read by Sah herself—in the Next Big Idea app, or buy the book. 1. We’re wired to comply. Soon aft…

Here’s a story you’re probably familiar with: You buy the reusable coffee cup. It’s beautiful, ethical, made from recycled ocean plastic, and you feel good about your purchase. But then it leaks in your bag, ruins a notebook, and by week two it’s sitting in a cabinet while you’re back to disposable cups and a vague sense of guilt. Or maybe it’s the “eco mode” on your washing machine that takes three hours instead of one. The sustainable packaging that requires scissors, sweat, and a YouTube tutorial. The electric vehicle charging app with six steps when a gas pump has one. We’ve all been there. But here’s what’s interesting: The problem isn’t that you don’t care a…

In business conversations today, there’s generally an eye roll when someone brings up “sustainability” or “ESG.” Once a favorite of investors, boards, and marketers, sustainability has been politicized, deprioritized, and in many cases quietly shelved. At the same time, a new headline dominates: AI. AI is the strategy, the investment thesis, the growth promise. It’s exciting…and it should be. But amid the whiplash, we’ve stopped talking about something far more long-lasting: purpose. Even at the most recent meetings of global leaders in Davos, energy and climate played a role, but purpose took a backseat. And that’s a problem. ESG is not purpose. AI is not pur…

The influential AI researcher François Chollet has long argued that the field measures intelligence incorrectly, that popular benchmarks reward a model’s ability to memorize vast amounts of data rather than navigate novel situations and learn new skills. Only recently, with the rise of autonomous AI agents, have companies begun to take that critique seriously. On Tuesday, the ARC Prize Foundation, which Chollet founded with Zapier cofounder Mike Knoop, released a new and more difficult version of its benchmark. The test, called ARC-AGI-3, may offer the clearest measurement yet of how close today’s AI agents are to human-level intelligence. It consists of more than a t…

At the Exceptional Women Alliance (EWA), we bring together senior executive women who mentor one another to achieve both professional success and personal fulfillment through trusted peer relationships. As founder, chair, and CEO of EWA, I have the privilege of highlighting the insights of women leaders shaping industries across the globe. This month, I introduce Dymeka Harrison, a commercialization and growth executive with more than two decades of experience leading commercial organizations across diagnostics, life sciences, and healthcare. She has worked with early-stage startups, growth-stage companies, and global enterprises, and regularly advises founders, board…

As companies continue to seek ways to harness artificial intelligence for concrete productivity gains, a company called Writer offers AI tools specifically geared toward getting things done at the enterprise level. Writer’s AI systems can connect to a wide variety of business software, including standard productivity tools from Google, Salesforce, and Microsoft, as well as a range of database systems. And customers can customize on a granular level what data the AI—and the humans using it—has access to read and write. But Writer’s platform is also specifically designed to enable white-collar workers without an engineering background to reliably get things done …

A new browser extension just debuted that’s designed to be used in tandem with an AI chatbot. Its goal is to make the experience worse. “Are you concerned that you or your loved ones might be experiencing a LLM-induced psychosis? Or participating in a massive de-skilling event? Or outsourcing cognitive and emotional functions to auto-complete?” designer Sam Lavigne asks in a YouTube video introducing his new product. “Then you should install ‘Slow LLM’ on your computer.” Lavigne is an assistant professor of synthetic media and algorithmic justice at Parsons School of Design, as well as an artist and web designer. Slow LLM is his latest creation, and its entire…

One of the most distinctive features of the U.S. military’s high-energy laser weapon of choice isn’t the system itself—it’s how operators control it. In a 60 Minutes segment on military laser weapons that aired on March 15, CBS News correspondent Lesley Stahl traveled to Albuquerque for an up-close look at defense contractor AV’s 20-kilowatt LOCUST Laser Weapons System, which has been watching over U.S. service members abroad (and triggering occasional airspace shutdowns near the U.S.-Mexico border at home) in recent years. With Iranian Shahed now pummeling the Middle East and the U.S. Defense Department racing to field inexpensive countermeasures to address the ever-…

For years, parents, teenagers, pediatricians, educators, and whistleblowers have pushed the idea that social media is detrimental to young people’s mental health and can lead to addiction, eating disorders, sexual exploitation, and suicide. For the first time, juries in two states took their side. In Los Angeles on Wednesday, a jury found both Meta and YouTube liable for harms to children using their services. In New Mexico, a jury determined that Meta knowingly harmed children’s mental health and concealed what it knew about child sexual exploitation on its platforms. Tech watchdog groups, families, and children’s advocates cheered the jury decisions. “Th…

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. Based on our analysis of the Zillow Home Value Index, U.S. home prices are up just +0.4% year-over-year between January 2025 and January 2026. That marks a deceleration from the +2.1% growth rate a year earlier—though national price growth has recently stabilized, ticking a tad higher from a low of -0.01% in August 2025. In the first half of 2025, the number of major metro area housing markets seeing year-over-year declines climbed. That count has since stopped ticking up. 31 of the nation’s 300 largest housing markets (i.e., 10% of markets) had…

The hardest part of teaching—or leading meetings—is sparking engagement. Getting people to engage enthusiastically with something new can be tough. It’s especially challenging if people are overwhelmed, super busy, or just tired. As we aim to stretch people’s thinking in a new direction, tools are just one part of the overall picture. But they can help. Last week I shared five tools for creating learning paths, interactive lessons, and new kinds of digital notebooks. Today’s follow-up recommendations focus on creative engagement. You don’t have to be a teacher to find these resources for opening up participation useful. If you lead a team, run meetings, or collabo…

On a foggy winter day at Austin’s airport three years ago, a FedEx cargo plane nearly crashed into a Southwest Airlines jet full of passengers after both were cleared to use the same runway. At the last moment, as the FedEx plane was landing, the pilot saw the outline of the other plane’s wing and pulled up, narrowly avoiding the disaster. An air traffic controller couldn’t see that the Southwest plane was sitting on the runway because of the heavy fog. Last fall, a test flight in Kansas City recreated the incident on a Boeing 757 outfitted with new software from Honeywell that warns pilots directly when there’s a collision risk on a runway. The technology, called Sur…

Making the move to management is not for every employee, yet many think it’s the only option for climbing the ladder. There’s an art to coaching individual contributors who either want to take that step, or offering a promotion to someone you think is ready. It’s important to approach this not just as an opportunity, but a teachable moment. We asked our Fast Company Impact Council members how they coach team members to make this move and got much wise counsel in return. Their ideas might improve how you approach this with your employees. 1. TRUST YOUR PEOPLE I tell them I am trusting them, and in turn, they need to trust their people. Trust is giving someone an ass…

The silhouette could not change. This was the main parameter guiding the designers and engineers at KitchenAid as they set out to upgrade one of the brand’s hero product, the stand mixer. Used by amateur and professional bakers for more than 70 years, the classic stand mixer is a staple of the kitchen appliance world, and much of its staying power has to do with the consistency of the product, which has changed remarkably little in all that time. Most notably, the mixer’s bowl-hugging form factor has defined it since the start. So when the company decided to integrate some new features and functions into an updated version of the mixer—the Artisan Plus Stand Mixer…

I’ll never forget the morning I froze in front of a client. I was a Vice President at Kearney, the global management consulting firm, presenting our proposal to a three-person client subcommittee. Mid-sentence, my mind went completely blank. Not the normal “lost my train of thought” blank. The kind of blank that leaves a scary emptiness where confidence used to live. I’d been putting on a mask each day. I’d tried to be positive and stay on top of everything. But that morning, I couldn’t do it anymore. I felt anxious and exhausted at the same time. My mind was racing, and my body was depleted. The mask had finally cracked in the worst possible place. What I didn’t …

March Madness is well underway, but for a lot of people, it’s just another day at the office. That is, until you walk into the break room or sign into Slack and realize the place is abuzz with bracket chatter and Final Four predictions. You sigh, resigned to yet another month of sportsball—a whole lot of chatter about a game that you don’t know about. And don’t really care to. For many people, March Madness is a nearly month-long ritual that requires a lot of feigning interest or noise-cancelling headphones. For every excited person replaying Yaxel Lendeborg’s latest opponent-crushing dunk is a disinterested coworker nearby, confused at best, or at worst, sensing…

Your performance at work today has a lot to do with how you spent your time after work yesterday. It’s not just about putting down the devices at a decent hour and having a consistent bedtime routine. New research suggests we can take steps to optimize tomorrow’s performance as soon as work ends today. According to the study, mentally detaching from work earlier in the day—and not thinking about it for the rest of the evening—leads to more energy, less fatigue, and higher work-goal accomplishment the following day. “It’s critical that you start your recovery as soon as you can,” says lead author Ryan Grant, an assistant professor of psychological science at …