Blog, YouTube & Content Monetization

If Nike hired Michael Jordan to work at headquarters, would you expect the marketing team to start sinking three-pointers? Of course not. He’s extraordinary, but skill doesn’t spread by proximity. Here’s a better question: What do Nike employees need to know about basketball? The rules. Game duration. Equipment specs. Enough to design better shoes, write sharper campaigns, and forecast demand accurately. They don’t need to play in the NBA. And Nike doesn’t need to hire NBA players to improve its business. The same is true for AI. Most companies don’t need extreme AI talent to unlock real efficiency gains. They need people across the organization to underst…

Oscar Wilde famously noted, “Some cause happiness wherever they go; others, whenever they go.” It is arguably one of the best brief illustrations of emotional intelligence (EQ), a trait that became popular thanks to a nonacademic best-selling book by journalist Daniel Goleman, in which he insinuated that EQ is a more important driver of success than IQ (a claim that has been discredited). And yet, there’s no shortage of evidence for the importance of EQ when it comes to predicting interpersonal effectiveness, defined as the ability to manage yourself and others in everyday life. In fact, long before EQ was coined in academic research (before Goleman popularized the te…

Welcome to the first Fast Company’s Plugged In of 2026, and Happy New Year to you. More than 18 years ago, as the internet was transforming how we consume everything from news to music, someone called books “the last bastion of analog.” That someone happened to be Jeff Bezos. And he made the observation in a Steven Levy Newsweek article about Amazon’s original Kindle e-reader, a device designed to drag books into the digital age. Bezos’s comment resurfaced in my consciousness last week, as I read a New York Times article by Elizabeth A. Harris and Alexandra Alter on how the book publishing business fared in 2025. The upshot: It did pretty well overall, and remains…

Thousands of New York City nurses were set to return to the picket lines Tuesday as their strike targeting some of the city’s leading hospital systems entered its second day. The walkout, which comes during a severe flu season, involved roughly 15,000 nurses spread out across multiple private hospitals, including NewYork-Presbyterian/Columbia, Montefiore Medical Center and Mount Sinai hospital. The affected hospitals have hired droves of temporary nurses to try to fill the labor gap. Both nurses and hospital administrators have urged patients not to avoid getting care during the strike. The labor action comes three years after a similar strike forced medical facilities…

“Get ready with me as an absolute piece of shit ICE agent,” one such video begins, posted by comedian Adam Macias. These videos are comedic skits, rather than from the social media accounts of actual ICE agents, but have quickly racked up hundreds of thousands of views as the US Immigration and Customs Enforcement agency faces intense backlash after the shooting of Renee Good in Minneapolis. “I wake up screaming and shooting. Not because I’m scared but because my sleep paralysis demon looks like someone’s tía,” the skit begins (tia is Spanish for aunt). “I start the day off with a shower but no matter how hard I try I just can’t seem to get clean,” it continues. …

Putting yourself out there is difficult. Rejection is tough. And feeling like you’ve gotten the rug pulled out from under you is the worst. When you’re in charge of business development, where you’re responsible for growing your revenue within your current client portfolio as well as seeking out new potential opportunities, you can easily vacillate from feeling like a hero to feeling like a zero, depending on what kind of results you’re getting from your efforts. As a time management coach for 17 years, I’ve learned how to summon the inner resolve to continue forward with business development even when it feels difficult, and I’ve coached many clients on how to do the…

What did the latest holiday shopping season reveal about consumer confidence going into 2026? Mastercard CEO Michael Miebach unpacks the signals he’s seeing across global spending—from shifting consumer sentiment to AI’s growing role in financial security. Miebach also explores how credit cards fit into a future shaped by crypto, digital wallets, and agent-driven commerce, and what it will take for businesses to stay competitive amid continued market disruption. This is an abridged transcript of an interview from Rapid Response, hosted by the former editor-in-chief of Fast Company Bob Safian. From the team behind the Masters of Scale podcast, Rapid Response features c…

Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If you received this newsletter from a friend, you can sign up to get it yourself every Monday morning. Last week, Modern CEO shared reader recommendations of books leaders should read to get ready for 2026. Lyft CEO David Risher submitted a classic, writing: “If you’re looking for inspiration on how to write a comeback story for your company, there’s no better tale than The Odyssey.” Ris…

A few years ago, I discovered a tomato sauce recipe that was surprisingly simple: just canned tomatoes, butter, salt, and an onion. It inspired me to experiment, adding this and that each time to see how the flavor changed. Today, I’d call myself an amateur sauce expert. I know exactly how long it needs to simmer, what shade of red signals it’s ready, and how to improvise with whatever’s in the fridge. As my kitchen exploits remind me, experimentation is part of learning. It wouldn’t be the same if I’d just asked ChatGPT how to make sauce each time. I’d be outsourcing my culinary creativity and losing the teachable moments that come from trial and error. As New Yo…

The next time you’ve got an itchy throat and a stuffy nose, Amazon wants you to describe your symptoms to an AI chatbot deputized to do medicine. On Wednesday, Amazon announced the launch of the new feature, inviting users who subscribe to its healthcare service to interact with an AI assistant for personalized medical advice. The chatbot is available now in the One Medical app, which patients can use to schedule appointments, message their primary care provider and access their medical records. “The U.S. health care experience is fragmented, with each provider seeing only parts of your health puzzle,” Amazon Health Services Senior Vice President Neil Lindsay sai…

Drake Maye vs. Sam Darnold. Two stingy defenses. A second-year head coach vs. a veteran coach in his second act. Super Bowl 60 is set and it’s a rematch: The New England Patriots vs. the Seattle Seahawks. The Patriots will seek their NFL-record seventh Super Bowl victory when they face the Seahawks on Feb. 8 at Levi’s Stadium in Santa Clara, Calif. Led by Maye, coach Mike Vrabel and a stifling defense, the Patriots are back in the Super Bowl for the first time since Tom Brady and Bill Belichick won their sixth ring together seven years ago. The Patriots (17-3) beat the Denver Broncos 10-7 on Sunday in the AFC championship game to advance to their 12th Super Bowl. Dar…

CoreWeave and Nvidia announced Monday that the AI chipmaker has invested another $2 billion as part of a plan to accelerate the buildout of more than five gigawatts of artificial-intelligence (AI) factories by 2030. That’s on top of its previous $3.3 billion investment. CoreWeave is a cloud computing platform focused on artificial intelligence. According to a release from Nvidia, the chipmaker bought CoreWeave Class A common stock at $87.20 a share, which “reflects it’s confidence in CoreWeave’s business, team and growth strategy as a cloud platform built on NVIDIA infrastructure.” The news sent shares of CoreWeave, Inc. (Nasdaq: CRWV) up 12% in Monday mornin…

Finally, some good news: the Tiny Chef, who captured the hearts of internet users around the world this summer, when his Nickelodeon show was cancelled, will finally grace our screens again. This time, he’s making Swedish meatballs. The Tiny Chef Show was a Nickelodeon series that aired from September 2022 to March 2025. In it, the Tiny Chef (a stop-motion creature vaguely resembling a sentient pea) made plant-based meals for his friends from his home inside a tree stump. But in June, 2025, the Tiny Chef took to his YouTube channel to announce in a heartwrenching video that his series had been canceled unexpectedly by Nickelodeon. It now has nearly two million views …

A few leftover donuts may not seem like a major problem, but for a fast-food operation with nearly 100 stores, unnecessary waste can add up to serious costs. To better predict donut demand, a Knoxville, Tennessee–based Dunkin’ franchisee, Bluemont Group, has rolled out an AI system called Do’Cast designed to cut waste while keeping popular flavors in stock. Developed in partnership with restaurant AI company PreciTaste, the system uses in-store cameras to track inventory in real time and forecast demand for each type of donut. Those predictions factor in recent sales, weather, seasonal patterns, holidays, days of the week, and major local events such as college footb…

The world’s biggest social media companies face several landmark trials this year that seek to hold them responsible for harms to children who use their platforms. Opening arguments for the first, in Los Angeles County Superior Court, begin this week. Instagram’s parent company Meta and Google’s YouTube will face claims that their platforms deliberately addict and harm children. TikTok and Snap, which were originally named in the lawsuit, settled for undisclosed sums. “This was only the first case — there are hundreds of parents and school districts in the social media addiction trials that start today, and sadly, new families every day who are speaking out and br…

Investor and Shark Tank star Kevin O’Leary once declared that to succeed in business you must be willing to grind out 25 hour work days. He has since walked back on that idea, calling it, in his own words, “sheer stupidity.” In fact: “The worst advice I hear young founders talk about all the time is that they want to work 18 hours a day. How stupid is that?” O’Leary said in a video posted on his Instagram page last week. The eat-sleep-work lifestyle—also known as the “996” schedule first imported from China, which stands for 9 a.m. to 9 p.m., six days a week—has since gained momentum among Silicon Valley tech companies. Despite his previous declarations, O’L…

Shortly after 7:00 local time this morning, the internet-famous walk for peace monks began the final miles of their 2,300-mile walking journey. They left Alexandria, Virginia, and are set to arrive in Washington, D.C., before 9:30 a.m., where they’ll take part in a public event at Bender Arena. The group plans to spend the next three days in and around the nation’s capital before traveling by bus to Fort Worth, Texas, where the journey began. Find out how they plan to spend the next few days. Who are the monks and why did they walk to D.C.? More than three months ago, a group of about 19 Buddhist monks and their rescue dog companion, Aloka, set out on a …

AI inspired many employers to take a wait-and-see approach to hiring in 2025, but new data suggest they’ll be returning to the market in search of certain skills in 2026. According to Upwork’s In-Demand Skills 2026 report, demand for AI-specific proficiencies have more than doubled on the freelancer platform over the last year. But at the same time, nearly half of employers also say they’re also putting a premium on human skills, like creativity, emotional intelligence, resilience and innovation. “When we look at the fastest growing skills in terms of demand, AI is all over it. That’s not surprising,” says Dr. Gabby Burlacu, licensed organizational psychologist an…

Today marks the start of the Year of the Fire Horse, which in Chinese tradition is all about action, boldness, and taking on new challenges. And what better way to celebrate a year that should be full of red hot, blazing energy than with a hand-crafted cowboy hat from Stetson? The color? Red, of course. The company, started by John Batterson Stetson in 1865, invented the cowboy hat. Today, it’s still known for embracing the spirit of the West with its quality hats, boots, and outerwear. And to mark the year of intensity, which hasn’t happened in 60 years, the brand is partnering with Gold House to turn an iconic cultural item—the cowboy hat—into a modern…

Gary Vaynerchuk prides himself on being ahead of the curve. As the chairman of communications company VaynerX and the cofounder of Resy, not to mention an angel investor in brands like Twitter, Facebook, Uber, and Venmo, he knows a thing or two about trends in business. And in a new interview with CBS Mornings, he shared what he thinks is to blame for consumer burnout: not advertisers, social media, or even consumers themselves—but modern parenting. “I think that parenting needs to be called out of the last 40 years,” Vaynerchuk said. “I believe that the burnout, the insecurity, all the stuff we talk about, I believe the reason we’re buying more stuff is, we’re using …

They say job hunting is just like dating. Some are taking that advice literally. “Job market so bad I’m using Hinge to find work,” one job seeker posted on TikTok in December. Sharing a look at her dating app profile, in place of a photo of her best angle, she instead uploaded a snapshot of her résumé. Answering the prompt “a life goal of mine,” she wrote “to find work in the creative industries.” Since it was posted in December, the video has gained almost a quarter of a million views. In a recent update, the TikTok user shared that Hinge has since taken down her profile for breaking their policies. But she is not the only one. Others are also using th…

A CEO sits in a boardroom, staring at a strategy deck generated overnight by AI. The analysis is sharp. The recommendations are confident. The numbers line up. And yet something feels off. It feels flat, almost a little too perfect . . . This moment is becoming increasingly common for leaders. Artificial intelligence is now one of the most powerful management tools ever created. It can analyze markets in seconds, surface patterns no human team could find, and generate plans on demand. For many executives, AI already feels indispensable. But as intelligence scales at unprecedented speed, a quieter question is emerging inside organizations: How do we ensure AI…

As built-in AI pops up in more aspects of everyday life, laymen are counting on the experts to keep technology safe to use. But one Meta employee’s misadventure with AI has social media users fearful for the future of AI alignment. Summer Yue is the director of alignment at Meta Superintelligence Labs, the company’s AI research and development division. Her LinkedIn bio states that she’s “passionate about ensuring powerful AIs are aligned with human values and guided by a deep understanding of their risks.” If anyone would have a handle on keeping AI in check, it’s Yue—and yet, on February 22, she posted about losing control of AI on her own computer. In a pos…